Many things happen in a decade. Alex Ferguson retired from Man U; China ended their One Child Policy; the Notre Dame Cathedral caught on fire; uh, remember Covid anyone? A lot can happen in 10 years but we're glad to see Jon Fong and Dexter Tan still organising their sneaker cons.

Called Sole Superior, this was the original sneaker con that met the needs of local sneakerheads. The passion project between Fong and Tan started appropriately enough when they were in the queue for a sneaker release and, this year, for its 10th anniversary, the duo celebrates their milestone with a sneaker con worthy of the occasion.

For one, Sole Superior breaks tradition by holding its con in Singapore's lore-ridden neighbourhood, Yishun. Specifically at the grounds of HomeTeamNS Khatib. The clubhouse's Grand Ballroom is a sprawling 1,014 square metre space that will house a menagerie of vendors and exclusives that fans can look forward to.

What to Expect

One of. the many merry merch.

Celebrating one's 10th year isn't just a recognition of survival; it's an event. One that is supported by a thriving community of streetwear enthusiasts. Step once more into the breach. Return to a world where style, culture and community collide in the most superior fashion imaginable.

Sole Superior will be held this Saturday, 25 November at HomeTeamNS Khatib (2 Yishun Walk, Singapore 767944). The event will run from noon to 8pm. Tickets are now available.

All White. LOEWE

I'm willing to bet that none of your sneakers have all three of the following qualities: a computer-generated midsole, Loewe's playful aesthetic, and On's high-performance technology. I'm right, aren't I? Until this week, a shoe like that wasn't even on the market. But we're in the era of the Cloudtilt now.

The sneaker featured in the second collaboration between Loewe and On comes out on October 11, and it goes above and beyond in terms of fashion and function. The sneaker is the first On lifestyle sneaker to use CloudTec Phase, a precision-engineered midsole designed by a computer that allows for more cushion and less material. Like walking on a cloud, really, if that cloud was Loewe.

All Black. LOEWE

In addition to being ultra-lightweight, the sneaker has a knitted upper, collaborative branding, and an EVA foam sole that aims to minimise the use of rubber, tying in with the other sustainable-minded design features, like a 99 percent recycled polyester mesh upper and packaging made from 100 percent recycled industrial materials.

If that's not enough to woo you, it gets better. The five men's Cloudtilt colourways dropping this week (All Black, All White, Forever Blue, Khaki, and Lime Green) are just the first part of the fun. In January, a second Cloudtilt drop will release more colours. But January is far away, and there's a lot of life to be lived by then. For now, get ready to start shopping on October 11.

Khaki. LOEWE

Originally published on Esquire US