After two show-stopping shows in succession—a debut on one of Paris' famous brides and a takeover of a Hong Kong landmark—creative director Pharrell Williams is readying his third outing for Louis Vuitton.
As one would imagine, details are somewhat scant at the moment. All that we know thus far is the location of the show in Paris (it's still under embargo but we know) and the teaser of Virginia being a point of reference. Williams was born in Virginia Beach, Virginia and it's clear that he'd probably include inspirations from his home state or even perhaps memories from his childhood. How that will eventually pan out, is anybody's guess.
But after a debut that saw such a strong support from the Black entertainment community—Beyoncé and Rihanna at the same event—we're left guessing how Williams is going to top the theatrics this time around. And most importantly, what new, reimagined Louis Vuitton icons will be presented.
For any confirmation, stay tuned for the show this Wednesday. And for an even closer look at the collection, follow @esquiresg on Instagram as we bring you the action live from Paris Fashion Week Men's.
What: Louis Vuitton Autumn/Winter 2024 menswear runway show
Where: Paris, France
When: Wednesday, 17 January 2024 at 3am Singapore time
If you haven’t already noticed, pre-collections are becoming a big deal in menswear. We recently witnessed Louis Vuitton’s first-ever pre-autumn runway show—a 64-look sophomore collection by creative director Pharrell Williams. Dior Men is also set to showcase its Pre-Autumn 2024 collection in Hong Kong next year, having successively travelled the globe to stage runway shows for its pre-collections.
Pre-collection runway shows have typically been a womenswear tradition, and it makes sense given the much more robust womenswear market. But we like new, shiny things too and luxury brands are noticing that we’re just as easily bored by the same assortment in boutiques lasting for a six-month period. The pomp and circumstance of a runway show helps to drum up even more excitement for a collection that’s designed to be a commercial filler before the arrival of the main seasonal collection.
The trick to making sure that you are not simply purchasing something from a pre-collection for the sake of filling up an empty slot in your wardrobe (or your heart; time for therapy, my man) is to gravitate towards pieces that traipse the line between classic and fashion-forward. There’s no point in getting a beefed-up version of something familiar only to shelve it because it’s not one you’d wear for more than a photo op.
From Dior Men to Loewe, here are the things to go for if you want to make smart consumer choices. It’s giving I-love-new-things-but-I’m-curated energy.
Balenciaga’s push for an oversized everything aesthetic has become part of Demna’s oeuvre ever since he took on the role as creative director of the fashion house. And it’s a look that has been employed throughout the House, from ready-to-wear to couture. This consistency means that any Balenciaga piece could very easily transcend the season because of its timeless design that’s part of an overarching narrative.
For Balenciaga’s Spring 2024 collection, the range is wide with everything from casual separates to more formal albeit avant-garde tailoring. There’s even the now-viral Towel-Skirt—essentially a skirt layer that resembles a towel—in the mix. But it is the cheekily designed denim coordinates that deserve serious attention.
The Denim Size Sticker jacket and trousers are deliciously baggy but in a way that still retains some semblance of tailoring. You definitely won’t look like you’re drowning in them. They’re also made from washed denim to give that decidedly worn look. The main draw however—and one that gives each piece its name—is the addition of a size sticker (the kind you’d find on mass-produced denims and certain other types of clothing) featured both as a print and an embellishment.
It’s not about displaying the size of your denims to every passerby; it’s about having a smidgen of stupid fun in a piece that you’d easily wear every single day. A good, oversized denim jacket may be hard to find, and these Balenciaga options make the wardrobe staple a bit more interesting.
The art of craft is central to the design ethos of Jonathan Anderson’s Loewe. Whether that’s done by
exploring the boundaries of the house’s own artisans or collaborating and introducing craftsmanship techniques externally, Loewe’s collaborations are often teeming with the new ideas that still look and feel exclusively Loewe.
Its latest collaborative effort for the season comes in the form of a partnership with Suna Fujita. The Kyoto-based ceramic studio’s work dabbles in interpreting childhood memories and richly imaginative characters and scenes that are then painted onto their ceramic creations. These characters include a menagerie of animals such as pandas, penguins, lemurs, otters and more.
For Loewe, these artworks are translated in a number of ways from glass ornaments to plush fobs to embellishments on knitwear. The easiest to incorporate—and one you’d want to keep for a verylong time—is the collaboration’s take on Loewe’s classic Flamenco clutch.
The Loewe x Suna Fujita Flamenco clutch comes in a mini size in two different variations. From the outside, the Flamenco clutch looks exactly like the original with either the Bottle Green- or Oak-coloured option. The beauty is hidden inside: the former features a family of pandas, while the Oak-coloured version captures a playful scene of a trio of lemurs. The printed motifs are also replicated on the lining of each design for visuals that only the user will be privy to.
There are quite a few things that Alexander McQueen is known for, and one of them is dramatic flair. It’s apparent in every single facet of the brand’s design. Suiting is no mere average affair—the make employs traditional savoir-faire but elevated to perfection with awe-inspiring embellishments and impeccable cuts.
A dragonfly crafted from crystal embroidery is featured prominently on a black wool double-breasted
blazer paired with double-pleated wide-legged trousers—the latter is perfectly cut and a departure from the brand’s proclivity for more fitted bottom silhouettes. For a more pared back alternative, a fitted waistcoat is tastefully decorated with a dragonfly brooch, exuding a contemporary sense of regality.
In addition to tailoring made for the modern king, Alexander McQueen’s signature Jewelled
Satchel too has been updated. While the jewelled embellishments remain as key elements of accessory-meets-functional-bag, the satchel’s body has been interpreted in nylon with a webbing strap. The Nylon Jewelled Satchel is definitely hardier and less precious in nature as compared to its leather predecessors, but captures a beautiful juxtaposition between utilitarian functionality and luxury. Basically, you can simply wipe moisture right off after an accidental spill.
Every Kim Jones-directed Dior Men collection is a masterclass in styling. Yes, the foundations of his ready-to-wear collections are meticulously crafted with such refined elegance. But the styling is what pulls everything together and makes every single look desirable.
If you’re already a Dior Men fan, you would probably own a number of the House’s contemporary tailoring, some casual denims, and perhaps a slew of accessories including the classic reworked Saddle bag for men. Level up a few notches with the Dior Men Spring 2024 collection’s selection of costume jewellery.
What sets the costume jewellery apart this pre-collection is the varied selection available. Classics such as the CD Icon series of chains, rings and earrings remain, coming in with bejewelled permutations and lengths. The collection’s more exceptional pieces come in the form of motifs inspired by the Buffalo movement of the ’80s. Adorned with crystals are a variety of star-shaped motifs that capture the rebellious spirit of the movement. The designs are interpreted as brooches, earrings, pendants and even an impressive chain belt that features a combination of different motifs.
Gucci’s Pre-Spring 2024 collection wasn’t designed by latest creative director Sabato De Sarno, but rather, by Gucci’s in-house collective of artisans. That, however, doesn’t mean that the collection isn’t without its bright sparks. In fact, the collection’s reimagining of the Horsebit 1955 bag is probably the freshest yet.
The Horsebit 1955 bag is a Gucci classic. Crafted from sturdy leather, it’s boxy and rectangular with a roomy interior and topped with that signature Gucci Horsebit metal adornment positioned front and centre. The Pre-Spring 2024 interpretation skews and distorts the proportions of the original, resulting in a piece that’s spellbindingly odd in the best way possible. See, the thing about the original is that, while it’s a classic shape that’s easily paired with just about anything, there’s very little to be excited about. The reimagining cleverly creates an asymmetric construction that tapers to the side. The genius comes with the attention to detail: the size of the D-ring on the shorter end of the bag’s side is also significantly smaller than its counterpart.
There’s hardly any indication that De Sarno may adopt the design as part of his vision. So if anything, this is one piece to cherish because it probably won’t be reproduced anytime soon.
Not many things are as discreet yet instantly recognisable in fashion as Bottega Veneta’s Intrecciato technique. The weaving of leather strips to form the basis of a range of creations has been the house’s key leitmotif, the attempt to do so by other would often immediately be thought of as a copy.
Creative director Matthieu Blazy’s more modern interpretations of the technique has resulted in a number of pieces that have challenged the limitations of the Intrecciato. For starters, the Andiamo has quickly become one of the House’s icons. Already seen on the fashion-forward Jacob Elordi, the latest iterations of the Andiamo bag focuses on the bag’s genderless quality. The large Andiamo bags now come in new colours ranging from a pale pink shade to a deeper maroon hue that makes for a roomy work bag. It’s a top-handle style that also comes with a knotted crossbody strap for added versatility.
If you’re looking for new footwear additions, then consider the Haddock lace-ups that are the way to go. Rendered in all black, it’s realised in an allover Intrecciato technique that definitely elevates the look of a traditional lace-up. And of course, a pair that really does all the talking without needing to scream.
Just like the Gucci Pre-Spring 2024 collection, Louis Vuitton’s was also designed in-house. Meant to be a standalone proposal, the collection is inspired by the bonfire as a universal symbol of unification—where people gather and connect. Hence, the entire collection is plenty of flame-inspired motifs executed using a number of different treatments.
We’re gravitating towards the burnt Monogram motifs apparent in some of the collection’s denim pieces. The Monogram is iconically Louis Vuitton and this interpretation of the motif adds a level of artistry.
From a denim jacket to bermudas, each piece is handcrafted with a bleach flame effect. In order to achieve this, the denim is embellished with a velvety flock that’s burnt to reveal the allover Monogram motif of the denim. And because the burning is done individually per piece, the results vary and each piece is essentially unique to one another.
Beyoncé and Jay-Z were not in attendance at the Louis Vuitton Pre-Autumn 2024 menswear show in Hong Kong as rumoured—nor were Zendaya. There was also no post-runway performance as what we saw during Pharrell Williams' debut show during Paris Fashion Week Men's. But that didn't mean that there was any lack of a "show".
Apart from the occasion being a milestone first for both Louis Vuitton and Williams—it was the first Louis Vuitton show to be held in Hong Kong and its first menswear pre-collection to be staged ever as well as being William's first pre-collection outing—quite a lot was at stake. Williams' debut (as all debuts go) served as an introductory teaser to his vision for the maison. The Louis Vuitton Pre-Autumn 2024 menswear collection was an opportunity to drive down those ideas even further, especially in a more commercial setting.
Less we forget, the pre-collections are conceptually commercial fillers to the main seasonal collections. And by commercial, I mean more accessible (fashion-wise) to the average consumer who perhaps isn't looking to purchase an embellished suit or a head-to-toe Monogram fit. Williams appeared to achieve just that with his 64-strong showcase that, while noticeably pared back as compared to his Spring/Summer 2024 debut, offered a number of more extravagant pieces that tied back to his overarching vision for the maison.
Staged on the Avenue of Stars in view of Hong Kong's cityscape, Louis Vuitton recreated a beach complete with sand and floor-screens that displayed continuous waves of water meeting the "shoreline". Williams took reference from surf culture as well as nautical influences that all point to the moon as an element that binds them all together.
The runway show ended with a parade led by Williams himself. But not before a drone-filled sky took on shapes that alluded to the show's narrative of LVers travelling from Hawaii to Hong Kong—show-stopping enough to gather everyone's attention.
The fit: The Louis Vuitton Pre-Autumn 2024 menswear collection was teeming with surf and nautical references. At its very literal, sailor motifs—flap collars, berets, and Dixie cup hats—were prevalent as running elements throughout. These were then amplified with Hawaiian prints reimagined as a new take of the maison's Monogram motif, appearing on bags, accessories, tailoring, and of course, Hawaiian shirts.
What's quickly becoming key for Williams' Louis Vuitton menswear is tailoring—a surprising approach given his streetwear leanings similar to that of the late Virgil Abloh. While there were a number of streetwear-inspired separates ranging from oversized shirting to mixed-material outerwear, the collection consisted of a heavy emphasis on tailoring. Suits were aplenty and came in a number of iterations and embellishments, and were all finished with mother of pearl buttons. When they're not paired with signature-Williams berms, suit trousers were flared for a decidedly stylish touch.
The most labour-intensive creation came in the form of the closing look's spectacular bomber jacket. Crafted from denim, the entire piece was covered with crystals and pearls depicting Poseidon, fish, florals and water—a nod to the lakes and fisherman of Williams' hometown of Virginia.
The details: Bags and accessories heavily leaned on the nautical spirit of the collection. The most literal were leather charms that took on the forms of sea creatures and were fixed on the collection's bags. The new Surfing Monogram—that combination of Hawaiian prints and the LV Monogram—appeared in four different colourways on a number of pieces including Williams' new iteration of the emblematic Keepall bag.
Three exceptional looks: Look 9's clever update to a striped coordinate that's interpreted with pearl embellishments (including a mini LV charm interspersed throughout); the burnt orange ensemble of look 40 that's decorated with floral appliqués and topped with a woven beret; and the all-denim look 57 cleverly styled with a simple hint of a surfer-inspired charm.
The takeaway: Williams knows what's he's doing with Louis Vuitton, no doubt about it.
View the full Louis Vuitton Pre-Autumn 2024 menswear collection in the gallery below.
Louis Vuitton men's creative director Pharrell Williams certainly knows how to make waves. After a show-stopping debut during June's Paris Fashion Week Men's, Williams is bringing the maison's Pre-Autumn 2024 collection to Hong Kong.
The staging of a Louis Vuitton menswear pre-collection runway show has never been done before. The maison typically opts for a lookbook release (pre-collections tend to be more commercial in aesthetic as compared to main runway collections) instead of making it an event like what its womenswear division does. There's no denying that with Williams' debut garnering the kind of reach brands clamour for—Louis Vuitton reported over one billion views across its owned platforms as well as its press accounts—the maison is hoping to replicate a similar moment once again.
The Louis Vuitton Men's Pre-Autumn 2024 runway show will also mark the first time that the maison stages a show in Hong Kong. The show will see the takeover of the famed Avenue of Stars as well as the neighbouring K11 MUSEA—both iconic landmarks of the city.
What could the collection look like? Well, that remains to be seen. But if the teaser is anything to go by, we're expecting to see semblances of cruise-appropriate designs interspersed with Williams' inimitable sense of style. Or perhaps sailor-esque fits embellished with pearls.
What: Louis Vuitton Men's Pre-Autumn 2024 runway show
Where: Hong Kong
When: Thursday, 30 November 2023 at 8pm Singapore time
Loïc Prigent, the famous French fashion journalist and documentary maker, is a constant figure at just about every fashion show, capturing moments and people, and narrating every highlight in his unmistakable French-accented voice. He’s now lending his vocals to Louis Vuitton’s debut podcast series Louis Vuitton [Extended] where he brings listeners through various facets of the maison’s universe.
“Art and culture—these two words in their broadest sense are the real things at Louis Vuitton,” Prigent pronounces as an introduction to the podcast’s first episode. The entire premise of Louis Vuitton [Extended] is to serve as a new vehicle for telling the story of the maison—from its expansive repertoire of fashion to the many events held on an international scale. The key elements of the series are interviews with creative minds behind the maison, the likes of creative director of women’s collections Nicolas Ghesquière, master perfumer Jacques Cavallier Belletrud and artistic director of watches and jewellery Francesca Amfitheatrof, will appear in upcoming episodes. And with Louis Vuitton known for its many collaborative endeavours across every aspect of its business, you can expect appearances by a host of personalities from artists and designers to athletes and chefs.
Louis Vuitton [Extended] begins with Pharrell Williams, the maison’s newest men’s creative director. In the 26-minute episode, Pharrell and Prigent are joined by Bishop Ezekiel Williams—Pharrell’s uncle, who helms the Voices on Fire choir that provided a soaring end to the Spring/Summer 2024 menswear runway show this past June—as they talked about the conceptualisation of the show, creativity and family. The episode is interspersed with moments that Prigent had captured of the show, adding context for listeners who haven’t yet watched it. We are struck by how atmospheric and incredibly intimate it is at the same time.
That Louis Vuitton is venturing into podcast is anything but out of left field. The storied maison takes storytelling seriously. If anyone needs convincing, just take a gander into its incredibly detailed collection notes as well as the many published tomes that cover both in-house stories and travel itineraries.
There is no telling how long the podcast series will go on. But for now, Louis Vuitton [Extended] is scheduled to drop new episodes on a bimonthly basis with each spanning between 20 and 40 minutes.
And quite honestly, who better to host a series on one of the most famous French brands than a characteristically French man?
Louis Vuitton [Extended] is available on all audio streaming platforms.
Tobacco and honey go on a head-on collision in Guerlain’s latest expression of its L’Art & La Matière collection. The headiness of raw tobacco (think a woody, almost intoxicating ruggedness) is smoothed over with Calabrian honey (a beloved honey extract of the house), to form a sensual tension of opposites. At the heart of both ingredients is a common warmth that grounds Tobacco Honey. It is ambery in profile, but the concocted tobacco accord—a combination of various raw materials to replicate that distinct tobacco note—is enveloped in vanilla, tonka bean and sesame for a balanced sweetness.
There is no doubt that Tobacco Honey is rich and decadent, reflected by its liquid gold-like colouring of its resulting formulation. And because this is part of Guerlain’s L’Art & La Matière collection, the fragrance’s vessel is just as decadent. Artist Anne Féat Gaiss, whose work involves sculpting paper, created a plate for Tobacco Honey’s cap involving sculpted paper that’s then glided with copper leaf as a beautiful reflection of the fragrance.
One of the oldest known perfume ingredients, myrrh is often considered to have a complex fragrance profile that is difficult to describe. It is earthy in nature, lending a woody and warm aroma that can be pungent and bitter at the same time. In perfumery, it is often used to add depth, based on its complexity alone. In Myrrhe Mystère, Tom Ford Beauty plays on its mysterious profile as its central hero.
Myrrhe Mystère enlists the power and mystique of two myrrh-based elements—myrrh essence and a trademarked myrrh resinoid orpur formulation—that are then combined with its Ultra Vanille accord infused in a number of existing Tom Ford fragrances. The resultant fragrance is one that envelopes with a rich aura. It’s an undoubtedly sophisticated scent meant to act as a provocative and vibrational expression of myrrh. But with the balanced blend of the earthiness of myrrh, the sweetness of vanilla and the woodiness of sandalwood, Myrrhe Mystère evokes a calm serenity.
Yves Saint Laurent Beauty’s Libre series is proving to be a favoured androgynous fragrance. The House expands the tension between masculine and feminine nuances with Libre L’Absolu Platine. Concocted by master perfumers Anne Flip and Carlos Benaïm—the duo behind the original Libre eau de parfum—a new accord that they’re calling “white lavender” gives Libre L’Absolu Platine its piercing scent.
The Libre series is already beloved for its Diva Lavender Heart (crafted specifically for Yves Saint Laurent) that amps up the floral expression of the lavender essence extracted from Diva lavender grown in Provence. The white lavender accord elevates the natural characteristics of lavender with its icy sheen provided by a vegetal aldehyde, polygonum. The result is an almost metallic note that cuts through, bringing about a renewed freshness that’s balanced out with orange blossom—another Libre ingredient. Like the best of tailoring, Libre L’Absolu Platine is sharp while altogether cool and powdery for a fragrance that’s undeniably sexy.
The latest in Louis Vuitton’s Les Extraits collection by master perfumer Jacques Cavallier Belletrud is Myriad. Like its five other single-named fragrances in the collection, Myriad is what Louis Vuitton considers its ultimate expression of perfume that breaks free from convention.
Oud is the olfactory ingredient on which Myriad is based. Belletrud looked to the essence of Assam oud selected from a supplier in Bangladesh that is now exclusive to the maison. The strong woody and spicy depth of oud is beautifully balanced with floral notes developed through a combination of different roses. Bulgarian rose and Grasse-sourced May rose are mixed to produce a delectable rose combo that is fresh and rounded. To amplify the leathery nuances of oud, saffron is added to the mix, while cocoa, ambrette, white musk and a note of moss work together to lift the fragrance for a velvety finish. There is intensity and lightness—an unlikely contrast that speaks volumes of the complexity of Myriad. It is topped with a Frank Gehry-designed cap to further accentuate the exceptional level of quality.
Miu Miu's collaboration with New Balance continue to be one that's highly sought after by both women and men with feet size smaller than a 42 EUR. Its latest collaborative effort could potentially garner the same reception—this time with British luxury footwear brand Church's. The brand also happens to be part of Prada's group of brands, which could attest to why the two-piece Church's x Miu Miu collection—a pair of brogues and a pair of double-monks—look to be a seamless collaboration. The make of the shoes are rounder and broader than Church's originals, and are fitted with a sportier rubber sole. But unfortunately, for those of us 42 EUR-sized and above, these aren't meant for us.
The Church's x Miu Miu collection drops in Miu Miu boutiques from 6 September.
Ground Y—the brainchild of acclaimed fashion designer Yohji Yamamoto—has collaborated with anime hub Crunchyroll on a limited edition collection of Hell's Paradise-inspired ready-to-wear. The collection stays true to Ground Y's ethos of genderless and ageless fashion with artfully done prints from the anime featured on oversized hoodies, shirts and more.
The Ground Y x Hell's Paradise collection is now available for pre-order.
Both on and off the runway, Alexander McQueen is proving that its outré designs are made to fit a diverse range of individuals. The autumn/winter 2023 campaign exemplifies this with its cast that includes supermodel Naomi Campbell alongside male models Momo Ndiaye and Eliott De Smedt Day as well as French singer Yseult. While the collection showcases standout three-dimensional knits, its the tailoring—applied for both men and women—that truly shines, reflecting a sense of genderless styling codes.
Following the announcement of fellow Stray Kids member Hyunjin as Versace's global ambassador, Louis Vuitton has taken in Felix as its newest house ambassador. The performer known for providing Stray Kids with deep, growly vocals, was previously seen attending Louis Vuitton's pre-autumn 2023 women's show in Seoul and had been dressed by the house for a number of the group's performances as well as appearances. In a statement, Nicolas Ghesquière, Louis Vuitton’s artistic director of women’s collections, praises Felix for "his energy, his unique personality and his audacious sense of style".
Carlos Alcaraz keeps racking up W's. There was, of course, the victory over Novak Djokovic in the final at Wimbledon in July of this year. (Alcaraz says he "learn[s] something from him every time we play.") Before that was his 100th career win at the Indian Wells Masters in March. And in between those two tennis milestones, a triumph of a different sort: being named a brand ambassador for Louis Vuitton. Not bad for a guy who just recently turned 20.
"I have admired the brand for a long time," Alcaraz says of Vuitton, "so for me the partnership is a dream come true."
Today, the storied French fashion house unveils its spring/summer 2024 formalwear campaign—and Esquire has your exclusive first look. In still photos and an entrancing video, Alcarez takes his virtuoso tennis moves off the court and into an opulent grand hall, all while wearing impeccable tailoring and luxurious loungewear.
"It was a bit surreal being in a palace wearing a Louis Vuitton suit," Alcaraz says of the experience on set, "but [photographer] Dan Jackson and his team were amazing. Once we got into it, we had a lot of fun."
So, when he's not the star of a fashion campaign, has the spotlight changed the way Alcaraz dresses in real life? "Honestly, not really," he says. "I try not to think about it too much. I am still developing my sense of style. That is, of course, made easier by my family at Louis Vuitton, who are always on hand to help when I need." Not a bad situation to find oneself in, if you can manage to make it happen.
It goes without saying, though, that it all comes back to the sport that rocketed Alcaraz into the rarified air that he's currently breathing. And the next step in this big summer of W's is the U.S. Open, which kicks off on 28 August. Alcaraz won it last year—his first major. Now, he's readying himself for a return, and he's pretty excited about it.
"It was incredible to win my first major in NY," he says. "The crowd there are the best. I can't wait to get back out there under the lights."
Photos by Dan Jackson.
Originally published: Esquire US
We're still in somewhat of a limbo with Louis Vuitton's menswear division. Pharrell Williams' first collection as creative director already made its debut during this past Paris Fashion Week Men's. But the collection will only be available in boutiques for the spring/summer 2024 season.
Of course, Louis Vuitton isn't halting any semblance of newness while that happens.
The Taurillon Monogram and Monogram Macassar collections—both featuring the maison's Monogram pattern—have been refreshed with colours that reflect the sense of vibrant energy typical of the season. Icons the likes of the Christopher backpack, Sac Plat mini as well as the Keepall 25 take on new iterations while retaining the unbridled spirit of travel that's at the heart of Louis Vuitton.
The all-leather Taurillon Monogram gets an electric blue makeover (referred to as Racing Blue) with a more muted colourway in the form of Mineral Gray. The hardware on each are done in contrasting tones with the Racing Blue iterations fitted with matte black hardware, while the latter features palladium silver hardware. The treatment is available on a slew of bags and small accessories; it's exceptionally stunning on the collection's bigger pieces such as the Horizon rolling luggage.
The Monogram Macassar on the other hand, keeps things a bit more traditional. Pops of Radiant Sun yellow leather add bold freshness, complementing the Monogram canvas base. On a number of accessories, they appear on handles as well as trims along the sides; on pieces like the Christopher backpack, they act as accents on straps and such.
What's interesting is that these new iterations of the Taurillon Monogram and the Monogram Macassar could very well be part of Williams' debut collection. Aesthetically, there's already the vibrant hues that were a big part of the runway show (and its Rihanna-fronted campaign) and done in such a way that stays true to the classic Louis Vuitton Monogram. And you can never go wrong with the staple Monogram anyway.
The latest variations of the Taurillon Monogram and Monogram Macassar are now available in Louis Vuitton boutiques as well as online.
Watch snobs, hear us out: Before you turn your nose up at fashion watches for men or any piece that does not bear the prestigious Poinçon de Genève, consider the possibility that jewellery and, yes, even fashion brands have been coming out with head-turning timepieces for ages.
Luxury French fashion house Hermès, for example, made serious inroads into the horological world by putting up its very own booth at Salon International de la Haute Horlogerie for the first time in 2018. French fashion brand, Louis Vuitton, produced a watch that earned the mythical Poinçon de Genève: the Flying Tourbillon, released in 2016.
Times are changing, and these fashion and jewellery brands have shown they take their watch departments very, very seriously. And there’s another thing these brands that combine savoir-faire with technical excellence can do: When it comes to producing true objects of desire, they have nailed it down to an art.
Still not convinced? Here are a few of the companies that have made some of the most beautiful timepieces over the years.
Say the name “Cartier” to any woman, and her eyes will no doubt light up with visions of its legendary jewellery—the Love bracelet, the Juste un Clou bangle, and the jaw-dropping Tutti Frutti and Panthère collections, just to name a few. But you, of course, will recognise that Cartier makes incredible watches, and you would be proud to have one on your wrist. Brand founder Louis-Francois Cartier did, after all, take over the workshop of master watchmaker Adolphe Picard in the 1800s, forming the company’s earliest foundations on innovative clocks and fashionable wristwatches. Thanks to the patronage of royalty that included King Carlos I of Portugal and King Edward VII of Great Britain, its reputation would later be cemented as the “jeweller of kings.”
Our pick: The Cartier Tank Solo
The Cartier Tank was inspired by the tanks used in World War I—as far as origin stories go, it doesn’t really get any cooler or more badass than that. The Solo is a modern addition to the collection, yet retains all the features that make the watch an enduring classic.
With its highly coveted handbags, such as the Kelly and the Birkin, true luxury definitely equates to Hermès. From its early beginnings as a harness and saddle supplier, the French luxury house is now best-known for its quality leather and signature silk scarves apart from branching out into perfumes, jewelry, and even accoutrements for the home. Naturally, the brand first created saddle-stitched cases for pocket watches and leather watch straps before dedicating itself fully to watches for men and women by establishing La Montre Hermès in Bienne, Switzerland in 1978.
Our pick: Cape Cod
Created by Hermès creative director Henri d’Origny in 1991 when he was tasked with making a square watch, the case and dial take cues from the brand’s distinct chaîne d'ancre motif, resulting in a shape that is unmistakably Hermès. Bonus points if you get it with the famous double tour strap, a twice-winding leather wristband designed for the house by Martin Margiela in 1998.
The Italian jewelry house was made famous by Elizabeth Taylor, who turned the Serpenti into an icon when she was photographed wearing it on the set of Cleopatra while filming in Rome. In her personal life, she was known to be a prized Bulgari client, too, care of a tumultuous romance with Richard Burton that resulted in even more gifts of diamonds and jewelry for the Hollywood star. But Bulgari’s watches are worthy of just as much admiration and awe for the way it blends the Italian flair for design with Swiss watchmaking’s technical expertise. The company showed how serious it was about the latter with the establishment in 1980 of Bulgari Haute Horlogerie in Neuchatel, Switzerland. It also acquired the Daniel Roth and Gérald Genta brands in the year 2000, leading it to introduce its own in-house mechanical movements by 2010.
Our pick: Bulgari Bulgari
You could say that this was the watch that started it all, originally intended to be a Christmas gift to the house’s top 100 clients in 1975. Recognisable by the engraved “Bulgari Bulgari” logos surrounding the bezel, it was conceptualised as a tribute to the design of ancient Roman coins.
By now, everyone is familiar with the French fashion giant’s humble beginnings as a travel trunk-maker in 1854. This later expanded into that famous monogram adorning just about everything, including a notorious punching bag designed by Karl Lagerfeld. But just as LV has a knack for turning all of the things it touches into precious objects of desire, so it goes with its watches. It’s a relatively new player, considering it marked its entry into the field with the launch of the Tambour fine watch collection in 2002. But it has certainly worked double-time and caught up since, producing many gorgeous fashion watches for men in between, leading up to the inauguration of La Fabrique du Temps Louis Vuitton in Geneva in 2014.
Our pick: Tambour Damier Cobalt Chronograph
It’s fitting we should throw it back to the Tambour collection, but this new edition comes with a twist: interchangeable straps that allow you to quickly switch up the look, even without specialised tools. The Damier canvas is also ever-so-subtly visible on the dial, but you’ll be able to spot that eye-catching V from across the room.
Now it’s time for the American entry into this list: Tiffany and Co., whose legend will forever be tied to New York, Audrey Hepburn, breakfast, and that instantly recognisable robin’s egg blue. Though of course it is primarily known for jewellery, thanks to its association with dreamy engagement rings and the famous 128-carat Tiffany Yellow Diamond proudly displayed at the flagship store on Fifth Avenue, the company has been selling timepieces since 1847. In fact, one of the flagship’s most recognisable features is the nine-foot Atlas Clock right above the door—also the inspiration for Charles Lewis Tiffany’s coining of the phrase, “New York minute.” Tiffany also created America’s first stopwatch, the Tiffany Timer, in 1868.
Our pick: Tiffany Atlas
An homage to the Atlas Clock that has been standing guard since the 1850s, the Atlas watch uses the same Roman numerals that New Yorkers have used to check the time over the years. In two-tone rose gold and stainless steel, it could prompt you to create a New York minute of your own.
From: Esquire Ph
There were no shortage of celebrities—hailed from all over the world—at the Louis Vuitton spring/summer 2024 menswear runway show. For the first time at the maison, the creative direction of its menswear universe has been handed over to a celebrity too: the multi-hyphenate Pharrell Williams. His star power drew entertainment heavyweights the likes of Beyoncé and husband Jay-Z, expecting couple Rihanna and A$AP Rocky, Singapore's very own JJ Lin, K-pop stars Jackson Wang and BamBam, and more.
Williams delivered a show. Set right on the Pont Neuf, the backdrop was LVMH chief Bernard Arnault's very own slice of Paris—the area on the right bank where the Louis Vuitton studios, department store La Samaritaine, and Cheval Blanc Paris are all situated next to each other and owned by the French conglomerate. Guests sat flanking the entirety of the runway as gospel choir Voices of Fire and an orchestra provided the show's soundtrack.
In many ways, it was reminiscent of the late Virgil Abloh's live runway shows. More than just about the clothes and accessories, Abloh's were moments that intertwined music, art and culture with fashion—Williams did the same. The inclusion of familiar non-model faces in the runway line-up such as fashion designers Stefano Pilati and Dao Yi Chow (amongst other notable personalities outside of fashion) too added to the sense of community and openness beyond traditional fashion elites.
Intentional or not, it did seem as though Williams was paying homage to Abloh in the show's set. The runway was lined in gold, recalling Abloh's first runway show for the maison where he reimagined a yellow brick road. Abloh's tenure at Louis Vuitton was of course, monumentally successful, and if anything, Williams' debut could look to be following the same path.
The fit: There's a decidedly workwear approach peppered throughout the Louis Vuitton spring/summer 2024 menswear collection. Denim coordinates in various treatments and washes—mostly featuring signature Louis Vuitton motifs—were some of the more classic pieces that I could see being perennial pieces season after season. Hardier, almost military-inspired elements were also apparent as they were juxtaposed against tailored options.
The Damier was Williams' key focus, highlighting the house signature rather aggressively. His very own interpretation is the Damoflage—a combination of the camouflage print with the Damier. Rendered in three different colourways, the Damoflage was featured across ready-to-wear and accessories with the traditional camouflage reinterpreted as pixels merging with the Damier. On the more classic front, the Damier was also reimagined in primary colours as previewed by the Rihanna-fronted campaign released prior to the show.
Quite surprisingly, the collection didn't lean heavily into streetwear. Tailoring remained a sizeable bulk of the line-up ranging from oversized cuts in classic fabrications to those embellished with LV charms.
The details: Williams brought out the pearls as trims on tracksuits and a slew of accessories. Reminiscent of the custom Tiffany & Co. glasses that he's often spotted wearing (including for the show), some of the sunglasses featured a mohawk-like arrangement around the frame. Segments of bag straps and chains were also taken over by pearls, and a selection of pearl necklaces as well as brooches added that extra quintessential Williams stamp.
What was quite interesting was Williams' take on the Louis Vuitton teddy bear. First designed by former creative director Marc Jacobs—who also first brought Williams into the Louis Vuitton fold—Williams covered it entirely in Damoflage. And as an extension of the reference, shearling slippers were designed with soles resembling bear paws.
Three exceptional looks: Look 9 for anyone wanting to emulate Williams' style; look 50's all-denim ensemble that could be worn for dressier occasions; and look 69's tailoring-focused look tastefully accessorised with dandy pearls.
The takeaway: It's Louis Vuitton as Williams would wear it. In other words: irreverent and relevant.
View the full Louis Vuitton spring/summer 2024 menswear collection in the gallery below.
It has been months since multi-hyphenate Pharrell Williams was officially appointed as Louis Vuitton men's creative director—a position that was previously held by the late Virgil Abloh. The spring/summer 2024 Paris Fashion Week Men's show season will mark Williams' first-ever runway show for the maison and certainly one that every fashion insider and follower alike are eagerly anticipating.
Both Louis Vuitton and Williams have kept things tightly under wraps about the upcoming spring/summer 2024 menswear collection. Save for incorporating Louis Vuitton activations as part of the 2023 edition of Something In The Water—a three-day music festival organised by Williams—and the recent unveiling of a pregnant Rihanna as the face of the campaign, not much is known about how the collection will shape out to be.
If we were to base it solely on Williams' appointment, the odds of the spring/summer 2024 menswear collection being in the same vein as what Abloh had laid are pretty high. But of course, we're also expecting Williams to add his own stamp and introduce a new Louis Vuitton menswear vocabulary that could be expanded in future collections.
Watch the Louis Vuitton spring/summer 2024 menswear runway show here live from Paris Fashion Week Men's.
What: Louis Vuitton spring/summer 2024 menswear runway show
Where: Paris, France
When: Wednesday, 21 June 2023 at 3.30am Singapore time
