Why BamBam as Louis Vuitton's Newest House Ambassador Makes Perfect Sense

Right after attending the Louis Vuitton Autumn/Winter 2024 menswear runway show in Paris, the Thai-born rapper and singer is now its latest ambassador
Published: 6 February 2024

At the recently concluded Louis Vuitton Autumn/Winter 2024 menswear runway show during Paris Fashion Week Men's, BamBam was one of many celebrity attendees. The Thai-born singer and rapper of K-pop group GOT7 easily stood out with his red hair and Pharrell Williams-designed fit. Wearing look 9 from the Maison's Spring/Summer 2024 menswear collection, BamBam (like the style savant that he is) put his own spin by opting for black trousers instead of shorts, heavy-duty boots, and finished it off with pearl accessories.

His presence at the show was quite a social media hit. The hashtag #BamBamXLVFW24—an unofficial, fanbase-initiated hashtag—amassed over 2.1 million posts on various platforms. It's little wonder that weeks after the show, BamBam was officially announced as Louis Vuitton's newest house ambassador. "I am super happy to join Louis Vuitton as a house ambassador this time," BamBam says in an announcement video. "What Pharrell is doing here is amazing. I'm super honoured to be part of it."

The appointment is made sweeter as not only is BamBam now part of Louis Vuitton's illustrious list of ambassadors, he also joins fellow bandmate, Jackson Wang, who has been part of the fold since 2023. Wang was even one of the faces of the Maison's "Horizons Never End" campaign that centred on its spirit of travel. It may be too soon to say for sure if BamBam will be featured in an upcoming campaign, but given his pull and reach, we'd say the chances of one is quite likely. In an official press release, Louis Vuitton has already hinted on "an exciting collaborative journey".

This road to an house ambassadorship with Louis Vuitton, however, was a longtime coming. BamBam had already been wearing Louis Vuitton on a number of occasions years before. And while it's common for those in the K-pop sphere to wear the newest threads from the big fashion houses, Louis Vuitton seemed to be quite a prominent fixture in BamBam's roster of brands.

BamBam in a Louis Vuitton suit for his first mini-album in 2021.
A Nicholas Ghesquière-designed Louis Vuitton womenswear look.
From a Louis Vuitton ring...
...to a Louis Vuitton bag.
Repping the new Pharell Williams-era Speedy.

In 2021, he wore a Louis Vuitton suit featuring a watercolour version of its famed Monogram for the music video of "riBBon" that's part of his first mini-album. The musician even wore a Nicholas Ghesquière-designed Spring/Summer 2022 womenswear look the very same year, proving that the man can rock just about anything from the Maison's universe. Throughout the year and years since, BamBam frequently repped Louis Vuitton—from jewellery to bags to ready-to-wear—in a number of magazine editorials, appearances as well as performances.

He made his first Louis Vuitton runway appearance at Williams' debut show, where he was visibly overjoyed to be reunited with Wang. And simply put, that moment became the turning point in his relationship with the Maison. Not only was he deserving of a spot on the front row of one of fashion's biggest moment that season, it was an official recognition of BamBam as a worthy ambassador of the Maison's new chapter.

And to have it happen after celebrating 10 years of with GOT7, we reckon BamBam as a style icon is about to get more traction.

Edited by Asri Jasman

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