Chef Maxime Frédéric and His Chocolate Factory

The brains behind Marina Bay Sands’ latest addition—Le Chocolat Maxime Frédéric at Louis Vuitton—Chef Maxime Frédéric speaks to us in an exclusive interview about his craft, what Singaporeans can expect, and the future of chocolate
Published: 14 April 2024
Louis Vuitton

Famed Le Chocolat Maxime Frédéric at Louis Vuitton arrives on our shores. Marking their debut outside of their French homeland, the chocolates at Le Chocolat Maxime Frédéric at Louis Vuitton are handcrafted with high-quality ingredients. From the Filled Heart Saint Valentine to the intricate moving Vivienne on Malle, these concoctions are inspired by the fashion house and is only made possible through the deft hands of Chef Maxime Frédéric, the award-winning chef pâtissier of the Cheval Blanc Paris. Chef Frédéric answers a few questions about what goes into his chocolate-making, Louis Vuitton, and what fans can expect in the near future.

ESQUIRE: Tell us about your chocolate-making. What makes it special?

MAXIME FRÉDÉRIC: I think that what makes our chocolates unique is the savoir-faire and manual technique, as well as the art of the raw materials and the story we’re continuing to write with Louis Vuitton. These are incredible encounters and I believe that’s what gives our chocolates that undefinable “something extra”. It’s not just about the raw materials or just about the taste—it’s actually an entire ecosystem and story of sourcing, passion and people that have taken shape, and I see that as unique and precious.

ESQ: Can you tell us about a few of the chocolates specifically? Their flavours, ingredients, etc?

MF: Our chocolates are very diverse and our goal is to please as many people as possible and for everyone to find their own happiness and satisfaction, their own little delicious moment. As a result, we have flavours that are very simple, down-to-earth. We work with very pure cocoas and cocoa origins [from] Madagascar, Peru, the Dominican Republic, Vietnam, [where] each [country has] a specific, incredible aromatic bouquet. But we also work with very French flavours. We use caramel—Breton caramel—or speculoos biscuit flavours.

Then we’ll create this duality between the richness of the ingredients and the flavours from incredible terroirs around the world, as well as the French terroir. This is the magical combination that makes me so happy to be part of it all. So, there will be a lot of technical prowess in play. And that singularity typically comes in the Vivienne, which will rotate with its chocolate mechanism, but it is also in the skill behind our moulds, the Louis Vuitton Monogram, obviously. All these things taken together make me happy and it really makes this chocolate-making very precious to me.

ESQ: How does Louis Vuitton as a maison inspire you? How is this shown in your chocolates?

MF: Louis Vuitton inspires me by virtue of its history and the people who brought the company to life and keep it alive and thriving today. That’s a trait that I also see with my great-great-grandparents who were agricultures [sic] and our family farm today. Now we’re lucky to produce the eggs and hazelnuts that l use in our chocolate-making. I find this same idea of legacy at Louis Vuitton.

There’s an entire history there that has been forged and composed over the years, over time, and which has created this incredible maison’s richness and diversity. And today, that’s what we’re humbly trying to do with our chocolate-making: respecting the heritage and work of those before us, while adding our own uniqueness, our personality, our humanity, the richness of the land and of our ingredients. This human aspect is very important to me and it’s what inspires me at Louis Vuitton. At Maison Louis Vuitton, there’s a wealth created by the people, there’s a history. And these two inspire me and guide us greatly in making our chocolates.

ESQ: What’s next?

MF: The idea is still to enrich and cultivate the diversity of this chocolate-making, to be even more creative, to add even more surprising things, to bring in a fruity dimension, which is very rare in chocolate-making today—we have a little bit of that, but we plan to develop it even more and to bring our orchards into our chocolate-making as well, combining all that and enriching it, through this global gastronomic variety and culture, and French savoir-faire.

The local chapter of Le Chocolat Maxime Frédéric at Louis Vuitton is located at 2 Bayfront Ave, B1-38/39 Louis Vuitton Island Store

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