Louis Vuitton Releases Two Upcoming Books

Whether you're exploring the bittersweet portrait of the United Kingdom through Martin Parr's lens or delving into the intricate world of perfume making with Jacques Cavallier Belletrud, these publications promise to transport you to new realms of discovery and fascination
Published: 8 March 2024

If books are windows to another world then get ready for a world tour. Embark on a journey around the globe with two new Louis Vuitton books. Offering sensorial experiences (aside from its chocolate shoppe) from different corners of the planet that are depicted through a photographer's lens and an artists’ watercolour works. Synonymous with the art of travelling, the trunk maker continues to capture the essence of new experiences and adventure through documentation.

Fashion Eye United Kingdom by Martin Parr

As 2024 begins, Éditions Louis Vuitton extends another invitation to travel with Martin Parr’s United Kingdom. From shores to villages, the latest addition to the Fashion Eye collection paints a bittersweet portrait of the island nation.

The book records the ordinary life of the working class and the aristocracy. With about a hundred pictures in its contents, some never before published, it documents real life and real people in the four corners of the UK between 1998 and today.

Throughout, Parr maintains the same mischievous tone established in his first cult series and films like Bad Weather (1982); The Last Resort (1982-1985); The Cost of Living (1989); Signs of the Times (1992). Forty years later, he observes his peers the way his father observed birds: tirelessly. 

Altogether, Parr's works transcends boundaries imposed by distance and space, offering an anthropological look at life in the UK to the world. Sharing many mixed emotions he feels towards his homeland, Parr presents his subjects as they are, flaws and all. Instead of imposing a specific perspective, he simply shows them as they truly are. As to its interpretation? Well, the best works are the ones that the viewers have to come up with their own.

Fashion Eye United Kingdom by Martin Parr will be available in Louis Vuitton stores, online and through select booksellers from 5 April 2024.

The atlas comes in three different covers.
The atlas comes in three different covers.
The atlas comes in three different covers.

A Perfume Atlas

With the release of A Perfume Atlas, Louis Vuitton reveals the tedious processes that go into perfume making. Orchestrated by Jacques Cavallier Belletrud, master perfumer of Louis Vuitton, the book invites readers to trail the creator in his search for exceptional ingredients. Opening the door to a sensorial world filled with discoveries through the words of Lionel Paillès—an author renowned for his expertise in perfumery—coupled with paintings of Aurore de la Morinerie and photography by Sébastien Zanella.

A Perfume Atlas offers an extremely rare glimpse inside the savoir-faire of Belletrud. Through 200 watercolour depictions, it unveils the secrets of the house's perfume production process. Each page follows the master perfumer circling the globe in search of materials and his relationships with farmers in remote locales. Readers will be drawn by an evocative energy enhanced by age-old folklore.

A Perfume Atlas is also available in a limited edition set: the Perfume Atlas exclusive set. It includes 45 phials containing extractions of raw materials specially selected and presented by Belletrud.

It is a celebration of High Perfumery that is both poetic and scientific. This publication will delight lovers of nature, travel and beauty.

Available from 2 April 2024, A Perfume Atlas will be on sale at all Louis Vuitton stores. The limited edition box set will be on sale in selected stores.

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