Richard Permin is one of the athletes featured in the latest Moncler Grenoble campaign.

When one thinks of Moncler these days, its often that two things come to mind. One, the collaborative efforts that drop on an almost monthly basis with some of the biggest names in fashion and pop culture; and two, those highly dependable (and sought after) down jackets.

But it is Moncler Grenoble that propelled the brand into what it is today. Moncler's super technical and professional pillar, Moncler Grenoble is named after the French city where the 1968 Winter Olympics was held. Moncler officially kitted the French downhill team, and needless to say, the team pretty much dominated that category for that edition of the Games.

Over the years, Moncler Grenoble has evolved while staying true to its aim of creating superior skiwear with a host of technical capabilities. The line now includes both men's and women's collections that offer après-ski options as well as professional-level skiwear—all designed with Moncler's contemporary aesthetics with nods to its heritage. The latest iteration (55 years since it was first conceived) is a fine example of this endeavour.

Punctuated with bold colours, the Moncler Grenoble Autumn/Winter 2023 collection amps up its High Performance subdivision with nifty design elements such as ski pass pockets, GORE-TEX fabrications, and heat-sealed laser-cut zipper patches. The Après Ski line consists of tactile knits, while the less technical (but still ski-appropriate) Performance & Style line feature pieces that are easily transitional. And because form and function are key tenets of all things Moncler in general, the entire Moncler Grenoble collection is meant to be seamlessly paired with one another.

The latest campaign stars a quartet of Moncler Grenoble ambassadors: Cai Xuetong, Perrine Laffont, Shaun White, and Richard Permin. All ski stars in their own right, the campaign captures them in their skilled element, all while displaying the high performance and style of the collection.

French skier Permin's journey is much like Moncler Grenoble's—a natural evolution and progression built from an undying passion for the sport. And as we learn from the man himself, a love for where it all started.

ESQUIRE SINGAPORE: You’ve worked with Moncler for a couple of years now. How is this partnership different perhaps from that you’ve experienced with other brands?

RICHARD PERMIN: Working with Moncler has been a fantastic experience for the past couple of years. What sets this partnership apart is the brand's commitment to pushing the boundaries of style and performance. Moncler's fusion of high-quality materials with innovative designs aligns seamlessly with my vision, allowing me to express myself athletically and aesthetically. The collaborative spirit and emphasis on excellence make this partnership truly unique in enhancing both my skiing performance and personal style.

ESQ: What’s one thing about the latest Moncler Grenoble collection you think avid skiers would appreciate?

RP: The latest Moncler Grenoble collection is stunning, especially the entire GORE-TEX range. I'm particularly loving the Montgirod jacket—for its incredibly stylish design, and the GORE-TEX membrane that adds another level of quality and durability to the product. The collection has got a bit of everything for every style, whether it's on the slopes or in freeride. Personally, I rock the GORE-TEX line daily in the mountains—walking, hiking, skiing, it's my go-to.

ESQ: The kind of skiing that you’ve pioneered is a combination of showmanship and technical skill. How do you prepare for these acrobatic feats? Is it a lot of trials and experimentations or have you done things in the spur of the moment?

RP: I've gotta give credit to the journey, you know? Started from alpine, grooved through freestyle and freeride, and here I am, merging experience and style. Training's a mix of reps, getting cozy with the mountain vibes year after year. It lets me level up in the mountains, keeping that cool, calm vibe but safety always riding shotgun. Because, you know, safety's the MVP in this game.

ESQ: What is it about skiing that gets you still passionate about it?

RP: Skiing's my grind, where freedom meets challenges, and the stoke never fades. Lately, I'm deep into video projects, rolling with the crew, and it's not just a job—it's the mountain passion on repeat, fuelled by determination and the love for the game and to be out there.

ESQ: How did you get into filmmaking?

RP: Getting into filmmaking for me is a natural extension of freeride skiing. Competitions are part of the sport, but when you're navigating uncharted terrains, films become integral. They've always been a key aspect of freeride skiing, enabling us to showcase the level each year. We operate in secluded areas where there's no audience, so films become the medium to share the experience. From the start, it fascinated me, and I prioritised capturing beautiful visuals even more than winning medals. It's ingrained in the culture—a way to share the passion and elevate the sport.

ESQ: What challenges have you faced in your career and how did you solve it?

RP: The biggest challenges in my career have been injuries, which typically demand a substantial recovery period. Additionally, conceptualising projects might seem great on paper, but executing them in reality is often far more complicated. So, these are challenges that you solve on the field and require a significant amount of time and patience.

ESQ: How does one become a good skier?

RP: Shred like a pro, swap walking time for ski time. It's all about sliding, not striding!

ESQ: Where’s your favourite place to ski thus far?

RP: Europe holds a special place since it's where I began, and then there's the love for British Columbia, Alaska, and Japan.

ESQ: What is your future plan and target?

RP: I've got some exciting travels lined up—Japan, Georgia, and Norway. As for target: it's all about snow conditions and terrain, so there's a lot of on-the-spot improvisation. The charm lies in the unpredictability—you never know what you'll encounter, and that's where imagination kicks in.

The Moncler Grenoble Autumn/Winter 2023 collection is available now on and in select Moncler boutiques.

1. Necklace, VERSACE

This isn’t the most extravagant necklace by the brand, but considering its size—and it weighs a mere 17g—quite a lot is packed into the pendant. The centrepiece is an elegantly cut turquoise flanked by the brand’s Greca motif and inscribed in the Versace logo type. And of course, in classic Versace gold.

2. Sunglasses, BOTTEGA VENETA

Big, oversized shades hardly go out of style. This pair by Bottega Veneta offers a familiar silhouette in acetate but piles on a trio of clashing elements. The signature green frame is trimmed with gold accents and finished with slightly tinted lenses that lend a ’70s air. It’s time to embrace that Miami Vice vibe perhaps.

3. Vra Vra Vroom, Liquid of Love and Kiss of Bliss eau de parfums, PENHALIGON’S

Penhaligon’s latest Potions and Remedies collection of fragrances is designed with your well-being in mind. Each fragrance is crafted from botanicals that uplift your mood. The flacons themselves are a delight to behold—resembling old-timey potion bottles complete with eye-catching names.

4. McLaren Racing Tennessee Whiskey, JACK DANIEL’S

The irony of a Formula One racing team partnering an alcohol brand is not lost on anyone. The latest is between McLaren Racing and Jack Daniel’s in the form of a limited edition Tennessee Whiskey bottle that represents both brands visually. Celebrate to the max after a win. But never drink and drive, of course.

5. Oiva teapot, MARIMEKKO

A clean, minimalist aesthetic comes to mind when anyone mentions Marimekko. Yet its Oiva teapot is maximalist by Scandinavian standards—a statement piece for any home. The body features a graphic pattern by Maija Louekari, featuring linked irregular dots that clash at points for a subtly disruptive visual.

6. The Amazing Loubi Loafers, CHRISTIAN LOUBOUTIN X MARVEL

Christian Louboutin makes the most maximalist shoes for men. A collaboration with Marvel sees the Amazing Loubi loafer dressed in patent leather, treated with a starry effect and embellished with gunmetal hardware inspired by Marvel’s Moon Knight character. It also bears the signature red line on the lug sole.

7. Superbusy XS sling bag, BALENCIAGA

How many compartments do you need on a bag? The XS version of its aptly named Superbusy bag offers external compartments across its front, sides and shoulder strap, many with designated purposes, including one specifically for AirPods Pro. It’s proof that you can never have too many compartments.


Nothing is too much when it comes to protecting your hands from the winter chill. The Moncler x adidas glove offers optimal defence with a down construction and an inner sock layer that extends up the arm for enhanced grip and insulation. The bright hue makes it perfect for snow activities. You won’t lose this one easily.

9. Vanguard Beach Watch 41mm glass fibre composite case with fabric strap, FRANCK MULLER

It’s hard to ignore Franck Muller’s Vanguard Beach. The Vanguard already packs a punch with its big, bold numerals; but the Vanguard Beach takes it up several notches with a striking design that resembles ripples in the sand. The strap fastens with Velcro for convenience and a carefree beach vibe.

10. Vanilla Flower, CEDRIC GROLET

Known for his trompe-lœil confections, French pâtissier Cedric Grolet has set up shop in Singapore—his first outside Europe. This Vanilla Flower is one of his visually simpler creations, but as its name suggests, packs a quartet of vanilla-infused flavours. Eating it is one truly decadent experience.

Photography: Danial Mirza
Styling: Asri Jasman
Photography Assistant: Chuen Kah Jun
Additional Images: Getty Images

Get ready to hit the slopes

Ahead of the launch of its first-ever skiwear collection, Balenciaga has released a first look into what to expect. With a thorough focus on technical garments using innovative materials for enhanced visibility, insulation, aerodynamism, and protection in snow, the designs are undoubtedly Balenciaga as envisioned by Demna. There are the typical water-repelling treatments on outerwear and accessories as well as in-built ventilation systems. But the Balenciaga skiwear collection also introduces the Alaska Boot—an oversized and stylised version of footwear developed for arctic conditions.

The Balenciaga skiwear collection is scheduled to launch on 15 November 2023.

Dolce&Gabbana's latest global ambassador

NCT's Doyoung.

Doyoung of K-pop group NCT is now officially the global ambassador for Dolce&Gabbana. The announcement comes following his appointment as the brand's first Korea and Japan brand ambassador on 9 May of this year, as well as becoming the face of Dolce&Gabbana's Autumn/Winter 2023 collection for the region.

A star-studded Loewe campaign

Talking about stars, Loewe has amped it up with a host of global faces for its Spring/Summer 2024 pre-collection campaign. Familiar faces who have worked with the brand before as well as attended its shows such as global ambassadors Josh O'Connor and Taeyong, are expectedly part of the campaign. It's the appearance of new faces Dakota Fanning, Greta Lee and fan-favourite of the Harry Potter film franchise Dame Maggie Smith. Lensed by Juergen Teller, the campaign features a host of textural contrasts and Loewe's range of new bag styles.

Another Supreme collab

Supreme is at it again with another collaboration. This time around, the latest Stone Island x Supreme collaboration is a street-ready collection of co-branded pieces including down jackets, hoodies and more. Standouts include a reversible down puffer jacket and a wool-blend bouclé cardigan tagged with the Stone Island insignia right on the sleeve.

The Stone Island x Supreme capsule collection is now available at the Stone Island Marina Bay Sands Flagship.

Football x fashion x design

Coming into its third season, the Inter x Moncler formalwear partnership adds a new level to its partnership. Tapping on the design sensibilities of artist Daniel Arsham, comes a limited edition run of light down jackets. The design is reminiscent of a shirt-jacket style that's popular among off-duty Inter players, crafted of course from Moncler's signature down material and bearing the brand signatures of all three collaborators. And because this is a truly exclusive collaborative piece, it is only available at Moncler’s Galleria Vittorio Emanuele II boutique in Milan.

Next stop: Burberry Street

If the Riccardo Tisci-era saw Burberry taking over beach clubs with the TB Monogram, Daniel Lee’s appears to be more subdued and tastefully so. As part of the brand’s announced "Burberry Streets" takeover series, the British brand has kicked things off right at home during London Fashion Week. In partnership with Transport for London—the government body responsible for the transport network in London—Bond Street station has been completely transformed into Burberry Street, complete with signs rendered in Lee's knight blue hue. The takeover will last until 19 September 2023. “Burberry Streets” is set to be an immersive brand experience consisting of events and installations in cities around the world. The series will make its rounds in Seoul and Shanghai this October.

Balmain pieces stolen in Paris

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In what would be any fashion designer's foremost nightmare, Balmain creative director Olivier Rousteing revealed on Instagram that pieces from the house's upcoming Spring/Summer 2024 runway show have been stolen. "More than 50 Balmain pieces stolen," Rousteing says, expressing his anger and disappointment at the loss of the hard work by his team. With just 10 days to go to the show during Paris Fashion Week, it does seem like Rousteing and his team will have to, in his words, "work days and night" to ensure that everything turns out as planned.

adidas' latest with Craig Green

A new take on adidas' iconic Stan Smiths has been revealed, courtesy of British fashion designer Craig Green. The CG SPLIT STAN retains the original silhouette of the shoe save for the "splitting" right down the middle—a rubber protrusion that's seemingly inserted between the two segments. The new design has dropped in three monochromatic colourways: white, black, and khaki.

The adidas Originals and Craig Green CG SPLIT STAN sneakers are now available through the adidas App and online.

Stone Island's artistic endeavour

Stone Island is embarking on a multi-year partnership with Frieze. Starting with Frieze London 2023—happening this 11 to 15 October—the brand will be the Official Partner of Focus, a fixture dedicated to younger galleries at Frieze London, Los Angeles, New York, and Seoul. Participating emerging galleries of Focus will each receive a bursary from Stone Island amounting to 30 per cent of each exhibitor's stand fee (in addition to Frieze's ongoing subsidies) as well as overall amplification of Focus through a dedicated content series. Stone Island will also become the Official Partner of Frieze 91, the organisation's membership programme. Frieze 91 allows members so gain exclusive access to art and artists through curated experiences as well as members-only content and benefits.

A Moncler icon revisited

As part of Moncler's RE/ICONS series—an annual celebration of the brand's iconic achievements of the past while looking to the future—the brand has revived its 1954 Karakorum duvet jacket. Worn by climbers in 1954, the Moncler Karakorum is known for its unparalleled warmth as well as technical excellence. Just how excellent, you ask? Achille Compagnoni and Lino Lacedelli each wore the Moncler Karakorum while scaling K2 and becoming the very first people to reach the summit in 1954. For the RE/ICONS series, the Moncler Karakorum has been reenvisioned in three designs (with a range of colours) varying in length and fit.

Shiny, simmering, splendid

In Coach's latest campaign, Dove Cameron, Yanfei Song, Lil Buck, and newly appointed global ambassador Youngji Lee battle their inner demons. It might sound a bit too dark for a fashion campaign but the "demons" in question are doppelgängers criticising their choice of wearing the Coach Shine collection—a range of metallic and patent leather pieces. The individual duos battle it off in fast-paced choreography before the expressive selves eventually triumphs. Basically, no one should ever dull your shine, Coach Shine or not.

Photo by Moncler

It takes skill and taste for someone to take something as unanimously ugly—I'm not even going to bother sugar-coating this—as Crocs, and turn it into a design that's contemporary and at the same time, shifts one's perception of the item. Yes, I caved. The Salehe Bembury-designed Crocs are the only ones that deserve to be bought—at least, until another designer aesthetically reinvents it.

Salehe Bembury. Photo by Moncler

The American designer has quickly risen up the ranks as one of the footwear designers to watch. While Crocs may have afforded him global recognition, his career already includes time at Yeezy and Versace as well as partnerships with brands the likes of New Balance, Vans, and Clarks. Which is why when Moncler Genius announced its 2023 lineup during London Fashion Week earlier this year (although Bembury teased the partnership sometime in November 2022), this style director was especially elated.

Moncler x Salehe Bembury—also titled, 'Moncler ēquipements'—is a landmark collection for both Moncler and Bembury. Not only is the collection the first collaboration between the two, it is also Bembury's first foray into ready-to-wear. "'Moncler ēquipements' is an exploration of palette, shape, and utility. From extensive time spent in the wilderness, I have developed a deep appreciation for nature and the elements that come with it," Bembury says. The avid hiker opted for an outdoor-ready collection inspired by Moncler's mountaineering line from its '50s archive.

Photo by Moncler
Photo by Moncler

There's no doubt that Bembury definitely put his stamp throughout the collection. His signature 'grain' thumbprint has been reinterpreted as part of Moncler's quilting and are apparent on the collection's range of padded outerwear, vests and a number of lighter layers. It also makes its appearance on Bembury's known expertise: footwear. For Moncler x Salehe Bembury, the Trailgrip sneaker features the motif done in a combination of treatments and textures while retaining the sneaker's functionality.

Photo by Moncler

The ready-to-wear is certainly not to be overlooked. Practical utilitarian elements form the foundation of the collection. Pockets are aplenty and water-resistant GORE-TEX INFINIUM™ add further versatility and comfort to parkas. Teddy fleeces, leggings, caps and beanies complete the entire assortment made for the intrepid outdoor adventurer.

The Moncler x Salehe Bembury collection is now available.