I'm willing to bet that none of your sneakers have all three of the following qualities: a computer-generated midsole, Loewe's playful aesthetic, and On's high-performance technology. I'm right, aren't I? Until this week, a shoe like that wasn't even on the market. But we're in the era of the Cloudtilt now.
The sneaker featured in the second collaboration between Loewe and On comes out on October 11, and it goes above and beyond in terms of fashion and function. The sneaker is the first On lifestyle sneaker to use CloudTec Phase, a precision-engineered midsole designed by a computer that allows for more cushion and less material. Like walking on a cloud, really, if that cloud was Loewe.
In addition to being ultra-lightweight, the sneaker has a knitted upper, collaborative branding, and an EVA foam sole that aims to minimise the use of rubber, tying in with the other sustainable-minded design features, like a 99 percent recycled polyester mesh upper and packaging made from 100 percent recycled industrial materials.
If that's not enough to woo you, it gets better. The five men's Cloudtilt colourways dropping this week (All Black, All White, Forever Blue, Khaki, and Lime Green) are just the first part of the fun. In January, a second Cloudtilt drop will release more colours. But January is far away, and there's a lot of life to be lived by then. For now, get ready to start shopping on October 11.