It has been months since multi-hyphenate Pharrell Williams was officially appointed as Louis Vuitton men's creative director—a position that was previously held by the late Virgil Abloh. The spring/summer 2024 Paris Fashion Week Men's show season will mark Williams' first-ever runway show for the maison and certainly one that every fashion insider and follower alike are eagerly anticipating.
Both Louis Vuitton and Williams have kept things tightly under wraps about the upcoming spring/summer 2024 menswear collection. Save for incorporating Louis Vuitton activations as part of the 2023 edition of Something In The Water—a three-day music festival organised by Williams—and the recent unveiling of a pregnant Rihanna as the face of the campaign, not much is known about how the collection will shape out to be.
If we were to base it solely on Williams' appointment, the odds of the spring/summer 2024 menswear collection being in the same vein as what Abloh had laid are pretty high. But of course, we're also expecting Williams to add his own stamp and introduce a new Louis Vuitton menswear vocabulary that could be expanded in future collections.
Watch the Louis Vuitton spring/summer 2024 menswear runway show here live from Paris Fashion Week Men's.
What: Louis Vuitton spring/summer 2024 menswear runway show
Where: Paris, France
When: Wednesday, 21 June 2023 at 3.30am Singapore time