Kim Taehyung, also known as V from BTS, has been chosen as the ambassador for the latest Panthère de Cartier campaign. The brand praises the global pop icon for his captivating "creative spirit and magnetic gaze," perfectly embodying the essence of the panther-inspired collection, ultimately leading to his appointment.

In the campaign, V effortlessly radiates charisma as he wears the iconic Panthère jewellery collection. The collection includes a sculptural diamond ring, a tête-à-tête panther bracelet, and the Révélation d’une Panthère watch. Perfectly complimenting V’s mysterious and sophisticated appearance.

The senior vice president chief MKG officer says, "When it came to personifying the magnetism and aura of the panther, our choice naturally fell on V. He possesses a captivating look and a strong character, guided by creativity as a dancer, musician, and art lover. His unique style and elegance make him the perfect fit for this role." Thus, appointing him as the new ambassador was the most fitting decision.

V now joins esteemed personalities the likes of Blackpink's Jisoo as Cartier ambassadors. This appointment also marks the second luxury jewellery brand ambassadorship for BTS—Jimin was officially announced as the ambassador for Tiffany & Co. last year.