Pharrell Williams and Tyler, the Creator share a longstanding collaboration in the music industry, with many of Tyler’s songs produced by Williams. They also feature in each other’s tracks, including Williams' 2022 single “Cash In Cash Out” and Tyler’s “IFHY” from his 2013 album Wolf. The close friends are in constant creative dialogues and thrive on it. Taking it to a new level, the Louis Vuitton men’s creative director delivers a new capsule collection created in collaboration with Tyler.
This isn't Tyler's first brush with Louis Vuitton having most recently composed the soundtrack for the Maison's Autumn/Winter 2023 menswear show. The Louis Vuitton Spring 2024 Men’s Capsule Collection by Tyler, The Creator is a melodic combination of the visual vocabularies of Tyler and the Maison, especially the one that Williams has established—it's preppy meets dandy with a whole lot of fresh interpretations of both.
The collection features pieces that Tyler would personally wear. “I dress the same in a meeting as I do a performance or grocery store trip, so hand drawing the monogram felt like the perfect balance to me,” he says. Dubbed the "Craggy Monogram", his hand drawn monogram comes in chocolate, vanilla and pastel shades. In addition to the usual LV symbols and 4-petalled LV Flowers, the Craggy Monogram incorporates representations of daisies and Airedale Terriers—familiar motifs from the visual universe of the artist. The uneven shapes of the hand drawn Monogram are echoed in lines and details throughout the collection, from chocolate down jackets to vanilla windbreakers, denim jackets with matching denim pants and denim dungarees, along with accessories.
Known as the guy who turns up to awards shows in shorts, Tyler’s collection just had to include them. Classic shorts and chinos with pleats and fold-ups appear alongside dandy-esque shirts adorned with graphics. With his penchant for pastels, the collection also features baby blue cable knit jumpers with a craggy V-neck and cuff stripes, and a pink fair-isle vest. As a nod to Tyler's obsession of luggages, a special-edition Courrier Lozine 110 trunk featuring the Craggy Monogram was created for the collection.
Tyler's authenticity shines through his recurring playful motifs in the collection’s accessories ranging from flower-studded rings to a Craggy Monogram cereal bowl with a matching spoon. The collection also features a chess set with its chess pieces portraying melted chocolate, hand-sketched by Tyler himself. This is also, unsurprisingly, the rapper’s favourite item from the collection. “I wanted to mix my style and Louis Vuitton’s codes together in a way that felt slightly whimsical but could still be worn to the gas station on a Tuesday,” he explains.
Needless to say, Williams is a fan of the collection: “This collaboration is unique to Louis Vuitton because it’s a natural extension of our LVERS philosophy, building on our network of incredible artists and creatives. There are so many elements specific to Tyler built into these pieces and it’s been inspiring to see him hone in on his craft and collaborate with him for this spring collection."
The Louis Vuitton Spring 2024 Men’s Capsule Collection by Tyler, The Creator is now available in boutiques and online.
