Many things happen in a decade. Alex Ferguson retired from Man U; China ended their One Child Policy; the Notre Dame Cathedral caught on fire; uh, remember Covid anyone? A lot can happen in 10 years but we're glad to see Jon Fong and Dexter Tan still organising their sneaker cons.
Called Sole Superior, this was the original sneaker con that met the needs of local sneakerheads. The passion project between Fong and Tan started appropriately enough when they were in the queue for a sneaker release and, this year, for its 10th anniversary, the duo celebrates their milestone with a sneaker con worthy of the occasion.
For one, Sole Superior breaks tradition by holding its con in Singapore's lore-ridden neighbourhood, Yishun. Specifically at the grounds of HomeTeamNS Khatib. The clubhouse's Grand Ballroom is a sprawling 1,014 square metre space that will house a menagerie of vendors and exclusives that fans can look forward to.
Exclusive SUPER10R 2023 Merchandise: Illustrator, Alex Lim will put his mark (design) on limited-edition Hydro Flask bottles and exclusive event tees (only 50 pieces up for grabs).
Sole Superior x Saint Barkley Collab: Do you like your suede kicks with scented tongues and possessing that peachy bravado? We got you covered. We posted about these Singapore-Indonesia sneakers but it bears repeating that will be available to 100 pairs out of the 500 made and will retail at SGD66.
Superior Kids’ Area and T-shirt Design Competition: Are you the sort to utter that your kid can do better than the abstract work by artists? Why not, have them design a t-shirt. Do it, you mouthy coward, I'll wait. Or if you're the nice parent, who believe that art is subjective and just want to let kids be, have your little ones embrace their inner artist with a t-shirt design competition. The top three designs will see production and sales in 2024.
Community Marketplace/ Indie Vendors: A plethora of fineries will be available. Punish those naughty peddlers with your money!
Celebrating one's 10th year isn't just a recognition of survival; it's an event. One that is supported by a thriving community of streetwear enthusiasts. Step once more into the breach. Return to a world where style, culture and community collide in the most superior fashion imaginable.
Sole Superior will be held this Saturday, 25 November at HomeTeamNS Khatib (2 Yishun Walk, Singapore 767944). The event will run from noon to 8pm. Tickets are now available.
How long does it take for a collaboration to manifest? Six months? A year? If you're like Sole Superior and Saint Barkley, the road to the end product can take up to four years. But it's worth the wait as the union borne out of mutual admiration for each other yields these limited-edition kicks.
Limited to 500 pairs, this collaboration caused quite a kerfuffle back in 2022. A sample pair was first introduced at Sole Superior last November and then at the Jakarta Sneaker Day in February 2023. It was during the latter when the samples were absconded from its display case.
But when life gives you lemons, you turn it into a marketing opportunity—Saint Barkley and Sole Superior offered a reward to anyone who turn in the stolen samples. In an IG post, Saint Barkley and Sole Superior extoll the sneaker thief for their "terrific taste" and chided their "terrible ethics". The samples were never recovered.
But what is it about the Sole Superior x Saint Barkley sneakers that made it so seductive that theft was its only recourse?
Well, taking inspiration from the 'Scratch N Sniff' stickers of the 1980s, the shoes sport bubblegum-scented tongues. These releases that contraband scent when your foot comes in contact with it. The upper is a peach /suede with light-reflective stitching. Adorned with Saint Barkley's signature volt green sole, the white vulcanised rubber midsole looks striking from the contrast. ensuring your sneakers and surroundings smell as fresh as they look. To top it all off, the sneakers come in a special clear window shoebox. Each purchase of the shoes will also get you three exclusive Saint Barkley x Sole Superior air fresheners.
Not only do you have a sneaker release, there's also the limited apparel capsule collection. A t-shirt, cap, and coach jacket—these items complement your new kicks. These are available in limited quantities as well.
Saint Barkley x Sole Superior limited kicks retails for SGD66. The collection drops today at Saint Barkley's physical store in Indonesia or if you're not based over there, you can purchase them online.