I don't think anyone had so much of an inkling as to how the Gucci Spring/Summer 2025 menswear collection was going to look like. Creative director Sabato De Sarno left little clues, and the show invite—a set square engraved with "la misura dell'amore è amare senza misura" ("the measure of love is to love without measure")—ultimately didn't really have anything to do with geometry or math. And thank god for that because after a hectic Milan Fashion Week Men's schedule, I'm sure none of us would have wanted a problem to figure out.
To some, however, De Sarno's Gucci aesthetic may be a problem. Some might say that his sophomore menswear collection, while a more vibrant proposal with prints ripe for the season, left little to be desired; that there isn't a strong enough of a point-of-view.
Having a "point-of-view" tends to be thought of as having concepts that are singular—a look so unique and easily identifiable that it will immediately be recognisable as being Gucci. I'd argue that De Sarno doesn't lack one, but rather, it's an aesthetic that isn't targeted to just one archetype.
The setting of the runway show reflected this. The Triennale Milano is a museum of art and design where a diverse range of works are collected and exhibited. I'm not equating the Gucci Spring/Summer 2025 menswear collection to that of works of art (although the oversized shirts decorated completely with paillettes came close) but there seems to be a growing idea of the Gucci wardrobe being able to be collected throughout the season, spliced and then combined to create looks that are part of one's style. Is that enough of a point-of-view?
The fit: It's a the-city-meets-the-beach style narrative consisting of short shorts that would've been perfect for the weather during the show (Paul Mescal made an excellent outfit choice). De Sarno repeated his penchant for oversized tops with shirting left untucked, offering just a peek of the shorts underneath.
Colour-blocking was heavily utilised. In fact, this was a stark difference from the Autumn/Winter 2024 menswear collection—this was colour on steroids almost. Acid hues were paired with vibrant prints of dolphins, surfers, hibiscus flowers, and banana leaves.
The details: We do need to talk about the hardware. The Horsebit is set to be an element that De Sarno seems to be planning to drive down our throats. It's apparent on the pointed toe iterations of the Horsebit loafers that he introduced for Autumn/Winter 2024 but this time, expanding the offering with boots. Belts are also given the Horsebit treatment and with a new surprise. What I initially thought were just Horsebit belts from my vantage point were actually a combination of a double-ended snap hook closure (a hardware that has replaced the piston closure in De Sarno's Jackie bags) as well as the d-rings of the Horsebit.
A bag that could potentially be on a lot of people's wishlist would be a new crossbody bag fitted with the snap hook closure. They're slightly reminiscent of the Horsebit 1955 and that's not exactly a bad thing.
Three exceptional looks: Look 14's masterful layering of a polo over a shirt; the oversized polo shirt embellished with paillettes in look 26; and look 34's classic with a twist.
The takeaway: Once more (one last time, hopefully), it's a new Gucci that's not quite less is more nor more is more.
View the full Gucci Spring/Summer 2025 menswear collection in the gallery below.
After a promising menswear debut for the Autumn/Winter 2024 season, creative director Sabato De Sarno is readying his sophomore menswear collection for Gucci.
The show will be staged at the Triennale Milano, a museum of art and design located in the heart of the city. The choice of venue is intended for the House to pay homage to Italian heritage of craftsmanship and innovation. And if that tells us anything at all about the upcoming collection, is that De Sarno could probably be tapping on a bit more on Gucci's place in Italian fashion and in turn, expanding on the visual vocabulary that he's been setting up the House for.
For confirmation of what the Gucci Spring/Summer 2025 menswear collection will look like, stay tuned for the show this Monday. And for an even closer look at the collection, follow @esquiresg on Instagram as we bring you the action live from Milan Fashion Week Men's.
What: Gucci Spring/Summer 2025 menswear runway show
Where: Milan, Italy
When: Monday, 17 June 2024 at 8pm Singapore time
Miu Miu’s predominantly women-centric fashion hasn’t stopped it from encroaching into the men’s wardrobe. Those of us who lived through the 1990s may remember Miu Miu’s menswear line launched for the Spring/Summer 1999 season through to its final collection for Spring/Summer 2008. The brand has since sneakily relaunched menswear without explicitly calling it as such, but instead, began introducing a number of male models on the runway as well as offering select designs in a bigger range of sizes.
The quiet repositioning of the Miu Miu brand runs in tandem with its sneaker collaborations with New Balance. Also offered in slightly larger sizes—they go up to a IT46—each drop has progressively grown to be so coveted that they are sold out within hours on official launch days, despite the hype around sneakers no longer being what it was years ago. Miu Miu’s collaboration with Church’s that began for the Autumn/Winter 2023 season also followed suit.
The marketing strategy for Miu Miu has in turn, shifted to skew towards a genderless approach. Musician and actor Troye Sivan walked the Spring/Summer 2024 runway show, and in Singapore, the brand has expanded its roster of influencers to include those who identify as male.
As slow and steady (and subtle) as Miu Miu’s renaissance has been, it has undoubtedly worked to its favour. Like an unforgettable earworm, Miu Miu has grown to be at the top of consumers’ minds. The Lyst Index—a quarterly report of the “hottest” brands as tracked by fashion technology company Lyst—sees Miu Miu climbing up a rank, replacing sister brand Prada as the number one brand for the first quarter of 2024. It’s a stark contrast from two years ago when Miu Miu didn’t even make the list’s top 20. The brand only managed to crack the list for the last quarter of 2021 and has remained on it since.
The Lyst Index has grown to be an industry-accepted indicator of a luxury fashion brand’s popularity. The platform boasts at least 200 million users annually and is primarily used to search for fashion items across multiple e-commerce sites. Think of Lyst as the fashion equivalent of Skyscanner. A quick search on Lyst results in a seemingly endless number of, well, listings of the same item available on online stockists ranging from SSENSE to Harrods. This data is part of the information Lyst collects in order to form its quarterly The Lyst Index. Lyst also takes into account searches outside of its own platform as well as social media statistics for a more rounded view of consumer trends.
The reality is that the business of fashion isn’t a bubble contained to just how a product is moving or not. Much of a brand’s popularity is due to a combination of external factors as well. In the case of Miu Miu, its Spring/Summer 2022 collection became a kind of cultural phenomenon owed to its Noughties-inspired aesthetic of branded boxers peeking through the tiniest of bottoms. It became such a hit that the collection graced multiple editorial magazine covers and fashion spreads—the latter at times featured on hyper-masculine male models. For Halloween the year of the collection’s runway show, it became a viral sensation after recreations of the now-signature Miu Miu look made the rounds on social media.
Gucci’s ranking on The Lyst Index proves that sales figures don’t exactly maketh a brand’s popularity. The Italian fashion house maintains its 11th position on the list, buoyed by the campaign launch of creative director Sabato De Sarno’s first Ancora collection, his first menswear show in January, a Horsebit campaign featuring actor Kingsley Ben-Adir, and more. Lyst also notes a 10 per cent increase of searches (as compared to the previous quarter) for Gucci accessories among its users following the Autumn/Winter 2024 womenswear runway show in February.
However, financially, the figures tell a different story. Gucci parent company Kering Group reported an 18 per cent decline on Gucci’s revenue for the first quarter of 2024. Its revenue across its direct retail operations as well as its wholesale business both suffered a hit. At the same time, Kering Group proffers that De Sarno’s first collection (dropped from mid-February) “have been very well received, particularly in the ready-to-wear and shoes categories”—although it did not disclose the metric used to come to this conclusion.
The Lyst Index isn’t the only list that has cropped up over the years. Business of Fashion released its second The BoF Brand Magic Index co-created with data insights company Quilt.AI in May 2024. Unlike The Lyst Index’s more trend-driven metrics, The BoF Brand Magic Index identifies and ranks brands based on their impact on customers. It measures this based on three metrics—alignment (how clear a brand is to customers), engagement (how effective a brand is at inspiring customers), and intent (how effective a brand drives customers to search for it). Brands are ranked based on these individual metrics; the combined scores determine their overall ranking with the lowest total at the top. The report covers a six-month period from October 2023 to March 2024.
It’s not surprising that given the differing methodologies used in both reports, the results are different. The BoF Brand Magic Index determines the alignment metric by using Quilt.AI’s proprietary AI models that detects content by both brands and customers, categorising them based on 12 Jungian archetypes, and determine similarities between the two. It’s this consistency between brand and customer content that ranks Dior, Balmain and Tod’s as the top three for alignment—their brand values are being received and replicated by their target audience. Business of Fashion believes that “alignment is a leading indicator of commercial success” in the long-run.
Take it this way, there is reason why Beyoncé and Taylor Swift are two of the biggest musicians in the world right now. One can argue that the songs are not immediately addictive such that they would be stuck in a person’s head all the time, but the concepts and storytelling surrounding their albums draw people in. It’s this overarching narrative beyond the songs and lyrics that keep people talking and engaged. The same goes for luxury fashion. Fashion has grown to be more than just good, wearable design—how it’s being communicated and marketed play important roles on the success.
This is the reason why brands like Jacquemus and Loewe have constantly managed to be talked about both for their collections as well as the stories built around them. Jacquemus, for example, drives virality with its uniquely shaped products such as a literal Nike Swoosh crossbody bag and impossibly tiny bags that spawned a multitude of memes, while at the same time, working with artists to stir online conversations via eye-catching stunts. An eight-second clip in 2023 of vehicle-sized Jacquemus bags seen driving around Paris was so realistic (it was the work of a 3D artist) that it had people questioning if it was a real-life brand activation, because it felt pretty much in line with what Jacquemus would do.
Loewe’s consistent craft-centric approach to all it does translates exceptionally well on social media where it breaks down the make of an item—all without revealing too much of its in-house secrets—for all to witness. But at the same time, its constant dabble with the art world and surrealism allows it the freedom to not take itself too seriously. The brand has crafted a niche on TikTok where it works with content creators, giving them carte blanche to create content in their own vision. At the same time, its own campaigns aren’t typical product pushes, but instead rely on creative storytelling while embedding the collections into them.
Good design and storytelling are most often related although not necessarily so. As much as there are the Beyoncés and Taylor Swifts of the fashion world, there are the legends—the Mariah Careys, the U2s, and the Stevie Wonders that don’t necessarily partake in the hit-making agenda. Instead, they have built such strong legacies that they don’t have to market as much to be desirable. You’d go to a concert by these legendary musicians clamouring more for their best hits from decades ago than their newer releases. It’s not that the new songs are not great, but rather, the old ones carry such weight and are just so eternally beloved. And these legends were the blueprint of greatness at one point and have influenced generations after.
Hermès, Chanel and even Louis Vuitton are such brands. The latter is constantly on the top 20 of any list because it continues to enact creative change in the contemporary sense, but just like Hermès and Chanel, the Louis Vuitton name is already historically synonymous with luxury that the desirability is always top-of-mind. You don’t necessarily see Hermès and Chanel aiming to create viral content or use marketing gimmicks to draw attention—they’re just simply not on-brand.
There’s undoubtedly a need for fashion brands to be more all-rounded in their approach to create desirability in order to cut through the noise. We are living in a society where access to information is wide and getting hold of our attention increasingly becomes a difficult task as swiping through content after content has come to be almost second nature. The existing fandoms will stay for the new releases but it’s attracting a new audience to listen in and be part of the community that takes real work, especially for more contemporary brands.
Being at the top—whether it’s for the quarter or the half—is how one deciphers the position. Fashion moves at such a fast pace these days (even for luxury fashion) that the rankings can fluctuate quite dramatically. It means little to have a viral accessory or moment that spikes engagement and interest, unless a brand takes the step to develop the narrative further.
At the end of the day, it is consistency in both design and narrative that are key in creating any meaningful impact on a bigger scale and for a longer time. No brand wants to be a one-hit wonder; every brand wants an evergreen discography to bank on for years to come.
Depending on the nature and mechanics of a fashion brand, a creative director has but two key chances to debut—one for a womenswear collection, and one for menswear. Gucci’s return to separate runway shows for its main seasonal collections (since the Autumn/Winter 2023 season) afforded Sabato De Sarno with such a luxury.
Having said that, first impressions are still weighed heavily and critically in fashion. De Sarno’s official debut was Gucci’s Spring/Summer 2024 womenswear collection and it was an expectantly different aesthetic from the House’s previous creative director. Called “Ancora”, the collection alluded to the Italian word’s multiple meanings, mainly “again” (a reiteration of House codes), “more” (a desire that De Sarno wants to evoke) as well as Gucci’s own interpretation, “also now, also then” as a metaphor for the continued reverence of its heritage and the possibilities of the future.
The Spring/Summer 2024 womenswear collection was an aesthetically pared back collection that saw a shift from excessive embellishments to focused cuts and silhouettes. De Sarno envisions a Gucci that relies less on the pomp and circumstance of abject eccentricity. This new Gucci—or is it born-again Gucci?—seemed to take its cues from what a young, modern Italian woman would want in her wardrobe. The collection was a dialogue of what was already happening on the streets albeit elevated and made more luxurious with its use of materials.
It’s inevitable that the receptions were split. Coming off the heels of a predecessor continuously credited with the House’s contemporary revival is no walk in the park, especially when the new direction is far removed from that of the past seven years. But what many fail to understand is that a creative direction isn’t born from just one single collection alone—it takes time to cook.
And cook De Sarno did.
If the Spring/Summer 2024 womenswear collection was an appetiser in De Sarno’s Gucci, the Autumn/Winter 2024 menswear collection is the main course. It is ‘meatier’ with menswear proposals that offer newness without the need to shout, while at the same time, grounded by a sense of approachability. One doesn’t need to be a style maven or have a certain kind of inclination to partake in Gucci any more. There’s a sense of that oft-used adage in fashion: wear the clothes, don’t let the clothes wear you.
The show had a rather diverse celebrity guest list that reflected the collection’s more malleable personality. Idris Elba’s imposing stature lent a gentlemanly presence to an all-over GG monogram coat, Elliot Page kept things simple and chic with a tailored base under a blouson, Jay Park bravely showed off chest tattoos by going bare under a bomber jacket (it was still winter at the time of the show), and Gucci campaign star Kingsley Ben-Adir finished his Canadian tuxedo with Ancora red Horsebit loafers. Save for the Gucci-branded elements in their ensembles, everyone looked characteristically different, each wearing Gucci their own way.
That is not to say that the Autumn/Winter 2024 menswear collection lacks a style point-of-view—that’s hardly the case. Like for his debut, De Sarno presented a clean slate focused on impeccably tailored pieces and in colours that aren’t out of the reach of the average man. Tailored trousers are slim and end right at the ankle, effectively lengthening the legs. Suit blazers and coats feature classic, strong shoulders, while other outerwear in the collection have slightly dropped shoulders and are cut decidedly oversized. There’s nary a sneaker in sight; variations of the Horsebit loafers showcase the design’s versatility as it’s manipulated with different embellishments, heels, and outsoles to exude different vibes.
As cliché as it may sound, the devil is in the details. Monochromatic suiting feature intentional deep creases at points where they would have eventually formed with wear. The collection’s defining accessory, De Sarno’s take on the cravat, consists of a long strip of fabric wrapped around the neck and secured by metal hardware. The details continue at the back—outerwear vents reveal Gucci’s signature tricoloured webbing, leather jackets are embossed with “Gucci” at the hem, and even socks give peeks of webbing at the heel.
There is a studied intention in the way that De Sarno executed the collection. The details all call to a more subtle Gucci. Sure, the GG monogram remains a prevalent branding device and appears in a trio of in-your-face looks within the collection, but they are only a small portion and still done very elegantly. The rest of the collection is an emphasis on Gucci’s heritage and leitmotifs that have gone on to become timeless icons.
Speaking of timeless icons, the Jackie bag is reenvisioned in a proportionally more masculine size. The extra-large upgrade retains every single element of De Sarno’s iteration of the Jackie, including the new hook closure that differentiates itself from the piston closure of the Jackie 1961 series as well as the original. It’s clear that De Sarno intends for the hook closure to become a new Gucci signature, much like the horsebit. It is positioned as the aforementioned metal hardware of the collection’s neck accessory and also incorporated into a new leather crossbody bag. The latter is a more minimal version of the Jackie—a similar crescent-shaped silhouette but in a softer construction and without too many frills—with a top zipped closure, taken from the House’s archives.
De Sarno is undoubtedly crafting a Gucci that is centred on timeless elegance. In place of the shock factor that its previous creative director had created time after time—something that eventually became a rather predictable modus operandi—De Sarno is reenforcing Gucci’s tailoring and craftsmanship as well as house icons while introducing new ones. And most importantly, he is priming these signatures to be relevant not just for now but for years to come. Isn’t that a good thing to have once again?
It's the second Friday of May. You're a couple of days away from turning up to Mother's Day dinner with a flower arrangement that (a) you didn't order in advance so it's pretty much an assortment of leftovers the florist managed to collate, and (b) you're kinda screwed, dude.
Not to bring up an Asian mother trope, but we sure she's going to be nice about receiving a floral bouquet, before flicking through Facebook or her Whatsapp group chat with [insert aunty's name] showcase of the gift her thoughtful son got her. It's no competition, yes. But she definitely deserves something more.
Thankfully, there are plenty of last-minute Mother's Day gift options out there that you don't even need to sneakily get her sizes for. And we've scoured 10 just for you.
Adorned with the signature Visetos monogram, the Ella Boston Bag in Maxi Visetos epitomises timeless elegance and contemporary allure. Drawing inspiration from vintage travel trunks of Munich's golden era, this bag boasts a leather hang tag and a logo-engraved metal padlock, paying homage to its jet-setting heritage. Red roses? Nah.
How do you honour a mother's invaluable and nurturing love? Bulgari’s exquisite Diva's Dream necklaces might offer a radiant answer. Featuring signature shapes with mother of pearl inserts and vibrant malachite, these timeless pieces symbolise unconditional love—a perfect tribute to the extraordinary mothers in our lives.
Encased in a sleek, new design with magnetic closure, a Rouge Dior red lip never goes out of style. Its long-lasting formula ensures comfort, enriched with hydrating lip care for nourishment. There's a spectrum of shades in matte velvet and satin finishes—the matte velvet finish grants full, soft lips with a weightless feel, while the satin finish imparts brightness and shape. More than just a lipstick, it's also a small piece of luxury that she'll be able to carry with her wherever she goes.
We know we’ve been veering from the usual flower choices, but bear with us—these aren't your typical blooms. These exquisite origami flowers are crafted by Atelier Oï in collaboration with Louis Vuitton. It's a partnership that celebrates craftsmanship with creations inspired by emotional material encounters. Each leather petal reflects a story of love and care, reflecting the essence of maternal strength as well as the beauty of handmade artistry. If you want to get her flowers, get her these ones that won't wither after a week.
Made from the handpicked roses cultivated in the House's new Southern France atelier, Henry Jacques reveals its latest expression, Collection de l’Atelier. The limited edition collection features three distinct fragrances—Rose Soleil, Rose Trés Rose, and Rose Azur—in generous 30ml volumes to emphasise the rarity, preciousness and quality. Also available as a set of three, elegantly presented in a handcrafted chest. Limited to just 500 bottles, each a singular creation, this collection is an exclusive offering never to be duplicated.
Handcrafted in Italy from textured calf leather, the Rocking Horse Bag blends nostalgic charm with modern versatility. Featuring a unique "b" closure, it's a nod to the classic rocking horse toy. With an adjustable strap, it effortlessly transitions from shoulder to crossbody wear. Embellished with the iconic tartan-check pattern, this medium version in Lichen ensures versatility and ample space for your mother's everyday needs.
Just as mothers gracefully navigate the twists and turns of parenting, shoes likewise adapt to diverse terrains. Show your appreciation with a pair of Gucci slide sandals—a perfect nod to their resilience and elegance. Crafted from light blue denim, these slide sandals are adorned with an embroidered Gucci script and striped accents, merging style with comfort seamlessly.
Pamper mom with the La Mer Replenishing Moisture Collection Set. This limited-edition set comprises of La Mer's hydrating Treatment Lotion, transformative Eye Concentrate, protective Lime Tea Concentrate, and luxurious Hydrating Infused Emulsion and Crème De La Mer. With indulgent moisture in four simple steps, it's the perfect pampering solution for radiant, youthful-looking skin, suitable for all skin types.
Issey Miyake introduces L’Eau d’Issey Solar Violet. This new fragrance pay homage to nature's beauty, embodying the transformation of water after encountering the sublime. L’Eau d’Issey Solar Violet, crafted by perfumer Marie Salamagne, merges freshness with sensuality, featuring luminous violet and sunny pear notes. Dermatologically tested and suitable for sun exposure with proper protection, it makes a thoughtful gift as a celebration of the radiant spirit of motherhood.
The Dyson Airstrait Straightener revolutionises hair straightening with air, not heat. Its innovative design allows for simultaneous drying and straightening from wet, without hot plates, ensuring no heat damage. Featuring precise directional airflow and intelligent heat control, it safeguards hair's natural shine by measuring temperature 16 times per second. No more accidentally burning her fingers for mom.
As the warmth of the Italian summer approaches, Gucci unveils a new collection, Gucci Lido—"Lido" referring to luxurious beach resorts that are plenty on the Italian coastline. The summer-ready collection pays homage to the enchanting allure of coastal living, capturing the essence of sun-kissed days and effortless, carefree moments of the season.
The Gucci Lido campaign sees creative director Sabato De Sarno teaming up with photographer Anthony Seklaoui to capture themes of escapism and spontaneity. From swimwear to breezy resortwear, the collection offers a range of pieces that seamlessly blends luxury with comfort—the makings of a perfect summer wardrobe.
The Gucci Jackie and GG Marmont bags are refreshed in straw-effect raffia and canvas for a more laid-back aesthetic while easily set to become a summer essential. Neon-hued trims add a playful spin on the classic GG canvas that range from small accessories such as cardholders to duffel bags and luggage. And to complete the Lido aesthetic, pieces dressed in neoprene and finished with cable trims take on a more literal approach.
To bring the Gucci Lido experience to life, Gucci has erected a pop-up (the only one in the world) at The Shoppes at Marina Bay Sands. Located right outside the Gucci boutique on the first floor, the pop-up showcases the full range of clothing and accessories from the collection, as well as a number of exclusives.
The Gucci Lido pop-up is located at The Shoppes at Marina Bay Sands, Level 1 Grand Colonnade South until 19 May 2024.
Given the increasingly intertwined realms of fashion and design, it's expected that major fashion labels continue to expand their design repertoire into furniture during Milan Design Week. As the world's largest furniture fair, the event showcases the latest in furniture and design, drawing hundreds of thousands of visitors annually. Below, we take a closer look at a number of furniture collections and collaborations by fashion brands that were released and showcased during the week.
Titled the "MCM Wearable Casa Collection", the collection by MCM was created in collaboration with Atelier Biagetti and curated by Maria Cristina Didero. This was the MCM's first time taking part in Milan Design Week, yet the collection effortlessly showcased its authenticity. MCM is known for its rebellious spirit, and this collection reimagines the role of furniture through unconventional designs that fit into the avant-garde. The collection brings the audience out of this world with its portable and multifunctional pieces in thought-provoking designs.
Longchamp held an exhibition at its boutique on Via della Spiga from 15 to 21 April, spotlighting on studio högl borowski—headed by Viennese design duo Stefanie Högl and Matthias Borowski. Through the their careful selection of materials used, unique sensory experiences are constantly being explored. Ranging from furniture to sculptural objects, studio högl borowski’s innovative pieces create new dialogues between fashion, art and design. Borowski’s fascination for craftsmanship, shapes and proportions and Högl’s love for colour, materiality and telling stories often lead to their unique compositions in designs.
Saint Laurent Rive Droite teamed up with the Gio Ponti Archives, Ginori 1735 and the Fundación Anala y Armando Planchart to exhibit the Villa Planchart Segnaposto Plates collection. Originally designed by Gio Ponti, the collection is decorated with various symbols of the villa of Anala and Amando Planchart. These traditionally crafted decorative porcelain plates are painted by hand in Ginori 1735’s Italian Manifattura. The Gio Ponti-Villa Planchart exhibition was held during Milan Design Week at the Chiostri di San Simpliciano. The limited-edition plates are now available for sale online as well as at the Saint Laurent Rive Droite boutiques in Los Angeles and Paris.
Versace opened their doors to their original Milan home and design Atelier at Palazzo Versace, Via Gesù 12, to showcase the latest Versace Home collection. The collection's designs prominently feature iconic symbols like the Medusa, Barocco, and Greca, exuding luxury in true Versace style. Visitors immersed themselves in the rich history of Palazzo Versace through an audio experience titled "Versace Home: If These Walls Could Talk". It narrated stories of the Palazzo's significance in fashion and culture, including the historic Fendace fashion show that saw the coming together of Fendi and Versace.
Bottega Veneta collaborated with Cassina and Fondation Le Corbusier to present On the Rocks at Palazzo San Fedele, focusing on the LC14 Tabouret Cabanon. Le Corbusier originally designed the Tabouret for his cabin, and took inspiration from a washed-up whiskey box. It features masterful dovetail joints and oblong openings. The exhibition showcased custom editions of the Tabouret, including a new limited-edition tribute in signature Bottega Veneta's Intrecciato. The wooden editions feature a traditional Japanese charred-wood technique, providing natural protection to the wood while revealing the unique patterns of the wood grain. On the Rocks also offered a glimpse into Palazzo San Fedele, that's soon to become Bottega Veneta's headquarters.
Hermès presented a captivating blend of contemporary home collections with iconic heritage designs, showcasing their enduring commitment to craftsmanship and excellence. Inspired by vibrant jockey silk jersey motifs, leather goods and intricately crafted blankets in subtle shades take centrestage alongside luxurious cashmere bedspreads featuring intricate patterns. The new Diapason d’Hermès lounge chair in leather and hammered aluminium, along with ethereal lamps inspired by equestrian vaulting, reflected Hermès' innovative design approach. The showcase epitomises Hermès' spirit of merging artistic excellence with impeccable craftsmanship, creating timeless pieces imbued with sophistication and style.
Giorgio Armani reopened the doors of Palazzo Orsini, the brand's historic headquarters, to present the new Armani/Casa collection entitled "Echi dal mondo" ("Echoes from the World"). Each room in Palazzo Orsini corresponded to a geographical area that inspired Armani throughout his career, identifiable by nods to different aesthetics and fashion cultures. Inspired by atmospheres, colours and shapes encountered during Armani’s travels or research, the collection is presented in settings never been seen before, offering an intimate experience. It was seamlessly integrated with Armani’s personal memories and travel mementos, weaving a narrative that celebrated creativity, craftsmanship and diverse cultural influences.
Loewe engaged 24 different artists to create a new collection of lamps as part of its Milan Design Week effort titled, "Loewe Lamps". Utilising a wide range of mediums, the collection centres around the manipulation of light. The floor, table, and suspended lamps—presented in the Palazzo Citterio—were materialised using bamboo, paper, leather, and glass into innovative forms inspired by natural and man-made objects. Among the featured artists, Genta Ishizuka's suspended lamp stood out, reflecting an organic cell with glossy lacquer layers and gold finishing.
Gucci’s creative director Sabato De Sarno’s gravitation towards Rosso Ancora was further established in Design Ancora. Curated by Michela Pelizzari, Gucci exhibited its new furniture collection at its flagship store at via Monte Napoleone, 7. Five iconic Italian furniture pieces were reimagined and customised in Gucci’s signature Rosso Ancora, featuring works from Italian design masters including Mario Bellini and Tobia Scarpa. “Through Design Ancora, Gucci doesn’t simply celebrate old icons, it creates new ones,” explains Pelizzari. “The aura emanating from the brand spotlights five pieces by Italian masters that are perfect from a design standpoint but less known to the general public.”
Designed under the creative direction of Silvia Venturini Fendi, the new Fendi Casa 2024 collection introduced new products while maintaining iconic elements like the FF logo and Pequin pattern, showcased in luxurious materials and meticulous craftsmanship. Fendi further ventured into tableware and home textiles with its new home accessories collection, featuring elegant designs in French Limoges porcelain, artisanal woven leather, and blown glass. The collection intertwined Fendi's fashion universe with exquisite home decor, offering a luxurious and distinctive aesthetic.
Louis Vuitton unveils a range of exquisite offerings at its Garage Traversi store in Milan. The new Bed Trunk, a modern interpretation of Louis Vuitton's original design from 1865, combines tradition with innovation. The trunk features the iconic Monogram Canvas exterior and an interior crafted from aluminium and beechwood, and transforms effortlessly into a sturdy bedframe. Iconic Objets Nomades designs like the Cocoon and Bell Lamp were also showcased, blending Louis Vuitton's craftsmanship with contemporary design. Additionally, an expanded tableware collection introduced a new beige colourway, showcasing a fusion of classic and modern aesthetics.
Who can say they’ve had a reign that lasted over seventy years? The late Queen Elizabeth II comes to mind, and then there’s the King of Rock and Roll, who has not only influenced the pop culture landscape for decades but also the accent of a So-Cal actor to a surprisingly lasting extent.
But within fashion, the Gucci Horsebit loafer has managed to maintain the same level of influence since it was introduced in 1953. With a design so recognisably "Gucci", the appeal stretches far and wide, from A-listers to your most fashionable friends. Seventy years on, that equestrian tool on the tongue will still place you in the upper echelons of style royalty.
The story as to why a snaffle became a signifier for the luxury fashion house starts with its founder. Guccio Gucci worked as a luggage porter at The Savoy, London, when his fascination with the equestrian world started, seeing it as the sport of the rich and famous people who took up residence at the hotel.
But it didn’t come into form as a loafer until his son Aldo Gucci took over the business (along with his brothers Rodolfo and Vasco). So it goes, Aldo designed a pair of dressy loafers as a response to the moccasins that Bass Weejuns were producing, having noticed that the sleek designs were popular with American prepsters. Gucci stamped it with the horsebit detail in honour of his father, and in doing so created a staple shoe that is both discreet and distinguishable.
The shoe quickly became a hit on home soil, but it didn’t take long for its influence to reach Stateside and beyond. Despite its dressier history—with thanks to Cary Grant—Gucci loafers, in particular, became a popular casual shoe among the younger generation. By the Seventies, plenty of women had a pair—perhaps most famously Jodie Foster, who was pictured aged 15 sporting the style while skateboarding—as well as dapper male stars like Kirk Douglas, Francis Ford Coppola and Roger Moore.
The style is just as popular on screen as it is on the streets, too. In 1979, Dustin Hoffman wore a pair in Kramer vs. Kramer, then there was Matt Dillon in Drugstore Cowboy ten years later. Matt Damon wore them in The Talented Mr. Ripley (1999), a film that’s repeatedly called upon for its perennial influence on men’s summer wardrobes in Europe and beyond.
Different creative directors of the luxury fashion house have all had their own take on the design. Tom Ford famously revitalised Gucci in 1994, and did so with classic signifiers of the brand like the horsebit. Alessandro Michele continued to use the motif throughout his tenure, incorporating his maximalist and print-heavy aesthetic, while Gucci’s latest recruit, Sabato De Sarno, has (literally) elevated it even more with a platform sole.
In today’s age, you can see the likes of Paul Mescal, Mark Ronson and Kingsley Ben-Adir (who also stars in the new campaign for the shoe) all donning a pair while on and off the red carpet, further cementing their smart-casual appeal. Rest assured, their reign is set to continue for the foreseeable future.
Originally published on Esquire UK
As the birthplace of Renaissance art and culture, even after the rolling decades, Florence still retains its ancient beauty. The creative place is made livelier with the presence of Gucci Giardino 25, the latest addition to the Gucci House.
In a nod to the flower shop that used to occupy the spot and Gucci’s former CD’s favourite number, the venue embodies the House’s codes while luxuriating in Florence’s vivacity. From dawn till dusk, it offers an all-day menu created according to the ever-changing seasons and inspired by Tuscany’s verdant lands. But it is the cocktails that are the focus here. Bar manager of Gucci Giardino 25, Martina Bonci, hails from the picturesque Umbria. Having taken up the position during the pandemic, Bonci has steered the ship towards safe harbour buoyed by her signature cocktails. We pulled Bonci over for a quick chat about mixology and Gucci Giardino 25.
ESQUIRE SINGAPORE: We have yet to get to Gucci Giardino 25. What can we expect when we visit?
MARTINA BONCI: You’ll be welcomed by a young and smiley team. Expect to have a unique experience in a unique location. It’s not just about having a good cocktail but rather you’ll have an experience you will remember fondly.
ESQ: When people visit Gucci Giardino 25, what should they order?
MB: Our best seller Mémoire di Negroni, of course. It’s the first signature drink I’ve ever made, which also became a bottled drink. I’d recommend the Mémoire di Negroni if they like a ‘dry’ drink. Or if they prefer a sour, [I can point to the] Chi si Ferma è Perduto, which is a twist on Margarita with tequila mint bergamot and spirulina salt.
ESQ: How did the Mémoire di Negroni come to be?
MB: I had just joined the Gucci Giardino 25 team. The bar was about to open and I was so nervous and so excited at the same time. I was walking the streets of Florence and I saw a shop selling Fiorentina (the Associazione Calcio Firenze Fiorentina, Florence’s football team) T-shirt merch in its official colour: purple. That’s where I got the inspiration. And since Negroni started in Florence as well, the drink is also a tribute to the city.
ESQ: I’m curious, what was your first drink?
MB: Long Island Iced Tea. It was a bit of a shock, tasting it, to say the least! At the time, I expected it to be more of a tea than an actual alcoholic drink. But I still have it from time to time when I want to have something less “nerdy” than my usual orders.
ESQ: Do you think that there can ever be a “terrible drink”?
MB: One thing I love about mixology is that there’s no such thing as “bad for everyone” or “good for everyone”. There may be some technical errors in [making] a drink, but ultimately, it all boils down to what you’d like to drink.
A lot was riding on the Gucci Autumn/Winter 2024 menswear collection. For one, it's the first menswear collection by creative director Sabato De Sarno; the other reason is that it's a follow-up to a debut that had fashion insiders and fans split. In some cases, the latest effort by De Sarno was similar to his debut, but better—much, much better.
Gucci Ancora took on a slightly different meaning as compared to De Sarno's debut. While the overarching theme of wanting to make people fall in love with Gucci again was apparent, the Autumn/Winter 2024 menswear collection takes it a step further. Embedded into the line-up—starting from the opening look—were a number of ensembles that mirrored the womenswear debut. They're tweaked slightly, but the spirit was essentially the same. Heck, even the Mark Ronson-curated soundtrack (the man was also in attendance) was an intentional repeat.
The difference—and brilliantly so—was that the menswear collection felt more complete. There's no telling how De Sarno felt post-debut of his very first collection, but if any of the naysayers got to him, this collection felt like he was hell bent on proving them wrong.
The fit: Perhaps, De Sarno is a better menswear designer than he is at womenswear. Because the tailoring (a perennial key tenet of any menswear collection, pretty much) was impeccable. Instead of opting for the easy way out by pandering to current style obsessions, the cut of trousers were slim with enough give for a sleek and clean bottom half. The top was left slightly oversized, but proportionally just right such that the flow and fluidity of floor-grazing coats felt dramatic without weighing one down.
Tailoring may have run rampant throughout the collection, but they were anything but staid or stuffy. Print and patterns seem to not be something that De Sarno may be leaning towards—save for the GG monogram—but colours are clearly his specialty (perhaps something that he picked up during his time at Valentino). Surprisingly, the deep shade of red that's becoming a De Sarno signature for Gucci, was not heavily used throughout the collection. Instead, the additional colours employed ran along the same tonal shades as the new Gucci red. This not only added on to the cohesive nature of the collection, but also elevated it to be rather universal across different ages.
That's not to say that there were no statement pieces; in fact, far from it. In place of ties, a necklace-scarf hybrid was the centre of attention consisting of leather pieces connected by metallic hardware with the former attached to a slender strip of fabric. Each swayed as models walked—a sense of romantic flou that was both refreshing and much needed. And if Harry Styles or Måneskin were to return as part of the Gucci fold, they'd certainly gravitate towards the metallic fringed pieces that exuded the kind of gender-fluid sensibility Gucci had made its own.
The details: As predicted, the Jackie continues to be the focus for the House. Rendered in plenty of iterations—albeit kept a tad simpler and less showy than the female versions—including a thoroughly embellished version, the menswear Jackies were constructed significantly larger.
But what wasn't easily seen on the livestream, were the backs of the looks. De Sarno skilfully ensured that the backs of most, if not all, the looks were crafted as beautifully as the front. Some coats featured a hint of the Gucci webbing right on the vent, while leather coats were embossed with "Gucci" right at centre back along the hem. The drapes and silhouettes too felt devastatingly dramatic from the back—of mystique that you'd want a person wearing a piece to walk by again.
Three exceptional looks: Look 5's ultra clean combination of a long sleeveless coat paired with the collection's trousers as well as studded Horsebit loafers; look 13's all-over GG monogram in red; and look 51's sparkly oversized tank that I would very much like to cop immediately.
The takeaway: Don't strike off De Sarno's Gucci just yet.
View the full Gucci Autumn/Winter 2024 menswear collection in the gallery below.
The Autumn/Winter 2024 menswear show season has already begun. After Pitti Uomo in Florence, Milan Fashion Week Men's will officially kick off with Gucci, marking the menswear debut of creative director Sabato De Sarno. And once again, for the second time, the show is being referred to as Gucci Ancora ("again" in Italian).
The Gucci Ancora women's campaign was just released days ago featuring the Spring/Summer 2024 womenswear collection that signalled De Sarno's vision for the House. Included as part of the campaign were a couple of images of male models in denim jeans, holding on to Gucci Jackie bags. While the official press release explicitly avoided referencing the male models, it's safe to assume that Gucci's Autumn/Winter 2024 menswear collection will be a continuation of the Gucci Ancora aesthetic—pared back with a reiteration of Gucci elegance in the form of cut and silhouette.
The womenswear debut focused heavily on the Jackie as the bag of the season. The menswear debut could follow along the same vein or continue to refocus the attention on the Horsebit creations—an icon that was the House's key push leading up to the release of De Sarno's first collection.
But for any confirmation, stay tuned for the show this Friday. And for an even closer look at the collection, follow @esquiresg on Instagram as we bring you the action live from Milan Fashion Week.
What: Gucci Autumn/Winter 2024 menswear runway show
Where: Milan, Italy
When: Friday, 12 January 2024 at 10pm Singapore time
When the Horsebit loafer was first conceived by Gucci—specifically by Aldo Gucci, the eldest son of founder Guccio Gucci—it was said to be a response to loafers popularised by preppy Americans. Gucci was to open its first New York City boutique in 1953. The Horsebit loafer was the perfect design to kickstart an American expansion. It was a familiar silhouette with the addition of an Italian flair—very Gucci.
The use of the snaffle bit within Gucci predates the Horsebit loafer. The House had already incorporated it since the 1950s when it began drawing inspiration from the equestrian world. The metallic double ring connected by a bar was taken from the bit on a horse’s bridle, and was used across different facets of the Gucci universe both as a decorative motif as well as a functional element.
One could even say that the creation of the Horsebit loafer was destined to happen. But its arrival at a time when dress codes were changing in favour of more liberal sensibilities, helped propel its popularity. Not only was the Horsebit loafer instantly recognisable, its make and comfort was a mark of Italian craftsmanship. The leather used is supple, and coupled with a construction that lacks an insole, makes the Horsebit loafer lightweight and flexible. One could easily run around in a pair and get it beaten down. Or like Tyler Durden in Fight Club, fight in one.
Gucci has seen numerous creative directors over the decades since, but the Horsebit loafers have been a mainstay. Various interpretations have been brought to the fore recently and will most likely continue to do so under the creative directorship of Sabato De Sarno. Yet, 70 years hasn’t changed the way the Horsebit loafers are crafted. To this day, they’re still produced in Italy, in house, by skilled cobblers. The soles of the Horsebit loafers are also still attached to the uppers with Blake stitching that affords the shoes’ their renowned lightweight and flexible attributes.
The GG monogram and green-red-green webbing may be synonymous with Gucci. But when it comes to a singular design, the Horsebit loafer is one that doesn’t need to be loud to be noticed.
