For the fourth consecutive year, Louis Vuitton and the Automobile Club de Monaco (ACM) presented a bespoke Trophy Trunk for the Formula 1 Grand Prix de Monaco. On Sunday, 26 May, tHE trunk revealed the winner’s trophy, the Trophy of H.S.H. the Prince of Monaco, during the Monegasque National Anthem and Prize Giving Podium Ceremonies.
This dynamic collaboration between Louis Vuitton and ACM actively highlights their shared values of tradition, excellence, and the art of transmission. Under the patronage of His Highness Prince Albert II, the Formula 1 Grand Prix de Monaco stands out as one of the most glamorous and widely viewed sporting events globally. The race celebrates legendary champions like Fangio, Hill, and Senna while also highlighting recent stars such as Alonso, Hamilton, and Verstappen.
Louis Vuitton's hard sided, special-orders atelier in Asnières crafted the Trophy Trunk with exceptional, historic savoir-faire. Inspired by the iconic race, the trunk features the Monaco flag's red on the emblematic Monogram. Additionally, red lines form a "V" for "Victory," accented with a white band reminiscent of the race track. This Trophy Trunk continues the Maison's important tradition of crafting bespoke cases for the world's most iconic sports trophies.
Louis Vuitton’s creation of the Official Trophy Travel Case for the Grand Prix de Monaco is another example of its storied tradition of crafting bespoke travel cases for the world's most iconic trophies. They include the FIFA World Cup, NBA Larry O’Brien Trophy, League of Legends Trophy, Rugby World Cup France 2023, Davis Cup, Roland Garros, and the America’s Cup.
As a testament to its enduring craftsmanship, Louis Vuitton will present specially designed medal and torch trunks for the Paris 2024 Olympic and Paralympic Games. These trunks will play a pivotal role in key celebratory moments, including the Olympic and Paralympic Torches Relays. Furthermore, the trunks will be prominently showcased at the Champions Park—a free-to-public access during the games.
After nearly three decades of life—having forfeited by dreams of becoming a baseball superstar, a Margaritaville mixologist, and a magazine editor—I've finally decided what I want to be when I grow up: Sonny Hayes.
Simply... Sonny Hayes.
Hayes, if you're unfamiliar, is a fictional F1 driver. Relative unknown Brad Pitt will play the (admittedly fictional) racer in Joseph Kosinski's upcoming F1 movie, which is currently untitled—and thin on plot details. Hayes even graced the real-life British Grand Prix this past weekend, filming scenes alongside fellow driver Joshua Pearce (Damson Idris). According to ESPN, Kosinski's production set up camp on the racetrack itself, whipping around a F2 car, setting up shop in its own garage, and trotting out both characters for the national anthem. "I'm a little giddy right now, I've got to say," Pitt told Sky Sports. "It's great to be here. Having such a laugh, time of my life."
Now, there's no release date for the film—which, by the way, has F1 legend Lewis Hamilton on board as a producer—but Pitt did divulge a few details about its plot."So [Sonny Hayes] has a horrible crash, kind of craps out and disappears and is racing in other disciplines... His friend, played by Javier Bardem, is a team owner. They're a last-placed owner, 21, 22 on the grid. They've never scored a point. They have a young phenom played by Damson Idris. He brings me in as a kind of Hail Mary, and hijinks ensue."
Pitt also hinted that we'll see some of Kosinski's signature camera tricks, a la his last film, Top Gun: Maverick: "Tell you what's amazing about it," Pitt continued. "You'll see the cameras mounted all over the car. You've never seen speed, you've never seen the G-forces like this. it's really amazing."
But I don't want you to think about that right now. At this very moment? I'd simply like to direct your attention to how damn cool—and believable!—Pitt looks in F1 gear. Look at the shot below. The man's strutting across the grass in a white suit, has ads for god-knows-what all over it, and he doesn't care about the prying journalist and his newsboy hat. He even unzips his suit at the top, because the man is biologically flame-resistant! To hell with it! Sonny Hayes even wears little racing booties, which only Sonny Hayes can make cool.
Anyway, Sonny Hayes, if you're reading this? Just know you're my hero
