One of the coldest rappers in the game, Terrence LeVarr Thornton, aka Pusha T, has just been named as the new House Ambassador for Louis Vuitton. Pusha T is no stranger to high end fashion, having sported some of the coolest, most original fits over his long career, whether on stage, in music videos, or caught by the paparazzi, so it makes sense that LV’s creative director, Pharrell Williams, would appoint his old buddy and longtime musical collaborator as the new face of the iconic fashion house.
With their latest collection at Paris Fashion Week clearly inspired by The Wild West, it will be interesting to see what Pusha T ‘s own fashion aspirations bring to the table.
Pusha T’s new role highlights Louis Vuitton’s vision of fusing fashion with other stratospheric creative industries, bringing powerful storytelling to the realm of menswear. And if you needed a reminder of how well Pharrell and Pusha work together, refresh your memory with their 2002 classic below.
Originally published on Esquire ME
There's a common notion that jewellery is primarily for women. However, as society progresses, must clothes and accessories be strictly gendered? I mean, fashion now embraces a spectrum of gender identities, challenging traditional constraints. Can't I wear a suit? Can't my boyfriend wear a little concealer? Why shouldn't men wear jewellery and break outdated norms?
Enter Desmond Tan, Lee Hwa inaugural ambassador. The actor, whose career showcases dynamic transitions on-and-off camera, effortlessly embraces diverse roles. Film-driven and fashion-forward, it's kinda fitting that Tan can front Lee Hwa. Given his experience as the first Singaporean actor invited to global designer brand events at both Milan and Paris Fashion Week, this ambassadorship marks a pivotal moment in the heritage brand's evolution.
Lee Hwa adds to that momentum with ITALGOLD, a collection of fine 916 Gold jewellery that showcases artisanal Italian craftsmanship in Singapore. As his first act with Lee Hwa, Tan will curate a signature ITALGOLD collection that reflects his philosophy of style transcending boundaries and inspiring self-expression for both men and women. Tan will also headline major campaigns for Lee Hwa in the upcoming months, showcasing the brand's hero diamond line, Destinée.
Since joining Tottenham Hotspur in 2015, Son Heung-Min has captivated football fans globally with his exceptional goal-scoring abilities and eventual leadership as the club's captain. His remarkable journey from Hamburg to becoming one of the Premier League's top scorers—including reaching an impressive milestone of 100 Premier League goals—showcases his dedication and perseverance.
As a testament to these values, Son naturally fits as Ralph Lauren Fragrances' newest regional brand ambassador. Son demonstrates that hard work, determination, and resilience can turn any dream into reality, reflecting the spirit of Polo 67—a scent for the modern man who is determined as well as values self-expression.
Crafted meticulously by Master perfumer Marie Salamagne, Polo 67 features a distinctive blend of fresh and fruity notes, such as citrus, vetiver, sun-drenched bergamot, and a sweet pineapple accord. The fragrance radiates a warm vibrance that's perfect for an all-year round scent.
"I am honoured to partner with Ralph Lauren Fragrances. The message of achieving your dream through hard work and determination is something I deeply connect with, both on and off the football pitch. I hope this collaboration inspires others to design their own dreams with passion and never give up," says Son of the partnership. It's difficult to not be enamoured by the charismatic player, and Ralph Lauren Fragrances is hoping that you'd feel the same way about its fragrances too.
The Polo 67 eau de toilette is now available at selected retailers.
Barry Keoghan has been made a ‘friend’ of Omega—with a pair of new Speedmaster Moonwatch watches announced to officially welcome him to the brand.
Keoghan has been bossing red carpet coverage for the past 18 months, with a succession of internet-grabbing outfits including a black Stella McCartney suit worn with a frilly white dress shirt, a red Louis Vuitton evening jacket plus matching checkered trousers and an arm-bearing green Givenchy vest.
But he’s been no slouch in the accessories department, either.
There have been jangly keychains. There have been pearl necklaces. There have been Oliver Twist-style top hats.
Watch spotters have also enjoyed his wrist-wear. Keoghan has frequently been kitted out in—and presumably by—Omega.
He wore a handsome burgundy Speedmaster ’57 to last year's BAFTAs.
And a 1930s Art Deco Lépine ‘Sideros’ pocket watch to last month’s Met Gala, to name two.
Today Omega makes the love-in official, with Keoghan announced as the new face of the brand—with two new Speedmaster variants launched to coincide with the happy news.
The first of the new Speedys is a bi-colour version that combines stainless steel and the brand’s own 18ct yellow gold alloy known as Moonshine Gold. It features a sun-brushed silvery dial framed by a black ceramic bezel, with a tachymeter scale in Ceragold, another proprietary Omega material. The contrasting subdials also come in 18ct Moonshine Gold.
The other Speedmaster is being released in yet another Omega material—18ct Sedna Gold. Both models are available now.
Originally published on Esquire UK
Brand ambassador appointments are nothing new—in fact, they're quite a regular occurrence nowadays. What's unusual and quite rare are instances where multiple brand ambassadors are announced on the same day and by two very different brands.
But that's the beauty of appointing a brand ambassador. One is carefully chosen based not only on popularity and personal achievements in the space that they inhabit, but also by how they fit in with the brand ethos and aesthetic. Hence, even when Burberry and RIMOWA announced their newly crowned brand ambassadors on the same day (8 March 2024), the distinction was very clear.
Irish actor Barry Keoghan, known for his roles in movies such as Christopher Nolan’s Dunkirk, Martin McDonagh's The Banshees of Inisherin, and most recently, the highly talked about Saltburn, has had many affiliations with Burberry. The BAFTA winner was a guest of the brand for the 2023 Met Gala (dressed in an attention-grabbing outfit featuring chief creative officer Daniel Lee's reworked Burberry check), and opted to wear Burberry to the European premiere of Apple TV+'s Masters of the Air and the 2024 BAFTA Film Awards. If you've been following the Burberry runway shows closely, you would have also spotted Keoghan on the front rows of the Summer 2024 and Winter 2024 shows.
Keoghan's brand ambassadorship seems like a longtime coming then. "I've been a fan of Burberry for many years now. It's such an iconic heritage brand with innovation at its heart, and a commitment to supporting arts and culture. I'm very excited to be a part of this next chapter," he says.
Trust the King of Mandopop to be a fitting ambassador for RIMOWA. Jay Chou confesses to be a longtime fan of RIMOWA: "As I travel around the world, my RIMOWA suitcases have been trusted companions that I share precious memories with. They've accompanied me not only in professional settings but during other travels too, as I delved into new realms to seek out new inspiration." If you're still in doubt about the authenticity of Chou's affinity for RIMOWA, one of his own was showcased as part of RIMOWA's 125th anniversary exhibition SEIT 1898 back in 2023.
Chou is now part of the latest instalment of RIMOWA's Never Still campaign. As an overarching narrative that defines travel not only as a means of personal advancement, but also a catalyst for inner transformation, Chou's campaign sees him relating travel to his musical endeavours and the boundless inspirations that being "never still" offers. "Melodies know no rules, stories unfold spontaneously," he says as he's captured navigating the streets of London (no doubt one of many cities the seasoned entertainer has travelled to) with a RIMOWA Original Cabin in Titanium.
Edited by Asri Jasman
Watchmaker ZENITH adds another tennis player to its ever-expanding 'Friends of the Brand' roster. Argentine tennis player Francisco Cerúndolo joins former tennis coach to Serena Williams, Patrick Mouratoglou, as well as a number of other personalities pursuing excellence in their respective fields, to be selected and acknowledged by the brand.
"I am honoured to become a 'Friend of the Brand' for ZENITH. It is a dream come true to be associated with a legendary Swiss watch manufacturer that embodies innovation, precision, and a drive to reach new heights," say Cerúndolo of the appointment. The 24-year-old visited the brand's manufacture in Le Locle, Switzerland and was able experience firsthand "the timeless craftsmanship and commitment to excellence". These, he says, are values that he resonates with as an athlete.
It can be said that tennis and sports are part of Cerúndolo's DNA. He was born into a family of sports enthusiasts—his parents are former tennis players, his sister plays field hockey as part of the Argentina national team, and his younger brother Juan Manuel is also a professional tennis player. In fact, Cerúndolo has even competed in the same tournaments as his brother.
What sets him apart is his resilience and promising talents in the sport. He gained the attention of tennis fans after winning his first Swedish Open—part of the ATP Tour—last year. And earlier in June this year, achieved his second title win in Eastbourne. The latter earned Cerúndolo the honour of being the first Argentinian to win a title on grass court since 1995.
There's little doubt that Cerúndolo will only get better just based on his current trajectory alone—increasing his number of wins year on year. It's a trait that ZENITH identifies as being in line with its philosophy: Time to Reach Your Star. And Cerúndolo's seem to be shining rather brightly.
