Louis Vuitton has been busy of late. An ambassador announcement, a recent AW24 Menswear showcase and now, an LV-launched chocolate shop on our shores. It seems odd that the brand known for their steamer trunks would dip their toes (or fingers) into chocolate. But having taste the results, it'd seem that the Maison has another winner on its hands.
The opening of Le Chocolat Maxime Frédéric at Louis Vuitton at Marina Bay Sands, marks the debut of the confectionary store beyond its French borders. Created and produced by Maxime Frédéric, the celebrated Chef Pâtissier of the Cheval Blanc Paris, the chocolates are made with premium ingredients in the heart of Paris.
Hailing from Normandy, Chef Frédéric draws from the wisdom of les secrets de nos vergers (the secrets of the orchards). From his farm's chicken breeds to the special hazelnut variety he cultivates, each ingredient is chosen for its distinct flavour. When not sourced directly from his farm, he opts for top-tier supplies, like milk from his friends operating a dairy farm in Normandy. Chocolates are also sourced from small-scale cocoa farmers in Vietnam, Peru, Madagascar, Dominican Republic and São Tome.
Chef Frédéric met with the artisans behind the emblematic LV trunks at the historic home of Louis Vuitton in Asnières. Seeing how the brand upholds craftsmanship, Chef Frédéric said that he saw "a lot of similarities between his work in patisseries and the work of the LV artisans". "Whether it’s a woodworker or a locksmith for the trunks. It’s about handcrafted workmanship," Chef Frédéric says, "and that’s completely in line with our work as artisan pastry chefs, bakers and chocolatiers.”
With prices starting at SGD30, these exquisite chocolates offer an unexpectedly accessible taste of luxury. Like the Damier-shaped Chocolate Tablets, Monogram Flower... even the Chocolate Bar, each piece is inspired by Louis Vuitton's iconic motifs. They bring across a sense of child-like wonderment and are as delightful as they are indulgent.
His centrepiece creations—Vivienne on Malle and the Petula—showcase his ingenuity and mastery in chocolate craftsmanship. Inspired by the Vivienne music box, the Vivienne on Malle (SGD420) is confection wonder. Made of intricate chocolate gear mechanisms thanks to Chef Frédéric's construction, a twist of the chocolate key, Vivienne pirouettes.
The Petula (SGD230), another iconic mascot from Louis Vuitton, also brings an enchanting surprise for clients. Designed like a piñata, each Petula chocolate figure is generously filled with coated hazelnuts. Whack one open and watch the contents spill out.
