The Renaissance of Gucci

The reinforcing of house styles and codes in updated, contemporary signatures—this is Gucci

BY

Published: 22 August 2024

For his first menswear collection for Gucci, creative director Sabato De Sarno focused on strengthening house codes seen through a more modern lens. The Autumn/Winter 2024 menswear collection saw accessories making their own statements—distinct in form yet not brashly shouting to be heard. Dressed in the House's now signature Rosso Ancora shade, staples like the Double G belt and the Horsebit loafers-turned-creepers reflect a renewed Gucci aesthetic.