Over a decade ago, Fendi celebrated the 15th anniversary of Silvia Venturini Fendi’s now-iconic Baguette bag by partnering with Japanese illustrator Tarout, whose quirky illustrations transformed the bag into a playful canvas. Fast forward to today, and in honour of the Maison’s centennial, the duo has reunited, bringing fresh energy into the upcoming Men’s Spring/Summer 2025 collection.
Back in 2012, Tarout’s whimsical illustrations graced a hand-painted canvas Baguette, cheekily honouring Silvia Venturini Fendi’s groundbreaking design on its 15th anniversary. Now, history repeats itself with a delightful twist as Tarout’s narratives return, chronicling the legacy of the iconic Italian fashion house.
The latest collaboration, titled Silvia and the Baguette, captures an animated story of the Fendi family tree—spanning from founders Adele and Edoardo Fendi, through Silvia herself, to her daughter Delfina Delettrez Fendi, artistic director of jewellery, and even the youngest generation. The illustrations, charmingly adorned with playful motifs like fruits, toast, and onigiri, celebrate Fendi’s enduring charm alongside the house’s signature Peekaboo and Baguette bags.
Ready-to-wear, leather goods and accessories are all part of the collaboration. Among the standouts is the Peekaboo X-Lite Small, launching exclusively in Japan. So, you know what to look for during your summer trip to Tokyo.
As for the rest of the collection, expect to see it land in Fendi boutiques worldwide and online from March 2025—proof, if any was needed, that 100 years on, Fendi hasn’t lost its sense of humour or its flair for reinvention.
