Esquire 10: The Identity Edit

There’s good design and then there’s an icon—an item so distinct that you’d immediately link it to a brand and vice versa
BY
 Lance Aeron
Published: 28 August 2023

1. SL2 camera, LEICA 

The iconic red logo unmistakably identifies the camera as a Leica. But beyond that signifier, a Leica camera is well respected for its exceptional quality, outstanding lenses, and user-friendly design. The SL2 camera doesn’t disappoint. As the only mirrorless full-frame camera, it has a customisable interface and the ability to shoot up to 187 megapixels—perfect for capturing picture-perfect moments.

2. Dyson Zone Absolute+ headphones, DYSON

The Dyson Zone Absolute+ extends the company’s endeavour to add ground breaking design to everyday items. Its entry into the sound space looks like something from Mortal Kombat. The headphones are packed with advanced noise-cancelling capabilities and a full audio spectrum, allowing you to experience the highs and lows of any playlist. But it’s the first-of-its-kind detachable filtration system that sets it apart. The electrostatic filter ensures the removal of 99 per cent of ultrafine particles, making this more than just an audio device.

3. Sutro Lite Prizm Road sunglasses, OAKLEY

Oakley is elevating its design game with this pair. Beyond the athletic practicality and style you’ve expected from any Oakley, this boasts an O Matter frame material and Sutro Lite Prizm Road that provides durability and all-day comfort. It’s perfect for sports, but you can also confidently walk around in style while shielding your eyes from the assault of UV rays.

4. Phantom I, DEVIALET

Like something out of a sci-fi film, the egg-shaped speaker remains Devialet’s hallmark. Always at the forefront of innovation, the Phantom 1 now comes in a livery other than the original white. While the design is eye-catching, watching the woofers dance in synch with the music is another draw altogether.

5. Aqua Allegoria Nerolia Vetiver Forte eau de parfum, GUERLAIN

A fragrance is more than just its scent—how it is housed matters too. Guerlain’s Aqua Allegoria series features a unique screw-top flaçon embellished with gold honey comb trims as a nod to the house’s bee motif. Since 2022, the bottle has been produced using 15 per cent PCR glass—proof that even signature looks can be improved on using more environmentally friendly materials. In keeping with its celebration of nature, the Nerolia Vetiver Forte balances intense neroli with the smoothness of fig.

6. Air Jordan 1 sneakers, NIKE

Even in the same tone as the rest of the shoe, the unmistakable check mark designates this as a Nike, a legendary AJ1 no less. Named after basketball legend Michael Jordan, the shoe remains every sneakerhead’s favourite, transcending the sport. Wear it with any outfit—whether a basketball jersey or a classic suit and white button-up shirt—and experience just how versatile it is.

7. Pilot case, RIMOWA

Fun fact: while RIMOWA is known for its iconic grooves, they were only added 13 years after the brand launched a lightweight and durable aluminium suitcase. Rimowa’s Pilot Case is one of its flagship styles that has become a dependable travel companion for a range of creative types. It’s been recently revived with a more organised interior to help make every journey a breeze.

8. Leather Puzzle bag, LOEWE

When Jonathan Anderson assumed the role of creative director at Loewe, the Puzzle bag was his first handbag design for the brand. The construction and details were inspired by origami, with the 75 separate pieces of leather displaying the kind of craftsmanship that Loewe continues to excel at. Like many icons, it’s been interpreted in myriad ways since, but the original remains an instantly recognisable classic.

9. Seamaster Diver 300m 42mm stainless steel case and bracelet, OMEGA

James Bond only wears one watch, and that is the Omega Seamaster. The iconic timepiece is a testament to Omega’s exquisite watchmaking capabilities. The 75th anniversary iteration features impressive new details, like the signature summer blue wave dial with laser-engraved waves that reflect its ability to withstand the pressures of the oceanic depths—undeniably a remarkable piece of engineering.

10. Double Cask 18 Years Old, THE MACALLAN

There’s a certain taste to The Macallan that is unique to the brand. Take this Double Cask that is aged for 18 years in American and European sherry-seasoned oak. Fusing the delicate vanilla from American oak with the subtle spice of European oak, the 18YO achieves a remarkable depth of character. And with great character often comes great conversations.

Photography: Jaya Khidir
Styling: Asri Jasman
Styling Assistant: Lance Aeron

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