Sustainability is the name of the game at Samsonite’s new Suntec City outlet. We are in an unprecedented moment where more action is needed to combat the urgent climate crisis. Consumers are looking for more eco-friendly alternatives to their products. For Samsonite, its key products—luggages—aren't the only area for the brand's commit to sustainability. Samsonite decided to tackle the project of making its latest outlet as an example of its promise to sustainability.
At Samsonite’s new store, Balau wood sculptures frame the space. It goes beyond infusing the store with a touch of elegance though as it also tells the story of rebirth. Each piece spent at least 30 years in shipyards at Tuas. Then it's recrafted and given a second life, further adding to the store’s timeless charm.
Similarly, the store’s external facade was fabricated from recycled aluminium. Plastic waste are cleaned, shredded into flakes, and then reformed into a new cashier counter. The shelves are made from recycled plastics that were intentionally crafted to look identical to glass and laminate sheets.
“We are not just creating luggage, we aim to shape the industry to be more sustainable, one journey at a time,” Satish Peerubandi, Vice-President of Samsonite SEA, declared. This new outlet is a testament to the brand's commitment to lead the sustainable transformation of the lifestyle bag and travel luggage industry.
Besides increasing the use of sustainable materials in its products and packaging, Samsonite is also moving towards a future where this practise will be the norm. Their Magnum EcoTM line is crafted with recycled yoghurt cups for its shells. And the interior lining is made from repurposed PET bottles.
Additionally, until 28 April, Samsonite opens its annual Luggage Trade-in campaign. All brands, sizes, and conditions of luggage are welcome, with materials of pre-loved luggage being recycled and repurposed into eco travel memorabilia. Trade-ins at any Samsonite store will nab you 30 per cent off on Samsonite’s Myton and Magnum EcoTM collections. Samsonite will also donate SGD10 to the WWF-Singapore Earth Hour campaign for every trade-in. In further commitment to the cause, all non-essential lights in all Samsonite stores will be turned off on 23 March 2024, Saturday, from 8.30pm to 9.30pm to coincide with the Earth Hour Switch Off.
