Everyone is familiar with Samsonite. The luggage brand that's founded in Denver, Colorado is a juggernaut in the industry, having been around for 113 years now and with a presence in over 130 countries. If you're counting, that's an expansion into more than one country per year since its founding. Impressive.
Samsonite has achieved this by successfully striking a balance between style and functionality. It's one thing to survive any journey, but doing that while being easily recognisable on the baggage claim conveyor belt and looking like a luxurious piece of accessory is no meant feat.
In celebration of the brand's achievements thus far in the luggage space and beyond, Samsonite unveils Destination Samsonite: Voyaging Through Time. The Asia Pacific exhibition lands in Singapore for a limited time and promises to be an immersive experience in discovering the inner workings of the brand as well as its century-long heritage. With innovation constantly on the brand's horizon, Destination Samsonite: Voyaging Through Time also gives glimpses to what's next for Samsonite.
To understand Samsonite's values and how it has evolved with time, it only makes sense to revisit its heritage. Destination Samsonite: Voyaging Through Time features a number of archive pieces that date back to the 1930s, groundbreaking icons the like of the Streamlite, Silhouette, Oyster and 4-Wheel Spinner as well as present-day pieces such as the C-Lite, Proxis, and Evoa—all meant to serve as representations of Samsonite's evolution from luggage manufacturer to a creator of smart travel solutions. Innovation is key and visitors will discover that Samsonite has got it in spades.
Three thematic installations serve to highlight Samsonite's continued commitment to quality. The use of superior materials not only ensures that each Samsonite piece looks great and functions seamlessly, but also built to last. At "Zero Gravity", the Attrix and C-Lite models will be suspended to showcase their lightweight make—thanks to Roxkin™ and Curv® materials respectively—while "Discover Durability" invites visitors to put Samsonite luggage through a tumble test in order to view first-hand how they withstand force and pressure. Then there's "Abstract Terrains" where Samsonite wheels are tested on their durability and manoeuvrability over different terrains.
Through it all, the future is where Samsonite is constantly looking towards. Destination Samsonite: Voyaging Through Time ends with the introduction of the next stage of Samsonite's evolution through three new releases: the Evoa Z, SBL Major-Lite and New Streamlite. The Evoa Z is an evolution of one of the brand's best-selling models Evoa, with a new minimal and modern design. The SBL Major-Lite is crafted from the lightweight Curv® material and is designed especially for the modern traveller. A limited-edition collection, the New Streamlite is inspired by Samsonite's heritage Streamlite collection, combining modern stylings with timeless design.
Destination Samsonite: Voyaging Through Time opens to the public from 1 – 4 November 2023 at 72-13 Gallery, Mohamed Sultan Road, Singapore 239007. Sign up online to visit the exhibition.