Brand ambassador appointments are nothing new—in fact, they're quite a regular occurrence nowadays. What's unusual and quite rare are instances where multiple brand ambassadors are announced on the same day and by two very different brands.
But that's the beauty of appointing a brand ambassador. One is carefully chosen based not only on popularity and personal achievements in the space that they inhabit, but also by how they fit in with the brand ethos and aesthetic. Hence, even when Burberry and RIMOWA announced their newly crowned brand ambassadors on the same day (8 March 2024), the distinction was very clear.
Irish actor Barry Keoghan, known for his roles in movies such as Christopher Nolan’s Dunkirk, Martin McDonagh's The Banshees of Inisherin, and most recently, the highly talked about Saltburn, has had many affiliations with Burberry. The BAFTA winner was a guest of the brand for the 2023 Met Gala (dressed in an attention-grabbing outfit featuring chief creative officer Daniel Lee's reworked Burberry check), and opted to wear Burberry to the European premiere of Apple TV+'s Masters of the Air and the 2024 BAFTA Film Awards. If you've been following the Burberry runway shows closely, you would have also spotted Keoghan on the front rows of the Summer 2024 and Winter 2024 shows.
Keoghan's brand ambassadorship seems like a longtime coming then. "I've been a fan of Burberry for many years now. It's such an iconic heritage brand with innovation at its heart, and a commitment to supporting arts and culture. I'm very excited to be a part of this next chapter," he says.
Trust the King of Mandopop to be a fitting ambassador for RIMOWA. Jay Chou confesses to be a longtime fan of RIMOWA: "As I travel around the world, my RIMOWA suitcases have been trusted companions that I share precious memories with. They've accompanied me not only in professional settings but during other travels too, as I delved into new realms to seek out new inspiration." If you're still in doubt about the authenticity of Chou's affinity for RIMOWA, one of his own was showcased as part of RIMOWA's 125th anniversary exhibition SEIT 1898 back in 2023.
Chou is now part of the latest instalment of RIMOWA's Never Still campaign. As an overarching narrative that defines travel not only as a means of personal advancement, but also a catalyst for inner transformation, Chou's campaign sees him relating travel to his musical endeavours and the boundless inspirations that being "never still" offers. "Melodies know no rules, stories unfold spontaneously," he says as he's captured navigating the streets of London (no doubt one of many cities the seasoned entertainer has travelled to) with a RIMOWA Original Cabin in Titanium.
Edited by Asri Jasman
