Is it too late to say the footwear and apparel collection entail a series of inspired gifts, installations and games this entire month? Maybe. Doesn't mean you can't drop everything you're doing this very moment and rush down to flagship store adidas Brand Centre Orchard (BCO).
Some history for meaning and significance. These shoes made appearances on global runways and most famously on the feet of Pharrell Williams, were first introduced at the 1950 World Cup in Brazil. The combination of fitted leather panels, padded suede toe box and incredible grip from the rubber outsole made the Samba—dare we say it—the best-known indoor soccer shoe of its time. It allegedly offered players a one-to-one fit and unmatched kicking precision.
Naturally, the sleek, instantly recognisable design paired with the iconic 3-Stripes design then made its way into British youth fashion circles. And now, an icon for the brand. So much so that it got its own modern rendition, the Sambae. By altering the proportions of the timeless trainers through the lens of current fashion sensibilities, it maintains design elements like the suede T-toe box and classic leather upper, yet delivers a chunkier design with an exaggerated rubber platform midsole.
To celebrate this rich heritage, the brand commissioned local artist Iqbal to encapsulate it all in a Streets of Samba mural at the BCO entrance. Besides depicting a a central London street taken over by numerous adidas Samba OGs, the easter egg here is to spot the correct number to win an actual pair of adidas Originals Samba OG or Sambae.
A lowdown of the T&Cs
The contest is open only to adiClub members and public Instagram profiles, via a creative IGS story of the giant installations, the guesses, and @adidassg and #adidasSG tags. Three winners with the correct guesses and most creative submissions will be selected from 8 Jan 2024.