adidas Samba and Sambae Drop with Holiday-Only Perks

The classic Samba OG and the elevated Sambae take the reins for festive season at adidas
 Esquire SG
Published: 15 December 2023
Singer-songwriter and model Iman Fandi, professional footballers Harhys Stewart and Marc Ryan Tan. ADIDAS

Is it too late to say the footwear and apparel collection entail a series of inspired gifts, installations and games this entire month? Maybe. Doesn't mean you can't drop everything you're doing this very moment and rush down to flagship store adidas Brand Centre Orchard (BCO).

A little context about Samba and Sambae

Some history for meaning and significance. These shoes made appearances on global runways and most famously on the feet of Pharrell Williams, were first introduced at the 1950 World Cup in Brazil. The combination of fitted leather panels, padded suede toe box and incredible grip from the rubber outsole made the Samba—dare we say it—the best-known indoor soccer shoe of its time. It allegedly offered players a one-to-one fit and unmatched kicking precision.

Naturally, the sleek, instantly recognisable design paired with the iconic 3-Stripes design then made its way into British youth fashion circles. And now, an icon for the brand. So much so that it got its own modern rendition, the Sambae. By altering the proportions of the timeless trainers through the lens of current fashion sensibilities, it maintains design elements like the suede T-toe box and classic leather upper, yet delivers a chunkier design with an exaggerated rubber platform midsole.

Spot the Hidden Sambas Contest

To celebrate this rich heritage, the brand commissioned local artist Iqbal to encapsulate it all in a Streets of Samba mural at the BCO entrance. Besides depicting a a central London street taken over by numerous adidas Samba OGs, the easter egg here is to spot the correct number to win an actual pair of adidas Originals Samba OG or Sambae.

A lowdown of the T&Cs

The contest is open only to adiClub members and public Instagram profiles, via a creative IGS story of the giant installations, the guesses, and @adidassg and #adidasSG tags. Three winners with the correct guesses and most creative submissions will be selected from 8 Jan 2024.

Other member perks

  • Complimentary single-sided embroidery customisation only at BCO MakerLab with any purchase of adult-sized Samba made of eligible material; valid for the first 50 pairs of Samba in-store purchases per day until 3 January 2024.
  • Redeem a roll of holiday wrappers when you make in-store purchases excluding Factory Outlets. For BCO, VivoCity Performance and Originals stores, until 24 December.
  • Score an adidas Originals cushion (worth SGD50) when you are amongst the first 500 members to purchase the Samba OG Black/White online or on the adidas app.


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