As the Lunar New Year approaches, adidas sets the stage for a blazing start to the Year of the Dragon with the release of the SS24 Originals Key City Tee. Collaborating with local artist Erika Tay (@erikartoon), adidas brings forth a celebration of local culture and childhood nostalgia through her character inspired by a local icon.
In Chinese legends, the dragon symbolises power and authority, and Tay's artistic vision transforms the mythical beast into a contemporary streetwear masterpiece. Tay, who previously left her artistic mark on adidas' AW23 Performance Key City Tee "Ultraboost by the Bay," takes inspiration from the famed Dragon Playground for the latest design. Breathing new life into the dragon character, Tay's localised interpretation sports sleek adidas Originals gear, shoes, and accessories, while incorporating the vibrant mosaic tiles of the playground drawn on its head.
"The Dragon Playground at Ang Mo Kio, in particular, has held many cherished memories of my childhood spent at my grandparents' house. Those memories have sparked my inspiration to bring the Dragon character to life," shares Tay. This personal connection adds a layer of authenticity to the design, making it not just a piece of apparel but a nostalgic journey into the artist's own history.
The Dragon Key City Tee (SGD69) is now available at Brand Centre Orchard, Bugis+, Bugis Junction, Changi Terminal 1, ION Orchard, Jewel, Marina Bay Sands, Suntec City, VivoCity Originals, VivoCity Performance adidas stores.