Loewe and On stride into Autumn/Winter 2025 with a collaboration that feels both like a return and a departure. The luxury house and Swiss performance brand reunite for what could be their final chapter together—a project originally envisioned by former Loewe creative director Jonathan Anderson.

Rather than retracing familiar ground, the duo has reframed past successes with a renewed, future-facing intent. At its centre is the debut of the Cloudventure 2.0, a reengineered trail silhouette, joined by an expanded ready-to-wear capsule that masterfully fuses technical innovation with sculptural elegance. The result? A thoughtfully evolved collection that redefines performance wear for a modern, expressive, and city-driven lifestyle.

The Cloudventure 2.0 introduces a new upper design, now crafted in a semi-translucent mesh, offering a layered interplay of textures and transparency. This allows the iconic Loewe Anagram to peek through like a watermark. Engineered for both movement and modernity, the sneaker is fixed with On’s signature CloudTec cushioning paired with responsive Helion superfoam, delivering all-day comfort without compromising on style. The marbled Missiongrip rubber outsole lends a statement finish, while subtle protective details enhance both structure and silhouette. The colourways are equally considered with earthy neutrals, while grass green, pale pink, and a bold tri-tone punctuate with energy and intent.

For those who see fashion as a balance of form and function, the Loewe x On Cloudventure 2.0 makes a compelling case for both. Blending high-performance design with elevated aesthetics, it’s a wardrobe addition that doesn’t just look the part, it goes the distance too.

Alongside the Cloudventure 2.0, the Cloudtilt makes a return in fresh forms. Two new shades—electric blue and pale pink—inject vibrant contrast into the range, joining returning favourites in all black, all white, and dark sand. It’s a refresh that speaks to longevity, not just hype.

Grounded in functionality and finesse, the latest Loewe x On collection presents technical outerwear, breathable base layers, and precision-engineered textiles that balance performance with understated elegance. Co-branded pieces include ripstop shell ultra jackets, active jersey T-shirts, shorts, caps, and socks—each designed to move effortlessly between motion and moment.

The Loewe x On Autumn/Winter 2025 collection launches 14 May online and at Casa Loewe Madrid, with a wider in-store release on 15 May.