It's become almost a given that a brand would look outside of its own homeground for celebrities and personalities who embody what it stands for. The world isn't confined to just one country or continent, after all. Burberry realises this, already tapping into a globally diverse range of faces and bringing them into the fold as brand ambassadors.
One of Burberry's brightest ambassadors is Bright Vachirawit. The Thai actor has been a constant presence in almost all of Burberry's activations around the world as well as its runway shows in London. It's no surprise then that Bright has grown to be accustomed to London, its people, and of course, its weather.
In the brand's extension of its "Burberry Outerwear" campaign, Bright stars solo as he regales about his experiences in London and waxing lyrical about the undoubtedly "Burberry weather" of the city and its romantic nuances. His outerwear of choice to tackle the unpredictability of London is none other than the Burberry trench—a piece that in essence, is ubiquitously London.
ESQUIRE SINGAPORE: What does London mean to you?
BRIGHT: Burberry makes London special to me. Every time I'm here, it's always with Burberry—they make it feel like a second home.
ESQ: Was London how you expected it to be the first time you visited?
B: It was better than I had expected. At first, I thought it would be sad and maybe moody. But when I got here, it was moody—but in a beautiful way. It made me feel romantic in some way.
ESQ: What was the weather like?
B: The weather was cold and windy, but sunny. I'd heard of the "British weather"!
ESQ: What item of clothing do you always rely on when you're in London?
B: London weather is always unpredictable. You need something that can protect you from all conditions while looking effortless, like a Burberry trench coat.
ESQ: What do you enjoy doing when you're in the city?
B: I love going to bars at night to see live music, and going to football stadiums. Every time I travel, I like to experience as many stadiums as I can. There are a few more I'd love to go to in London.
ESQ: How would you describe Londoners?
B: People in London are so friendly. The way they dress is very classic. It's not just in fashion, but it's part of the culture and the rich heritage; it's the way Londoners dress themselves.
ESQ: What were some of your most memorable moments from the Burberry Outerwear shoot?
B: The entire shoot was very memorable for me. It was another great opportunity for me to work with new people. It was a truly impressive new experience. If I had to choose one moment, it would be the time we cruised along the Thames River on the boat. The vibe was really good and it was a time when you get to see the city, its scenery, and interact with everyone on the boat. It was truly a memorable time.
ESQ: What is “Burberry weather” to you?
B: I think “Burberry Weather” is... a little gloomy sky with unpredictable weather. Never too sure if it’s going to be sunny or rainy. It also reminds me of cool air but windy. And a sense of cosiness. This is why I love a Burberry trench. It protects me from those kinds of weather.
ESQ: What's the best drink to have in rainy London?
B: Tea is good. A cup of earl grey tea will freshen up the moment.
ESQ: You have visited London for a few times with Burberry. What's your favourite seasons and why?
B: I like how it is in February. It's still very cold, which I enjoy. I get to play with my wardrobe, layering up with clothes, outerwear, scarf, and accessories. It's a time of year with weather we don't have in Thailand.
This interview has been edited for length and clarity.
