Nike launched the "Win On Air" Experience, an event that was featured on a two-story high display. Spanning three-levels and 28,000 sqm at Nike Orchard Road, the retail space is more than a store—it's a sport hub tailored to support athletes of all ages in achieving their goals.
When it was shown, the video highlighted the power of Nike Air on the facade, showcasing athletes such as Paris Saint-Germain's Kylian Mbappé, Track & Field sensation Sha'Carri Richardson and French Basketball player Victor Wembanyama all decked out in Nike footwear.
Nike Members can enjoy exclusive access to new in-store events and services through the Nike App during the "Win On Air" experience.
Events include an immersive customisation experience featuring the exclusive "Win On Air" and "Air Studio" collections, available for a limited time. These collections can be customised on t-shirts and hats. To capture the dynamic energy of athletes, Nike By You has partnered with Singaporean artist Teo Chong Wah for this special collection.
For those eager to break a sweat, the Run Swoosh Session provides an audio-guided or coach-led treadmill experience, bringing the local running community together with a five-kilometre run. Participants will also have the opportunity to test the all-new Nike Pegasus 41 Blueprint.
Nike is committed to helping its athletes break new grounds at the upcoming Olympics in Paris with re-engineered footwear featuring the Air Zoom innovation, optimised for maximum energy return. The Pegasus 41 Blueprint celebrates Nike's evolution, drawing inspiration from Bill Bowerman's original designs. It features unique elements like a speckled Swoosh logo, insole sketches of feet, and 'Air Zoom' on the toe cap.
(NIKE)
Experience lightweight energy return with dual Air Zoom units and a ReactX foam midsole around the forefoot. Not only that, but the enhanced upper mesh reduces weight and increases breathability. The ReactX foam midsole is 13 per cent more responsive than previous React technology. Killing two birds with one stone, it's designed for both performance and sustainability. Reducing its carbon footprint by at least 43 per cent per pair compared to the previous React foam, thanks to a more efficient manufacturing process.
