It's safe to say that Christmastime is almost here (for those of us who aren't partaking, the holidays are almost here) and that means, all the festive things associated with this time of the year. In a sort of extension of its "It's Always Burberry Weather" campaign, the British luxury brand is doubling down on the cosy with the "Wrapped In Burberry" campaign. If the former refers to specific products, "Wrapped In Burberry" is more visceral in nature—building memories through traditions and spending time with loved ones.
"Wrapped In Burberry" features a trio of loved ones, including actual Burberry VICs (that's "very important customers") Drs. Herschel and Lilly Stoller, who've been longtime clients for over 20 years. British thespians David Tennant and Alex Hassell, as well as London-based artist Slawn with partner Tallula Christie and their two children, complete the campaign that was shot in London.
In Singapore, the campaign materialised in realtime as Burberry celebrated the opening of three boutiques in the past few months. It was undoubtedly festive with guests and friends of the brand coming together, with South Korean actor Kim Young-dae flying in to revel in the celebrations.
As a way of actually being wrapped in Burberry, the brand highlights scarf personalisation and bespoke monogramming services made to be perfect gift ideas. The range is as wide as one would imagine by the brand known for its iconic check—from two-tone reversible cashmere scarves to classic Burberry check ones. Add on initials (up to three) or labels featuring festive Burberry messaging for a piece of luxury that's a timeless style addition.
The Burberry scarf personalisation and monogramming services are now available at the Burberry Wisma Atria and Marina Bay Sands boutiques until 22 December 2024.
