Montblanc’s most iconic writing instrument, the Meisterstück, may have turned 100 (dahling, you don't look your age) but under the lens of Wes Anderson, the Meisterstück remains delightfully ageless and off-kilter.

We return to the the Montblanc Observatory High-Mountain Library, the snowbound retreat high above in the mount. There, we find Messrs Anderson, (Rupert) Friend and (Michael) Cera in the director's new short film, which extends this peculiar world last introduced in Montblanc's centenary celebration.

You can also find other familiar faces like Waris Ahluwalia, alongside rising star Esther McGregor, as well as dialogue that's reminiscent of the exchange of a Sunday tennis match. And Darude's "Sandstorm", which we won't expound upon; you'll just have to watch it. But at the core of the film's whimsy is an ode to writing, that it is an act of wonder, not utility.

There are new wonderment to the campaign like the Montblanc Voyage of Panorama—a staged train car that glides across imagined landscapes (The Darjeeling Limited vibes, anyone?)—and the Writing Traveller Bag. There’s even the introduction of the Portable Writing Table and a vintage Minerva pocket watch. Of course the SCHREIBERLING, the limited-edition fountain pen co-designed by Anderson (and it looks like a pencil that has gone through many pages squeeeee!), makes its return.

Often brand storytelling relies on gloss and formula but "Let’s Write" (intoned at the film's ending) opts for narrative wonkiness and literary winking. Frankly, this is much memorable that what other brands put out. Anderson's involvement captures something that no algorithm can create—genuine creative spark and in Montblanc's universe.

And that, my friend, is what the art of writing has always been about.