As we step into Spring (and the first day of Watches & Wonders Geneva), Rolex starts off the festivities of new novelties with a few dial updates and colourways but nothing brings the colour to our cheeks than the announcement of a new watch. It's not an April Fool's joke (we checked), it's the Land-Dweller from Rolex.

Before we go into that, let's look at the rest of Rolex's releases: the 8 ct white gold version of the Oyster Perpetual GMT-Master II gets the honour of being the brand's first ceramic dial; with the dial and the bezel insert being made of exactly the same material. The dials of the Oyster Perpetual (28, 36 and 41) takes on new shades of pastel; The Daytona, GMT-Master II and Sky-Dweller get new faces and, for the first time, the Perpetual 1908 in 18 ct yellow gold has a bracelet in that same material.

Now, the Land-Dweller. You could label it as "just another Rolex" but that doesn't do it justice. We are talking a century of horological know-how that led to this model. About 18 new patents are attached to the Land-Dweller so let's dive into its new self-winding movement: the calibre 7135. It now beats at 5 Hz, which measures time to a tenth of a second. It's now even more accurate and aggressively so. There's the equipped balance wheel in optimised brass and a balance staff that's made out of high-tech ceramic and sculpted by laser. Its oscillator is resistant to magnetism, which keeps the Land-Dweller in perfect beat.

Then there's the Dynapulse escapement, which departs from the traditional Swiss lever version. Here, power is transferred through a "rolling motion", which makes the movement more energy efficient and less prone to wear.

You can check out the action through a transparent caseback but I'll like to point your attention to the integrated bracelet. Since its first appearance in 1969 with the Rolex Quartz, this redesign gives us flat links that accentuate the Flat Jubilee's silhouette.

And then, there's the honeycomb motif (forgive me, at first passing glance, I thought they were seashells) on the dial. Look at the detailed geometric pattern of hexagonal cells in subtle relief, where the open numerals and luminescent index hour markers offers optimal legibility. The hands—also luminescent—are specially designed for the watch.

The Land-Dweller comes in a 40mm version in Rolesor (white gold and Oystersteel) or platinum or as a 36mm in 18 ct Everose gold and them. Check this and other Rolex's announcements here