The year is 1997. The term "digital nomad" first surfaced in a book by Tsugio Makimoto and David Manners, but the idea of a location-independent professional was still rather visionary than practical. Today, nearly three decades later, remote work is now a normative standard. It's why we seek the same versatile performance in our approach to an ever-evolving lifestyle.
This is a concept TUMI understands, with just over half a century's worth of experience acting on it, too. Respecting where we are and making room for where we're heading, the Alpha collection of recognisably sturdy bags quite literally holds space for our melding lifestyle.
Recently, these sleek modern companions, like what you wish happens on your flights, just got an upgrade. The revitalised range brings a greater degree of versatility to their offerings, not just in colourways; it's a reinvention of sorts, albeit a stylish one.
Take the Convertible Clutch Crossbody. Wear it as intended or don it as a wristlet or clutch. Treat yourself to the Double Expansion Duffel as a polished alternative to your everyday work bag. When the weekends come, you can carry that same Duffel out for a short getaway.
Not ready to make the jump to a duffel just yet? The TUMI Brief Pack stylises the usual rigidity of a backpack through high-durability nylon or a sleek, polished full-leather look. On the flipside, if you're expecting more for a big sojourn; the large-capacity Dual Access Expandable 4 Wheeled Carry-On has best in-class functionality.
Named Ultra-Blue, the new collection spotlights sleek lines through vibrant blue accents on the six iconic silhouettes to create a juxtaposition between sporty and sophistication. A tan colourway called Grey Alloy, offers a more restrained sense of quiet luxury with its neutrality.
Perhaps our favourite element, however, is how it manages to push the brand’s stylish boundaries, while retaining a design language that is indubitably TUMI. This coherence means that every product in the next generation of the Alpha line pairs effortlessly with your everyday wardrobe.
There’s confidence in things built to last—and a thrill when they get better. The latest generation of the Alpha collection is made for movement. Not just across industries, but time zones and borders, with ease.
The brand's signature FXT™ Ballistic Nylon testifies to precision and durability. Further intentional design exhibits in streamlined pocketing, silent magnetic closures, and intuitive access points.
And let's admit, you would have to look fairly sleek to count a F1 Race winner as an ambassador three years and going.
Any TUMI product signals not simply wealth, but esteem. Gone are the days of TUMI being spotted only in stiff meeting rooms and airports. This evolution marks the brand's enduring commitment to not only improving each customer's journey, but to do it while looking pretty darn cool at the same time.
The year is now 2026. So, why haven't you upgraded yet?
