Metamorphosis is an often risky process—successful examples within the horological context are finely balanced along the double-edged sword of mass opinion. With the release of the Bell & Ross' latest BR 03 collection, however, the brand demonstrates a comprehensive understanding of this balance by preserving the elements that made the collection a cornerstone of the manufacture’s offerings, while paying heed to modern design sensibilities.

The most visible change within the BR 03 is the watch's reduced dimensions. The cosmetic changes are subtle. The case diameter is reduced from 42mm to 41mm, while the lugs have been downsized from 4.5mm to 4mm, contributing to a marked change in the timepiece's wear and presence on the wrist. In an era where smaller watches are once again gaining traction, these changes reflect the brand’s recognition of contemporary watchmaking trends and preferences.


(From left: 2006 BR 03 42mm; 2014 BR 03 42mm; 2023 BR 03 41mm)
The BR 03’s cosmetic changes see its case diameter and lug length reduced.

More significantly, the BR 03 has a new movement under its hood: the BR-CAL.302. Based on the Swiss Sellita SW 300-1, the movement itself is a reflection of the manufacture's delicate balancing act between trends and heritage. While it is (for the most part) still the same reliable, workhorse movement widely used across other Bell & Ross timepieces, it also crucially introduces an extended power reserve of 54 hours—a significant upgrade on the previous 38 hours of power reserve.

The BR 03 may have undergone a subtle metamorphosis in the dimension and movement department, but Bell & Ross has elected to retain the elements that made the BR 03 a success. The 'circle within a square' case shape embellished with screws and highly-legible, flight instrument-inspired font, for example, ensures that the timepiece still possesses much of the tool watch charm that made it a unique design proposition when it first landed in 2006.

BR 03 Black Matte
BR 03 Black Steel
BR 03 Phantom

Offered in two case materials—black ceramic and brushed steel—Bell & Ross offers a choice between a muted, utilitarian look more synonymous with a tool watch, and a more sophisticated, dressier appearance.

Amongst the ceramic offerings, a new union of the matte black ceramic case with a khaki dial and matching rubber strap functions as the manufacture’s homage to its military-inspired design language. As for the polished steel option, the newest kid on the block takes the form of a retro-styled, brushed, copper/salmon dial offering. Engraved, jet black Arabic numerals and indices are paired with eye-catching blued steel hands, with the contrast between the satin-brushed finishing and smooth chamfered edges of the case a refined touch on a handsome timepiece.

Overall, the new edition of the BR 03 is a great horological example of the tricky act of balancing oft-fickle and transient trends, while staying true to brand philosophy.

Jose Carrasco | Unsplash

Although the luxe watch industry has been going through a mini-crisis of late, with prices on major brands such as Rolex and Patek Philippe seeing a 25-35 percent drop on the secondary market, there’s still no shortage of people looking to get something stellar on their wrist. Just, perhaps, a shortage of cash. Which means prime time for fake watch scammers to make their move.

While the adage "if it feels too good to be true it probably is" should always be followed when considering a significant watch purchase, Esquire Middle East has mined its collective watch knowledge to provide you with some advice. What you need to know is as follows.

Do your research

If you know the brand you’re after, research the heck out of it online. Get acquainted with the model you like and look at images and videos from all angles. Check official retail prices, and even go to an official dealer and handle the watch for reference.

Choose a good seller

The best way to avoid being ripped off is to go official (you can find authorised dealers on a brand’s website). Failing that, a trusted dealer or reseller with a good reputation should reduce risk. If someone is trying to sell way below the usual price—for whatever reason—then proceed with extreme caution.

Inspect before purchase

Hold it up to your ear and listen for ticking. All of those tiny moving parts are designed to be continuous and smooth, unlike the once-per-second ticks that accompany a quartz. Observe also if the second hand sweeps around the numerals or if it pauses abruptly with each tick. Don’t be afraid to bring out a magnifying glass to get a closer look and compare it to photos of the real deal—if the letters look off, the logo is not aligned, there are any misspellings, or there are unnecessary pusher buttons on a watch that is not a chronograph, walk away. 

Get it appraised 

If possible it’s ideal to have the watch examined by an appraiser before making any purchase. Better still if it comes with the necessary paperwork and documentation, such as a certificate of authenticity, the original box with a matching serial number, and so on. Trust your gut, but as said at the start, if a deal sounds way too good to be true, it probably is.   

Originally published on Esquire ME

This year’s Only Watch event might well be almost five months away, but Hublot has given us a preview of what to expect by showcasing the remarkable MP-15 Takashi Murakami Only Watch Sapphire watch that Takashi Murakami and Hublot collaborated on.

While Hublot and the iconic designer Murakami have form that goes way back—they recently presented 13 new NFTs and 13 unique timepieces featuring the iconic smiling flower central to the Japanese artist’s work—this new watch not only pulls from Murakami’s legendary motif, but also presents a first-ever central flying tourbillon movement.

Murakami flower rainbow tourbillon

Murakami’s flowers have long since been classed as something of a pop culture force, finding their way onto artwork and fashion for the likes of Kanye West, Drake and Kid Cudi. But while the smiley flowers have been bought and sold for high prices since 1995, the artist explained, in a 2005 interview with The New York Times, that they were, in fact, a manifestation of the repressed emotions and collective trauma experienced by Japanese residents after the 1945 Hiroshima-Nagasaki bombings.

For the Hublot Only Watch timepiece, the motif has been brought to life on the MP-15 by making it the actual case of the watch. Coming in at 42mm wide and 13.4mm thick, the case is made up of 12 petals set with a total of 444 coloured gemstones in a symmetrical and rainbow-like gradient. At the centre of the piece, the iconic smiley face is laser-engraved onto the domed sapphire crystal, which envelops the central flying tourbillon giving it the appearance of being stuck in mid-air. It’s a truly spectacular piece that is hoped will fetch big money at auction.

Onlywatch convention

Only Watch was created in 2005 by Luc Pettavino with one intent: raise funds for research on Duchenne Muscular Dystrophy. It has allowed the charity organisation behind Only Watch, the Association Monégasque contre les Myopathies, to raise almost SGD$146M. 

The Only Watch auction will take place in Geneva on November 5. Find more information here.

Originally published on Esquire ME

Rolex Perpetual 1908

It’s a common trope: the seasoned watch collector who already has it all, wondering what else out there could possibly excite him. He owns more than just the usual suspects, and counts among his collection the grail watches others can only dream of. What more could such a person want?

Perhaps it’s finally time for him to look into vintage timepieces. Perhaps the esoteric independents could spark some interest. Or perhaps he is just not looking hard enough. Watches and Wonders this year showcased novelties that prove there is still much to see (and covet). From completely new lines to long overdue releases, the major manufactures clearly still have cards up their sleeves.

A Renewed Focus

What is arguably the most coveted timepiece for any seasoned collector this year is the new Perpetual 1908 from Rolex, which has introduced an entirely new line of dress watches for the brand. Let’s begin by addressing the elephant in the room: Rolex’s dress watches have simply not enjoyed the popularity of their sportier siblings. 

Instead, the Cellini line of classically styled dress watches—which included the criminally underrated Cellini Prince—was largely overshadowed by Rolex’s Professional range of timepieces in the past decade. It thus came as no surprise when Rolex quietly retired most of the Cellini collection last year. The sole remaining model, the Cellini Moonphase ref. 50535, was discontinued earlier this year as well, thus marking the end of an era for the brand.

Replacing the Cellini is the new Perpetual collection, which now serves as Rolex’s main pillar for dress watches. The collection was unveiled at Watches and Wonders with just a single model, the Perpetual 1908. And oh, what a watch it is!

The Rolex Perpetual 1908 is clearly just the first model in a collection that Rolex will soon expand, whether with complications or time-only watches in other sizes. There is, however, always an irresistible allure when it comes to firsts

The Perpetual 1908’s name pays homage to the year founder Hans Wilsdorf trademarked the “Rolex” name. Sized at 39 millimetres across and measuring just 9.5 millimetres high, it will suit most wrists and slip effortlessly under a cuff. To complement its modest proportions, Rolex has given it a clean, minimalist aesthetic that comes complete with several classic appointments. Note, for instance, how the fluted bezel is visually paralleled by the railway track chapter ring. In much the same way, the Breguet-esque hour hand and sword-shaped minute hand references dress watches of yore, albeit with a modern twist.

Mechanically, there is much to talk about as well. The Perpetual 1908 is powered by Rolex’s new calibre 7140, which sports the Genevan manufacture’s latest advancements in movement technology. The Chronergy escapement within it, for example, has greater energy efficiency and reliability than traditional Swiss lever escapements. In the same vein, calibre 7140’s Syloxi hairspring offers all the benefits of a silicon balance spring, while also sporting a unique geometry that ensures concentric breathing. A long 66-hour power reserve completes the package by providing greater convenience.

The Perpetual 1908 is clearly just the first model in a collection that Rolex will soon expand, whether with complications or time-only watches in other sizes. There is, however, always an irresistible allure when it comes to firsts. For any connoisseur of Rolex timepieces, the new Perpetual 1908 will be a must-have.

There is, of course, the welcome conundrum of deciding which of the four available references one should get. The 1908 is cased in both yellow gold and white gold. Each variant is offered with either a white or black satin finished dial.

Long Awaited Chronographs

For aficionados of watchmaking complications, a trio of chronographs await. Three iconic brands (Swiss, German and Japanese, no less) have each unveiled a long overdue chronograph model to bolster their respective collections.

Patek Philippe’s Calatrava Pilot Travel Time line, which was introduced in 2015, has finally received its first chronograph model: the Calatrava Pilot Travel Time Chronograph Ref. 5924. Consider this the brand’s answer to collectors’ call for chronographs in the Calatrava Pilot Travel Time range. The complication has, after all, been integral to aviation and pilot watches. 

Consider the Calatrava Pilot Travel Time Chronograph Ref. 5924 Patek Philippe's answer to collectors’ call for chronographs in the Calatrava Pilot Travel Time range

Presented in white gold with either a khaki green dial and matching calfskin strap, or a sunburst blue-grey dial with navy blue calfskin strap, Ref. 5924 offers a flyback chronograph with a 60-minute totaliser at six o’clock. The watch retains the line’s signature Travel Time complication, thus allowing it to maintain the same visual codes that have informed its sibling designs.

A. Lange & Söhne Odysseus Chronograph

A. Lange & Söhne’s entry here is the Odysseus Chronograph. This is the Odysseus line’s first chronograph, while also being the brand's first-ever self-winding chronograph. To preserve the Odysseus’s distinct feature of outsized day and date displays, A. Lange & Söhne has opted for the unconventional layout of central chronograph second and minute totalisers. Interestingly, the red-coloured chronograph seconds hand will make as many revolutions as necessary to “return” to zero when it is reset—and do so in the direction that requires fewer revolutions. Superficially, it’s a fun little feature on the watch, but this belies the mechanical complexity required for its execution. The minutes totaliser, which is tipped with a lozenge, will jump back to zero as per normal, but do so in the same direction as the chronograph second hand. 

Grand Seiko rounds up the trio with the Tentagraph, its first mechanical chronograph. The name of the watch is a quirky portmanteau of its movement’s features: TEN beats per second, Three-day power reserve, and Automatic chronoGRAPH. As part of the Evolution 9 collection, it speaks an updated design language based on 1967’s 44GS watch, which has anchored the aesthetics for all Grand Seiko timepieces since. From the increased lug width and wider bracelets that now provide a more comfortable and secure fit, to tweaked dial elements for greater legibility, Evolution 9 marks a new chapter for the brand. In much the same way, the Tentagraph is a milestone that collectors will be well-served to take a closer look at.

The Grand Seiko Tentagraph's name is a quirky portmanteau of its movement's features: TEN beats per second, Three-day power reserve, and Automatic chronoGRAPH

Alluring Rarities

Collectors who seek exclusivity will find it in the highest echelons of watchmaking, where technical complexity and artisanal crafts meet. Such rarified works demand both the time and touch of the most skilled watchmakers and artisans, which necessitate limited (or just one-off) production runs. This translates into rarity, of course, but the challenge of access is often a joy in and of itself.

Jaeger-LeCoultre Reverso Hybris Artistica Calibre 179

Jaeger-LeCoultre showcased this in the Reverso Hybris Artistica Calibre 179, which offers a new iteration of the gyrotourbillon movement. Here, the multiaxial gyrotourbillon consists of two elements: a brisk inner cage that rotates once every 16 seconds, and an outer carriage that doubles as the small seconds indicator by rotating once every minute. Gyrotourbillon aside, Calibre 179 displays two separate time zones across its faces, with Home Time supplemented by a 24-hour indicator. As for métiers d'art, Jaeger-LeCoultre has opted for lacquering as the anchoring technique. On the main face, a technique similar to champlevé enamelling is used, with depressions cut into the movement’s main plate, then filled in with lacquer while leaving thin gold ribs behind as a decorative feature. Meanwhile, the dial on the reverse face sees lacquer being applied more traditionally, and supplemented with other finishes like microblasting and hand-chamfering. Given the work involved, the Reverso Hybris Artistica Calibre 179 is understandably limited to just 10 pieces worldwide.

Cartier Rotonde de Cartier Grande Complication Skeleton pocket watch

Likewise, Cartier’s Rotonde de Cartier Grande Complication Skeleton pocket watch melds mechanical ingenuity and artisanal mastery to illustrate a no-holds-barred approach to watchmaking. Its 9506 MC movement is among Cartier’s most complex, and combines a minute repeater, flying tourbillon, and perpetual calendar—with skeletonisation to boot. To match this level of aplomb, the movement is housed within a white gold case measuring 56 millimetres across, which in turn is presented on a display frame constructed in rock crystal, obsidian and white gold. The timepiece is available in two references: one with a fluted white gold bezel, and the other with a diamond-set bezel. Five pieces of each reference will be available.

Vacheron Constantin offers a different take on exclusivity with its Les Cabinotiers Dual Moon Grand Complication. The double-sided watch counts a total of 11 complications including the minute repeater, perpetual calendar, celestial chart, sidereal hour display, and moon phase. 

Vacheron Constantin Les Cabinotiers Dual Moon Grand Complication

The technical expertise required to pull off such a feat is matched by the same attention to design and aesthetics. This can be seen throughout the timepiece, from the exceptional movement decoration to the micron-level precision that the moon discs are finished to. The timepiece is, unsurprisingly, a pièce unique. It does, however, showcase Les Cabinotiers’ enviable position in the industry—to be able to create anything its clients can dream of, given sufficient time and resources.

A Return To Form

Finally, there are two brands that deserve special mention for rejuvenating their icons this year. TAG Heuer and IWC have reworked the Carrera and Ingenieur respectively, with the new iterations promising exciting releases for subsequent models in the years ahead.

For TAG Heuer, the new Carrera Chronograph “Glassbox” is the highlight. The timepiece has been released as part of the Carrera’s 60th anniversary celebrations, and marks a tweaked visual identity for the line.

The “Glassbox” moniker comes from its domed crystal, which effectively “caps” the watch to reposition the tachymeter scale from the bezel to a sloped inner flange. This doesn’t just echo domed crystals that were prevalent in the 1970s, but also presents a fresh take on the idea that, undoubtedly, represents a new chapter for the Carrera. Of course, the crystal of this modern iteration has been rendered in sapphire, instead of Hesalite (i.e. acrylic), which was the material of choice back then.

The spiritual successor to what is arguably the IWC Ingenieur reference that has made the collection what it is today is no mere remake though. For instance, the new textured dial helps to create visual interest in what is otherwise a purely technical timepiece

Powering the new Carrera Chronograph "Glassbox" is the Calibre TH20-00 self-winding chronograph movement. This is an updated version of the Heuer 02 movement that TAG Heuer launched in 2016, and comes upgraded with bi-directional winding as well as a visual upgrade to its oscillating weight, which has been sculpted to parallel the brand's logo. As testament to its improved reliability, TAG Heuer is also extending the watch's warranty from two years to five years.

The Ingenieur, on the other hand, sees the return of Gerald Genta’s legendary Ingenieur SL Ref. 1832 in a new guise: the Ingenieur Automatic 40. The spiritual successor to what is arguably the archetypal Ingenieur reference that has made the collection what it is today is no mere remake though. Instead, IWC has given it various updates. The new textured dial, for instance, helps to create visual interest in what is otherwise a purely technical timepiece, while the modified bezel now features functional screws in lieu of decorative recesses.

Elsewhere, much attention has also been paid to the other aspects of the watch’s design and mechanics. The original nose-shaped horns on Ref. 1832, for instance, have been replaced by conventional lugs that start with a middle link. This preserves the aesthetics of the Ingenieur’s integrated bracelet—an important part of its visual identity—but creates a closer, more comfortable fit on the wrist for greater wearability.

TAG Heuer Carrera Chronograph “Glassbox”

In much the same way, the right case flank now has subtly protruding crown protection, which lends a more sporty character to the watch while also serving a functional purpose.

Clearly, there are still novelties aplenty that can excite, even for the seasoned collector. One only needs to know where to look.


 

In 1948, Omega celebrated its centennial by releasing a set of watches that were fit for “town, sea and country”, which included the globally-adored Seamaster. To mark 75 years of making waves in the world of horology, 11 new editions of the Swiss marque's iconic models have been released.

Revealing the collection in a sun-drenched event in Mykonos, Greece, Omega presented styles ranging from the Aqua Terra to the Ultra Deep in a new colourway: Summer Blue. The shade takes inspiration from the sea, where these diver-approved watches really perform, and its hue gets deeper the higher the watch’s water resistance is.

The Aqua Terra collection now includes three new models with a sun-brushed dial of the shade. The 38mm comes with sailboat indexes and a polished and brushed bracelet, powered by Omega’s Co-Axial Master Chronometer 8800, while the 41mm offers wearers a choice of a matching bracelet or blue rubber strap and has the by Omega Co-Axial Master Chronometer 8900 driving it.

The stainless steel 43mm Aqua Terra Worldtimer has global destinations printed around its dial, and the hesalite glass bridges the outer and inner dials, revealing a 24-hour reading with light blue to indicate daytime and dark blue to indicate night. Just like the others in the AT collection, it’s water resistant to depths of 150 metres.

The 41mm Seamaster 300—first released in 1957 as part of the “professional” trilogy—has a symmetrical case and crown in polished and brushed stainless steel, with matching bracelet, and in keeping with its commemorative cousins, the 42mm Diver 300M features a Summer Blue wave-pattern ceramic dial, varnished with a gradient finish to reflect its water resistance—300m, if you hadn’t guessed by its name—while a blue ceramic bezel with the new Summer Blue enamel (Grand feu) diving scale encircles the dial.

First released in 2005, the Planet Ocean 600m has a blue ceramic bezel instead of its original and distinctive orange one. It’s encircled by a PVD-treated and varnished dial in a gradient finish and comes complete with blue hands.

The 2023 Ploprof takes cues from its original 70s design, which was relied upon by French oceanographer Jacques Cousteau during deep-sea experiments. Its bezel ring is made with sapphire crystal, a nod to the chemically reinforced monolithic crystal used in those early versions. The famous screwed-in crown and two o’clock security pusher appear on the monobloc case of this newer style, and can also dive to 600ms.

The Ultradeep first made history in 2019, when it reached the deepest place on Earth: the Mariana Trench. This update nods to the fearless explorers before it, with an exact representation of the Challenger Deep mapped by the Five Deeps team appearing as a pattern on its dial. And when you shine UV light on this 45.5mm model, it reveals the words, 'OMEGA WAS HERE', pointing toward the world record dive of 10,935 m and showing the Western, Central and Eastern Pools.

Originally published on Esquire UK

Watch snobs, hear us out: Before you turn your nose up at fashion watches for men or any piece that does not bear the prestigious Poinçon de Genève, consider the possibility that jewellery and, yes, even fashion brands have been coming out with head-turning timepieces for ages.

Luxury French fashion house Hermès, for example, made serious inroads into the horological world by putting up its very own booth at Salon International de la Haute Horlogerie for the first time in 2018. French fashion brand, Louis Vuitton, produced a watch that earned the mythical Poinçon de Genève: the Flying Tourbillon, released in 2016.  

Times are changing, and these fashion and jewellery brands have shown they take their watch departments very, very seriously. And there’s another thing these brands that combine savoir-faire with technical excellence can do: When it comes to producing true objects of desire, they have nailed it down to an art.

Still not convinced? Here are a few of the companies that have made some of the most beautiful timepieces over the years.

Cartier

Say the name “Cartier” to any woman, and her eyes will no doubt light up with visions of its legendary jewellery—the Love bracelet, the Juste un Clou bangle, and the jaw-dropping Tutti Frutti and Panthère collections, just to name a few. But you, of course, will recognise that Cartier makes incredible watches, and you would be proud to have one on your wrist. Brand founder Louis-Francois Cartier did, after all, take over the workshop of master watchmaker Adolphe Picard in the 1800s, forming the company’s earliest foundations on innovative clocks and fashionable wristwatches. Thanks to the patronage of royalty that included King Carlos I of Portugal and King Edward VII of Great Britain, its reputation would later be cemented as the “jeweller of kings.” 

silver cartier tank

Our pick: The Cartier Tank Solo 

The Cartier Tank was inspired by the tanks used in World War I—as far as origin stories go, it doesn’t really get any cooler or more badass than that. The Solo is a modern addition to the collection, yet retains all the features that make the watch an enduring classic. 

Hermès

With its highly coveted handbags, such as the Kelly and the Birkin, true luxury definitely equates to Hermès. From its early beginnings as a harness and saddle supplier, the French luxury house is now best-known for its quality leather and signature silk scarves apart from branching out into perfumes, jewelry, and even accoutrements for the home. Naturally, the brand first created saddle-stitched cases for pocket watches and leather watch straps before dedicating itself fully to watches for men and women by establishing La Montre Hermès in Bienne, Switzerland in 1978.    

orange leather strap watch

Our pick: Cape Cod 

Created by Hermès creative director Henri d’Origny in 1991 when he was tasked with making a square watch, the case and dial take cues from the brand’s distinct chaîne d'ancre motif, resulting in a shape that is unmistakably Hermès. Bonus points if you get it with the famous double tour strap, a twice-winding leather wristband designed for the house by Martin Margiela in 1998. 

Bulgari 

The Italian jewelry house was made famous by Elizabeth Taylor, who turned the Serpenti into an icon when she was photographed wearing it on the set of Cleopatra while filming in Rome. In her personal life, she was known to be a prized Bulgari client, too, care of a tumultuous romance with Richard Burton that resulted in even more gifts of diamonds and jewelry for the Hollywood star. But Bulgari’s watches are worthy of just as much admiration and awe for the way it blends the Italian flair for design with Swiss watchmaking’s technical expertise. The company showed how serious it was about the latter with the establishment in 1980 of Bulgari Haute Horlogerie in Neuchatel, Switzerland. It also acquired the Daniel Roth and Gérald Genta brands in the year 2000, leading it to introduce its own in-house mechanical movements by 2010. 

black bulgari watch

Our pick: Bulgari Bulgari 

You could say that this was the watch that started it all, originally intended to be a Christmas gift to the house’s top 100 clients in 1975. Recognisable by the engraved “Bulgari Bulgari” logos surrounding the bezel, it was conceptualised as a tribute to the design of ancient Roman coins.  

Louis Vuitton 

By now, everyone is familiar with the French fashion giant’s humble beginnings as a travel trunk-maker in 1854. This later expanded into that famous monogram adorning just about everything, including a notorious punching bag designed by Karl Lagerfeld. But just as LV has a knack for turning all of the things it touches into precious objects of desire, so it goes with its watches. It’s a relatively new player, considering it marked its entry into the field with the launch of the Tambour fine watch collection in 2002. But it has certainly worked double-time and caught up since, producing many gorgeous fashion watches for men in between, leading up to the inauguration of La Fabrique du Temps Louis Vuitton in Geneva in 2014.

louis vuitton watch

Our pick: Tambour Damier Cobalt Chronograph 

It’s fitting we should throw it back to the Tambour collection, but this new edition comes with a twist: interchangeable straps that allow you to quickly switch up the look, even without specialised tools. The Damier canvas is also ever-so-subtly visible on the dial, but you’ll be able to spot that eye-catching V from across the room.   

Tiffany and Co. 

Now it’s time for the American entry into this list: Tiffany and Co., whose legend will forever be tied to New York, Audrey Hepburn, breakfast, and that instantly recognisable robin’s egg blue. Though of course it is primarily known for jewellery, thanks to its association with dreamy engagement rings and the famous 128-carat Tiffany Yellow Diamond proudly displayed at the flagship store on Fifth Avenue, the company has been selling timepieces since 1847. In fact, one of the flagship’s most recognisable features is the nine-foot Atlas Clock right above the door—also the inspiration for Charles Lewis Tiffany’s coining of the phrase, “New York minute.” Tiffany also created America’s first stopwatch, the Tiffany Timer, in 1868.   

two tone rose gold and steel

Our pick: Tiffany Atlas 

An homage to the Atlas Clock that has been standing guard since the 1850s, the Atlas watch uses the same Roman numerals that New Yorkers have used to check the time over the years. In two-tone rose gold and stainless steel, it could prompt you to create a New York minute of your own. 

From: Esquire Ph

Lenny Krevitz with his instruments

A veteran of rock, blues, funk and soul, singer and multi-instrumentalist Lenny Kravitz has been announced as the latest ambassador of Jaeger-LeCoultre. Tapped for his distinctive style, bold attitude and artistic flair, Kravitz and his approach to music mirror the spirit of excellence and innovation the manufacture strives for.

“With his artistry, inventiveness and ability to transcend genres, Lenny epitomises Jaeger-LeCoultre’s values and style,” says Catherine Rénier, CEO of Jaeger-LeCoultre.

In this exclusive interview, the musician—and watch enthusiast since childhood—shares more about his creative process, his most revered mentor, and how he styles his beloved Reverso timepiece.

Jaeger-LeCoultre’s

Where do you find your inspiration?
My inspiration comes from life—every aspect of it. Life is continually feeding my creativity.

What sparks your creativity? Is it something that usually comes naturally to you, or do you have to work at it?
My creativity always comes naturally. I want to be as far away as possible from making conscious decisions in that area. I want it to flow, so most of the time I’m dreaming my music and my creations.

How long does it usually take you to write a song, and have you ever had writer’s block?
It can take from five minutes to five weeks. I never know what it’s going to be. I thought I had writer’s block once when I was making my first album—in the middle of that recording—but it wasn’t a block. It was time when, as I realised later, I needed to be quiet, to be still, so that I could hear what I was going to be given. Sometimes you have to be still and be quiet.

Lenny Kravitz playing the guitar

Have you ever had a mentor?
Yes. My grandfather, Albert Roker, was my mentor and he’s still within my heart.

Have you ever mentored anyone?
Yes, I’ve been mentoring younger musicians—kids, especially in The Bahamas where I live—and it’s really interesting and satisfying to come into that place.

You have managed to stay on top of your game through different decades and different fashion eras. What is your favourite one?
My favourite one is something that hasn’t happened yet.

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A post shared by Lenny Kravitz (@lennykravitz)

Of all the fantastic art you have made, what are you most proud of? Is there a song, a film or other creative project that you are most proud of?
I don’t put one thing on top of another in terms of what’s better, or whether they’re all what they should be, but there are definitely special days. As a musician, making your first album is always really, really special. The first album, Let Love Rule, was where I entered and set the tone.

Do you have a favourite song from your own repertoire?
A favourite song of my own? That’s a hard one. Thinking of You is one of them. It’s a song that I wrote for my mother after she passed, and it’s one of my songs that is very important to me.

Lenny Kravitz poses with his amplifiers

Is there anything that you find really hard and have to work at?
I have to work at patience—slowing down and waiting. I like to do so many things at once and I don’t want to stop, but that’s not reality. So, learning to be patient, to wait and stay centred in the middle of that patience is something that I continually work on.

Do you have any rituals before you go on stage?
Not really. My ritual is just to feel myself—to feel ready. When I’m ready, when my band is rehearsed, when I feel confident that we’ve done all that we can to make it the best that it can be, I’m ready. So usually, it’s just very quiet in those moments before I go on. Then I just walk through the tunnel and onto the stage and go.

How will you describe yourself?
I’m an artist.

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A post shared by Lenny Kravitz (@lennykravitz)

You’ve already achieved a huge amount as a musician, singer, actor, designer and photographer. Are there any hidden talents the world hasn’t seen yet?
I’m looking forward to painting. That’s my next creative outlet. And surfing.

What are you most looking forward to about the year ahead? New album, new tour?
Absolutely. It’s been a few years since I’ve been on the road. I’m looking forward to releasing the new music that I recorded over the last three years and getting out on the road and playing and celebrating music in life.

What are the most important values that you hope to teach to the next generation?
Love. Love and more love.

You are watch collector. When did that passion start?
I think it started well before I even realised I had it in me. I think I started with my father when I was a kid because he had these cool watches in the 70s that I loved to look at and hold and play with. I wasn’t allowed to, but I used to grab them and play with the stop and start buttons on the watch.

Watchmaking and music have a deep connection, such as the tick-tock of the hands, the chime of a minute repeater, the entire concept of timing and rhythm. What interests you the most about watchmaking?
The precision and the craftsmanship.

And what is most important to you about a watch?
Obviously the function, but also the style, the way it looks, the way it fits on your wrist—it’s important to really connect with it; it has to become one with you.

How do you wear your Reverso? On what occasions do you flip it?
The best way to explain it is that I wear it very naturally. It feels like it’s always been there. That’s one of the beautiful things—it blends with me. I flip it whenever I want to change. That’s another beauty of this watch. You change moods, you change vibe, so you flip it over and you’ve got a whole new thing happening.

On which occasions do you wear it?
Usually when I’m in cities. When I’m on the island I tend not even to think about time, but when I go to a city and I’m working, I’m touring, I have things to do, then I absolutely wear it.

What does Jaeger-LeCoultre represent to you?
It represents craftsmanship, design and function at its best.

From: Grazia SG

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