Last year, former Bond (the spy, not the female string quartet) and Omega aficionado Daniel Craig set the rumour mill working overtime after he was spotted wearing a mysterious Omega timepiece at the Planet Omega event. It was the iconic chronograph, Speedmaster. But it was with a white dial, nothing that had been seen before. Well, until (cue first five notes of “Also Sprach Zarathustra”)... now.

Displays of the Speedmaster needed to be easily readable: white markers on a black dial. There were several Speedmaster models but those were in limited runs. A piece that came close to the Speedmaster Moonwatch Professional in Canopus Gold aka white gold. But “white gold” isn’t the same as “white-white”.

Thus, the white dial Speedmaster Professional aka Moonwatch. Now, as part of Omega’s main collection, not only is the dial white, it is lacquered as well, a finish that’s never before been used on a Moonwatch’s step dial. This new steel case, white dial piece has black detailing and applied indices. Coupled with a vintage-inspired five-link bracelet; the anodised aluminium bezel sporting the “Dot over Ninety” on the tachymeter scale; and powered by the Co-Axial Master Chronometer Calibre 3861, makes this model a more attractive get.

A Return to the ALASKA I

It’s easy to assume that the selected colours served as inspiration for an astronaut spacesuit. But there’s another deeper significance to it. Let’s turn the clock back to the 1969 ALASKA I prototype. Omega was working on creating a timepiece that was optimally suited for space travel. To reflect the sun’s heat, the white dial chosen for the ALASKA I. The removable protective red case? That is now an homage to the red “Speedmaster” name on the Moonwatch white dial.

It’s said that “space is the final frontier” but that’s not the case with Omega as it pushes against its limitations to find what else can keep it ticking.

AUDEMARS PIGUET

Multi-Grammy-winning musician John Mayer’s relationship with watches goes far deeper than your average celeb horologist. He’s been a collector of watches since 2001 (very early in his musical career). And his passion for and critically deep understanding of high-end watches has paralleled his musical success ever since. It's also made him something of an oracle for collectors. For much of his collecting life, Audemars Piguet has been a firm favourite.

In Milan last week, Audemars Piguet unveiled with Mayer a collaboration two years in the making. It was the white gold Royal Oak Perpetual Calendar John Mayer, limited to 200 pieces. The insider gossip about this impending Mayer launch ahead of the event did nothing to stem the excitement when the new watch was unveiled. Instantly eye-catching, it was given a decidedly modern vibe with a dial described as "crystal sky" for its granular blue surface. The dial was created by electro-forming the 3D surface one atom at a time, then individually polishing each of the hundreds of facets before applying a deep blue PVD coating. The result is a mesmerising light show. Whichever way you look at it, over which the all-important sub-dials float with ease. For a watch as complicated as a perpetual calendar—regarded as the pinnacle of high watchmaking—it's surprisingly legible.

AUDEMARS PIGUET

According to company lore, this special edition was born when Mayer approached then CEO François-Henry Bennahmias with an idea. An idea for a one-off watch for himself. Bennahmias liked it so much that he countered with the idea of making it a limited edition instead. Given that the movement that drives this grand complication is retiring, it’s a fitting and collectable send-off. The movement in question is the 5134. It's a self-winding, ultra-thin movement launched in 2016 but based on a legendary movement—the 2120—created in the mid-1960s.

In Other News...

Alongside the release of the watch came the announcement of Mayer taking on the Creative Conduit role for the brand. Somewhere between a brand ambassador and a collector, Mayer functions as a bridge between the house and its most passionate collectors.

AP also timed the Milan launch of the Perpetual Calendar John Mayer to unveil the city's upgraded and relocated AP House, a luxury space for fans and customers of Audemars Piguet to meet away from the store. Naturally enough, the latest—the 20th to open around the world, and just a stone's throw from the storied via Montenaploeone and its fashion and watch flagships—is the best yet. Spread over multiple floors in a repurposed multistory garage the Garage Traversi was built in 1938, the space features dining rooms, lounges, and meeting spaces. There’s a bar or two and a grand piano. Roof terraces wrap around the sinuous deco-style building, overlooking the rooftops of the San Babila district. One hidden dining room was designed with wall-mounted display cabinets for collectors to show off their collections over dinner. No doubt the Royal Oak Perpetual Calendar John Mayer will make a showing at such gatherings.

As true horology nerds know, provided you keep it wound, this watch will tell the correct time. Specifically, the month, week, date, day, leap year, and even the current phase of the moon, all without adjustment. That is until March 1, 2100, when the Gregorian calendar is obliged to skip a leap year. It’s a Monday, by the way.

Originally published on Esquire US

When you are racing across open waters at speeds closing in on 50 knots (which is just under 100kmh), you feel the crest of every wave as your vessel cuts through it. It is rough, as though the sea resents the intrusion and is ferociously trying to throw you off. By you, we mean anyone aboard the speedboat. If you are not strapped into a seat or holding on for dear life, you are likely to get lifted off your feet and dumped overboard. Holding on is exactly what I am doing as the Luna Rossa attempts to demonstrate the speeds that its foiling monohull can achieve.

Of course, the Luna Rossa Prada Pirelli team tells us that experiencing stomach-churning speeds on a powered vessel cannot really compare with what it feels like to sail aboard a foiling monohull. For one thing, even at the speeds we manage here off the coast of Cagliari, Italy, we would still be trailing behind the AC75 racing yacht that Luna Rossa will be fielding in the 37th America’s Cup 2024. Yes, speedboats can be outpaced by five-tonne sailing yachts, and—for some context—that is like saying a mechanical watch could be more precise than a quartz watch. This, of course, is a segue because we are here at the Luna Rossa base in Sardinia at the invitation of Panerai; the Swiss Made Italian watch brand is an official Luna Rossa sponsor.

Now, before you go accusing us of having too much Franciacorta—not to mince words about it—besides having our brains baked by the Sardinian sun, you should know that the AC75 monohulls have been known to achieve speeds in excess of 50 knots. Google it. In any case, the America’s Cup represents peak sailing, both from the perspective of sailing the monohulls and engineering them.

The legendary regatta is the Formula One of the sailing world and has been since before the motorcar was even a gleam in Karl Benz’s eye. Like the development of the automobile, the America’s Cup has quite a rich narrative and so we give it its own section. While the contemporary reality of sailing is far removed from its roots, some context is still useful. Just so you know, the America’s Cup is the world’s oldest sporting competition of any kind, with the first having taken place in 1851.

ABOVE THE WAVES

If you are in the mood to have your mind boggled by some sailing yacht facts, here's the low-down on the standard monohull hydrofoil that will be used in the coming America’s Cup. The AC75 (or America’s Cup 75 footer) is also the basis of the prototype that Luna Rossa is using, but more on that in due course. It helps to first know what in the world a hydrofoil monohull sailing yacht is, and how it manages to just glide above the waves.

The simple answer is that there are wings called hydrofoils attached to the hull, left and right, and these do what wings normally do. The tips or ends of these two wings and a rudder are the only elements that are in contact with the water when the yacht is at speed. Which makes it look for all the world like it is flying across the waves. Such a vessel should easily move at twice the prevailing wind speed, and might even go faster. This is difficult to grasp because the yacht is wind-powered after all, but it is what happens.

Here is what we have been able to glean from official sources on the technical details. The aforementioned wings are canting ballasted T-wing hydrofoils mounted on the port and starboard topside longitudinal drums; there is a centreline T-wing rudder, and no keel (source: Wikipedia).

The base of the Luna Rossa yacht.

All of the above is certainly standard fare but the America’s Cup race did not start using the hydrofoil design until 2017, and the monohull variant dates from just two years ago (2021). Team Luna Rossa itself is working on a new prototype, the LEQ 12, with the following publicly declared specifications:

This puts the LEQ 12 at an apparent disadvantage as far as top speeds go, because the AC75 has been clocked at speeds beyond 50 knots. But then of course, that is straight line speed, and the thing about sailing boats is the way they turn. Again, perhaps counterintuitively, sailing vessels can and do sail into the wind, and have been doing so since some clever sailor somewhere figured out how to angle the sails just right.

On that note, consider that the Luna Rossa team considers itself pretty clever too since it opted to create its own boat from scratch to challenge team New Zealand, the defender of the America’s Cup. The 10,000 sqm Cagliari base camp is where Luna Rossa is doing most of its development work, which is not inconsiderable. There is also a 4,000 sqm site in Barcelona, Spain, which is where the AC75 Challenger Selection Series will begin next year. In fact, Luna Rossa was one of the teams that developed the aforementioned AC75 foiling monohull standard.

Luminor Luna Rossa BiTempo.

AMERICA’S CUP HISTORY

Given that it predates the first Olympic Games by 45 years, the America’s Cup (also known as Auld Mug) is really the world’s oldest international sporting event. The first race was held in 1851 while the Summer Olympics began in 1896. It was originally a showdown between two yacht clubs or organisations in Great Britain and the United States, and what we call the America’s Cup today is named for the schooner that won the first race in 1851, the America.

The first defence of the America’s Cup only took place in 1870, by which time the New York Yacht Club, which was the steward of the Cup, was already under one of the most famous of the competition’s rules. That the holder of the America’s Cup is obliged to defend its right to steward Auld Mug (as it was originally called) should any qualifying club issue a challenge. This remains the case to this day. That is why the America’s Cup champion is called the Defender, while its rival is called the Challenger of Record. Until 1967, there was only one Challenger but from 1970, multiple clubs issued qualifying challenges. This was the beginning of the Challenger Selection Series. For this leg, all America’s Cup challengers competed until a victor emerged as the Challenger of Record to take on the Defender.

The race between the Challenger and Defender has evolved over time too, but the affair is still relatively stately, with the Defender and Challenger agreeing to terms prior to every challenge.

PANERAI LUNA ROSSA

Watch collectors will be more familiar with Panerai as the military secret that equipped Italian navy divers with precision instruments than anything else. The contemporary Panerai watchmaking brand has been associated with all manner of marine activities for the better part of this century. Since 2017, Panerai has created wristwatches with the sorts of materials that America’s Cup teams were experimenting with. One might even say that Panerai’s penchant for material innovation makes it an ideal partner for a racing team such as Luna Rossa, which is precisely how team Luna Rossa describes the watchmaker.

Of course, Panerai recognises its own virtues in exploring new frontiers in watchmaking, as Ficarelli told us, citing just the example of PAM01039. The brand knows to maximise on the emotional qualities of being innovative, which points to a certain spirit of boldness. Here, we enter the realm of character. As Panerai connects the dots between past and present, it hopes to build bridges with a community of watch lovers. “Storytelling is pivotal in cementing Panerai’s legitimacy, intertwining its deep-seated maritime roots with its modern identity,” said Ficarelli. “By chronicling its journey from creating robust instruments for the Italian Navy to embracing the adrenaline of performance boating, Panerai underscores its heritage and authenticity. Each watch, steeped in historical value and innovative prowess, symbolises a continuity of tradition and a forward-looking vision, fortifying the brand’s connection with enthusiasts who value both the legacy and the ongoing maritime saga.”

Panerai had a dedicated Luna Rossa series of watches that span a number of ranges. This includes the Submersible (although the 1309 is currently unavailable). Panerai watches are typically in-demand so the availability of Luna Rossa watches should be monitored closely. Currently, our pick includes the Luminor Luna Rossa Chrono Carbotech PAM01519 and the Luminor Luna Rossa Quaranta BiTempo PAM01404. The impressively named latter watch is especially notable for its automatic P.900 GMT calibre, which has a three-day power reserve. The chronograph is powered by calibre P.9200 and is currently the only available Luna Rossa watch cases in Carbotech. This is important for this watch because it is a 44mm whopper. The GMT model is a more reasonable 40mm watch in steel. There are also two Luminor Due references worth taking note of: PAM 01378 and PAM 01381.

Just as Formula One is an expensive sport, so too is the business of the America’s Cup. It's estimated that operating the teams running up to US$200 million for each competitive run. This is evident in the Luna Rossa base camp. There are at least two simulators, two prototypes (a slightly scaled-down model that we saw and another full-size model that takes to the waves), in-house manufacturing capabilities and engineers and technicians of many stripes all working together to develop the LEQ 12 that will eventually be the Luna Rossa racing yacht. In total, there are approximately 118 people on the distinctly Italian team. That includes the Skipper and Team Director Max Sirena and Circolo Della Vela Sicilia President Patrizio Bertelli.

If there is one Panerai watch that embodies the story here, it must be the Submersible Luna Rossa PAM01039. Panerai chief marketing officer Alessandro Ficarelli explains: “(The watch) stands out due to its use of innovative materials like Carbotech (a specially developed material used by the brand), representing the brand’s adventurous spirit and its watchmaking expertise. Moreover, its aesthetic intertwines sporty resilience with elegance, including details like the incorporation of actual sail material, which symbolises a forward-thinking vision that aligns with Panerai’s maritime legacy and its future aspirations.”

Leonardo Fioravanti (middle) having the Panerai Luna Rossa Surf Experience.

Those aspirations are on show on this visit to Sardinia, which was actually part of Panerai’s now-famous experiences. The Luna Rossa vessel itself might be a very expensive closely-held secret that amateurs have no business messing with. Although there are all manner of maritime activities that can be associated with the competitive team’s preparations. Popular on this particular occasion was water-skiing. But Panerai also went the distance with a surfing experience with the brand’s ambassador, surfing champion Leonardo Fioravanti. Of course, everything will pay off nicely for Panerai should Luna Rossa be on top form during the America’s Cup. First though, whether the Luna Rossa team will become the Challenger of Record in 2024. That will be determined when the season begins in Barcelona.

Photographs courtesy of Panerai and Luna Rossa

"Fly By Fruiting" by artist and sartorial style enthusiast, Samara Shuter

It’s a new year, and there’s a good chance you’re looking for a new job. Maybe you’re pondering going freelance or starting your own business. You are not alone. Statistics suggest that a third of the workforce switches jobs every 12 months nowadays. Witnessing wave after wave of layoffs, people have learnt that companies aren’t loyal to staff any more if indeed they ever were, so why should employees display blind loyalty to their bosses?

Even here in status-obsessed Singapore, where a stable and well-paid office job has long been seen as the ideal, more and more people are looking for “meaning and purpose in what they do, not just for good salaries,” per the gahmen’s recent Forward SG report. Giving new meaning to the phrase ‘Money no enough,’ today, we want jobs that are rewarding on a level beyond remuneration—jobs we’re passionate about. Often, that means creating a job for yourself.

Many of Canadian artist Samara Shuter’s super-detailed paintings celebrate the type of peacock sartorialism seen at the Pitti Uomo menswear fair. Why the passion for men’s style? Shuter’s family has deep roots in the garment trade—she grew up amongst bolts of colourful cloth, and she says her father’s dapper dressing when she was a young girl also left a lasting impression.

De Bethune's DB28XP Kind of Blue. If you've got a "crazy, leftfield" idea, "just go and do it," says watchmaker Denis Flageollet

“My father had an incredible appreciation for style. He had the most amazing collection of ties,” she recalls. Her dad’s struggles to support his family in various corporate sales roles, which required the Shuter clan to regularly relocate—“We moved every year or year-and-a-half; I was kinda like an army brat, it felt very unstable,” Shuter says of her peripatetic upbringing—also left an indelible mark.

So, when she set out to forge her own career, Shuter says, “It was important to me that I could do something that I love, but where I was in control.” Having seen her father suddenly lose jobs and the turmoil that caused for her whole family, she says, “It was important that what I did, nobody could take away from me.” So she became an artist. Back in the mid-’00s, Shuter took the money she’d saved waiting tables and tending bar and hired a booth at an art fair in Toronto. It was a big gamble, several thousand dollars, everything she had. “But that weekend, all the works I’d painted sold out. I couldn’t believe it.”

Soneva Jani

Three years later, Shuter was selling sufficient volume, at high enough prices, that she was able to quit pouring pints and focus on her art practice full-time.

Leading independent British bespoke shoemaker Nicholas Templeman says it was an invaluable experience mastering his craft as an employee of one of the most legendary firms in the trade. But to make the sort of shoes he was passionate about, he had to set up his own business. “I trained at an established bootmaker—I worked at John Lobb for seven years before going it alone,” he explains. “I had a great time there and there’s a lot I look back fondly on, I don’t think I could have learnt as much about shoes and bootmaking anywhere else in the world.”

Eventually, though, Templeman reached a point where to be fulfilled, he needed full creative and quality control over the footwear he made. “That’s only really possible when your name is stamped on the soles,” he says. Having his signature on the product also means Templeman is especially punctilious about quality. “I’m pretty fastidious about what I make, no shortcuts, even if, as currently, it makes the lead times longer than I’d like.”

Master watchmaker Denis Flageollet, cofounder of De Bethune and a godlike figure in the world of watches, reckons passion—and the confidence to express that passion—is an essential attribute in anyone aspiring to stand out in haute horlogerie. “I love talking to young independent watchmakers to see whether they have that spark inside them, that passion that will allow them to really grow their vision of what watchmaking can be,” he says.

“For several years now, I’ve realised I need to pass on the knowledge I have, not just to train new watchmakers for De Bethune, but to share what I know and my experiences with a larger audience,” Flageollet says. The advice he habitually gives young watchmakers is, “You have to be brave, you have to be bold. If you think you’ve got an idea, but it’s maybe a bit of a crazy idea, or it’s a bit left-field, just go and do it. The only way you’re going to know is to try it, and then see what the world thinks of it; it could be the next great idea.”

He says creatives have got to trust their instincts. “You shouldn’t be scared of not being understood. Maybe they’ll understand you in 10 years’ time—or after you’re dead! The most important thing is that you do what you believe in, what you’re passionate about.” Flageollet encourages rising watchmakers to place a bet on themselves. “I tell them to gamble, try and do something that they believe in, take a leap of faith because that ultimately is what’s going to make them happy.”

Independence is brilliant, but as any start-up entrepreneur, small business owner or freelancer will tell you, there’s also much to be said for a reliable monthly salary. However, those who choose to go the regular wage route are increasingly opting to work for purpose-driven businesses, where the sense of fulfilment goes beyond merely cashing that wonderfully predictable pay cheque.

Sonu Shivdasani says people are attracted to working for his Soneva resorts because the job comes with an authentic sense of purpose, above and beyond profits

“To be a successful organisation in the 21st century, to attract the best people, you need to be authentic,” says the co-founder of Soneva luxury resorts, Sonu Shivdasani, OBE. “You can’t be saying one thing and doing something different, because people will vote with their feet now—they don’t need the work. So if you aren’t authentic, you’re not going to attract the best people.”

In Soneva’s case, that authenticity comes down to what Shivdasani calls “a very clear focus, an undiluted philosophy” he has dubbed SLOWLIFE, an acronym standing for Sustainable, Local, Organic, Wellness, Learning, Inspiring, Fun, Experiences. “Essentially, offering luxuries, while minimising our impact on the environment and enhancing the overall wellbeing of our guests,” Shivdasani sums it up. Soneva is considered the gold standard in sustainable tourism.

The brand’s founders, Shivdasani and his wife Eva, believe a business must have a purpose beyond simply making money, if it hopes to generate high levels of employee engagement and as a flow-on effect, happy customers. “In our industry, in hospitality, the definition of luxury is the magic created by our people, the hosts—we don’t have employees at Soneva, we have hosts. And I believe that magical service has to come from the gut; you can’t train it, it has to be instilled. By having a core purpose that our hosts are aligned with, they become more engaged, more passionate.”

Preparing to open a new wing opened at Soneva Jani in the Maldives a couple of years ago, Shivdasani recalls, “We had 80 vacancies. And within a week, we had 3,000 applicants for those 80 vacancies.” When the successful candidates arrived and Shivdasani was performing their induction, he joked with the fresh hires, “You know, it’s actually tougher to get into Soneva Jani than it is to get into Goldman Sachs or Oxford—and that’s because people really were passionate about joining us.”

We’ll grant you that the prospect of working in a tropical paradise probably didn’t harm Soneva’s recruitment efforts. Nevertheless, there’s a potent lesson in the anecdote for organisations trying to engage people who’ll stay on for more than 12 months. Showing you care about something beyond the bottom line—demonstrating you care about your employees, your customers, and the world—has its advantages. Think about it, boss.

Recognised for its expertise and the quality of its products, Rolex stays true to the notion of perpetual excellence instilled by its founder, Hans Wilsdorf. This led to a slew of watchmaking innovations. Such as the Perpetual 1908, a masterpiece that’s inspired by the iconic Oyster Perpetual from 1931.

With its legacy ever in the rear-view mirror, the 1908 is a testimony of historic codes with ground-breaking watchmaking innovations. “1908” is the given name of the model. It's an homage to the year Wilsdorf devised the name “Rolex” to sign his creations and registered the brand in Switzerland. It is also a promise of unparalleled performance. Imagine the Oyster Perpetual timepiece but in a slimmer, sleeker design that’s replete with the brand’s signature style.

Crafted in 18k yellow or white gold, the slim case aggrandises a transparent back; a window into its beating heart—the movement finishings within. The innovative calibre 7140 is what powers the watch. A brand-new self-winding movement that is meticulously developed and manufactured by the Swiss Manufacture’s engineers. With two centre hands and a small seconds display, the calibre 7140 is a pinnacle of innovation, backed by five patent applications.

The Perpetual 1908 caseback reveals the calibre 7140 movement.

Caged within the sleek watch case is the essence of Rolex’s engineering prowess: the innovation of the oscillator, the Chronergy escapement, the Syloxi hairspring and Paraflex shock absorbers, just to name a few. The 1908 offers a substantial power reserve. Approximately 66 hours of chronometric performance (–2/+2 seconds per day) to keep it ticking without worry of pause.

Distinct Arabic numerals 3, 9 and 12, along with a small seconds subdial at six o’clock beautifully reinterprets the 1931 Oyster Perpetual style. It paints the timepiece in a contemporary allure.

The 1908 is fitted on an alligator strap that comes in either matte brown or matte black. This elegant strap with a green calfskin lining and tone-on-tone stitching, is individually tailored for the new watch. It is equipped with a Dualclasp, a double folding clasp, in 18 ct yellow or white gold. Thanks to its carefully designed shape, the Dualclasp always sits centred on the wrist.

The double folding dualclasp.

The 1908 is a timepiece, yes. But it is also a milestone, a testament of a brand’s storied mastery and its perpetual quest for excellence. 

SWATCH

Following in the footsteps of many a cinematic franchise (Marvel StudiosFast and Furious, Ice Age etc.), the Blancpain x Swatch collaboration has gone galactic after covering all ground – or rather, oceans – on planet Earth.

First stop: the moon.

Introducing... the Blancpain x Swatch Scuba Fifty Fathoms 'Ocean of Storms'.

'Ocean of Storms' is Swatch's sixth take on a Blancpain Fifty Fathoms watch – a seminal Swiss-made diving watch line that emerged in the mid-fifties – and the first to release after the September launch of the initial pack based on Earth's five oceans.

It's named after our moon's largest 'sea' (that's space nerd talk for those dark, flat water-less plains on its surface) which spans more than – now, get this – 2,500 kilometres.

For the sake of your wrist, the timepiece itself is of a much more humble size: 42.33mm in diameter and 14.4mm thick.

It's almost completely pitch black, a design choice inspired by the New Moon of its release date, 11.01.24. So too is the provided NATO strap that's crafted from recycled fishing nets.

Thus, from the front, it's a rather sensible-looking accessory; the rear is where things get slightly more extraterrestrial.

SWATCH

Here, an exhibition caseback peers upon the timepiece's inner workings which are tricked out with a realistic moon graphic.

And along with the watch's moniker, the sapphire glass is adorned with a digital print of an Okenia Luna.

Hold up. A what now? An Okenia Luna: a very-alien-looking species of nudibranch (or sea snail) discoverable in the seas around Peru and Chile.

It's a decorative addition which only makes sense in the context of the entire collection, so allow us to give you some insight.

SWATCH

Each of the original five Blancpain x Swatch watches is embellished with a unique nudibranch chosen because it resides in the timepiece's eponymous ocean.

Atlantic (the blue one) is paired with the Glaucus Atlanticus; Arctic (the orange one), the Dendronotus Frondosus; Antarctic (the white-ish one), the Tritoniella Belli; Indian (the green one), the Nembrotha Kubaryana; and Pacific (the black and yellow one) the Chromodoris Kuiteri.

It's safe to assume that the Earthbound Okenia Luna was selected for this release because – as we all know – 'luna' is the lovely sounding Latin word for 'moon'.

Personally, we respect the commitment to consistency.

SWATCH

Other noteworthy details include the inscribed inspirational mottos (e.g. 'protect what you love' and 'licence to explore') that circle the caseback, the dual-branded crown and the debossed 'Fifty Fathoms' wordmark on the strap buckle.

Oh, and speaking of fifty fathoms, we can confirm that, yes, the watch is actually capable of withstanding such depths (91 metres/300ft).

Unfortunately, we doubt it'd survive a minute on the moon. Bad luck, Bezos.

Originally published on Esquire US

Gilet and hoodie, BREITLING X DEUS. Avenger B01 Chronograph 44 Night Mission, 44mm ceramic case on leather strap, BREITLING

When the Wright Brothers pioneered the first successful motor-operated aeroplane, little did they know that it would also change the face of warfare. Aeroplanes used in warfare initially were used to scout for enemy locations. But adding guns and aerial bombing capabilities, and you have a formidable presence in the air. A thunderbolt from the heavens; a fury from the skies.

Pilots manning these fearsome aircraft need all the help they can get. Tool watches were useful during the stressors of combat: readable dials; navigation; altitude signalling, and so on. Since Georges Kern’s appointment to Breitling as CEO, one of his mandates was the revitalisation of the Avenger series.

The Avenger series was a homage to Breitling’s link to aviation. In the world of timepieces, where innovation meets timeless elegance, Breitling took the reimagined Avenger series to new heights. Eschewing the adage of “the sky’s the limit,” Breitling’s Avenger watches isn’t just for daredevil fighter pilots navigating the air; it has now gripped the attention of grounded aficionados with its striking design, baton indices, reduced case sizes and unparalleled functionality.

T-shirt, BREITLING X DEUS. Avenger B01 Chronograph, 44mm stainless steel case on leather strap, BREITLING

Among the series stand the 44mm chronograph, the 44mm automatic GMT and the 42mm automatic models. Each offers the choice between a robust military leather strap or a stainless steel bracelet and a water resistance of up to 300 metres—testament to the resilience of the aviators who sport them.

The Avenger B01 Chronograph 44 holds the beating heart of the Breitling Manufacture Caliber 01, a COSC-certified chronometer boasting a remarkable 70-hour power reserve and a five-year warranty. Adorned with a diverse range of coloured dials—azure blues, lush greens, classic blacks, and desert sands—the Avenger series breaks away from its conventional colour palette. The inclusion of rotating 60-minute bezels in stainless steel, complemented by baton indices and a highlighted red-tipped chrono hand, accentuates the watch’s dynamic appeal. Not to be overlooked are the innovative square pushers designed for seamless timekeeping, aligning effortlessly with the crown and bezel.

For those inclined towards a bolder statement, the Avenger Night Mission chronograph presents itself in scratch-resistant ceramic, available in striking yellow or carbon black dials. Sharing the same Manufacture Caliber 01, the Avenger Night Mission is crafted from solid titanium, its robust structure symbolises strength, with a black dial crafted from resilient carbon fibre, paying homage to precise aircraft design.

Embraced by pilots and adventurers alike, the Avenger Automatic GMT 44 offers quick, at-a-glance readings facilitated by its distinctive red GMT hand and 24-hour rotating bezel. With a profile matching its chronograph counterpart, encased in steel and available in black or naval blue dials, this timepiece embodies both utility and sophistication. A COSC-certified Breitling Caliber 32 powers this marvel and promises an approximate 42-hour reserve and is backed by a two-year warranty.

Top, BREITLING X DEUS. Avenger Automatic 42, 42mm stainless steel case on stainless steel bracelet, BREITLING

The Avenger Automatic 42 stands as a testament to refined robustness within its 42mm frame. Fashioned from steel and available in bold hues—classic black, deep naval blue, or adventurous camo-green—this watch is both a balance of yin-yang of strength and style.

Housing the COSC-certified Breitling Caliber 17 automatic three-hand movement, the Automatic 42 is guaranteed up to 38 hours of uninterrupted power, ensuring reliability and enduring performance.

Breitling and Deus have teamed up on a line of adventure-ready clothing and accessories that fans of the brands can only get their hands on at Breitling flagships worldwide. From a range of T-shirts and carriers and caps, the collection is only available at Breitling Flagship Boutique Raffles City.

Overshirt and T-shirt, BREITLING X DEUS. Avenger B01 Chronograph, 44mm stainless steel case on leather strap, BREITLING

What used to be a tool watch, the Breitling’s Avenger collection transcends its station as a mere timekeeping companion. Now, it is the embodiment of the spirit of aviation—a tribute to the thrill of flight, the legacy of precision and dogged innovation.

Photography: Shawn Paul Tan
Styling: Asri Jasman
Photography Assistant: Xie Feng Mao
Grooming: Zoel T using KEUNE and CHANEL BEAUTY
Model: Spencer L at MANNEQUIN

BULGARI

Video games and luxury watches are not necessarily two categories you’d put together. But the two have teamed up more often than you might think.

Tag Heuer has produced two limited edition watches with Super Mario Bros. Panerai has partnered with Razer, the hardware company known for its PCs and peripherals. And Hamilton worked with the developers of Far Cry 6, the first-person shooter game, to create a commemorative field watch, the likeness of which your character could also wear in the game, a model ‘ready for virtual and real-world adventures’.

Now Bulgari, the luxury watchmaker known for its complex movements and ultra-thin engineering, has announced a watch in partnership with the enduring racing simulation franchise Gran Turismo—and designed a concept car to drive in the game, too.

Gran Turismo 7: © 2023 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc.

While many of the world’s greatest car brands have developed virtual ‘Vision GT’ custom cars to drive in Gran Turismo—the Jaguar Vision Gran Turismo Coupé; the McLaren Ultimate Vision Gran Turismo; the Ferrari Vision Gran Turismo, and so on—Bulgari is the first non-automotive brand to do so. (Nike did produce an electric ‘sci-fi buggy’, the Nike One 2022, that could be powered by a human body via a ‘spark suit’ that converted body movements into electricity, for 2024’s Gran Turismo 4, but it was not available for purchase in the game and could only be used in practise mode.)

This year marks the 10th anniversary of the game’s Vision GT programme.

Bulgari’s Italian-born design boss—or product creation executive director—Fabrizio Buonamassa Stigliani, went straight from design school to work for Fiat and Alpha Romeo before joining the watch brand in 2001, and cars remain a passion.

BULGARI

The company’s Bulgari Aluminium watch, first released in the late 1990s, was both a product of its times and something of a pioneer in sports watches, the first luxury wristwatch of its kind built using an aluminium case and a rubber strap and bezel—an unusual choice of materials said to be directly inspired by car design.

Relaunched in 2020, by the admission of the brand’s own CEO in order to target millennials, it won a Red Dot Design Award earlier this year, the jury praising its ‘perfect proportions and premium-quality materials’, a miniature ‘synthesis of the arts’. It is this model that’s provided the springboard for the new watch.

The Bulgari Aluminium x Gran Turismo Special Edition 2023

The chronograph comes in two versions, one with a yellow dial and black counters, produced in a limited edition of 500, and one with an anthracite dial with yellow indices, produced in a run of 1,200.

Both are sized at 41mm and come in an aluminium case with a titanium caseback with a DLC coating and a rubber bezel and strap. The watches are engraved with a ‘10th Anniversary Vision’ GT’ logo.

Fabrizio Buonamassa. BULGARI

“It was inspired by the dashboard of one of the most important cars in rally history, a legendary Italian gran turismo car from the 1990s,” Stigliani tells Esquire, ahead of the project’s reveal at the Grand Turismo World Series Finals, the climax of the professional esports tournament, in Barcelona this afternoon.

The project began after Stigliani reached out to Fabio Filippini, the noted Italian car designer, former design director at the coachbuilder Pininfarina and executive director of the automotive design agency Acceaffe, having discovered his retrospective book Curve and contacted him on Instagram.

Filippini, in turn, knew of Stigliani and his automotive background—and also knew the people at PlayStation.

Over DMs he proposed they work together

“I said ‘Fabio! You know I am a great fan of Gran Turismo?’’ Stigliani says. “I played for decades, when I was young—during the night!’

“It was just Gran Turismo on my PlayStation, no other games. But now I have kids, they start to play FIFA, other games… But Gran Turismo for me, is a legend.”

The pair hatched a plan to design a Vision car, the Bulgari Aluminium Vision GT. It was to take its design cues from the industrial aesthetics of the Bulgari Aluminium watch—“Big wheel arch, big screw that reminds you immediately of the screw on the side of the watch,” according to Stigliani. “Geometry of the windshield and the lower part of the body of the car that is totally black.”

BULGARI

PlayStation’s Gran Turismo team then designed the project in-house—the first time they’d done this.

“We said immediately, ‘We don’t have the skills, we don’t have the software to make this kind of thing’,” Stigliani says. “‘So please, you can make the 3D for us?’ And Kazunori Yamuachi, one of the masters of Gran Turismo 3D [department] became the link between Bulgari and Gran Turismo.”

(At this point Stigliani shows Esquire a folder of work-in-progress sketches for the project. It is enormous. “This is a selection!”)

While a brief to design your own virtual race car for PlayStation might conjure up ideas of letting your imagination run at record-breaking lap speeds, Stigliani points out that there are rules. Fairly strict ones.

“This car [should be able to] be built and driven [in the real world],” he says. “Gran Turismo say from the very beginning ‘We do not want to have a ‘watch with a wheel’. We want to have a real car!’ You have to imagine that Gran Turismo, it is so precise for the simulation, that you have some very important [car brands] in the automotive industry that ask Gran Turismo to make a simulation. ‘I have this car, with this [build], with this kind of engine, with this kind of suspension, and I want to [test it out with a view to] participate in 24 hours of Le Mans. Tell me the performance of the car.'”

In other words, car companies use the Gran Turismo Vision GT programme as a proof of concept.

“It is super, super precise,” says Stigliani.

Still, designing such a project was, he says, something of a boy’s dream come true.

“The idea was to make a very cool, Italian-style car, inspired by the [models produced at] the end of the 1960s, inspired by the lightweight Alpha Romeos, with the very pure shape. The amazing exotic cars of the Porsche builder, or Pininfarina. Or other cars from [designer Flaminio] Bertoni, [Marcello] Gandini, [Gruppo] Bertone, the Lancia Stratos, all these kind of cars. Very lightweight. Like the Lotus, the Maserati… This was the idea. Because the Aluminium is a lightweight watch… it’s an amazing design in terms of shape, in terms of high-tech design.”

Gran Turismo 7: © 2023 Sony Interactive Entertainment Inc. Developed by Polyphony Digital Inc.

To get the drive the car in Gran Turismo, you need to first buy the watch—which comes with a QR code.

It is also possible to purchase it in-game, but for that you need one million credits. (Since your correspondent has never played Gran Turismo, Stigliani assures me this is a lot. “And when you achieve this kind of result, you don’t want to spend one million credits on just one car, because you can buy a lot of different cars. And you can make a lot of fine-tuning [to your existing cars].”)

As for how the car handles in the game, Stigliani had some ideas for that, too. “The idea for this car was pushed a lot by me, because I would love to drive a very easy and fun car. Lightweight without a huge engine without thousands of horsepower, because for me that doesn’t make sense. I just [wanted] to enjoy the pleasure of driving the car. In a very pure way. So it’s a bit like a go-kart. With a certain finish.”

As for Stigliani’s own Gran Turismo performance—he admits he’s not quite the demon he once was. “You need a lot of training,” he sighs. “Because, you know, the cars are super-reactive. And the tracks are very precise. When you get older your reaction is less quick.”

“My son Julio started playing Gran Turismo when he was eight, and he’s still playing now he’s 10. When you get older your reactions are less quick.

“At that point, for kids, it’s easier.”

Originally published on Esquire UK

ROLEX / OMEGA

What makes a watch ‘important’?

There are the big leaguers—chronometers that changed the game for maritime travel; field watches that synchronised soldiers across two World Wars; space age watches that got astronauts safely back to Earth. Then, there are the record breakers—watches that have gone deeper, higher or were more ‘complicated’ than ever before. There are watches that democratised design—step forward the USD3.75 Ingersoll ‘Mickey Mouse’ from 1933; take a bow the first 12 Swatches released exactly five decades later. And there were watches that did the exact opposite—head-spinningly bonkers and eye-wateringly expensive creations like MB&F’s HM4 Thunderbolt and Richard Mille’s RM 011 Felipe Massa.

There are many more categories and many, many, many more watches. Whittling the Most Important down to just 50 sometimes seemed a task akin to studying the history of time itself. Happily, we had the next-best thing to Stephen Hawking to help us. A crack team of industry experts, drawn from all corners of the watch world, from museums to retail, publishing to brand bosses, journalism to actual professors, as our voting panel.

Accept no substitutes. This is the definitive list of the 50 Most Important Watches Ever. (Did we miss any?)

Patek Philippe Calatrava Ref. 96 (1932)

PATEK PHILIPPE

The Watch That Built Patek Philippe

Hyperbole? Perhaps—certainly very few mega-brands owe their success to just one single watch—but there is a strong case to be made. As the 1930s began, Patek, Philippe & Cie was in financial trouble. In 1932, it was acquired by the Stern family, which remains in control today. Seeing the need for a simple, easily marketable watch to put the business on a stable footing (in contrast to the complicated watches that were its stock-in-trade), they introduced the first Calatrava, the reference 96 in the same year, a 31mm design that espoused Bauhaus principles.

Details of its genesis are scant, its designer unknown; the name comes from a symbol used by 12th-century Castilian knights, registered by Patek Philippe 45 years earlier but never used. No one knows why. It’s not even clear why it started with number 96. (Don’t believe stories online that the Calatrava was designed by British antique watch dealer and enthusiast David Penney; he was commissioned in the 1980s to illustrate an authoritative hardback book on the brand’s history, and journalists mistook his signature against drawings of the ref. 96 for the name of the original designer. Penney was born well after 1932 and is alive and well today.)

What is more certain is that ref. 96 was a hit; powered by a respected LeCoultre calibre it provided a blank canvas for all manner of dial designs and iterations, and remained in production for 40 years. It might not leap immediately to mind when you mention the brand name—with the Nautilus on its books, and a formidable history of perpetual calendars, split-second chronographs, worldtimers and minute repeaters, you can hardly blame fans for sometimes overlooking the humble Calatrava—but it is the bedrock upon which so much great watchmaking stands.

Ingersoll ‘Mickey Mouse’ (1933)

INGERSOLL

Cartoon Watches For Adults? It'll Never Catch On

In 1933, two companies faced bankruptcy. One was Ingersoll-Waterbury, a watch firm that grew out of a New York Mail business. The other was Disney. A marketeer and former mink-hat salesman named Herman “Kay” Kamen rescued both—despite apparently falling asleep in the pitch meeting. His solution? A watch featuring Mickey Mouse, his yellow-gloved hands rotating to tell the time. Response to the $3.75 timepiece was immediate.

Macy’s sold 11,000 the first day it went on sale, and within two years Ingersoll had added 2,800 staff to cope with demand, and an original Ingersoll Mickey was placed into a time capsule at the 1939 World’s Fair. Today, “character watches” are big news; case in point: Oris’ runaway 2023 hit, a £3,700 watch featuring Kermit the Frog. Meanwhile Mickey (and Minnie) Mouse now grace the Apple Watch and will speak the time when you press the dial. That’s progress for you.

Blancpain Fifty Fathoms (1953)

BLANCPAIN

The Dive Watch Blueprint

Where the diving watch as we know it began, exactly 70 years ago. The turning bezel for dive-timing, the bare-essentials high-vis dial, the streamlined-but-watertight case: all came about when Blancpain’s scuba-fan boss Jean-Jacques Fiechter teamed up with French war heroes Robert Maloubier and Claude Riffaud, who needed a watch for their new commando unit, to invent the ultimate all-action underwater wristwatch. Rolex had similar ideas—its Submariner followed soon after. But Blancpain’s military-approved cult classic was foundational; rare vintage models are collector grails, and modern versions remain big sellers for the brand.

Rolex Day-Date (1956)

ROLEX

Presidential

Sure, it was the first watch to show both the date and the full day of the week, but the Day-Date’s function has always been secondary to its aura. Nicknamed the “President” for having been gifted to (and worn by) Dwight D Eisenhower, it’s the watch that defines Rolex’s association with success, prestige and achievement—something that has remained as constant as the Day-Date’s unmistakable look. It’s not quite true that the Day-Date is exclusively produced in precious metals—an “entry-level” steel version occasionally comes up at auction, although since only five were ever prototyped, not at an entry-level price.

Audemars Piguet Royal Oak 5402 (1972)

AUDEMARS PIGUET

Fusing The Industrial And The Exotic

Given both the relentless hype that attaches itself limpet-like to the Royal Oak, and the multiplicity of iterations and styles Audemars Piguet has birthed over the years, it’s easy to forget just what a formidably clever, intuitive and ground-breaking design it was back in 1972.

Tasked with matching the robustness and versatility of a steel sports watch with the crafted beauty that was Audemars Piguet’s stock-in-trade, the designer Gérald Genta came up with the Royal Oak in a single overnight session. It sealed both his and Audemars Piguet’s future legacies, and begat the “sports-luxe” genre in one fell stroke.

Genta’s blueprint was an inspired synthesis of the industrial and the exotic. It was streamlined, housing an ultra-thin automatic movement, and with a look dominated by a screw-laden octagonal bezel, on a case that merged seamlessly into a complex, tapering bracelet. The brutalist dial was subordinate to the gleaming geometries of the case, where contrasting brushed or polished finishes were assiduously hand-applied. The bracelet alone was so complicated that it needed watchmakers rather than case technicians to assemble it.

The Royal Oak did for steel watches what the era’s high-tech architects were then doing for steel buildings—elevating the material of industry and kitchen cutlery to the level of the sublime. “The noble metal of modern-day cathedrals,” was how Genta termed it, according to Bill Prince, author of Royal Oak, from Iconoclast to Icon. At the time, the Royal Oak was the most expensive steel wristwatch ever made, but it unleashed a genre whose impact would only truly be felt in the following decades—and never more so than right now.

Hublot Big Bang (2004)

HUBLOT

Designed To The Max

With its brash and bold designs, Hublot is the opposite of discreet luxury—something that tends to wind up serious watch collectors. The brand’s “the art of fusion” tagline is embodied in its flagship Big Bang, the first of which layered up ceramic, magnesium, tungsten, Kevlar, rubber and steel into an eye-popping (and prize-winning) new direction for watch design.

Since every Big Bang is technically limited, it also pre-empted today’s drop culture, with future watches incorporating silk, denim, diamonds and sheep’s wool. “People want exclusivity,” its creator Jean-Claude Biver told The Economist. “So you must always keep the customer hungry and frustrated.”

FP Journe Tourbillon Souverain ‘Souscription’ (1999)

FP JOURNE

The Arrival Of A New Master

François-Paul Journe produced his first wristwatch in 1991, to a collective shrug from a world not yet ready to embrace artisanal, anachronistic masterpieces from unknown names. Jump ahead eight years and the mood had changed; Journe set up his own brand and took commissions to make 20 tourbillons—selling the watches by “subscription”, ie: half up-front, an idea borrowed from Abraham-Louis Breguet.

Journe’s output throughout the past two decades has been prodigiously inventive, but it took the pandemic to send things into the stratosphere; auction values of the Tourbillon Souverain tripled between 2019 and 2020.

Rolex Explorer (1953)

ROLEX

The Perfect Watch?

Beloved of die-hard Rolex enthusiasts and casual “one-watch guys” alike, the modern Explorer retains the spirit of the watches that accompanied Tenzing and Hillary (almost) to the top of Everest in 1953 (both climbers in fact wore models by British brand Smiths to the summit itself).

After the ascent, Hillary’s Rolex was returned to the watch company for tests to be conducted on how it had weathered its high-altitude journey, and it is now on display at Zurich’s Beyer Museum. Despite recent flirtations with precious metals, the Explorer remains a paradigm of honest, simple watchmaking that for many really is all the watch you need.

Vianney Halter X Jeff Barnes Antiqua Perpetual Calendar (1998)

VIANNEY HALTER

Making The Impossible Possible

Remember steampunk? In the late-1990s, “Victorian sci-fi” had a cultural moment. It gave us one of the worst films of the decade, Wild Wild West, emo-lads in top hats and, on the plus side, this spectacular timepiece. Inspired by Jules Verne and HG Wells, American creative Jeff Barnes envisioned an impossible watch with multiple porthole dials, rivets and an invisible rotor. Iconoclast watchmaker Vianney Halter made the impossible possible.

Halter and Barnes propelled watch-making into a strange alternative universe. A wormhole opened that subsequent visionaries—MB&F, Urwerk, De Bethune etc—would burst through, reimagining what high-watchmaking could really be.

Seiko 5 Sportsmatic (1963)

SEIKO

New To Collecting? Start Here

Through countless iterations down the decades, the “5” shield logo on the Seiko 5 has symbolised the ultimate sturdy, go-anywhere, do-anything all-rounder wristwatch. Affordable, capable and just damn cool, the Seiko 5 has even accrued its own entire subculture around collecting and modding. No collection is complete without one, and for a lot of watch nuts, it’s the place where it all begins

Omega Speedmaster Professional (1957)

OMEGA

Loved On Earth And Beyond

In the age of orbiting space stations, communications satellites and Mars rovers, there is something quaintly old-school about a mechanical watch being used in space. Computers may crash but, the thinking goes, a mechanical watch will continue to work in all conditions: high temperatures, below zero, low gravity and when all tech has shut down, in darkness.

Omega’s Speedmaster line was made with racing-car drivers, not astronauts in mind. It was the first chronograph with a tachymeter scale on the bezel, to measure speed over distance. But the design caught the eye of Nasa astronauts Walter Schirra and Leroy Cooper.

The story goes that the pair then lobbied Nasa operations director Deke Slayton to make the Speedmaster the official watch for use during training, and, ultimately, flying. In 1964 Slayton issued an internal memo stating the need for a “highly durable and accurate chronograph to be used by Gemini and Apollo flight crews”.

Proposals were sent to 10 brands: Benrus, Elgin, Gruen Hamilton, Longines Wittnauer, Lucien Piccard, Mido, Omega and Rolex. Only four answered the call: Rolex, Longines Wittnauer, Hamilton and Omega—with Hamilton disqualifying itself by submitting a pocket watch. The remainder underwent extreme trials: 48 hours at 71°C, four hours at –18°C, 250 hours at 95 per cent humidity, temperature cycling in a vacuum, and so on.

Nasa declared Speedmaster “Flight Qualified for All Manned Space Missions” in March 1965. It went on to become the first watch worn on the Moon—by Buzz Aldrin, in 1969—and to play a crucial role in the Apollo 13’s re-entry to Earth in 1970, when it was used to time a crucial 14-second burn of fuel. (As seen in Tom Hanks’s 1995 film, Apollo 13.)

It would be remiss of any company not to dine out on marketing gold like this, and Omega has certainly done so, issuing endless Moonwatch variants ever since. Happily, its product backs up the hype. “Speedmasters have it all: great chronograph movements, an amazing case design, fantastic dial and hand aesthetics and an unbelievable history,” says vintage-watch expert Eric Wind.

Omega X Swatch MoonSwatch (2022)

SWATCH

A Genius Marketing Play

The watch that no one saw coming, that no one could get hold of, and yet absolutely nobody could avoid back in the heady days of… er, 2022. Can it really only be last year that streets around the world were shut down as mobs of thousands rushed to procure a plastic (sorry, “bioceramic”), battery-powered Speedmaster made by Swatch? 

MoonSwatch fever may have died down now, but few modern watches have nailed the moment quite so perfectly. Amid a post-pandemic climate of high/low mashups, vibe shifts, blurred cultural lines and hype—so much hype—it nailed the zeitgeist dead-on, becoming the most consequential Swiss watch release since the original Swatch in 1983.

Patek Philippe Ref. 1518 Perpetual Calendar (1941)

PATEK PHILIPPE

A Wristwatch That Created A Genre

The perpetual calendar—complex, elegant, poetic—is the emblematic watch of haute horlogerie. And, like so much of haute horlogerie, Patek Philippe defined the form. Patek introduced its first perpetual for the wrist in 1925. But in 1941 it did the near unthinkable and put the complication into serial production—twice over.

Reference 1526 was a perpetual calendar with moon phases, but Reference 1518 really blew the doors off, with a chronograph thrown in and a layout of high-complication magnificence. It wasn’t until 1955 that another brand, Audemars Piguet, was able to compete with its own perpetual calendar, while the perpetual calendar chronograph has remained a signature combination for Patek Philippe and its collectors.

Braun AW10 (1989)

BRAUN

Good Design Is Making Something Intangible And Memorable

Braun’s concept of German modern industrial design, a mix of functionality and technology, is lauded everywhere from MoMA catalogues to Jony Ive interviews. Its design principles have been applied to calculators, coffee grinders and cigarette lighters. But you could argue the wristwatch is its purest distillation, the work of one of the Braun’s designers, Dietrich Lubs, and Dieter Rams.

Taking a lead from 1975’s AB 20 travel clock, its aim was to display time in “the most functional way possible”. That meant white type on a black dial, a yellow second hand that “pops”, and Akzidenz-Grotesk—the font known as “jobbing sans-serif”. As in, it is used for jobs—including New York City’s transportation network. The designer’s designer watch.

Rolex GMT-Master (1955)/ GMT-Master II (1982)

ROLEX

The Watch That Announced The Jet Age

Well-heeled travellers of the early 1950s encountered a new phenomenon. They didn’t have a name for it yet—consensus suggests that the phrase “jet lag” wasn’t used until the mid 1960s—but the discombobulating effects of flying across time zones were clear. Passengers could bear the inconvenience, but Pan Am, concerned for its pilots, wanted to find a solution. It was naively thought that a device capable of displaying the body’s “home” time at a glance could help overcome the effects—so legend has it, anyway.

Rolex produced the GMT-Master reference 6542 in 1954, and the rest is history. The rotating bezel had already seen the light of day in the previous year’s Turn-o-graph (proof that not all Rolexes were lasting hits), but the addition of a 24-hour scale and day-night colour scheme nailed the formula. It’s easy to overlook how bold the two-tone design must have been in the postwar years, and the GMT-Master has maintained that outgoing character.

The variation of colours that followed, and the tendency of the early materials to patinate and degrade in interesting ways, have spawned a rich lexicon of nicknames and cemented the reference’s enduring appeal. In modern times, at least prior to 2023’s bonanza of emojis and bubbles, the GMT-Master II was where Rolex went to experiment, developing single-piece ceramic bezels, introducing meteorite dials, gem-set bezels and even subverting its own codes by adding the dressy Jubilee bracelet in 2018.

The introduction of a left-handed model in 2022 only added to the hype. Today it is one of the hardest Rolexes to acquire. Mechanically and aesthetically, Rolex hit upon a template that performed a simple task with clarity, character and composure, and left its imitators behind.

Cartier Santos-Dumont (1904)

CARTIER

A REAL HIGH-FLYER

The Cartier Santos-Dumont, launched in 1904, claims not one but two places on the watch history books: the first pilot’s watch and the first wristwatch designed specifically for men. Created to get around the impracticality of flying with a pocket watch, it was born after Brazilian pilot Alberto Santos-Dumont raised the issue with Louis Cartier.

Given Cartier’s red-carpet-reputation today the watch boasts a decidedly non-showy design. Characterised by eight screws, its case seems to have been influenced by a contemporaneous square pocket watch, with curved lugs and a leather strap designed to make it comfortable to wear on the wrist. Meanwhile, the instantly readable dial design foreshadowed the Art Deco movement of the 20s and 30s and remains a look that defines Cartier watch designs to this day.

With headlines declaring “Mr Santos-Dumont’s First Success with a Flying Machine” still fresh in people’s minds, by 1911 Cartier was marketing “the Santos-Dumont watch” in platinum and gold, its daring-do aviation connection piquing the interest of a new demographic: men. The model would be relaunched by Cartier twice after. In 1998, to celebrate the Santos-Dumont’s 90th anniversary, and in 2005 as part of the Collection Privée Cartier Paris.

In 2018 Cartier made it available in steel, the first time the watch had appeared in a non-precious metal, putting it within reach of a new consumer. Its timing was prescient—with interest in men’s watches exploding, there was a newly design-literate customer on the market. Cartier may not use the fanciest movements or the trendiest materials. Instead, it outpaces the competition with 100 years of rock-solid designs, and watches that look unique.

Richard Mille RM 011 Felipe Massa (2007)

RICHARD MILLE

Mille Doesn't Sell Many Watches. At His Prices, He Doesn't Need To

Every year, Morgan Stanley produces a financial report on the Swiss watch industry. Nine of the top 10 brands by revenue date back 100 years or more; the same nine all produce at least 50,000 watches a year.

The outlier is Richard Mille: barely 21 years old and making a shade over 5,000 watches a year, it outranks giants like Longines, Breitling and Vacheron Constantin. The secret sauce is complex, but it owes a lot to the technically innovative watches worn by Mille’s sporting ambassadors—and that all began with Massa, way back in 2007.

Seiko Astron 35SQ (1969)

SEIKO

The First Quartz Watch

On Christmas Day 1969, Seiko gave the world its most important gift: the first quartz-powered wristwatch. A decade in development (during which time the Japanese had shrunk the technology from the size of a filing cabinet to something you could wear), it was the harbinger of seismic, lasting change.

The mass production of cheap quartz watches that followed in the 1970s wrought catastrophic damage on Swiss watchmaking, although the scale of the job losses and closures was down to currency devaluation and the stagnant, uncompetitive structure of the industry as much as the threat of marauding outsiders. Perhaps unfairly, the Astron is forever associated with these effects, rather than as a genuine innovation that made watches more accurate and more affordable.

Casio F-91W (1989)

CASIO

One Of The Cheapest Watches Is Also One Of The Best

Almost 35 years after its launch, the F-91W remains not just the world’s most popular digital watch, but the most-purchased watch on the planet. Created by Ryusuke “G-Shock” Moriai as his first design for Casio, it is technically and materially inferior to every other watch the brand produces. That’s not the point. The F-91’s charming resin design, iconic shape, accuracy, perfectly judged number of functions and—last but not least—£15 price make it a must-own. The backlight is absolutely terrible, though.

Breitling Navitimer (1954)

BREITLING

A Watch For High-Flyers

Technically, you could land a plane using just this watch’s info-packed bezel, but it would be a brave man who’d try. Still, the development of the Navitimer (“navigation” + “timer”) offered something no other watch manufacturer had ever proposed: a chronograph combined with a slide rule, enabling pilots to perform vital calculations like average rate of speed, fuel consumption and converting miles to kilometres. Originally only available to accredited aircraft owners and pilots, the Navitimer was also the watch world’s first automatic chronograph.

Junghans Max Bill (1962)

JUNGHANS MAX BILL

The Bauhaus In Watch Form

“God is in the details” was the dictum of Bauhaus pioneer Mies van der Rohe; the watch designed in 1961 by the Bauhaus-trained architect and artist Max Bill, for the German brand Junghans, doesn’t half bear this out. In its cornerless numerals, its crisp lines and perfect proportions, its minimalism is exquisite and unimprovable; no wonder Junghans has kept this modernist classic unchanged ever since.

Tudor Black Bay (2012)

TUDOR

Back To The Future

One of the most popular modern sports watches, Rolex’s sibling company offers exemplary levels of craftsmanship, quality and value in one impossible-to-resist package. Deftly cherry-picking elements from forgotten 1950s and 1960s Tudors, it kick-started today’s obsession with vintage watches—and sent dozens of rivals scurrying to their archives. Without it, the watch business would look very different.

Omega Seamaster (1948)

OMEGA

The Ultimate In Versatility

So sprawling is Omega’s back (and current) catalogue of Seamaster watches, it can be hard to know just what the name stands for. Dive watches? Yes. Sports watches? For sure. But also dress watches? Gosh yes, some true bobby-dazzlers… The answer comes from a 1956 Omega ad: “The Seamaster was designed to share with you the zest of high adventure and the stresses and strains that go with it… There is more ruggedness built into the Seamaster than you are ever likely to call for. It feels good, though, to know you can count on the extra stamina and extra precision which set the Seamaster apart from other watches.”

In other words, however it was styled, the Seamaster represented Omega’s cutting edge: the most water-resistant, robust, precise and easily serviceable watches you could get on the mass market; a next-level product for demanding customers—the ad cited sportsmen, airline pilots, golfers and military personnel as typical wearers.

Launched in 1948, the Seamaster came about as Omega transferred tech it developed in its wartime watchmaking for the British armed forces to the civilian market: screw-back cases sealed with newfangled rubber O-ring gaskets, and high-spec automatic movements that were a benchmark for durability and accuracy. They’re often still in fine working condition today; one reason why early Seamasters have tended to be a gateway watch for nascent vintage-watch collectors—you can still find them for a bit over £1,000, but prices are rising.

When it launched a hardcore dive watch in 1957, naturally Omega made it a Seamaster (the Seamaster 300). In fact, the Speedmaster chronograph was also originally categorized in Omega catalogues as a Seamaster; and so was the ultra-dressy De Ville line. A Seamaster was a watch that could take on anything; and it still is.

Harwood x Fortis Harwood Automatic (1928)

The Original Self-Winder

In 1955 Rolex took a full-page ad out in the Daily Express (back then, that meant something) to proclaim the wonder of its invention in the 1930s of the self-winding wristwatch. A few months later it inserted an apology into the paper and, in a new ad, corrected what it had previously left out. The convenience of a watch that doesn’t need winding was arguably the fundamental breakthrough in the evolution of the wristwatch; but in the story of its genesis there is, as Master Yoda might say, another.

John Harwood was a watchmaker who, during army service in World War I, became convinced of both the usefulness and shortcomings of wristwatches. He saw the winding/setting crown as a watch’s weakest point, letting in dust and moisture. His solution was radical: a watch with no crown, that could be set via a turning bezel and with a mechanism that wound itself via the motion of its wearer’s wrist.

Harwood took his idea to Switzerland, where he obtained a patent in 1923. He forged a partnership with Fortis to make Harwood automatic watches, recognisable by their knurled bezels and a red dot above the six that told you the movement was running. The winding action was down to a “hammer” mechanism that swung from side to side, tensioning the mainspring.

Launched in 1926, Harwood’s was the first mass-produced self-winding wristwatch, and sold well in Europe, the UK and North America. But the Wall Street Crash of 1929 dealt a hammer blow to Harwood’s business; by September 1931, it was all over.

That year, Rolex patented its own method, the “Perpetual” rotor that swung around freely on top of the movement. It’s the format that proved the basis for the self-winding watches that would become all-dominant; but it wasn’t the first.

Patek Philippe Louis Cottier (1937)

PATEK PHILIPPE

All Around The World

The need to tell the time accurately in all 24 time zones is a relatively recent invention in the history of timekeeping. In 1885, the Swiss watchmaker Emmanuel Cottier came up with a world-time system he presented to the Société des Arts. His son Louis-Vincent followed him into the trade, attending Geneva’s horological school and winning several prizes, including a handful from Patek Philippe. By 1931, Louis had perfected his own world-time mechanism.

It was developed for a pocket watch, but Rolex, Vacheron Constantin and Patek Philippe soon took an interest and he delivered dozens of versions for the latter using his HU calibre, or “heures universelles”. World time-watches made nowadays still follow the Cottier principle. City names circle the periphery of the dial above an inner 24-hour ring that turns counter-clockwise. The ring’s movement simultaneously coordinates the times in all time zones, while the hand indicates the “local” time at the city displayed at 12 o’clock.

Today, Cottier has a square in Geneva named in his honour, and world-time watches provide a time capsule for the eras in which they were made; each dial reflecting the political climate. For example: under German occupation, France switched to central European time—Patek continuing to put London and Paris on the same time zone until the 1970s, making these watches highly collectable.

Zenith El Primero (1969)

ZENITH

The Connoisseur's Automatic Chronograph

It’s all about the story with watches, and the El Primero’s is straight from central scriptwriting. It raced to be the first automatic chronograph ever made (it was announced first but was beaten to customers’ wrists by both Heuer and Seiko); the investment nearly broke the business, which went under with orders to destroy the El Primero’s parts and tooling. Defied by one watchmaker, it was resurrected, used to power the Rolex Daytona for a generation, and has finally established itself as a beautiful, technically accomplished watch for people who care about the details.

Rolex Oyster (1926)

ROLEX

Liberating The Wristwatch From the Nightstand

Water resistance has been fundamental to our conception of reliable wristwatches for decades, but in 1926 it was revolutionary. Hans Wilsdorf, Rolex’s founder, didn’t come up with it himself. But when a patent was filed for a new system to hermetically seal the case via a screw-down winding crown (the most likely area for water ingress), he moved fast, acquiring it and registering the “Oyster” trademark—to symbolise the impregnable seal of the shell—within days.

Next, in 1927, he got swimmer Mercedes Gleitze to carry one as she became the first British woman to swim the Channel and took a full-page ad in the Daily Mail to proclaim its perfect performance during her feat. Thus he announced his breakthrough to the world.

The Rolex Oyster—"the wonder watch that defies the elements" as its advert put it—would change the whole game. It laid the technical foundation for practically every Rolex model since, nearly all of which still carry the name “Oyster”, and drove the wristwatch forward as a sensible, reliable, wearable accoutrement for modern people in a fast-changing, fast-moving world.

Moreover, it inculcated the association of Rolex with robustness, quality and innovation, and confirmed Wilsdorf’s absolute genius for cutting through with inspiring, opportunistic marketing. After that, there was no looking back.

Piaget Altiplano (1957)

PIAGET

Less Is More

Six decades before the Octo Finissimo or Richard Mille Ferrari UP-01, Piaget created the calibre 9P and calibre 12P, hand-wound and automatic movements of astonishing thinness, produced with none of the high-tech fabrication machinery or design software available today. These established the brand’s reputation for ultra-thin prowess and created an iconic dress watch.

The “Dirty Dozen” (1940s)

LONGINES

Twelve Versions Of The Archetypal Field Watch

Commissioned by the Ministry of Defence for use by the British Army, this set of 12 watches by the likes of Longines, Omega and IWC, plus long-forgotten names such as Grana, Cyma and Eterna, combined black dials, antimagnetic steel cases and luminous hands to establish an entire genre that lives on today.

Truth be told, most of the 150,000-odd watches that were made only arrived late in 1945; for the preceding six years, British servicemen used something called the ATP (Army Trade Pattern) watch, but it is the Dirty Dozen that has passed into watch-collecting lore. Tracking down a full set remains one of the ultimate grails for collectors the world over.

Patek Philippe Nautilus (1976)

PATEK PHILIPPE

Exclusive And Elusive

In 1976, designer Gérald Genta adapted the Royal Oak blueprint to create a Patek Philippe equivalent: shapelier, more sumptuous, more peculiar—not least in its flanking “porthole hinges” that screw shut for watertightness. Made in infuriatingly small numbers, the Nautilus has come to define an entirely modern watchmaking trend: scarcity. It never won’t be a major, major flex; but it’s the sheer exoticism of its form that makes it arguably the most glamorous watch design of all.

Rolex Cosmograph Daytona (1963)

ROLEX

The Most Sought-After Rolex Of All Sought-After Rolexes

Initially known as Le Mans and received so unenthusiastically that Rolex considered discontinuing it, the motorsport-themed chronograph has gone on to achieve the status of World’s Most Desirable Watch. Paul Newman wearing a version (ref: 6239) no doubt helped; his watch later took all of 12 minutes to sell at auction for $17.5m.

A decent return on its original price of USD210. Rolex’s Daytona is one of the greatest chronographs of all time—precious metals, blinged-out dials and Rolex’s strategic limiting of supply have made it an icon. The hard-to-get wristwatch is also a great investment. A stainless steel and ceramic Daytona bought for £12k in 2019 would now sell for twice that.

Longines 13.33Z (1913)

LONGINES

THE FIRST CHRONOGRAPH WRISTWATCH MOVEMENT

Often overlooked by vintage devotees in favour of the later 13ZN models with their larger cases and frequent military connections, the 13.33Z, first introduced in 1913, was the very first purpose-built chronograph wristwatch movement. Hand-wound and usually found with enamel dials painted with tachymetric scales, they are beautiful inside and out.

IWC Mark 11 (1948)

IWC

Military Aviation's Benchmark Watch

Commissioned by the RAF in 1948, whose airmen would use it for the next 40 years. the Mark 11 put wartime advances in precision, reliability and anti-magnetism inside a design (by the MOD, not IWC) that’s both utilitarian and iconic, becoming the quintessential military aviation watch. Its blueprint has proven endlessly adaptable, yet never better than in its original format.

Panerai Luminor (1949)

PANERAI

Italian Charisma

The Luminor has been called “the essence of Panerai” with a history that is at once serious (until 1993, it was only available to Italy’s military) and silly (its deep-sea luminosity originally came from the use of an unsafe radioactive compound). Its signature crown-protection guard speaks to old-school diving equipment, as well as signalling its “if-you-know-you-know” appeal.

Omega Seamaster 300M (1993)

OMEGA

The Submariner's Great Rival

The Seamaster range may include world timers, yachting chronographs and the cult favourite Ploprof. But at its heart is the Seamaster Diver 300M. First produced in 1957, it has never quite achieved the mythos of the Speedmaster—its history more sprawling, its style more frequently updated—but it is still one of the great dive watches.

Comparisons to the Rolex Submariner are inevitable, and the fact that since 1997’s Goldeneye, James Bond has worn a Seamaster brings extra spice to the calculation. In recent years Omega has striven to outflank Rolex on a technical front too, adding antimagnetic and supremely accurate “master chronometer” movements, ceramic bezels, something called a “naiad lock” and sleek black ceramic cases.

MB&F HM4 Thunderbolt (2010)

MB&F

A DREAM MACHINE

For 20 years, MB&F’s Max Büsser has been the wizard at the heart of a movement driving horology in fantastical new directions—think Urwerk’s cyberpunk devices, Greubel Forsey’s tourbillon extravaganzas and, more than anything, MB&F’s phantasmagorical Horological Machines. Inspired by World War II fighter planes, HM4 was Büsser’s biggest risk but arguably his greatest success: a kitsch, postmodern thrill-ride that’s as innovative as it’s outlandish, proving that—in his world at least—anything really is possible.

Swatch Swatch (1983)

SWATCH

Plastic, Fantastic

The question was never, “Can you make a Swiss quartz watch to compete with Citizen and Seiko?” Swatch’s creative director Carlo Giordanetti told this magazine in 2017. But rather, “Is it possible to make a cheap, mass-manufactured product that inspires the personal attachment and ‘soul’ associated with handcrafted equivalents?”

Yes, the first modestly sized range of 12 watches that launched in 1983 were cheap and plastic. But the success of Swatch—or “second watch”—routinely credited with saving Swiss watchmaking from the digital Asian apocalypse, was down to something else: “a new, fascinating way to say who you are and how you feel”.

It took physician and watchmaker Ernst Thomke and his two-man team 12 months to develop the prototype, working backwards by first developing the case, then reducing the number of quartz components and attaching them to it. Plastic wasn’t the only contender, they also looked at wood.

Tag Heuer Carrera (1963)

TAG HEUER

Motorsport's Favourite Watch

Launched in the same year as the Porsche 911 that shares its name (although the first 911 to officially be described as a Carrera was the 1972 2.7 RS), Jack Heuer’s masterstroke became just as indelibly associated with motor racing. By dint of Heuer’s marketing nous, it soon ended up the preferred watch of the Formula 1 paddock during the sport’s golden era. Jack was a fan of modern design and architecture, and deemed the tracks found on chronograph dials fussy and unnecessary.

After taking a class on watch dials at the Swiss Federal Institute of Technology he used the principles of his studies to come up with something cleaner. Between 1963 and 1985 it underwent multiple reinventions, but the original reference 2447 stands as one of the three heroic chronographs of the early 1960s (alongside the Daytona and Speedmaster). An exemplar of mid-century modernism and sporty practicality that is coveted by collectors around the world.

Rolex Submariner (1953)

ROLEX

You Know This One

The place: Les Ambassadeurs Club, Mayfair. The year: 1962. Seated at a casino table, two gamblers are going head-to-head. One is a beautiful woman in a red dress; the other, a dashing man in a sharp suit. He asks her name. “Sylvia Trench”. He lights a cigarette and stares at his opponent across the table. “Bond,” he replies. “James Bond”.

Dr. No gave us one of the most famous introductions in cinema and guided us into a new universe of covetable clothes, accessories and gadgets. Though 007 would later defect to Omega, for his debut another brand was tucked beneath his crisp white shirt cuff. He wore a Rolex “Big Crown” Submariner (ref: 6538)—from a new line of diving watches introduced nine years earlier that, as Rolex put it, “unlocked the deep”. (The watch was Sean Connery’s own.)

Ask a child to draw a man’s watch and chances are they’ll come up with something that looks like a Submariner. It is the most recognised, counterfeited and copied watch in the world. Today, thousands of brands produce what may politely be called “Submariner-adjacent” models.

While not the first dive watch, the Submariner was the first to be waterproof to 100m and feature a rotatable bezel for divers to read. The model came into its own in the golden period of sports watches, the 1960s, and as sales rose Rolex began refining and standardising the line.

Today’s Subs are waterproof to 300m, with triple-protected waterproof winding crowns, blue “chromalight” luminescent material and ceramic bezels that are unaffected by seawater, chlorine or ultraviolet rays. Meanwhile, the collecting community delights in giving its many references nicknames based on individual design features. They include, but are not limited to, “Hulk”, “Bluesy”, “Smurf”, “Starbucks”, “Bart Simpson”, and, of course, “James Bond”.

Ulysse Nardin Freak (2001)

ULYSSE NARDIN

Mainstream Watchmaking Embraces The Avant Garde

The Freak is a significant watch for two reasons. The first is its sheer ambition: doing away with a traditional dial and hands. Mounting the entire gear train and escapement on a bridge that would rotate under its own energy, acting as a colossal minute hand as it did so, was truly maverick. The second is that the idea came from Ulysse Nardin, a 150-year old brand steeped in conservative tradition. The Freak showed the Swiss establishment that it didn’t have to let the young indie hotshots corner the action.

Apple Watch (1st Generation, 2015)

APPLE

They Laughed When It Launched. They're Not Laughing Now

“My feeling is it’s going to be a failure,” the CEO of a well-known Swiss watch brand told this magazine in 2016, with all the foresight of Pete Best. “Apple doesn’t realise that the reasons for buying a watch are very different from buying a phone or Mac. You don’t buy one for the functionality, you buy it for what it says about you, for its design and uniqueness.”

Today, Apple outsells the entire Swiss-watch industry by a wide margin—you only need to look at people’s wrists on the next bus, train or plane you take to realise that. Initially promoted as a fashion accessory, Apple soon pivoted to fitness-oriented marketing—harvesting our health data as it did so. Either way, Apple’s Watch is an incredible piece of industrial design, each edition incrementally better than the last—with 2022’s OTT Apple Watch Ultra finding a surprisingly wide fanbase outside of athletes and sports enthusiasts.

The 1st Generation was available in 38mm or 42mm and four versions: aluminium, stainless steel, Hermès stainless steel and 18ct gold. It allowed you to get notifications on your wrist, hail and taxi and make phone calls, just as science fiction predicted — but only with your phone connected. It still did more than any other smartwatch on the market in 2015. The arguments over whether Apple’s Watch counts as a “real” watch and fears it would obliterate “traditional” watchmaking proved silly.

The two coexist. Interest in watches is now at an all-time high, and Apple must take some share of the credit. Still, it didn’t get everything right. “People are carrying their phones and looking at the screen so much,” said software developer Kevin Lynch, positing his invention as a cure. Hmmm.

Franck Muller Giga Tourbillon (2011)

FRANCK MULLER

The Heart Of The Matter

Tourbillons are the status symbol of high-end watchmaking—where a watch’s “heartbeat” workings are put on display in a delicate, ever-rotating carriage mechanism. Franck Muller’s obsession with dazzling mechanics meant that by 2011 he’d already produced the winner of the “most complicated watch in the world” title, twice. With the Giga Tourbillon—at 20mm, more than half the size of the entire watch and larger than some women’s watches—he set new standards in accuracy, showboating and status symbols.

Jaeger-LeCoultre Reverso (1931)

JAEGER-LECOULTRE

An Artwork For Your Wrist

As a watch that flips over on itself, sitting securely with its dial folded away and the reverse side worn outwards, the Reverso was already in a category of one. But J-LC—“the watchmaker’s watchmaker”—was only getting started. Subsequent Reverso models (and there have been many) have included one with four faces, one with shutters that wind open to reveal a nude woman and last year’s Reverso Tribute Enamel Hidden Treasures, a trio of models with tiny reproductions of “lost” artworks by Vincent Van Gogh, Gustav Klimt and Gustave Courbet hand-painted onto them. Not far off a century after its debut, the Reverso’s innovation continues to run wild.

Audemars Piguet Royal Oak Offshore (1993)

AUDEMARS PIGUET

The Original Big Watch

Gérald Genta called it a “sea monster”, lamenting the engorgement of his masterwork. It was so complicated to make that six months after its launch, only five cases had passed the water-resistance test, and in its first three years, only 716 were sold. Now celebrating 30 years in the sun, the Offshore is a phenomenon: pre-dating Panerai’s revival, the IWC Big Pilot or the rise of Hublot, it can legitimately claim to have established the “big watch” trend. After the Offshore, CEO François-Henry Bennahmias won endorsements from the likes of Jay-Z and inserted Audemars Piguet into the zeitgeist via hip-hop, movies, motorsport and, er, golf.

IWC B-Uhr/Flieger (1940)

IWC B-UHR

The Other Aviation Watch Icon

It’s easy to celebrate the legacy of watches supplied to World War II’s Allied forces. For others, like the B-Uhr or Panerai Radiomir, it is necessary to acknowledge that they were used by Axis forces. Four German brands—A. Lange & Söhne, Laco, Stowa and Wempe, plus IWC in Switzerland, answered the Luftwaffe’s call for a navigator’s aviation watch, and the B-Uhr—also known as a “Flieger” (“pilot”) watch—was the result. Huge even by today’s standards, it is notable for the sword-shaped hands, oversized crown and simple, legible dial print. The design DNA lives on in many modern pilot’s watches, most notably IWC’s Big Pilot series.

Blancpain 1735 Grande Complication (1991)

BLANCPAIN

The Rebirth of Complicated Horolog

In the 1980s quartz crisis, when cheap Japanese watches threatened to destroy the Swiss industry, makers began rediscovering the arts of complicated horology. First, time-honoured “complications” reappeared in mechanical watches; then came blends of these. Having already produced superlative watches showing key complications individually (perpetual calendar, moon phase, minute repeater, split-seconds chronograph and tourbillon), in 1991 Blancpain united these in a multi-functional masterpiece. The 1735 was the most complex automatic watch ever made. Thirty were made, and Blancpain still has a watchmaker just for servicing these.

Tag Heuer Monaco (1969)

TAG HEUER

It's Hip To Be Square

The Monaco wasn’t the first square* watch, but it was the first-ever square chronograph, as well as the first water-resistant square-cased watch. Those are the facts. But its appeal rests on less tangible assets—its cool factor. Heuer was the first non-automotive brand to sponsor motorsport. And after Steve McQueen paired his Monaco with a Porsche 917, the endorsement proved so valuable that he’s still listed on the watchmaker’s website as a brand ambassador, despite having died in 1980. Defunct for over a decade, the Monaco’s cult appeal grew alongside enthusiasm for the 1970s’ sprucely modern design language, and it has remained popular ever since.

*technically square-ish

IWC Portugieser (1939)

IWC

AGEING GRACEFULLY

Something of an oddball when first launched in 1939, using a pocket-watch movement to create an oversized wristwatch with improved accuracy and legibility. Come the brand’s 125th anniversary in 1993, a graceful mid-century design was just the ticket and in the last 30 years, the Portugieser has become a modern classic, particularly in chronograph form.

Bulgari Octo Finissimo (2014)

BULGARI

Slim Pickings

All-new mainstream watch designs are vanishingly rare; great ones even more so. The original Octo carried a faint essence of the work of Royal Oak and Nautilus designer Gérald Genta, but in its ultra-thin “finissimo” form the multi-faceted case took on a distinct personality. Its slinky presence is seductive in its own right, but watch fans have been won over by the engineering: the Octo Finissimo has held seven records for ultra-thin watchmaking.

Cartier Tank (1917)

CARTIER

As Worn By Rudolph Valentino And Paul Mescal

Few designs—of watches, or anything else—have proven so malleable and so constant as that of the Tank, conceived by Louis Cartier in 1917 and named after its resemblance (in overhead profile) to the machines then rumbling across battlefields in Flanders. There have been long Tanks, curved Tanks, asymmetric Tanks and more—each, with its elongated flanks and Belle Epoque dial, unmistakably a Tank and unmistakably Cartier. On the wrist of Rudolph Valentino in the 1920s, Jackie Kennedy in the 60s, Warhol in the 70s or Paul Mescal today, the Tank in its small, slim original format has never been anything other than effortlessly, exquisitely on point. And it never will be.

The Panel: As Voted By

George Bamford, founder, Bamford Watch Department; Tim Barber, writer, Mr Porter; Alex Barter, author The Watch: A Twentieth-Century Style History; Alex Bilmes, editor-in-chief, Esquire; Nicholas Bowman-Scargill, re-founder and owner, Frears Watch Company; Maximillian Büsser, founder MB&F; Davide Cerrato, CEO Bremont; Ross Crane, cofounder, Subdial; Johnny Davis, editor, The Big Watch Book; James Gurney, editor and consultant; Chris Hall, senior watch editor, Mr Porter; Adrian Hailwood, watch business consultant; Robert-Jan Broer, founder and editor-in-chief, Fratello; Ming Lui, writer, The Financial Times; Tracey Llewellyn, editor Telegraph Time; James Marks, international head, Phillips Perpetual; Kathleen McGivney, CEO, RedBar Group; Caragh McKay, creative content director; William Messena, founder Messena Lab; Benoit Mintiens, founder, Ressence Watches; Oliver R. Müller, watch-industry entrepreneur; Tim Mosso, media director and watch specialist, WatchBox; Bill Prince, editor and author of Royal Oak: From Iconoclast to Icon; Philipp Stahl, founder Rolex Passion Report; Rebecca Struthers, watchmaker and historian; Rikki, Scottish Watches; Charlie Teasdale, contributing editor, Esquire; Silas Walton, founder and CEO, A Collected Man; Asher Rapkin, founder, Collective Horology; Dr James Nye, deputy master of the Worshipful Company of Clockmakers; Eric Wind, owner, Wind Vintage; Charlie Pragnell, chairman and CEO, Pragnell; Robin Swithinbank, writer, The New York Times

Originally published on Esquire UK

They say that "the sky's the limit" but Breitling never took that to heart. Especially when it comes to its redesigned Avenger series. From flight's fickle fancies to conquering even the toughest of cockpits, the Avenger timepiece is built for fighter pilots... but for the rest firmly grounded on terra firma, the Avenger's design and cutting-edge functionality has appeal as well.

The update is a mix of sleek aviation detailing, wear-resistant materials and Breitling's Manufacture Caliber 01 powering the chronograph models. While Breitling's aviation legacy can be traced back to the 1930s, it brings a modern update to the Avengers model. All thanks to a variety to the colourway, use of baton indexes and decreased cases.

From the Avenger series: the 44mm chronograph, the 44mm automatic GMT and the 42mm automatic. Each model proffers a choice between a military leather strap (with a folding pin buckle) or a three-row stainless steel bracelet with a micro-adjustable folding clasp. With a water resistance of up to 300 metres, these timepieces are as resilient as the aviators who wear them.

Avenger B01 Chronograph 44 and Night Mission

As mentioned, the ticking heart of the Avenger chronograph is the Breitling Manufacture Caliber 01. The COSC-certified chronometer has a approximately 70 hours of power and has a five-year warranty. An open sapphire-crystal caseback reveals the movements precise mechanics. Your core models have an array of coloured dials. From azure blues and lush greens to classic blacks and desert sands, it's a departure from its usual staid hues. Paired with a rotating 60-minute bezels in stainless steel, baton indexes adorn the dial that highlights the red-tipped chrono hand. Along the crown and bezel, are the innovative square pushers designed for seamless timekeeping.

If up for a bolder statement, the Avenger Night Mission chronograph might be up your alley. The Night Mission is encased in scratch-resistant ceramic and comes in striking yellow or carbon black dials. Crafted from solid titanium, its caseback, crown, pushers and buckle boast unparalleled strength-to-weight ratios. Fashioned from resilient carbon fibre, the black dial is more legible and pays homage to the aircraft design's precision.

Avenger Automatic GMT 44

Embraced by pilots and globe-trotters alike, the Avenger Automatic GMT 44 allows at-a-glance readings, courtesy of its distinctive red GMT hand and 24-hour rotating bezel. With a diameter mirroring its chronograph counterpart, this timepiece exudes a compact profile. Encased in steel, it offers an option between black or naval blue dials. A COSC-certified Breitling Caliber 32 powers this marvel and promises an approximate 42-hour reserve and is backed by a two-year warranty.

Avenger Automatic 42 

In the realm of timepieces, Breitling's Avenger Automatic 42 is a testament to elegant robustness, meticulously balancing power and precision within its 42mm frame. Crafted from steel, this watch embodies strength and style. It offers enthusiasts a choice of dials in bold hues—classic black, deep naval blue or adventurous camo-green.

Beneath its refined exterior lies the heart of the Avenger Automatic 42—the COSC-certified Breitling Caliber 17 automatic three-hand movement. This ensures up to 38 hours of uninterrupted power. You get a promised reliability and performance that withstands the test of time.

Breitling's Avenger collection is not just a timekeeping companion; it's a testament to the spirit of aviation. One that encapsulates the thrill of the skies, the legacy of precision and a boundless innovation.

If Zenith is known for one thing, it is their legendary El Primero movement: the world’s fastest oscillating automatic chronograph movement at the time of its unveiling in 1969. Although having struggled (like many other watchmakers) during the Quartz Crisis of the ’70s to ’80s, Zenith’s popularity of late has been largely fuelled by the re-releases of its trio of 1969 El Primero-powered offerings. Comprising of the A384, A385 and A386, the lattermost timepiece is arguably the most iconic of the trio, with its tri-coloured silver, grey and blue sub-dials going on to become a hallmark of the Le Locle manufacture.

Today, the A386’s spiritual heir is the Chronomaster Original, unveiled in 2021—a watch deliberately designed to visually resemble its storied predecessor as closely as possible. Initially, the Chronomaster Original was offered in two variations: a creamy-white dial, and a two-tone, black-and-white reverse panda dial. Both (especially the "reverse panda" variant) were extremely well-received, leading Zenith to combine the best of both in the 2023 release. Culminating in an elegant union of the black dial from the reverse panda with the famed tri-coloured sub-dials of the cream-white dial variant, the timepiece marks the first time the combination has been seen on the Chronomaster Original’s brush-polished and chamfered-edge visage.

As the saying goes, “If it ain’t broke, don’t fix it”. Apart from the dial, everything else from the 2021 Chronomaster Original is carried over to the 2023 iteration. It measures in at 38mmx13mm and retains the 4:30 date window and chronograph pump pushers—staying true to the visual cues of the 1969 A386. The only concessions to modernity are the domed sapphire crystal, and an update of the iconic, vintage “ladder” bracelet to a modern, three-link steel bracelet. The Chronomaster Original’s case is also manufactured from digital scans of the original A386’s, further strengthening the lineage between the two timepieces.

The El Primero Calibre 3600 movement at the heart of the Chronomaster Original is a contemporary take on the manufacture’s iconic El Primero base calibre.

Although visually identical, the high-beat, El Primero Calibre 3600 movement inside the historically accurate case brings the signature El Primero base calibre into the 21st century. The integration of a 1/10th of a second chronograph means the central red chronograph hand completes a rotation around the dial every 10 seconds—a configuration not present on the original A386. 

The 2023 Chronomaster Original is may largely be similar to its 2021 siblings, but its release still warrants celebration. The marriage of the watch’s heritage-inspired design cues with contemporary sophistication marks a noteworthy evolution of the A386’s lineage.

Photo by Vacheron Constantin

A two-for-one deal is one of the little treats that can make a mundane day feel a little less so—whatever tax bracket you sit within. For most, that will likely be an extra Dairy Milk bar from your local Tesco. But for those taking home six figures, it's a bit more luxe. Think: a hand-made automative that comes with a unique watch as part of one astronomically large fee. Two mechanical masterpieces for the price of one, what a steal!

It was what caught the attention of petrolheads at this year’s Monterey Car Week, as Rolls-Royce unveiled the La Rose Noire Droptail. It's a coachbuild car—a bespoke service so exclusive the manufacturer's website describes it as “the automotive equivalent of haute couture”—that’s been fitted with pièce unique Audemars Piguet Royal Oak Concept Split-Seconds Chronograph on its dashboard. It's estimated to be worth around $30 million.

As to be expected, this timepiece is as gobsmacking as the car’s price. Press a button on the left-hand side of the dashboard, and the 43mm titanium case will rise for the wearer to slip onto their wrist. AP artisans have hand-sculptured a solution to the bare holder, by way of a watch head fitted with a white-gold coin to put in place of the dashboard clock when it's out and about.

Inside the watch is an open-worked and self-winding calibre 4407, while custom red counters and a red inner bezel matches the car’s La Rose Noire colourway. Just like the original Concept that was launched earlier this year, the model comes with interchangeable straps that can be stored in its own leather pouch for when it’s not in use.

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The type of customer who has opted for such an extravagant car modification will be pleased to know that dashboard watches of such intricate detail are generally a rare addition. That was until last week, when Vacheron Constantin announced that they too had designed a ‘one-of-a-kind’ dashboard watch for another custom Rolls-Royce Droptail—this time, in Amethyst.

Of course, just because it’s being made for the same-but-different-colour car doesn’t mean it’s the same-but-different-colour dashboard watch. The Swiss marque has equipped the single-edition Les Cabinotiers Armillary Tourbillon with the calibre 1990, a hand-wound in-house complication movement incorporating certain technical features deriving from Reference 57260—the most complicated timepiece in the world, presented by the maison in 2015.

A bi-axil tourbillon nods to the work of 18th century French watchmaker Antide Janvier, who invented a moving sphere with a planetary gear known as an armillary. Visually, it mimics the interlocking circles and armillas (graduated metal discs) of the famous scientific instrument modelling the celestial sphere.

Marking Vacheron Constantin’s first dashboard watch since 1928, their engineers worked hard to build a holder that would fit into the fascia of the car. Unlike the AP, this has been designed to look more like a pocket watch when taken out of its wooden house. Still, its speedometer-esque minutes display reminds you that it belongs within your car instead of your suit trousers.

As two very expensive, very intricately made dashboard watches are released in close succession of each other, it's clearly a good time to be a collector of watches and cars. And if you're not, it's a good time to start—expect more watch and Roller pairings in the future, as this trend is only just beginning. They're a bit like busses for people who don’t have to take busses; you wait ages for one, then two come along at once.

Originally published on Esquire UK

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