This year’s Only Watch event might well be almost five months away, but Hublot has given us a preview of what to expect by showcasing the remarkable MP-15 Takashi Murakami Only Watch Sapphire watch that Takashi Murakami and Hublot collaborated on.

While Hublot and the iconic designer Murakami have form that goes way back—they recently presented 13 new NFTs and 13 unique timepieces featuring the iconic smiling flower central to the Japanese artist’s work—this new watch not only pulls from Murakami’s legendary motif, but also presents a first-ever central flying tourbillon movement.

Murakami flower rainbow tourbillon

Murakami’s flowers have long since been classed as something of a pop culture force, finding their way onto artwork and fashion for the likes of Kanye West, Drake and Kid Cudi. But while the smiley flowers have been bought and sold for high prices since 1995, the artist explained, in a 2005 interview with The New York Times, that they were, in fact, a manifestation of the repressed emotions and collective trauma experienced by Japanese residents after the 1945 Hiroshima-Nagasaki bombings.

For the Hublot Only Watch timepiece, the motif has been brought to life on the MP-15 by making it the actual case of the watch. Coming in at 42mm wide and 13.4mm thick, the case is made up of 12 petals set with a total of 444 coloured gemstones in a symmetrical and rainbow-like gradient. At the centre of the piece, the iconic smiley face is laser-engraved onto the domed sapphire crystal, which envelops the central flying tourbillon giving it the appearance of being stuck in mid-air. It’s a truly spectacular piece that is hoped will fetch big money at auction.

Onlywatch convention

Only Watch was created in 2005 by Luc Pettavino with one intent: raise funds for research on Duchenne Muscular Dystrophy. It has allowed the charity organisation behind Only Watch, the Association Monégasque contre les Myopathies, to raise almost SGD$146M. 

The Only Watch auction will take place in Geneva on November 5. Find more information here.

Originally published on Esquire ME

Rolex Perpetual 1908

It’s a common trope: the seasoned watch collector who already has it all, wondering what else out there could possibly excite him. He owns more than just the usual suspects, and counts among his collection the grail watches others can only dream of. What more could such a person want?

Perhaps it’s finally time for him to look into vintage timepieces. Perhaps the esoteric independents could spark some interest. Or perhaps he is just not looking hard enough. Watches and Wonders this year showcased novelties that prove there is still much to see (and covet). From completely new lines to long overdue releases, the major manufactures clearly still have cards up their sleeves.

A Renewed Focus

What is arguably the most coveted timepiece for any seasoned collector this year is the new Perpetual 1908 from Rolex, which has introduced an entirely new line of dress watches for the brand. Let’s begin by addressing the elephant in the room: Rolex’s dress watches have simply not enjoyed the popularity of their sportier siblings. 

Instead, the Cellini line of classically styled dress watches—which included the criminally underrated Cellini Prince—was largely overshadowed by Rolex’s Professional range of timepieces in the past decade. It thus came as no surprise when Rolex quietly retired most of the Cellini collection last year. The sole remaining model, the Cellini Moonphase ref. 50535, was discontinued earlier this year as well, thus marking the end of an era for the brand.

Replacing the Cellini is the new Perpetual collection, which now serves as Rolex’s main pillar for dress watches. The collection was unveiled at Watches and Wonders with just a single model, the Perpetual 1908. And oh, what a watch it is!

The Rolex Perpetual 1908 is clearly just the first model in a collection that Rolex will soon expand, whether with complications or time-only watches in other sizes. There is, however, always an irresistible allure when it comes to firsts

The Perpetual 1908’s name pays homage to the year founder Hans Wilsdorf trademarked the “Rolex” name. Sized at 39 millimetres across and measuring just 9.5 millimetres high, it will suit most wrists and slip effortlessly under a cuff. To complement its modest proportions, Rolex has given it a clean, minimalist aesthetic that comes complete with several classic appointments. Note, for instance, how the fluted bezel is visually paralleled by the railway track chapter ring. In much the same way, the Breguet-esque hour hand and sword-shaped minute hand references dress watches of yore, albeit with a modern twist.

Mechanically, there is much to talk about as well. The Perpetual 1908 is powered by Rolex’s new calibre 7140, which sports the Genevan manufacture’s latest advancements in movement technology. The Chronergy escapement within it, for example, has greater energy efficiency and reliability than traditional Swiss lever escapements. In the same vein, calibre 7140’s Syloxi hairspring offers all the benefits of a silicon balance spring, while also sporting a unique geometry that ensures concentric breathing. A long 66-hour power reserve completes the package by providing greater convenience.

The Perpetual 1908 is clearly just the first model in a collection that Rolex will soon expand, whether with complications or time-only watches in other sizes. There is, however, always an irresistible allure when it comes to firsts. For any connoisseur of Rolex timepieces, the new Perpetual 1908 will be a must-have.

There is, of course, the welcome conundrum of deciding which of the four available references one should get. The 1908 is cased in both yellow gold and white gold. Each variant is offered with either a white or black satin finished dial.

Long Awaited Chronographs

For aficionados of watchmaking complications, a trio of chronographs await. Three iconic brands (Swiss, German and Japanese, no less) have each unveiled a long overdue chronograph model to bolster their respective collections.

Patek Philippe’s Calatrava Pilot Travel Time line, which was introduced in 2015, has finally received its first chronograph model: the Calatrava Pilot Travel Time Chronograph Ref. 5924. Consider this the brand’s answer to collectors’ call for chronographs in the Calatrava Pilot Travel Time range. The complication has, after all, been integral to aviation and pilot watches. 

Consider the Calatrava Pilot Travel Time Chronograph Ref. 5924 Patek Philippe's answer to collectors’ call for chronographs in the Calatrava Pilot Travel Time range

Presented in white gold with either a khaki green dial and matching calfskin strap, or a sunburst blue-grey dial with navy blue calfskin strap, Ref. 5924 offers a flyback chronograph with a 60-minute totaliser at six o’clock. The watch retains the line’s signature Travel Time complication, thus allowing it to maintain the same visual codes that have informed its sibling designs.

A. Lange & Söhne Odysseus Chronograph

A. Lange & Söhne’s entry here is the Odysseus Chronograph. This is the Odysseus line’s first chronograph, while also being the brand's first-ever self-winding chronograph. To preserve the Odysseus’s distinct feature of outsized day and date displays, A. Lange & Söhne has opted for the unconventional layout of central chronograph second and minute totalisers. Interestingly, the red-coloured chronograph seconds hand will make as many revolutions as necessary to “return” to zero when it is reset—and do so in the direction that requires fewer revolutions. Superficially, it’s a fun little feature on the watch, but this belies the mechanical complexity required for its execution. The minutes totaliser, which is tipped with a lozenge, will jump back to zero as per normal, but do so in the same direction as the chronograph second hand. 

Grand Seiko rounds up the trio with the Tentagraph, its first mechanical chronograph. The name of the watch is a quirky portmanteau of its movement’s features: TEN beats per second, Three-day power reserve, and Automatic chronoGRAPH. As part of the Evolution 9 collection, it speaks an updated design language based on 1967’s 44GS watch, which has anchored the aesthetics for all Grand Seiko timepieces since. From the increased lug width and wider bracelets that now provide a more comfortable and secure fit, to tweaked dial elements for greater legibility, Evolution 9 marks a new chapter for the brand. In much the same way, the Tentagraph is a milestone that collectors will be well-served to take a closer look at.

The Grand Seiko Tentagraph's name is a quirky portmanteau of its movement's features: TEN beats per second, Three-day power reserve, and Automatic chronoGRAPH

Alluring Rarities

Collectors who seek exclusivity will find it in the highest echelons of watchmaking, where technical complexity and artisanal crafts meet. Such rarified works demand both the time and touch of the most skilled watchmakers and artisans, which necessitate limited (or just one-off) production runs. This translates into rarity, of course, but the challenge of access is often a joy in and of itself.

Jaeger-LeCoultre Reverso Hybris Artistica Calibre 179

Jaeger-LeCoultre showcased this in the Reverso Hybris Artistica Calibre 179, which offers a new iteration of the gyrotourbillon movement. Here, the multiaxial gyrotourbillon consists of two elements: a brisk inner cage that rotates once every 16 seconds, and an outer carriage that doubles as the small seconds indicator by rotating once every minute. Gyrotourbillon aside, Calibre 179 displays two separate time zones across its faces, with Home Time supplemented by a 24-hour indicator. As for métiers d'art, Jaeger-LeCoultre has opted for lacquering as the anchoring technique. On the main face, a technique similar to champlevé enamelling is used, with depressions cut into the movement’s main plate, then filled in with lacquer while leaving thin gold ribs behind as a decorative feature. Meanwhile, the dial on the reverse face sees lacquer being applied more traditionally, and supplemented with other finishes like microblasting and hand-chamfering. Given the work involved, the Reverso Hybris Artistica Calibre 179 is understandably limited to just 10 pieces worldwide.

Cartier Rotonde de Cartier Grande Complication Skeleton pocket watch

Likewise, Cartier’s Rotonde de Cartier Grande Complication Skeleton pocket watch melds mechanical ingenuity and artisanal mastery to illustrate a no-holds-barred approach to watchmaking. Its 9506 MC movement is among Cartier’s most complex, and combines a minute repeater, flying tourbillon, and perpetual calendar—with skeletonisation to boot. To match this level of aplomb, the movement is housed within a white gold case measuring 56 millimetres across, which in turn is presented on a display frame constructed in rock crystal, obsidian and white gold. The timepiece is available in two references: one with a fluted white gold bezel, and the other with a diamond-set bezel. Five pieces of each reference will be available.

Vacheron Constantin offers a different take on exclusivity with its Les Cabinotiers Dual Moon Grand Complication. The double-sided watch counts a total of 11 complications including the minute repeater, perpetual calendar, celestial chart, sidereal hour display, and moon phase. 

Vacheron Constantin Les Cabinotiers Dual Moon Grand Complication

The technical expertise required to pull off such a feat is matched by the same attention to design and aesthetics. This can be seen throughout the timepiece, from the exceptional movement decoration to the micron-level precision that the moon discs are finished to. The timepiece is, unsurprisingly, a pièce unique. It does, however, showcase Les Cabinotiers’ enviable position in the industry—to be able to create anything its clients can dream of, given sufficient time and resources.

A Return To Form

Finally, there are two brands that deserve special mention for rejuvenating their icons this year. TAG Heuer and IWC have reworked the Carrera and Ingenieur respectively, with the new iterations promising exciting releases for subsequent models in the years ahead.

For TAG Heuer, the new Carrera Chronograph “Glassbox” is the highlight. The timepiece has been released as part of the Carrera’s 60th anniversary celebrations, and marks a tweaked visual identity for the line.

The “Glassbox” moniker comes from its domed crystal, which effectively “caps” the watch to reposition the tachymeter scale from the bezel to a sloped inner flange. This doesn’t just echo domed crystals that were prevalent in the 1970s, but also presents a fresh take on the idea that, undoubtedly, represents a new chapter for the Carrera. Of course, the crystal of this modern iteration has been rendered in sapphire, instead of Hesalite (i.e. acrylic), which was the material of choice back then.

The spiritual successor to what is arguably the IWC Ingenieur reference that has made the collection what it is today is no mere remake though. For instance, the new textured dial helps to create visual interest in what is otherwise a purely technical timepiece

Powering the new Carrera Chronograph "Glassbox" is the Calibre TH20-00 self-winding chronograph movement. This is an updated version of the Heuer 02 movement that TAG Heuer launched in 2016, and comes upgraded with bi-directional winding as well as a visual upgrade to its oscillating weight, which has been sculpted to parallel the brand's logo. As testament to its improved reliability, TAG Heuer is also extending the watch's warranty from two years to five years.

The Ingenieur, on the other hand, sees the return of Gerald Genta’s legendary Ingenieur SL Ref. 1832 in a new guise: the Ingenieur Automatic 40. The spiritual successor to what is arguably the archetypal Ingenieur reference that has made the collection what it is today is no mere remake though. Instead, IWC has given it various updates. The new textured dial, for instance, helps to create visual interest in what is otherwise a purely technical timepiece, while the modified bezel now features functional screws in lieu of decorative recesses.

Elsewhere, much attention has also been paid to the other aspects of the watch’s design and mechanics. The original nose-shaped horns on Ref. 1832, for instance, have been replaced by conventional lugs that start with a middle link. This preserves the aesthetics of the Ingenieur’s integrated bracelet—an important part of its visual identity—but creates a closer, more comfortable fit on the wrist for greater wearability.

TAG Heuer Carrera Chronograph “Glassbox”

In much the same way, the right case flank now has subtly protruding crown protection, which lends a more sporty character to the watch while also serving a functional purpose.

Clearly, there are still novelties aplenty that can excite, even for the seasoned collector. One only needs to know where to look.


 

In 1948, Omega celebrated its centennial by releasing a set of watches that were fit for “town, sea and country”, which included the globally-adored Seamaster. To mark 75 years of making waves in the world of horology, 11 new editions of the Swiss marque's iconic models have been released.

Revealing the collection in a sun-drenched event in Mykonos, Greece, Omega presented styles ranging from the Aqua Terra to the Ultra Deep in a new colourway: Summer Blue. The shade takes inspiration from the sea, where these diver-approved watches really perform, and its hue gets deeper the higher the watch’s water resistance is.

The Aqua Terra collection now includes three new models with a sun-brushed dial of the shade. The 38mm comes with sailboat indexes and a polished and brushed bracelet, powered by Omega’s Co-Axial Master Chronometer 8800, while the 41mm offers wearers a choice of a matching bracelet or blue rubber strap and has the by Omega Co-Axial Master Chronometer 8900 driving it.

The stainless steel 43mm Aqua Terra Worldtimer has global destinations printed around its dial, and the hesalite glass bridges the outer and inner dials, revealing a 24-hour reading with light blue to indicate daytime and dark blue to indicate night. Just like the others in the AT collection, it’s water resistant to depths of 150 metres.

The 41mm Seamaster 300—first released in 1957 as part of the “professional” trilogy—has a symmetrical case and crown in polished and brushed stainless steel, with matching bracelet, and in keeping with its commemorative cousins, the 42mm Diver 300M features a Summer Blue wave-pattern ceramic dial, varnished with a gradient finish to reflect its water resistance—300m, if you hadn’t guessed by its name—while a blue ceramic bezel with the new Summer Blue enamel (Grand feu) diving scale encircles the dial.

First released in 2005, the Planet Ocean 600m has a blue ceramic bezel instead of its original and distinctive orange one. It’s encircled by a PVD-treated and varnished dial in a gradient finish and comes complete with blue hands.

The 2023 Ploprof takes cues from its original 70s design, which was relied upon by French oceanographer Jacques Cousteau during deep-sea experiments. Its bezel ring is made with sapphire crystal, a nod to the chemically reinforced monolithic crystal used in those early versions. The famous screwed-in crown and two o’clock security pusher appear on the monobloc case of this newer style, and can also dive to 600ms.

The Ultradeep first made history in 2019, when it reached the deepest place on Earth: the Mariana Trench. This update nods to the fearless explorers before it, with an exact representation of the Challenger Deep mapped by the Five Deeps team appearing as a pattern on its dial. And when you shine UV light on this 45.5mm model, it reveals the words, 'OMEGA WAS HERE', pointing toward the world record dive of 10,935 m and showing the Western, Central and Eastern Pools.

Originally published on Esquire UK

The return of CODE41's emblematic model.

CODE41 welcomes a second edition to the ANOMALY EVOLUTION family. In a move that comes two years after the first edition, this time there's an additional colour for a dash of dynamism. A testament to resilience, the ANOMALY EVOLUTION was designed in the middle of a watchmaking crisis and a global pandemic. A supply chain issue brought on at the height of the pandemic in 2021 saw newfound difficulty in procuring the ETA and Miyota movements that were utilised in both the Anomaly-01 and 02, effectively making them no longer available.

Fitted with the Sellita SW200-1 Elaboré movement, known for its precision and reliability.

Enter the ANOMALY EVOLUTION Edition 2 which features the technical design of its predecessor the 01 while including the Swiss movement and date of the 02 version. Heavily involved in the watchmaking process, the community voted on the new orange colour of the ANOMALY EVOLUTION. This one-of-a-kind participatory approach is a staple for the Swiss watchmaking manufacturer.

The orange colourway of the ANOMALY Evolution was voted in by CODE41 community members.

The Movement

The movement ANOMALY EVOLUTION Edition 2 is a Sellita SW200-1 Special, with a precision of -7/+7 seconds per day. This is an enhancement from its predecessors the Anomaly-02 which had a precision of -/+12 and the Anomaly-01’s precision of -20/+ 40 seconds per day. When it comes to aesthetics, the timepiece incorporates enhanced ergonomics and a reduced thickness of 11.2mm. ANOMALY EVOLUTION also comes with enhanced readability and amplified watertightness to 100 metres. An Incabloc shock absorber is also included for added durability to support the balance wheel. The introduction of an exhibition caseback allows the movement to be admired. 

Bridging the gap between tradition and innovation, CODE41 raised the bar of watchmaking. With total transparency with the community, it proves why the brand continues to be one of the biggest watch disruptors on the market.

If orange isn't your type, there's the classic black colourway.

The 300 Edition 2 pieces will be available for pre-order until 19 July 2023 on code41.com.

This was originally published on LUXUO.

Escale Spin Time, gold case,

Escale Spin Time, gold case,
Louis Vuitton, AED188,000

Tambour Spin Time Air, Louis Vuitton

Tambour Spin Time Air, Louis Vuitton, AED215,000

Tambour Curve GMT Flying Tourbillon, titanium case, Louis Vuitton, AED290,000

Tambour Curve GMT Flying Tourbillon, titanium case, Louis Vuitton, AED290,000

Escale Spin Time, Stainless steel case,
Louis Vuitton, AED131,000

Photography by Efraim Evidor

Styling by Cate Warde

Originally published on Esquire Middle East

When he was 13, TikTok creator Nolan Daniel White visited the newly opened A Lange & Söhne boutique in Miami, where a saint-patient salesman named Aleksandr forgot about his commission for a couple of hours, while he draped White's skinny wrist in five- and six-figure watches. Wandering out, now one of the few middle-schoolers who could tell a GMT from a tourbillon, he swore that when he was no longer making paper-round money, he'd get one on his arm again. It took him seven years.

Granted, his white gold Saxonia was a loaner, part of a #sponcon hook-up with Hodinkee, as the watch-blog-turned-retailer tried to tap his Gen Z audience. But just feeling the alligator leather on his wrist, seeing the dial slide from white to dark grey as it caught the light, felt good. So as well as the contracted Instagram post, he fired off a TikTok.

More than 55,000 people follow White on IG. A handful double-tapped the Saxonia. But on TikTok, his paean to Glasshüten horology racked up 100,000 views, thousands of hearts, hundreds of comments. It wasn't an outlier. White posts watch stuff sporadically—mostly his menswear-centred channel is influencer standbys like buying guides and shopping trips in his Montreal hometown—but if it ticks, TikTok loves it. His most-viewed video ever, posted this January, is a 60-second bio of Phillipe Dufour, the one-man manufacture behind the most complex wristwatches ever assembled.

"I'm always considering, how can I make something quite niche appeal to a wide audience who might not know that an automatic movement even exists?" he says. "I kind of see myself as a bit of an entry point." And compared to Instagram, which has gone from cool-kids enclave to the de facto town square for every dealer, collector and brand, TikTok is the wild west. Its algorithm, a modern-day philosopher's stone that can transform base content into gold, remains inscrutable, discussed in hushed terms by would-be influencers as if it's listening (which, according to rumours about ByteDance's relationship with the Chinese government, it might be).

"Instagram used to be how a younger demographic—late-20s to early-30s—would get into watches," says Zoe Abelson, founder of vintage dealership Graal. "But at first it was a very niche collecting hobby and a lot of dealers didn't use it to their advantage. And it became one of my biggest sources of new clients." She thinks TikTok's in that early stage. Or, perhaps, an even more manic stage that Instagram, a much simpler concept, never went through. "The audience is even younger, and they're getting just a sliver of access to what the watch world is really about. It's honestly not the best representation of watches and I don't know if enough people that could really represent the watch world—in my mind, properly—will ever get to TikTok."

Even the people who are there haven't figured out what users—ergo, the algo—want. Right now, it seems to be a mix of 47th Street watch tradersceleb-spotting, and nerdery. Plus, of course, endless call-outs, because every platform's algorithm rewards beef. It's a lot of fun—a weird, anarchic kind of fun. Want to see a 22-year-old flipping Rolexes in a train station car park? Here's Vookum. Prefer an angry Irishman calling out celebrity fakes? That'd be Nico Leonard. Or maybe you just want to know what watches random New Yorkers are wearing and how they got them. If so, Mike Nouveau has your back.

Disparate as they seem, one thing does link them. "Storytelling," says Nouveau, a vintage watch dealer and buyer at Craft + Tailored. TikTok is about narrative, whether a tense negotiation or quickfire biography. And it's hungry. "You have to post every single day, and a story every single day, that's the tricky part. Then it starts trending downward and you think, OK, now I have to think up something different that's still within the realm of watches."

Which is perhaps why some of WatchTok's biggest stars aren't really Watch Guys at all. Brad Podray, aka Scumbag Dad, started mixing in watches with his parody character as a way to confuse people. "I like feeding my audience crazy comedy and then giving them content whiplash with a watch post or a dental concepts lesson," he says (in his non-TikTok life, he's an orthodontist). But his posts reflect his taste—strange time-tellers, like the magnetic ball bearings on the Eone Bradley, or the almost completely illegible Time Adds Up by Project Watches. "I find that the more confusing watches work best on TikTok. If a watch is difficult to read or people argue whether it’s worth the price, it gets more engagement."

They're affordable, too, which appeals to a neophyte audience. Though TikTok's youth is generally overstated—yes, most of the people creating content are Gen Zs, but there are as many millennials watching these days—the hardcore collector crew is still on Instagram. "The majority of my followers are people that have never been into watches and watch collecting," says Ben Cook, aka @ben_watches, whose best-performers tend to be budget buysRolex alternatives and pricking the more ridiculous bits of watch culture. They're versed in TikTok, but not haute horlogerie, so something authentic always beats the perfect wrist roll. "On TikTok, it feels like people are more dedicated to 'keeping it real'," Cook says. "I like to state exactly what I think and not worry about what others think. It allows for more debate."

That might be why the big boys are struggling to transition. DailyWatch, followed by more than 2.5m on IG, barely scrapes four figure views on TikTok. Fratello, founder of the #speedytuesday hashtag, has fewer than 15,000 followers. Hodinkee, despite dabbling in TikTok since 2021, has mustered only 286 likes. And yet the #hodinkee hashtag has more than 16m views, as others piggyback on the defining voice of the Instagram era.

But if the major players haven't reached TikTok yet, the Watches 2.0 world they created has. Brynn Wallner, founder of female-focused watch magazine Dimepiece, has heard the siren call but so far resisted. Terms she coined, however—describing the Cartier Panthère as the 'It Girl Watch', or the industry's pink-it-and-shrink-it tendencies as "teeny-tinies"—are proliferating regardless. "I do wonder if Instagram is going to end up like people of my generation see Facebook," she says—old, irrelevant, infuriating.

There is, she admits, a twinge of jealousy. "I spent two years getting up to nearly 40,000 followers. On TikTok, you could do it in two months." But—in what she stresses isn't her shouting-at-clouds moment—she's put off by TikTok's algorithmic catnip. "It's very consumer-forward, the push for virality is the biggest thing." The finer details of George Daniels' co-axial escapement won't grab someone coming in cold, which is why 'For You' is dominated by content pegged on celebrities and big brands.

Not that much of it is created by any of those big brands. Rolex owns its channel but hasn't posted, ditto Audemars Piguet, and Patek Philipe has people squatting its handle. The kind of first-proper-watch brands that do well with young audiences, like Tissot and Hamilton, have barely dipped a toe into the platform.

"But no brands are good on TikTok," says Nouveau. The advertiser land grab is starting, slowly—revenues trebled from $3.88bn to $11.6bn last year, still a fraction of Meta's $113 billion—but it's still a tricky place to make branded content work, with as much risk as reward. Duolingo and Ryanair have cracked it by seemingly not caring about cracking it. "You need to be super-ironic, very knowing," says Nouveau. Words that are anathema in Geneva.

One brand that does seem to get it is Tag Heuer, which has embraced the platform's nuances as it has racked up over 1.7 million followers and 7.3 million likes. "Over time we’ve seen a sanitisation of social platforms," says creative communications director Pascal Tea. "But the most successful TikTok content we’ve seen is whenever we can have an open dialogue with our audience and create content that excites them. It’s conversational, creative, inspirational and entertaining."

Wherever TikTok goes, it's unlikely to be an Instagram-killer. That's still where deals are done, Nouveau says, in part because TikTok's messaging and archiving features are so janky. But the new app opens new doors. On IG, potential clients have to find you. On TikTok, you're thrust at them. "I wasn't even going to put my face in the videos, but within my first week, I had someone offer me 50 watches that he and his father had collected," says Nouveau. "As a vintage watch dealer, the hard part is finding watches. They're very easy to sell, if you have high-quality stuff. So within the first week I thought, OK, TikTok is kind of interesting. I have access to an audience that's been completely ignored."

Originally published on Esquire UK

Watches are a man's timeless accessory. Safe to say that a watch never goes out of style; but it never won't be functional, either. Once an indispensable part of a man's daily wear, watches have since evolved into different iterations—including the smartwatches that are highly popular today.

While there is nothing wrong with sporting a smartwatch if you are into it, nothing quite beats the style and versatility of an old-fashioned timepiece. For one, it's much more resilient under different weather conditions, and you won't have to worry about charging it on the regular. Plus—it's got more character.

That said, a classic watch is an excellent conversation starter, with it being one of the first things that people will notice about you. After all, when someone approaches you to ask for the time, it's an opportunity to effortlessly flex the handsomeness of the hunk of metal sitting on your wrist.

Whether you're a newbie collector or simply scouring for a reliable everyday timepiece, here is a reliable guide for you to purchase the right wristwatch for any occasion and season.

How your watch ticks and moves is essential to any aficionado. What makes watches arguably special is not what's on the surface but what's underneath—the combination of gears, motors, and springs that take painstaking craftsmanship.

These mechanisms lend itself to different kinds of movements for various watches and purposes. Before delving into the aesthetics, start here to decide what suits you best.

Quartz

If you're new to the craft of horology, chances are high that your current everyday reliable wristwatch now is likely a quartz watch—known not only for its incredible accuracy, but also for being very affordable. The reason why it reads time the most accurately out of all movements is it uses electricity from a small battery. Quartz movements also tend to be the most affordable out of the bunch, something to consider if you are on a budget.

Quartz movements are also incredibly resilient—they can withstand more wear and tear than mechanical or automatic watches. This is why most sport and field watches, popular with men on the go, use a quartz movement. That said, the ticking sound it makes from its electrical pulses isn't quite the smoothest, and you may be losing out on the character and personality of other movements.

Automatic

Automatic movements are usually seen as a step above quartz movements. Compared to quartz, a watch with automatic movement derives its energy from the wearer, instead of a battery. An automatic movement is also known as a self-winding watch.

An automatic watch movement features a rotor that oscillates freely within the watch. Every time the wearer moves his wrist, the rotor spins. That energy from the intrinsic spinning motion then winds the mainspring in the watch automatically.

Automatic watches don't run on battery, a plus if you don't like the upkeep. However, it is pretty sensitive to environmental factors and may need a watch winder if you're not wearing it regularly.

Mechanical

Mechanical movement watches are highly sought after by watch enthusiasts. This is largely because of their traditional pedigree, as well as the work, craftsmanship, and engineering. Aficionados love collecting mechanical watches for their history and heritage of craftsmanship. Hence, mechanical watches tend to be the priciest among the bunch.

A mechanical watch works by being powered by a mainspring, or a coiled wire of metal that is wound by hand. After the mainspring is wound, it slowly and evenly unwinds, with the second hand moving in a smooth motion around the watch's face.

Just like an automatic movement watch, mechanical watches are pretty sensitive to the environment—something to think about if you're willing to maintain your timepiece. It will also need regular tune-ups to maintain its accuracy.

That said, not all mechanical movements are created equally. It all boils down to a watch's quality and craftsmanship, so choose wisely.

One oft-overlooked detail is one's hand and wrist size in picking a watch. One factor to consider when choosing a watch is its proportion to your wrist and hand. An oversized watch on your wrist may look clownish.

Still confused? Here's a general rule of thumb: measure your wrist's circumference. If it is between 6 to 7 inches, opt for a watch that has a case diameter of 38 to 42 mm wide. Meanwhile, larger wrists (such as those larger than 7 inches) can go for a width between 44 to 46 mm.

Still, the best way to figure out if a watch is well-proportioned to your wrist is to try it on. Look in the mirror. See whether it doesn't overwhelm your wrist or look too tiny in comparison. If you're still in doubt, you are free to ask for a second opinion.

Dive Watch

The dive watch is ubiquitous—from casual outfits to even risk-pushers who dress in an all-black suit. You can thank James Bond for that, who made the faux pas of wearing dive watches in formal wear suddenly cool. Based on the name alone, the dive watch was designed for divers as well as individuals who spend much time in the water.

When to Wear It: Dive watches are best worn in most casual settings—from sports and casual, to even business casual attires. If you're brave, you can push the envelope for even dressier events. That said, only 007 can pull it off with a tux.

Field Watch

A field watch is a timepiece with tool-like knobs and gears that exude total utility. Descended from the old military timepieces soldiers use to coordinate combat, field watches continue to carry that rugged appeal from its military roots—functional and stylish at the same time.

Another similar style is the Pilot Watch, which also traces its roots back to aviation. Like its military brother, the Pilot Watch is known for being hardy and functional, but has a larger face. Still, some enthusiasts insist that the two are different enough to entertain both in their collection.

When to Wear It: Field watches are quite versatile. Its utilitarian nature means it can be worn on all kinds of adventures. It also adds a rugged yet classic touch to casual wear or even business casual outfits. That includes pretty much everything from jeans and a t-shirt, to a sports coat and khakis.

Dress Watch

The dress watch says it all in the name: it's a dressier watch for men looking to wear a timepiece for more formal events. It's much less busy than a field watch or even a dive watch, which adds to its formality. The darker the band, the more formal it is.

Watches are a man's timeless accessory. Safe to say that a watch never goes out of style; but it never won't be functional, either. Once an indispensable part of a man's daily wear, watches have since evolved into different iterations—including the smartwatches that are highly popular today.

While there is nothing wrong with sporting a smartwatch if you are into it, nothing quite beats the style and versatility of an old-fashioned timepiece. For one, it's much more resilient under different weather conditions, and you won't have to worry about charging it on the regular. Plus—it's got more character.

That said, a classic watch is an excellent conversation starter, with it being one of the first things that people will notice about you. After all, when someone approaches you to ask for the time, it's an opportunity to effortlessly flex the handsomeness of the hunk of metal sitting on your wrist.

Whether you're a newbie collector or simply scouring for a reliable everyday timepiece, here is a reliable guide for you to purchase the right wristwatch for any occasion and season.


How your watch ticks and moves is essential to any aficionado. What makes watches arguably special is not what's on the surface but what's underneath—the combination of gears, motors, and springs that take painstaking craftsmanship.

These mechanisms lend itself to different kinds of movements for various watches and purposes. Before delving into the aesthetics, start here to decide what suits you best.

Quartz

If you're new to the craft of horology, chances are high that your current everyday reliable wristwatch now is likely a quartz watch—known not only for its incredible accuracy, but also for being very affordable. The reason why it reads time the most accurately out of all movements is it uses electricity from a small battery. Quartz movements also tend to be the most affordable out of the bunch, something to consider if you are on a budget.

Quartz movements are also incredibly resilient—they can withstand more wear and tear than mechanical or automatic watches. This is why most sport and field watches, popular with men on the go, use a quartz movement. That said, the ticking sound it makes from its electrical pulses isn't quite the smoothest, and you may be losing out on the character and personality of other movements.

Automatic

Automatic movements are usually seen as a step above quartz movements. Compared to quartz, a watch with automatic movement derives its energy from the wearer, instead of a battery. An automatic movement is also known as a self-winding watch.

An automatic watch movement features a rotor that oscillates freely within the watch. Every time the wearer moves his wrist, the rotor spins. That energy from the intrinsic spinning motion then winds the mainspring in the watch automatically.

Automatic watches don't run on battery, a plus if you don't like the upkeep. However, it is pretty sensitive to environmental factors and may need a watch winder if you're not wearing it regularly.

Mechanical

Mechanical movement watches are highly sought after by watch enthusiasts. This is largely because of their traditional pedigree, as well as the work, craftsmanship, and engineering. Aficionados love collecting mechanical watches for their history and heritage of craftsmanship. Hence, mechanical watches tend to be the priciest among the bunch.

A mechanical watch works by being powered by a mainspring, or a coiled wire of metal that is wound by hand. After the mainspring is wound, it slowly and evenly unwinds, with the second hand moving in a smooth motion around the watch's face.

Just like an automatic movement watch, mechanical watches are pretty sensitive to the environment—something to think about if you're willing to maintain your timepiece. It will also need regular tune-ups to maintain its accuracy.

That said, not all mechanical movements are created equally. It all boils down to a watch's quality and craftsmanship, so choose wisely.


One oft-overlooked detail is one's hand and wrist size in picking a watch. One factor to consider when choosing a watch is its proportion to your wrist and hand. An oversized watch on your wrist may look clownish.

Still confused? Here's a general rule of thumb: measure your wrist's circumference. If it is between 6 to 7 inches, opt for a watch that has a case diameter of 38 to 42 mm wide. Meanwhile, larger wrists (such as those larger than 7 inches) can go for a width between 44 to 46 mm.

Still, the best way to figure out if a watch is well-proportioned to your wrist is to try it on. Look in the mirror. See whether it doesn't overwhelm your wrist or look too tiny in comparison. If you're still in doubt, you are free to ask for a second opinion.


Dive Watch

The dive watch is ubiquitous—from casual outfits to even risk-pushers who dress in an all-black suit. You can thank James Bond for that, who made the faux pas of wearing dive watches in formal wear suddenly cool. Based on the name alone, the dive watch was designed for divers as well as individuals who spend much time in the water.

When to Wear It: Dive watches are best worn in most casual settings—from sports and casual, to even business casual attires. If you're brave, you can push the envelope for even dressier events. That said, only 007 can pull it off with a tux.

Field Watch

A field watch is a timepiece with tool-like knobs and gears that exude total utility. Descended from the old military timepieces soldiers use to coordinate combat, field watches continue to carry that rugged appeal from its military roots—functional and stylish at the same time.

Another similar style is the Pilot Watch, which also traces its roots back to aviation. Like its military brother, the Pilot Watch is known for being hardy and functional, but has a larger face. Still, some enthusiasts insist that the two are different enough to entertain both in their collection.

When to Wear It: Field watches are quite versatile. Its utilitarian nature means it can be worn on all kinds of adventures. It also adds a rugged yet classic touch to casual wear or even business casual outfits. That includes pretty much everything from jeans and a t-shirt, to a sports coat and khakis.

Dress Watch

The dress watch says it all in the name: it's a dressier watch for men looking to wear a timepiece for more formal events. It's much less busy than a field watch or even a dive watch, which adds to its formality. The darker the band, the more formal it is.

When to Wear It: Sport the dress watch at formal events—from cocktail formal events to black tie. You can even wear it with a sport coat and slacks, but perhaps not with a T-shirt and jeans.

Should you buy an expensive watch?

Several watch collectors tout limited-edition pieces of certain brands as a crowning jewel in their collections. While that's well and good, it's not the only right way to collect. Don't feel pressured to shell out tons of money for what most consider a coveted piece if it does not feel right for you.

To put it simply, base it on your needs. Read up and research various brands, find which one speaks to you the best, and then make your investment in a watch that provides the most bang for your buck in terms of quality and fits your own lifestyle and tastes. Once the time feels right for you, then you can upgrade and aim for a pricier watch that appeals to your own personal style. Don't purchase from a brand (especially an expensive one) just because others say so. Every watch collection is personal.

Originally published on Esquire PH

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