The Heart of the Spirit exterior.

As with all commemorations, there comes the celebration. A cake accompanies a birthday; first place gets a gold medal... what of a bicentenary? In The Macallan's case, what do they draw from in their 200 years of existence that encapsulates everything that they have been, what they are and what they will be? Die antwoord? A multi-sensorial pop-up that threads the brand's animated past towards The Macallan's vision of the future. Meet The Macallan's The Heart of the Spirit.

Taking place at Clarke Quay Warehouse B, the pop-up acts as a portal into The Macallan's heritage. To start, guests will witness a tribute to The Macallan's founders and their respective trials and tribulations in setting The Macallan up and passing it into the hands of the next generation. From Alexander Reid to Janet Harbinson, the stories of these stalwarts of the brand come to life through the visuals of Javi Aznarez and the poetry of Jenni Fagan. Via an 18-minute visual narrative, guests will be mesmerised by The Macallan’s 200-year history and get to nurse The Macallan Sherry Oak 18 Years Old.

Other than the tactile exhibits and interactive storytelling, a limited-edition book—numbering in only 1,000 copies—will feature 200 original poems and illustrations from Fagan and Aznarez—will be released later this year. "It has been a deeply rewarding experience to explore the archives of The Macallan," says Fagan. "Giving poetic life to the people, places, and stories of this iconic brand has been a privilege and I can’t wait to share it with the world."

The audience at The Heart of the Spirit film screening.

At the end of the immersive experience, guests can relax at the bar area and are rewarded with special cocktails crafted for this occasion. The cherries on top are the limited-edition The Macallan bottles that embody the brand's 200-year craft—the TIME:SPACE Collection. These limited dual-chamber vessels carry two kinds of whiskies—a 1940 vintage bottled at 43.6 per cent ABV and a 2018 vintage (the first whisky from The Macallan’s new Easter Elchies estate distillery) bottled at 54.9 per cent. Purchase of TIME:SPACE is through an invitation from The Macallan ("Don't call us, we'll call you" sorta deal).

The Macallan's TIME:SPACE.

For the rest of us, there's the TIME:SPACE Mastery a blend of 14 cask types for that many-layer complexity to both nose and palate. Housed in a circular vessel, with 200 shards (representative of nature's protectiveness of all things precious), the whisky is bottled at 43.6 per cent. Interested buyers can make their purchase here.

Jaume Ferràs, Creative Director of The Macallan, notes: "With The Heart of The Spirit, we’re offering an unparalleled voyage through time, immersing guests in our rich history, ethos and the remarkable people who have shaped The Macallan’s journey."

The Macallan's The Heart of the Spirit is held at Clarke Quay Warehouse B, until 22 September. Tickets are priced at SGD 48

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