The answer: seemingly limitless. The Dior Men Charm bag is the latest of artistic director Kim Jones’ contemporary take on Dior’s storied heritage.
Familiar motifs have taken on new forms before. We saw how Jones supercharged renewed interest in the classic Saddle bag by reimagining it with a Matthew M Williams-designed buckle. Jones also introduced sneakers into the house’s design vocabulary by featuring either the Dior Oblique or in the case of the B30, a streamlined, sporty CD logo. This time, Jones has taken things up a few notches by combining two.
For a start, the Dior Charm bag features a clasp adapted from the hardware of the iconic Lady Dior in the house’s women’s universe. While the original motif consists of connected letters, D, I, O and R (of course), as mobile charms in a calculated arrangement, the Dior Charm of the men’s universe is rendered as a single plaque fashioned from the same characters, with the ‘O’ as the base. It sports an antique silver finish for a grittier look that distinguishes itself from that of the Lady Dior.
But the immediate defining characteristic of the Dior Charm bag is the Cannage motif that completely envelopes the piece. The Cannage Cosmo leather—first introduced by Jones in Summer 2023—is a slightly blown-up version of the original Cannage and translated as a whole laser-cut cage stitched onto smooth calfskin. A true testament to the skills of the Dior artisans, the topstitching is thoroughly precise and serves to enhance the encasement of the motif. In the Dior Charm’s grey and black iterations, they’re subtle and sleek; the Cannage is decidedly bold in the cognac colourway, especially against the antique silver-finish hardware.
Jones is no stranger to referencing the house’s women’s universe and transmuting these references into what would later become key motifs of Dior Men. The Dior Charm is one of those once-in-a-lifetime lightbulb moments that seem so obvious now that it’s been realised. Having it as part of a new bag like the aptly named Dior Charm bag and then combining it with an equally iconic motif like the Cannage (but once again, reworked) is genius.
The past is often revisited in luxury fashion, especially when a great deal of history and heritage are involved. But sometimes, the past whispers fresh ideas, and Jones is the reigning master of listening to them.
Sustainability is the name of the game at Samsonite’s new Suntec City outlet. We are in an unprecedented moment where more action is needed to combat the urgent climate crisis. Consumers are looking for more eco-friendly alternatives to their products. For Samsonite, its key products—luggages—aren't the only area for the brand's commit to sustainability. Samsonite decided to tackle the project of making its latest outlet as an example of its promise to sustainability.
At Samsonite’s new store, Balau wood sculptures frame the space. It goes beyond infusing the store with a touch of elegance though as it also tells the story of rebirth. Each piece spent at least 30 years in shipyards at Tuas. Then it's recrafted and given a second life, further adding to the store’s timeless charm.
Similarly, the store’s external facade was fabricated from recycled aluminium. Plastic waste are cleaned, shredded into flakes, and then reformed into a new cashier counter. The shelves are made from recycled plastics that were intentionally crafted to look identical to glass and laminate sheets.
“We are not just creating luggage, we aim to shape the industry to be more sustainable, one journey at a time,” Satish Peerubandi, Vice-President of Samsonite SEA, declared. This new outlet is a testament to the brand's commitment to lead the sustainable transformation of the lifestyle bag and travel luggage industry.
Besides increasing the use of sustainable materials in its products and packaging, Samsonite is also moving towards a future where this practise will be the norm. Their Magnum EcoTM line is crafted with recycled yoghurt cups for its shells. And the interior lining is made from repurposed PET bottles.
Additionally, until 28 April, Samsonite opens its annual Luggage Trade-in campaign. All brands, sizes, and conditions of luggage are welcome, with materials of pre-loved luggage being recycled and repurposed into eco travel memorabilia. Trade-ins at any Samsonite store will nab you 30 per cent off on Samsonite’s Myton and Magnum EcoTM collections. Samsonite will also donate SGD10 to the WWF-Singapore Earth Hour campaign for every trade-in. In further commitment to the cause, all non-essential lights in all Samsonite stores will be turned off on 23 March 2024, Saturday, from 8.30pm to 9.30pm to coincide with the Earth Hour Switch Off.
Brand ambassador appointments are nothing new—in fact, they're quite a regular occurrence nowadays. What's unusual and quite rare are instances where multiple brand ambassadors are announced on the same day and by two very different brands.
But that's the beauty of appointing a brand ambassador. One is carefully chosen based not only on popularity and personal achievements in the space that they inhabit, but also by how they fit in with the brand ethos and aesthetic. Hence, even when Burberry and RIMOWA announced their newly crowned brand ambassadors on the same day (8 March 2024), the distinction was very clear.
Irish actor Barry Keoghan, known for his roles in movies such as Christopher Nolan’s Dunkirk, Martin McDonagh's The Banshees of Inisherin, and most recently, the highly talked about Saltburn, has had many affiliations with Burberry. The BAFTA winner was a guest of the brand for the 2023 Met Gala (dressed in an attention-grabbing outfit featuring chief creative officer Daniel Lee's reworked Burberry check), and opted to wear Burberry to the European premiere of Apple TV+'s Masters of the Air and the 2024 BAFTA Film Awards. If you've been following the Burberry runway shows closely, you would have also spotted Keoghan on the front rows of the Summer 2024 and Winter 2024 shows.
Keoghan's brand ambassadorship seems like a longtime coming then. "I've been a fan of Burberry for many years now. It's such an iconic heritage brand with innovation at its heart, and a commitment to supporting arts and culture. I'm very excited to be a part of this next chapter," he says.
Trust the King of Mandopop to be a fitting ambassador for RIMOWA. Jay Chou confesses to be a longtime fan of RIMOWA: "As I travel around the world, my RIMOWA suitcases have been trusted companions that I share precious memories with. They've accompanied me not only in professional settings but during other travels too, as I delved into new realms to seek out new inspiration." If you're still in doubt about the authenticity of Chou's affinity for RIMOWA, one of his own was showcased as part of RIMOWA's 125th anniversary exhibition SEIT 1898 back in 2023.
Chou is now part of the latest instalment of RIMOWA's Never Still campaign. As an overarching narrative that defines travel not only as a means of personal advancement, but also a catalyst for inner transformation, Chou's campaign sees him relating travel to his musical endeavours and the boundless inspirations that being "never still" offers. "Melodies know no rules, stories unfold spontaneously," he says as he's captured navigating the streets of London (no doubt one of many cities the seasoned entertainer has travelled to) with a RIMOWA Original Cabin in Titanium.
Edited by Asri Jasman
You’ve heard of VR games and concerts but what about VR dance shows? The first of its kind, LE BAL de PARIS de Blanca Li is a multi-sensory virtual experience. A show that seamlessly integrates music and dance to give audiences an award-winning theatrical spectacle. As an audience member, you are part of the act. Operating in a virtual space, the audience partakes in a storyline of unrequited love filled with anthropomorphic animals.
Created by the world-renowned choreographer and filmmaker, Blanca Li, the immersive and participatory experience is made possible with a room-scale virtual reality. Unlike most VR applications which allow stationary users to engage with their virtual surroundings, a room-scale VR allows for users to manoeuvre around a physical space. Think of it as playing a video game. But the controller is your body in a physical space: you move your right foot forward and your avatar echoes the action.
Running for about 35 minutes, the show is brought to life through the use of the HTC Vive Focus 3 and HTC Vive Trackers (for full body tracking). CHANEL provides the outfits your avatars will don during the session. Players are presented with a line-up of 15 CHANEL outfits to choose from in a virtual dressing room. Once chosen, players are outfitted in a garb that's fitting for a grand Parisian ball. And yes, you can even crossdress, no judgment in a virtual space. In the VR world, you can admire your duds in the mirror and you can see your hands and feet in the space as well.
At each show, 10 audience members can indulge in this shared experience. Due to the nature of the show, interaction among audience members is enforced. You're encouraged to dance or move within the space as music and audio is played through the VR headset. Follow along the story of two lovers, Adèle and Pierre. We meet them in a crowded grand ballroom and then transported to a hedge maze. There's even a travel across a lake on a boat and a jaunty ride on a tram. All these and more, within the confines of a room and in the expense of the imagination.
LE BAL de PARIS de Blanca Li brings its grandeur to Singapore's Infinite Studios and runs until 17 March 2024. Tickets are priced at SGD73 for weekdays and SGD87 for weekends. Get your tickets here.
It has been a century since the Cartier Trinity series was first created, and the three-band style has remained an enduring icon since. The Trinity has seen multiple iterations throughout the years but the tri-gold combination is the truest representation of its spirit—now available in an XL version for an even bolder expression.
It’s made entirely out of recycled ocean-bound plastics from Indonesia, and fixing it is idiotproof, as its name suggests. You won’t need complicated tools or glue. Simply connect the five pieces and you have your very own stable stool put together with your own hands. At the end of its lifespan, the pieces can easily be dismantled and put up for recycling—circularity at its easiest.
The baseball cap is a wardrobe staple, whether as part of one’s style or deployed on days when the hair isn’t cooperating. Celine’s iteration possesses a retro charm with a denim wash that’s as striking as it is timeless. It’s a simple design that doesn’t deviate much from traditional baseball caps... but therein lies the charm—why reinvent the wheel when a slight tweak changes the game?
You can count on finding avant-garde styles at Gentle Monster any day. This pair of Memento V3 sunglasses, however, traipses the line between futuristic and familiar. The goggle shape is a reimagined classic, rendered in a modern violet hue with added metal detailing on the temples—a bold piece that’s easily wearable.
Pharrell Williams’ update of the Louis Vuitton Speedy bag is crafted from supple grained calfskin and lined with lambskin. So soft is the construction that there’s a drape to the overall silhouette. They are also available in a range of vibrant colours that are unapologetically in-your-face—a defiant swing at any mention of quiet luxury.
Made in collaboration with designer Vincent Darré, the Martell Cordon Bleu Limited Edition gets a vibrant and uplifting design to the bottle. Darré created an allegory in which the Martell iconic swift bears the universal message of warmth and generosity. Such a message certainly calls for a round of drinks with friends.
Hermès pulls off a truly playful accessory as it mixes the distinctive Kelly swivel clasp with the Kelly Multipocket To Go. With its multitude of compartments, everything can be kept organised in a bento-esque manner. The piece also comes with a versatile adjustable strap for two wearing styles: vertically and horizontally.
The slouchy Burberry Knight Bag is one of many signifiers under Daniel Lee’s era at the brand. A metal horse-shaped clip—a clever way of integrating the Equestrian Knight motif—attaches to two different parts of the bag, giving you the option to alter the shape according to whim.
Even a house as storied as Dior continues to add new branded motifs to its design vocabulary. A new circular logo acts as the centrepiece to the Buffalo loafers—a chunky, rubber-soled piece as part of the Dior Men Summer 2024 collection. This variation further exemplifies how something as traditional as tweed, can be reimagined into a contemporary piece.
Need better assistance on the green? The MARQ Golfer smartwatch may just be better than a caddy. Designed specifically for golfing, it is preloaded with engineered features that include recommendations of the types of club to use depending on the weather, as well as how best to approach each shot. Do it, embrace AI.
Photography: Jaya Khidir
Styling: Asri Jasman
And with that, the 96th Academy Awards aka the 2024 Oscars have concluded. Celebrating films released in 2013, the awards show continued last year's "Barbenheimer" phenomenon (although Barbie received only eight nominations as compared to Oppenheimer's 13) with two musical performances from Barbie, and Oppenheimer bringing home 7 awards. The latter included Cillian Murphy's first nomination and win for "Best Actor".
Murphy took home the award in an Atelier Versace ensemble that complemented his penchant for contemporary stylings while still adhering to traditional dress codes—an aesthetic that seemed to be the unspoken rule for almost all of our best-dressed attendees. Colman Domingo's Louis Vuitton double-breasted tuxedo consisted of flared trousers and embellished buttons, while Riz Ahmed's Marni fit was finished with raw edges with minimal flourishes.
The red carpets at awards shows as important as the Oscars have had a history of being an avenue for celebrities to show allegiance to a cause. This year was no different. Like Ahmed, attendees the likes of Ramy Youssef, Billie Eilish, and Mark Ruffalo took the opportunity to show their support for a permanent ceasefire in Gaza by wearing red lapel pins. These pins represent Artists4Ceasfire, a collective of over 400 artists who have all expressed their stand through an open letter to US President Joe Biden.
View the best menswear looks at the red carpet of the 96th Academy Awards in the gallery below.
The Saint Laurent Winter 2024 runway show was a departure from its Summer 2024 one, but only conceptually. Saint Laurent doesn't shy away from the duality of the male spirit. It's apparent in the House's throng of global famous faces adopted into its fold—from rock legend Lenny Kravitz to younger upstarts the likes of Austin Butler, Mark Tuan, and Ten Lee of NCT U—who all, while exuding an air of elegance, are more than stereotypical masculine tropes.
Creative director Anthony Vaccarello has been reiterating Saint Laurent's masculine-feminine tension for a few seasons now. While typically shown during different fashion week calendars, the womenswear and menswear collections have effectively been mirror images of each other. There's been a consistency in aesthetic where Vaccarello would borrow womenswear silhouettes and fabrications for menswear, while the latter's cut would dictate the form of the womenswear collections.
For Winter 2024, the menswear show was somewhat of a surprise. Instead of showing during January's Paris Fashion Week Men's or completely off schedule (like Summer 2024's in Berlin), the Saint Laurent Winter 2024 show was about a week apart from the womenswear show—further blurring the lines between the two. But the actual surprise was the collection itself. After seasons of embodying a softer side of the Saint Laurent man, Vaccarello opted to switch things up at Paris' Bourse de Commerce (also the site of one of my personal favourite runway shows by the creative director).
The fit: Right from the first look, there was little doubt that the collection wouldn't be following a similar formula of collections prior. It was classic, almost too classic, veering on old-school. A grey double-breasted suit paired with a white shirt and (gasp!) a striped tie of significant width. There was a decidedly '80s feel to the entire ensemble but perhaps only on first glance. The wide, peak lapels of the blazer were matched in intensity with the shirt collar. Yet there were nuances of contemporary flair: the overall silhouette was still very languid and soft with a strong-shoulder anchor; the blazer was cut straight with a deliciously roomy give; and while still respecting the traditional rule of a peek of shirt cuff under the blazer, sleeves were lengthened just enough to strike away any old-school notion.
This classic-made-new combination continued on throughout the entire Winter 2024 collection. There were a few outerwear-focused looks interspersed—the liquid-like rubber propositions looked otherworldly—but the main star was the gradual dissolution of the formality of that very first look. As the show went on, the suit became lighter and more fluid both in construction as well as colours, while shirts returned to their Saint Laurent-silk normality with matching ties.
The details: The aforementioned rubber outerwear weren't just for mere drama. Vaccarello reimagined a '60s archival reference with a structured rubber peacoat worn with a leather hat that it's connected to (look 7). Beautiful things can indeed be functional.
If you were missing the silk blouses—seen aplenty on the front row—Vaccerello offered up a number in rich hues that echoed the tail end of the line-up. Although if you were looking out for classic Saint Laurent pointed boots and footwear, they were replaced with square-toed variants that added so much gravitas.
Three exceptional looks: Look 14's all-black drama punctuated by that rubber coat; look 28's sublime colour combination; and an olive green version in look 37 that I would've never considered up till now.
The takeaway: Covered up as compared to previous collections yes, but the Saint Laurent man is still as sexy as Vaccarello has made him to be.
View the full Saint Laurent Winter 2024 menswear collection in the gallery below.
Artistic director Kim Jones’ continuous delving into the Dior archives has resulted in a Dior Men Summer 2024 collection that is an amalgamation of ideas of the house’s past creatives. From the tailoring silhouettes of Yves Saint Laurent to Gianfranco Ferré’s couture embroidery, the collection celebrates the archetypal masculine wardrobe and elevates them into something extravagant, yet reined with a spirited elegance.
Some might say I wasted an entire Friday afternoon customising a few (dozen) Polo Ralph Lauren baseball caps at the brand's online shop. To them I say: You're really missing out. The day I discovered you can design your own Ralph Lauren cotton chino hat online was borderline life-changing. And that was before I realised how many features there are to play around with.
Sure, you could buy any classic PRL baseball cap and call it a day, but where's the specialness in that? Where's the personalisation, the style that represents you and only you? For only USD50 (and maybe an extra USD15, depending on the options you choose as you customise), getting a designer hat that's this unique to you is a steal.
You start out by picking the colour hat you want. There are no bad options, either. Polo Ralph Lauren manages to make even a deep, rich purple look classy as hell. When you've got the colour of your hat picked out, the fun part really begins. Detail time, baby.
There are a bunch of iconic PRL logos and graphics to choose from. That includes the classic pony, a big pony, two different styles of monogram, a flag, a crest, a dog, and, of course, the iconic Ralph Lauren teddy bear. You can pick your colour pony, if that's what you select, or a flag representing anywhere from Japan to Brazil. If you pick the dog option, it's time to choose what kind—a German Shepherd, perhaps? Or a King Charles Spaniel?
My personal favourite is the Polo Bear, though. You can have your pick of which version of that little guy you want on your hat. Golf Bear or Basketball Bear, Gentleman Bear or Martini Bear (my style icon, by the way), Sweater Bear or Trench Coat Bear. Oh, and who could forget Polo Player Bear?
Now that the front's taken care of, it's time for you to decorate the back. Here, you have your pick of what colour embroidery you want the pony logo to be. You even have the option of adding a name embroidered.
Think of all the colours! All the designs! All the possibilities! There are endless formulas to experiment with on the site, and once you start making one hat, it's impossible to not make a few. They make damn great gifts, being a personalised touch on a timelessly classy accessory, so feel free to go crazy and start handing out custom PRL hats like candy. This little tool is more addicting than all of my social media feeds combined—I already cleared my weekend to make time for playing with the custom scarves and bags, too. And don't even get me started with the customisable sweaters...
Originally published on Esquire US
Materiality is something that Zegna is exceptionally familiar with, having established itself as a fabric producer long before dressing discerning men around the world. It has been well over 110 years since the very foundations of Zegna were laid and the brand continues to innovate—both in its use of materials crafted with luxurious handfeel as well as its level of craftsmanship.
The Zegna Triple Stitch is the marriage of those two facets of innovations. This is a shoe that's relatively minimal in its aesthetic. Especially when compared to the other footwear designs out there in the luxury fashion space. An existing style reworked by artistic director Alessandro Sartori in 2019, the shoes remained a staple of Zegna's wardrobe since. Sartori's directional idea of menswear, specifically tailoring, as existing in the realm of both casual and formal is extended to the Triple Stitch. It's not exactly a sneaker nor is it a formal shoe—it's neither and somewhat both at the same time.
Like every stellar silhouette, the Triple Stitch has gone through a number of variations and technical improvements since its introduction. Its signature trio of elastic crosses right at the shoe's tongue, however, have stayed unchanged albeit rendered in different colours.
The Triple Stitch SECONDSKIN is the latest and perhaps the most technical interpretation by Zegna. As its name suggests, this update feels incredibly soft and supple—like second skin. And it's not as though the Triple Stitch wasn't already a comfortable pair of shoes to begin with. For the SECONDSKIN variation, it takes it up a few notches. This time by heightening the luxurious feel of the shoe.
The inspiration for the Triple Stitch SECONDSKIN came from tapping on the durability and exceptional lightness of leather typically reserved for gloves. But to fully incorporate the best characteristics of glove leather, the Triple Stitch had to first be deconstructed. The airy, lightweight appeal of the glove leather has been put into focus with a newly designed toe counter as well as a Strobel construction. The latter is typically seen in athletic sneakers and is further improved in the Triple Stitch SECONDSKIN with fine lining.
The result is undoubtedly, the softest and lightest Triple Stitch yet. The glove leather-tanning technique imbues the shoe with a texture that offers a form-retaining feel. At the same time, it enhances the natural strength and durability of the leather. They’re attributes that one would normally associate with technical footwear. But here, just like Sartori’s menswear, they craft a new creation that looks and feel like it’s of two worlds.
It’s a new year, and there’s a good chance you’re looking for a new job. Maybe you’re pondering going freelance or starting your own business. You are not alone. Statistics suggest that a third of the workforce switches jobs every 12 months nowadays. Witnessing wave after wave of layoffs, people have learnt that companies aren’t loyal to staff any more if indeed they ever were, so why should employees display blind loyalty to their bosses?
Even here in status-obsessed Singapore, where a stable and well-paid office job has long been seen as the ideal, more and more people are looking for “meaning and purpose in what they do, not just for good salaries,” per the gahmen’s recent Forward SG report. Giving new meaning to the phrase ‘Money no enough,’ today, we want jobs that are rewarding on a level beyond remuneration—jobs we’re passionate about. Often, that means creating a job for yourself.
Many of Canadian artist Samara Shuter’s super-detailed paintings celebrate the type of peacock sartorialism seen at the Pitti Uomo menswear fair. Why the passion for men’s style? Shuter’s family has deep roots in the garment trade—she grew up amongst bolts of colourful cloth, and she says her father’s dapper dressing when she was a young girl also left a lasting impression.
“My father had an incredible appreciation for style. He had the most amazing collection of ties,” she recalls. Her dad’s struggles to support his family in various corporate sales roles, which required the Shuter clan to regularly relocate—“We moved every year or year-and-a-half; I was kinda like an army brat, it felt very unstable,” Shuter says of her peripatetic upbringing—also left an indelible mark.
So, when she set out to forge her own career, Shuter says, “It was important to me that I could do something that I love, but where I was in control.” Having seen her father suddenly lose jobs and the turmoil that caused for her whole family, she says, “It was important that what I did, nobody could take away from me.” So she became an artist. Back in the mid-’00s, Shuter took the money she’d saved waiting tables and tending bar and hired a booth at an art fair in Toronto. It was a big gamble, several thousand dollars, everything she had. “But that weekend, all the works I’d painted sold out. I couldn’t believe it.”
Three years later, Shuter was selling sufficient volume, at high enough prices, that she was able to quit pouring pints and focus on her art practice full-time.
Leading independent British bespoke shoemaker Nicholas Templeman says it was an invaluable experience mastering his craft as an employee of one of the most legendary firms in the trade. But to make the sort of shoes he was passionate about, he had to set up his own business. “I trained at an established bootmaker—I worked at John Lobb for seven years before going it alone,” he explains. “I had a great time there and there’s a lot I look back fondly on, I don’t think I could have learnt as much about shoes and bootmaking anywhere else in the world.”
Eventually, though, Templeman reached a point where to be fulfilled, he needed full creative and quality control over the footwear he made. “That’s only really possible when your name is stamped on the soles,” he says. Having his signature on the product also means Templeman is especially punctilious about quality. “I’m pretty fastidious about what I make, no shortcuts, even if, as currently, it makes the lead times longer than I’d like.”
Master watchmaker Denis Flageollet, cofounder of De Bethune and a godlike figure in the world of watches, reckons passion—and the confidence to express that passion—is an essential attribute in anyone aspiring to stand out in haute horlogerie. “I love talking to young independent watchmakers to see whether they have that spark inside them, that passion that will allow them to really grow their vision of what watchmaking can be,” he says.
“For several years now, I’ve realised I need to pass on the knowledge I have, not just to train new watchmakers for De Bethune, but to share what I know and my experiences with a larger audience,” Flageollet says. The advice he habitually gives young watchmakers is, “You have to be brave, you have to be bold. If you think you’ve got an idea, but it’s maybe a bit of a crazy idea, or it’s a bit left-field, just go and do it. The only way you’re going to know is to try it, and then see what the world thinks of it; it could be the next great idea.”
He says creatives have got to trust their instincts. “You shouldn’t be scared of not being understood. Maybe they’ll understand you in 10 years’ time—or after you’re dead! The most important thing is that you do what you believe in, what you’re passionate about.” Flageollet encourages rising watchmakers to place a bet on themselves. “I tell them to gamble, try and do something that they believe in, take a leap of faith because that ultimately is what’s going to make them happy.”
Independence is brilliant, but as any start-up entrepreneur, small business owner or freelancer will tell you, there’s also much to be said for a reliable monthly salary. However, those who choose to go the regular wage route are increasingly opting to work for purpose-driven businesses, where the sense of fulfilment goes beyond merely cashing that wonderfully predictable pay cheque.
“To be a successful organisation in the 21st century, to attract the best people, you need to be authentic,” says the co-founder of Soneva luxury resorts, Sonu Shivdasani, OBE. “You can’t be saying one thing and doing something different, because people will vote with their feet now—they don’t need the work. So if you aren’t authentic, you’re not going to attract the best people.”
In Soneva’s case, that authenticity comes down to what Shivdasani calls “a very clear focus, an undiluted philosophy” he has dubbed SLOWLIFE, an acronym standing for Sustainable, Local, Organic, Wellness, Learning, Inspiring, Fun, Experiences. “Essentially, offering luxuries, while minimising our impact on the environment and enhancing the overall wellbeing of our guests,” Shivdasani sums it up. Soneva is considered the gold standard in sustainable tourism.
The brand’s founders, Shivdasani and his wife Eva, believe a business must have a purpose beyond simply making money, if it hopes to generate high levels of employee engagement and as a flow-on effect, happy customers. “In our industry, in hospitality, the definition of luxury is the magic created by our people, the hosts—we don’t have employees at Soneva, we have hosts. And I believe that magical service has to come from the gut; you can’t train it, it has to be instilled. By having a core purpose that our hosts are aligned with, they become more engaged, more passionate.”
Preparing to open a new wing opened at Soneva Jani in the Maldives a couple of years ago, Shivdasani recalls, “We had 80 vacancies. And within a week, we had 3,000 applicants for those 80 vacancies.” When the successful candidates arrived and Shivdasani was performing their induction, he joked with the fresh hires, “You know, it’s actually tougher to get into Soneva Jani than it is to get into Goldman Sachs or Oxford—and that’s because people really were passionate about joining us.”
We’ll grant you that the prospect of working in a tropical paradise probably didn’t harm Soneva’s recruitment efforts. Nevertheless, there’s a potent lesson in the anecdote for organisations trying to engage people who’ll stay on for more than 12 months. Showing you care about something beyond the bottom line—demonstrating you care about your employees, your customers, and the world—has its advantages. Think about it, boss.
The collab between adidas and Australian fashion house Song for the Mute combines functions and looks. It may be trite but it must be doing something because this is their third team-up. For this new Song for the Mute x adidas 003 collection, Creative Director Lyna Ty reinterprets heritage silhouettes with modernist fabrication and detailing. This partnership oversees the reimagining of the iconic Country OG silhouette. This, as well as, a new apparel range that includes sportswear essentials.
At the heart of this collection lies the reinterpreted Country OG silhouette. Now dubbed simply as the “SFTM-003”, it is available in three 90’s inspired colourways. You've grey and teal, those hues are reminiscent of vintage windbreakers, and finally, in black. Each pair arrives with an additional metallic D-ring hardware combined with a custom paracord-inspired toggle lacing system. A perfect synergy and a nod to "futuristic nostalgia". Keeping to its roots, the kicks retain its beloved soft cushioning, grippy outsole and low-profile build. Finally, to cap it off, the flexible leather upper blends everyday comfort with an elevated look.
As for the collaborative apparel essentials, Ty dabbles in new textile directions and techniques in the apparel range. You've your sherpa fleece zip-up jackets that's accompanied by digital printed contrast sleeves. There are distressed jersey hoodies, an oversized blazer and press-stud track pants in a lightweight coated cotton. Rounding up the range is a custom jacquard knitwear that comes with an intricate contrasting colour-work.
Song for the Mute x adidas 003 is readily available at adidas Brand Centre Orchard, adidas VivoCity Originals B1 as well as online and the adidas CONFIRMED App.
