Everything about Liam Gallagher is suddenly hot news. As announced last week, the famously opinionated Mancunian Brit-pop tearaway will heal a famous 15-year rift with his brother Noel and go back on tour with Oasis in 2025. In the UK and around the world, news of an end to the most notorious sibling rivalry since records began is driving a positive meme storm as fans adjust to the new and unfamiliar reality.
Gallagher may have softened a bit since the ’90s, when Oasis was the defining—and defiant—voice of the decade. But one thing he hasn’t softened on is his love for Stone Island, the Italian brand that has been part and parcel of Britain’s urban DNA since the mid-1980s. And as if to underline it, Gallagher is the official frontman for the brand’s latest billboard and media campaign, shot by David Sims. (Art-directed by Ferdinando Verderi, this campaign—which launched in spring of 2024—is an evolution of the iconic creative work made by Nick Griffiths and Simon Foxton in concert with brand director Sabina Rivetti, which was a Stone Island staple from 2008 to 2023.)
Shot against industrial white, Gallagher is dressed in a well-used Stone Island archival anorak, made of cotton canvas coated in thick, matte PVC, that dates to Stone Island’s second or third season. That’s 1983, by the way. Were it not for the obvious signs of wear, Gallagher’s anorak might easily pass for a piece from last winter’s collection. That’s 2023.
Because as a slice of urban mythology, Stone Island has always evolved at its own speed, on its own terms, and with a middle finger perennially cocked at capital “F” fashion. Die-hard fans would argue—and we’re inclined to agree—that it isn’t a fashion brand at all.
Launched in 1982 by streetwear visionary Massimo Osti, Stone Island (along with its progenitor, CP Company, founded in 1971) established a new way of making clothes and an entirely different way of thinking about getting dressed amidst a one-dimensional Italian fashion industry that was all about tailored, patrician cool.
In Europe—and in Italy and the UK particularly—the clothing resonated quickly and deeply on the street. It was expensive and hard to come by, which only added to its cachet. Distinct from mainstream fashion, it was an industrial uniform of sorts, recognisable to those in the know—a hardcore “Stoney” cognoscenti that now, all these years later, ranges from slim 20-year-olds up to paunchy men in their 60s.
Everything for Stone Island is about the product rather than trends. There are two factors that matter: design and textile research. The garments emulate the functionality of military and industrial clothing rather than the predictable suit and tie, and they’re made from highly specialised performance fabrics and finishes dreamed up in-house and unavailable from anyone else.
Since 2020, the 42-year-old brand has been owned by Moncler’s Remo Ruffini, functioning as a separate entity but benefitting from the broader infrastructure and marketing reach of the Moncler group. Creatively, little has changed. Longtime owner Carlo Rivetti, who came on board in the early ’80s, is still chairman of the board, helping preserve the fashion-outsider vibe while cultivating a larger audience, especially in the US. In the campaign, Gallagher is joined by actor Russell Tovey, DJ Peggy Gou and musician Sage Elsesser, suggesting that the brand still has the bona fides to onboard new generations without alienating the diehards.
Read on for Gallagher’s Q&A with the Stoney folks, pulled directly from the new campaign.
Question 21 of 100
What do you collect?
Just souls.
Question 28 of 100
What is your favorite season?
Football season.
Question 29 of 100
What is your favorite time of day?
I get up at four or five in the morning. Then I’m just waiting for something fucking spectacular to happen.
Question 36 of 100
What is your favorite city in the world?
Manchester City. And Manchester the city.
Question 38 of 100
Do you prefer the desert, forest, mountain, or beach?
Any of them as long as there’s a cheeky little bar.
Question 39 of 100
What advice would you give your younger self?
Life’s been great. It’s had its ups and downs. But at the end of the day, you are playing it.
Question 75 of 100
Classic or modern or both?
All this news stuff doesn’t do it for me. It all stems from the past, which is classic.
Question 76 of 100
What do you eat for breakfast?
I have porridge for breakfast, then if I’m feeling really rock ’n’ roll I’ll have some almonds on it and a bit of honey.
Question 80 of 100
What are you grateful for?
Everything. I fucking love being alive. It’s amazing.
Originally published on Esquire UK
When buying clothes, do you prioritise longevity, practicality, functionality or style? Perhaps all these aspects can be challenging without resorting to Gorp Core. However, the collab between Dior's haute couture legacy and Stone Island's utilitarianism might tick all your boxes. This collection combines the romance and precision of Parisian haute couture with the skilled, detailed craftsmanship of Northern Italy.
This fusion of clothing traditions showcases the expertise of both brands, epitomising Dior Men's identity. It captures modern skills, highlighting the romance, precision, and detail that define both traditions. Neither is just about looking functional, practical, or handmade. Instead, both brands' styles are respected, followed and, may we add, improved.
Dior and Stone Island unite through their use of high-quality materials, especially silk. Ah, yes silk—this staple in haute couture and military garments alike. This is the material that brings all the sophisticated boys to its yard. Stone Island’s dyeing technique appears throughout the collection, reimagined by the Parisian atelier with garment-dyed embroidery on both outerwear and knitwear.
(ETHAN HART)
Colour takes centre stage in this collection. Stone Island's signature colours and silhouettes are intensified and transformed. Iconic elements like Dior's cannage pattern and the compass are woven into the designs, from quilting to leather constructions. Standing proudly alongside Stone Island’s iconic silk-based compass badge, the Dior logo is enhanced with the cannage motif.
(ETHAN HART)
The shoes in this collection blend functionality with traditional formal shoemaking. Boots and Derbies—a classic Dior element—inspired by hiking shoe design, featuring thick soles, both practical and elegant.
(ETHAN HART)
The bags showcases modern craftsmanship for men. Combining high luxury with advanced usability, these bags are more than just material and finish. With traditional leatherwork, contemporary craftsmanship and high functionality these defines the essence of Dior Men today. Additionally, the bags and clothes can also be enhanced by accessories. This collection reflects countless hours of work, merging traditional techniques with modern demands in a generational project.
The Dior x Stone Island capsule collection would be available in stores on 4 July.
If the Riccardo Tisci-era saw Burberry taking over beach clubs with the TB Monogram, Daniel Lee’s appears to be more subdued and tastefully so. As part of the brand’s announced "Burberry Streets" takeover series, the British brand has kicked things off right at home during London Fashion Week. In partnership with Transport for London—the government body responsible for the transport network in London—Bond Street station has been completely transformed into Burberry Street, complete with signs rendered in Lee's knight blue hue. The takeover will last until 19 September 2023. “Burberry Streets” is set to be an immersive brand experience consisting of events and installations in cities around the world. The series will make its rounds in Seoul and Shanghai this October.
In what would be any fashion designer's foremost nightmare, Balmain creative director Olivier Rousteing revealed on Instagram that pieces from the house's upcoming Spring/Summer 2024 runway show have been stolen. "More than 50 Balmain pieces stolen," Rousteing says, expressing his anger and disappointment at the loss of the hard work by his team. With just 10 days to go to the show during Paris Fashion Week, it does seem like Rousteing and his team will have to, in his words, "work days and night" to ensure that everything turns out as planned.
A new take on adidas' iconic Stan Smiths has been revealed, courtesy of British fashion designer Craig Green. The CG SPLIT STAN retains the original silhouette of the shoe save for the "splitting" right down the middle—a rubber protrusion that's seemingly inserted between the two segments. The new design has dropped in three monochromatic colourways: white, black, and khaki.
The adidas Originals and Craig Green CG SPLIT STAN sneakers are now available through the adidas App and online.
Stone Island is embarking on a multi-year partnership with Frieze. Starting with Frieze London 2023—happening this 11 to 15 October—the brand will be the Official Partner of Focus, a fixture dedicated to younger galleries at Frieze London, Los Angeles, New York, and Seoul. Participating emerging galleries of Focus will each receive a bursary from Stone Island amounting to 30 per cent of each exhibitor's stand fee (in addition to Frieze's ongoing subsidies) as well as overall amplification of Focus through a dedicated content series. Stone Island will also become the Official Partner of Frieze 91, the organisation's membership programme. Frieze 91 allows members so gain exclusive access to art and artists through curated experiences as well as members-only content and benefits.
As part of Moncler's RE/ICONS series—an annual celebration of the brand's iconic achievements of the past while looking to the future—the brand has revived its 1954 Karakorum duvet jacket. Worn by climbers in 1954, the Moncler Karakorum is known for its unparalleled warmth as well as technical excellence. Just how excellent, you ask? Achille Compagnoni and Lino Lacedelli each wore the Moncler Karakorum while scaling K2 and becoming the very first people to reach the summit in 1954. For the RE/ICONS series, the Moncler Karakorum has been reenvisioned in three designs (with a range of colours) varying in length and fit.
In Coach's latest campaign, Dove Cameron, Yanfei Song, Lil Buck, and newly appointed global ambassador Youngji Lee battle their inner demons. It might sound a bit too dark for a fashion campaign but the "demons" in question are doppelgängers criticising their choice of wearing the Coach Shine collection—a range of metallic and patent leather pieces. The individual duos battle it off in fast-paced choreography before the expressive selves eventually triumphs. Basically, no one should ever dull your shine, Coach Shine or not.
