Correct me if I'm wrong but it's hard to find truly wearable merchandise these days. Most of them come off as tacky or cringeworthy, with oversized brand logos splashed across the entire piece... I can't describe any further but if that's relatable, lemme introduce a collection from Desa Potato Head that's actually wearable and stylish. And believe it or not, it's from a hotel (I'm still mildly traumatised by those ClubMed shirts that I wore as a kid so my parents could keep track of me, IYKYK.)

Named one of the World's 50 Best Hotels of 2023, Desa Potato Head is more than just a hotel—it's a creative hub where music, art, food, and wellness converge. Set on the shores of Bali's Petitenget Beach, the 225-room hotel has built a global reputation as a lifestyle and hospitality leader that's now branching into sustainable merchandise.

At the helm of this new venture is Lisa Yamai, the former president and creative director of Snow Peak, who will be bringing her expertise in product development, creative direction and branding to Potato Head. As chief product officer, Yamai is working to bring the hotel's vision to life through its product line.

Potato Head invites customers to bring a piece of the Desa experience with them wherever they go, embodying the brand's distinctive way of life. The collection's prints and graphic designs capture their ethos, "Good Times, Do Good", blending elements of music, art, design, and wellness to reflect the hotel's vibrant and multifaceted identity.

The line includes printed shirts, shorts, beachwear, and rainy season gear, all made from recyclable, bio-based, and organic materials. This eco-conscious approach highlights Potato Head's commitment to making a positive impact, without sacrificing style or quality.

Priced from USD52, the collection will be available at Desa Potato Head and online.