The 2024 edition of the Cannes Film Festival made quite a number of headlines. From complaints of rude, handsy security on the red carpet to the coming together of film greats Martin Scorsese and George Lucas on the same stage, it was quite the two weeks. Perhaps, one that went under the radar was Saint Laurent's multiple appearances at the film festival.

There's no doubt that the red carpet at Cannes is as much of a showstopper as the schedule of films—Saint Laurent is anything but a stranger at the former. But this time, the French fashion house took part in the other half of the festival with its newly formed film production arm Saint Laurent Productions.

Initiated by creative director Anthony Vaccarello, Saint Laurent Productions marks the first full-fledged production of film by a fashion house. For its official debut, Saint Laurent Productions premiered three films at the 2024 Cannes Film Festival where Vaccarello is both listed as co-producer as well as costume artistic director.

Diane Kruger and Vincent Cassel star in David Cronenberg's The Shrouds.

The trio of long-feature films are Emilia Perez by Jacques Audiard (featuring a star-studded cast including Zoe Saldaña, Selena Gomez, and Edgar Ramirez), David Cronenberg's The Shrouds, and Parthenope directed by Paolo Sorrentino. All three films were in competition for the coveted Palme d'Or. Although none were awarded the honour—it went to Anora by American filmmaker Sean Baker—Emilia Perez took home the Jury Prize while its ensemble female cast was awarded Best Actress. In other words, not too bad for a first-time production house.

It may seem out of left field for Saint Laurent to have a film production arm, but the in reality the House has had a link to the world of cinema back to the very beginnings of its inception. Founder Yves Saint Laurent—apart from contributing to some of fashion's most celebrated silhouettes— designed costumes for a number of films. His most prominent was 1967's Belle de Jour starring Catherine Deneuve, where the entire film wardrobe for the actress was wholly designed by the couturier. Yves' collections were also thought of as cinematic, something that Vaccarello has increasingly channelled in his collections for the House.

There's little doubt that with the successful Cannes debut, Saint Laurent Productions will continue to produce a wide range of films, each with the same depth as Vaccarello's collections. With Jonathan Anderson of Loewe also having had a hand in designing costumes for Challengers, is this a trend that we'll see more of?