The collaboration continues with Prada as co-creative directors Miuccia Prada and Raf Simons are set to present their seventh menswear collection together. And after revealing a pretty star-studded Spring/Summer 2024 campaign too.
As with every Prada runway show, clues to what the Autumn/Winter 2024 menswear collection could look like is vague at best. The physical invite to the show—a rather massive one at that—is a folio pictured with a natural landscape and contains a single Prada tie. Tagged to it is a card that says that the tie's authentication certificate has been uploaded on the Aura Blockchain Consortium platform—founded by Prada together with LVMH and Cartier in 2021. Further teasers include similar portrayals of natural landscapes splashed on desktop screens in an office setting.
Perhaps, what we'll be witnessing is an evolution of officewear codes (Prada does have a thing for uniforms) imbued with semblances of digital applications. The staging for Spring/Summer 2024 included slime; could this season's showspace see digital renderings of nature in surreal ways?
For any confirmation, stay tuned for the show this Sunday. And for an even closer look at the collection, follow @esquiresg on Instagram as we bring you the action live from Milan Fashion Week.
What: Prada Autumn/Winter 2024 menswear runway show
Where: Milan, Italy
When: Sunday, 14 January at 9pm Singapore time