Creative directors may come and go (the current slate of dismissals and movements within the industry could easily give one whiplash) but what should remain consistent are the heart and values of a brand. It’s something that Brunello Cucinelli knows exceptionally well. Despite its relatively young age—it was founded only 47 years ago—Brunello Cucinelli has built quite a reputation for itself based on its signature stylings and colours.
The brand follows closely its ethos of making high-quality garments that reflect the best of Italian craftsmanship. What began with cashmere sweaters has evolved to include the complicated nature of men’s tailoring; complicated because getting tailoring right is much more difficult due to the many intricacies involved from pattern-making to finishing a suit.
A suit at Brunello Cucinelli can be defined as modern Italian. It has all the key trappings of a classic Italian-made suit—nipped at the waist, a slightly shrunken proportion, little to no padding on the shoulders, and a thoroughly lightweight construction—with adjustments made for today’s sensibilities. While a traditional Italian suit may sit a bit closer to the body, Brunello Cucinelli’s has more give and thus, amplifies that iconic Italian sense of style even more.
Its Spring/Summer 2025 collection’s range of suiting further draws on the idea of an elegant nonchalance to dressing. Here, suiting takes on an almost casual ease that allows them to be worn for just about any occasion. Classic Brunello Cucinelli cream suiting makes perfect sense with a formal shirt and tie pairing as it does with a graphic tee, and for added versatility, break the suit up and pair the blazer with a pattern shirt and dark trousers. No matter what combination you’re more inclined towards, the look remains unabashedly Brunello Cucinelli.
With championing of Italian excellence at its core, it’s no surprise that the brand has levelled up its tailored offerings with a Made-to-Measure service. The Sartoria Solomeo program—named after the brand’s origins and headquarters—takes the Brunello Cucinelli experience up a few notches, bringing a more personalised tailoring service to anyone who wants it. Of course, the main draw is that you’ll be able to add certain touches to a Brunello Cucinelli-style suit with the absolute assurance that it’ll fit you like how it’s meant to and be a timeless addition to your wardrobe. Sure, it’ll take time for a Sartoria Solomeo suit to be completed—roughly about six to eight weeks—but when the attention to detail and make are of the quality you’d expect of a brand like Brunello Cucinelli, the wait is expected.
At the end of the day, whether you’re opting for an off-the-rack Brunello Cucinelli suit or a Made-to-Measure piece, you’re deciding to be discerning. There’s no branding on a Brunello Cucinelli suit of course, but the tell is there, like a whisper to those who understand craftsmanship.
Explore the Brunello Cucinelli Spring/Summer 2025 suiting in the Paragon and The Shoppes at Marina Bay Sands boutiques as well as online.
…as the wonders of nature, organic and unyielding with a sense of defiance to what’s expected.
Artistic director Véronique Nichanian’s long tenure at a house that’s not her own has been well documented. And while that may conjure up notions of predictable offerings, the reality is quite the opposite. Nichanian is a builder of worlds, having crafted Hermès’ menswear universe from the very start and then helped it evolve with the times. Throughout the process, she continues to surprise.
Take the Spring/Summer 2025 runway show for example, when suddenly, a model comes sauntering down the runway, shirt completely unbuttoned and torso increasingly exposed as the lightweight material moves as he does. Not only was the bare chest an outlier in Hermès menswear runway shows, it was also inked up (temporarily we’re informed), continuing the L’Instruction du Roy design printed on the shirt. It’s the second look featuring the design, but the first with such a brazen impact in the line-up; two more looks in the series were worn by models who were also inked but showing much less skin.
The Hermès man may appreciate the finer details in artisanal craftsmanship, but he’s no dud. There’s a certain je ne sais quoi about him when one least expects it. And that, ladies and gentlemen, is French cool.
…as the open sea on a clear day, undulating ever so slowly to nature’s rhythms.
However, don’t let the unexpected show of skin throw you off. Nichanian isn’t pandering to or hoping to cater to a new audience. Take it as a metaphor, if you will. The Spring/Summer 2025 collection’s palette of neutrals coupled with doses of pink are akin to still waters—they run deep. They’re complements to the overall breezy silhouette of sufficiently oversized tops and jackets paired with summer-ready sandals. And while these may be part of an aesthetic that Nichanian has crafted for the Hermès menswear universe, there’s still the capacity for the unexpected and yet still on brand.
…as a prized racehorse, focused on the finish line and blazing through with unparalleled experience.
The collection’s undeniable strengths are in the details and the elements that have to be felt.
You might baulk at the idea of florals for the season as expected as they may seem, but here, they’re embroidered as meticulous linework onto blousons, overshirts and jackets with a rubberised touch. It’s an odd sensation that tickles the brain because you’re not expecting something that looks delicate to feel synthetic. The same can be said of the collection’s sweaters and tops printed with the Étude équestre print—they’re actually made of nubuck despite having the appearance of lightweight fabric.
Hermès’ equestrian roots prevail in quite possibly the most unexpected detail in the collection. What appears as though they’re haphazardly painted brush strokes in silver foil on parkas, hooded blousons and overshirts, actually integrates hidden horse figures as part of the Cavalcade sidérale print. And in some cases, the pieces are also reversible for added functionality and freedom of wear.
So, predictable? Not quite.
It’s easy to dismiss creative director Pharrell Williams’ runway shows for Louis Vuitton as theatrics. They are—the man has made significant impact as a showman, after all—but they’re also much more than uninhibited pomp and circumstance.
The Louis Vuitton Spring/Summer 2025 menswear show felt grander than Williams’ previous shows. Perhaps it was the location: the Maison took over the rooftop of La Maison de l’Unesco where the Symbolic Globe sits surrounded by flags of the world’s nations. The lawn was transformed into a supersized Louis Vuitton Damier check—a motif that’s quickly become Williams’ favoured leitmotif interpreted collection after collection—and the celebrity guest list included Hollywood heavyweights the likes of Michael Fassbender, Colman Domingo, and Joel Edgerton to top Korean actors and K-pop idols such as Gong Yoo, GOT7’s Jackson Wang and BamBam, and The8 of SEVENTEEN.
But it might also be the fact that the Maison made full use of the location, positioning the Voices of Fire choir and L’Orchestre du Pont Neuf on the building’s sunken courtyards and performing live as models walked down the maze-like runway. After the show, I peered down the courtyard in front of where I was seated. It was the orchestra’s percussion section and the sounds produced boomed up towards the sky in joyous symphony.
Much has been said about how Williams is elevating and bringing to the fore Black and minority cultures during his time at Louis Vuitton. And that has been the case thus far. For Spring/ Summer 2025, the location was the perfect backdrop for the collection’s more universal approach—why be inspired and zero in on just one when the world is as diverse as it is. The LVERS ethos that’s been central to Williams’ driving force as a creative director is a universal one, connecting a likeminded, global community of individuals connected by the Louis Vuitton’s core values of discernment, savoir-faire and travel.
Like a love letter to humanity, the collection kicked things off with a muted palette—blacks, browns and beiges—that hinted at the grounding of shared human experience, before blooming into greens and blues, straight out of a satellite image of Earth. These tones weren’t just aesthetic choices; they underscored the idea of diversity and universal inclusion. Think tailored double-breasted suits, relaxed pyjama-inspired sets, and collarless leather jackets paired with a sense of boldness the Maison embodies. And then there was the printwork. Williams had already introduced a fresh take on the Damier motif with the Damoflage, but for Spring/Summer 2025 it’s been adapted into the Snake-o-flage, inspired by the graphics of python skin, and the Map-o-flage that aptly integrates with the world map.
Arguably the most universally unifying sport, football-inspired pieces appeared towards the end of the line-up. Bags took on the shape of footballs, while also translated into garments that fused the distinct pentagonal and hexagonal patterns with recognisable jerseys. Williams took it a step further with his first footwear inspired by football cleats: the LV Footprint Soccer shoes.
A host of other novel details were also introduced in the Spring/Summer 2025 menswear collection. Such as the Soft Leather Goods line that expands Williams’ interpretation of the iconic Speedy into a supple reimagining, and the relaunching of the Alma, the Christopher, the Neverfull and more in super supple leather, finished with aged VVN trimmings and decorated with brown Monogram.
At the end of the day, the entire collection is unified by the idea that as much as there are a lot of unique differences in the world, there are similarities too—like our love for sport, travel, and connection.
Berluti has been emphasising the timeless nature of its signature styles. From footwear designs the likes of its Alessandro, Andy and Fast Track, to the Un Jour briefcase, the brand is reinterpreting them in fresh new ways while staying true to the original silhouettes. Some might say Berluti is playing it safe, but we’re arguing that some semblance of consistency is always welcome in the fast-paced world that is fashion.
The Spring/Summer 2025 offerings build upon the idea of timelessness by injecting new materials and colours to its icons. Berluti’s leather mastery is evident in its supple leather ready-to-wear pieces such as a flight jacket treated with its emblematic patina. A travel jacket in a stunning shade of orange or turquoise, and crafted from suede, is a brilliant proposal for transitional clothing and would work in just about every climate all year round.
For those looking at a more contemporary bag from Berluti, the Toujours Soft Hobo might make a good option. Crafted from the brand’s classic hand-patinated Venezia leather, the bag is a crossbody with a unique trapezoid shape that hugs snugly around the body.
We’re chalking up a slight obsession with hole-ridden fabrics such as lace and crochet, as well as, slashed up tops (global warming is real!). Sure, cotton and linen shirts keep you cool and covered in the hotter months, but sometimes, a mesh tank does the trick, especially when you’ve been putting in hours at the gym.
There are two ways to go about fashion’s latest hole-loving trend: the masculine, and the slightly feminine. The former comes in the form of Dolce&Gabbana’s woven raffia shirts that dominate its Spring/Summer 2025 menswear collection. They resemble crochet work, and in some iterations, could be mistaken for stunning knitwear. For the more feminine take, look to McQueen’s sheer lace top finished with an almost destroyed edge. It’s feminine only in the sense that it’s a pink lace top, but the finishing adds that extra rugged quality that’ll look great with denim jeans.
For a bit of fashion quirk, Moschino plays it up with a polo sweater riddled with extra neck openings throughout the piece. It may be a tough piece to wear on its own but layer a tank under and it’ll make for quite the conversation starter.
The next step in our increasingly hybrid work-life arrangements? Adopting prints and silhouettes one would typically find on a pyjama set as workwear. However you interpret it—tongue-in-cheek or playful rebellion—we’re all for it so long as it’s comfortable.
Gucci leads the charge on this with repeated patterns that call to mind the garments we slip into before diving between the sheets. Oversized and designed with camp collars, Gucci’s printed shirts are loud and garish, and made for loungng in, especially when paired with barely-there shorts.
Kenzo and Versace’s co-ord options too traipse the line between sleepwear and street clothes. The former’s bamboo-print version consists of a jacket and a pair of trousers, and can be easily styled to look less pyjama-esque; Versace’s floral design amplifies the relaxed nature of its pairings.
The trick to making these prints work is in how they’re styled. Avoid wearing anything else that could appear too relaxed such as mules or slippers, and balance the look with more formal pieces and accessories. Juxtaposition is the name of the game.
The thing about suede is that it can be a hassle to maintain. If not given due diligence, suede can be easily scuffed and marked with stains from moisture. At the same time, a well-worn suede bag can look beautifully busted—like it’s been through the wringer but imbued with plenty of character.
That’s exactly how you should approach this season’s slate of suede bags on offer. Treat them how you would a pair of denim jeans; the more distressed, the better.
Valentino’s suede bags reflect Michele’s love for the vintage, trimming them with fringes and metal studs, while Tod’s echoes its supple Pashmy project creations with bag designs that make full use of suede’s more scrumptious materiality. The same goes for Zegna’s suede holdalls that are both roomy in construction as they are soft and malleable in hand feel. For a more structured bag, consider Burberry’s interpretation that’s designed with reinforced piping to hold its shape despite being made from suede.
But of course, having them eventually develop a nice distressed look doesn’t mean that you should leave them to develop mould (the horror!). Always remember to protect new suede bags with a water-repellent coating before using them; everything else after that is up to the whims of the fashion gods.
Dries Van Noten is a true ambassador for dressing opulently, in every sense of the word. His Spring/Summer 2025 menswear collection will sadly be his final one as creative director of his eponymous brand. While it isn’t a summary or culmination of some of Van Noten’s greatest hits throughout his 38-year career, the collection has everything that he’s known for, albeit done in new ways.
For one, the Japanese “floating ink” technique of suminagashi runs throughout the collection from bomber jackets to blazers to hooded anoraks—all seemingly airy and lightweight in nature. An explosion of colours and prints (of which Van Noten is the undisputed master) feeds the eyes clamouring for his signature use of clashing prints and colours in one single look. Metallic fabrics are done in a liquid-like quality, capturing light from every angle.
And while ardent fans are saddened by his decision to step down, it might soothe some to think that perhaps the Spring/Sumer 2025 collection’s return to the visual magic and splendour of unrestrained visuals is an homage to Van Noten’s service to style and fashion. What a mind, and what a collection to end on, indeed.
For part one of the Spring/Summer 2025 menswear trends.
What is the solution to an overall slowdown in luxury fashion spending? Most luxury brands seem to have chosen to push harder in the direction of opulence. Colours, fabrics, artisanry—the works!—are at the core of the Spring/Summer 2025 menswear collections, ostensibly to inspire and attract customers to get their money’s worth on fashion pieces once more.
Some designs capture attention on the merits of colour, print or an interesting design element. Others may require the clever application of materials and techniques to appeal to the visual and tactile senses. Whichever the case, each individual piece is its own statement. This means a shirt or a pair of trousers would be an easy tell to its origins without needing to be in a full runway look. The best part? Because originality and make are emphasised more than ever, fast fashion copies can’t hold a candle to the originals.
Fashion is back, and we’re all the better for it.
You can always count on fashion to be obsessed with youth and uniforms. While adopting a schoolboy aesthetic isn’t new by any means—think of brands like Ralph Lauren and Tommy Hilfiger—the Spring/Summer 2025 versions aren’t as in-your-face. If anything, they are softer nods to the look and fashioned to be more deconstructed with elements that are synonymous with prep school uniforms.
Fendi’s Spring/Summer 2025 menswear collection is built around a collegiate aesthetic (the House has even created a Fendi crest made out of its iconic symbols), transforming its signature Pequin stripes into rugby-esque polo knits. The collection also features tailoring paired with ties but juxtaposed with more rugged pieces such as denim jackets—much like how Louis Vuitton interprets its idea of modern prep.
V-neck sweaters and vests, cardigans and varsity jackets are key elements to the look, but this time, worn rakishly with such insouciance that no decent student would be allowed to wear to school. At Bottega Veneta, it’s matching sweats with a statement sweater vest, while Kenzo pairs its tiger-patch varsity jacket with an embroidered crochet top—not quite prep school approved, but stylish all the same.
It’s time to throw away the rule book on how a tie should be worn. Forget about the perfect length (if you’re wondering, it should just touch your belt) or what knot works best, because while brands are making a clear push for the return of the tie, they’re hardly conventional in execution.
At the simplest proposal, brands like Amiri and Louis Vuitton are matching ties to the colour of shirts. It’s a clever way of wearing one without the need to mull over if the pairing matches, especially when the tie is made and designed to match. But if you’re sticking to ties you already have on hand, Wooyoungmi proposes to simply tuck them into trousers for an easy and quick fix to the perennial length dilemma.
Masterful at crafting textural pieces, Matthieu Blazy’s tie offerings at Bottega Veneta are so skinny and twisted that they hardly resemble ties at all—more like skinny strips of fabric tied using the four-in-hand method. The same is seen at Valentino where Alessandro Michele substitutes the traditional tie for a scarf to better fit the collection’s more dramatic, vintage-inspired nuances. The bottomline: a tie is a tie if you wear it like one.
There’s nothing “quiet” about Ralph Lauren Purple Label. The brand has built such a distinct look that to call it anything close to “quiet luxury” does a disservice to the aesthetic and lifestyle it’s known for.
For Spring/Summer 2025, Ralph Lauren looked to Cannes to create a collection that extends its tailoring-meets-sportswear approach to settings that would resemble parties along the French Riviera. While the colours echo the calmness of the sea, magnificent paisley prints in shades of blue dominate, even in the smallest incarnation. They appear on everything from ties to shorts to a tuxedo jacket, ripe for the season.
And if the nautical-inspired pieces in the collection aren’t enough to convince you to book that next trip to an island getaway, the pastel co-ords may have you needing to capture the outfit against the serenity of a Maldivian sunset.
But even if no island visit is on the cards, the collection’s Riviera theme only serves as an inspiration. The pieces are actually year-round staples you’d want to wear over and over again. Like the man behind the brand, the collection is an extension of the Ralph Lauren lifestyle and the pieces serve to complement it.
No matter how you feel about Mocha Mousse being the Pantone Color Institute’s choice for colour of the year, there’s no denying that we’re already seeing the colour pervading fashion in a multitude of ways. As a neutral colour, brown has always been present in every collection season after season. But never have we seen such a consensus for brown-hued tailoring across almost every luxury fashion brand than in the Spring/Summer 2025.
Brunello Cucinelli freshens up its handsome double-breasted suit in a chocolate brown that allows it to be worn casually and formally, while Fendi goes the monochromatic route with brown shades that seamlessly wash over suiting and languid shirting in one single look. Even Sean Suen gets in on the action with a Chinese-inspired two-piece designed with a stand collar. And in true Lee McQueen flair, creative director Sean McGirr opts for a brown Prince of Wales check to create a sharp suit designed with a dramatic draped front closure.
It’s not only suiting that is getting drenched in the colour of the year. Tailored separates, such as those by Tod’s, make for plenty of ways to get your Mocha Mousse if wearing a suit isn’t for you. Then, there’s Zegna and its splendid overshirt option that would look equally smart with a white tee as it would with a pair of rust-coloured trousers.
When we talk about statement pieces, trousers hardly ever dominate the conversation. Our bottoms often remain a base on which the rest of the outfit is built. Whether it’s a printed shirt, a graphic jacket, or even a pair of sick kicks.
Loewe definitely wants us to challenge the idea of trousers being mere foundational pieces in outfits. Among the brand’s avant-garde offerings for its Spring/Summer 2025 menswear collection are a duo of trouser designs that certainly defy modern perceptions. The first is draped—fixed with a branded leather tag at the front—making the trousers resemble a skirt-trouser hybrid; the other is a voluminous cable-knit trouser that, when not in motion, looks like a midi-length bubble skirt.
But if Loewe’s proposals are too over-the-top, consider Prada’s low-waist trousers. They’re crafted from traditional menswear fabrics and feature a trompe-l’œil belt that sits even lower to give the illusion of a longer torso. And for a step down the statement trousers ladder, opt for Burberry’s iteration that are fitted with front double zips on each leg for easy style manipulation.
For part two of the Spring/Summer 2025 menswear trends.
Photography: Shawn Paul Tan
Creative Direction and Styling: Asri Jasman
Grooming: Vic Hwang using NARS
Photography Assistants: Chay Wei Kang and Xie Feng Mao
Styling Assistant: Erica Zheng
Models: Corentin and Alexis at UPFRONT
And the film awards season has officially drawn to a close. The Oscars 2025 edition (or the 97th Academy Awards, if you're formal like that) saw Anora almost clinching all six of its nominated awards with five wins including "Best Picture", while the Adrien Brody-starring The Brutalist won three and earned Brody his second Oscar for "Best Actor in a Leading Role".
The formality of the award show—more so than the others of its ilk—often leave the men relegating their outfit choices to the safest of tuxedos. And while that's not necessarily a bad thing, it leaves for a rather humdrum red carpet for menswear. Thankfully, the dress code has been somewhat loosened over the years, resulting in fits that are worthy of the prestige of the Oscars, all while retaining a sense of elegance.
The Oscars 2025 red carpet saw the men working around these boundaries. Timothée Chalamet debuted Givenchy's newest creative director Sarah Burton's menswear with a pastel yellow tuxedo paired with Cartier jewels, and together with Jeff Goldblum and Colman Domingo (in Prada and Valentino respectively) some opted for colours and prints beyond the conventional. But even in the more subtle and traditional, there were modern nuances. Joe Locke's CELINE outfit featured a gold waistcoat, Rowoon embraced glitter and shine in his Amiri pick, and Reece Feldman exuded elegant flair in Saint Laurent. All in all, quite the red carpet for the men indeed.
View the best menswear looks at the Oscars 2025 red carpet in the gallery below.
We've been here before—a Gucci without a creative director. Weeks after letting go of Sabato De Sarno, the Italian fashion house went ahead with its scheduled co-ed Autumn/Winter 2025 runway show, put together by its in-house design team.
It was a stunning venue. Built around the House's interlocking G logo and dressed in its emblematic deep green hue (almost to counter the Ancora red that was part of De Sarno's creative direction), it was a rather stark contrast to the show spaces of the past couple of years. In retrospect, the Autumn/Winter 2025 runway show felt more Gucci—luxurious and glossy, instead of the often industrial-esque spaces chosen. Coupled with the original composition by Oscar-winning composer Justin Hurwitz (performed by a live orchestra), there was a cinematic quality to the whole production. And with that, it was as though the ghostly presence of Tom Ford was summoned.
The collection looked fine. It was a combination of the Ford era with subtle stylings of Alessandro Michele, but almost always leaning towards the former, especially with respect to the menswear portion. There was a slight '70s nuance punctuated by oversized metal frames and fabrics that called to the time period, but also an intentional use of monochromatic styling that while chic, felt a bit out of place.
In short, like what Francesca Bellettini, deputy CEO of Kering, has reportedly said, Gucci needs a creative director "promptly".
The fit: Styled by Suzanne Koller, the collection had a touch of that bourgeois-skewed aesthetic she's known for. For menswear, that translated to offbeat pairings of tailoring with a furry knit as per look 51 or statements glossy coats worn over a muted base. But if anything, the Gucci Autumn/Winter 2025 collection felt foundational—you wouldn't necessarily put these pieces together for yourself like Koller, but there were enough individual staples to craft into your own.
As mentioned, the monochromatic tailoring were probably the more chic proposals from the collection. They were done in full-on suiting as well as the more Ford-esque pairings of double-breasted suit and turtleneck that were executed beautifully.
The details: Much like its previous transitional collection, Gucci took the opportunity to zero in on its heritage icons, with an emphasis on its Horsebit motif. It appeared as a large metal hardware on the collection's latest large shoulder bag crafted to be slouchy and supple, as well as the more women's focused Gucci Siena handbag fitted with a half-Horsebit front closure.
There was an attempt by the design team to be a bit more experimental. A Gucci holdall was seen designed with a handle on its side that allowed it to be carried vertically. It's a bit of an odd choice in terms of practicality or even visually, but perhaps there's something to it that I'm not particularly aware of.
Three exceptional looks: Look 34's speckled coat in quite a perfect cut; look 35's very Ford-Gucci with its cropped leather biker worn with skinny trousers; and the simple elegance of an all-cream look that was look 59.
The takeaway: Gucci really wants to revive its Tom Ford era.
View the full Gucci Autumn/Winter 2025 collection in the gallery below.
One thing that we'll continue to see year after year, is the increasing number of celebrities attaining the coveted status of "brand ambassador". Not only are these famous faces chosen to represent a brand—be it fashion, fragrance, cosmetics, watches and the like—due to their individual popularity, they're also chosen because of connecting threads linking their identity and beliefs to that of a brand. A brand ambassador isn't merely a face; they're a physical embodiment of the brand's values and aesthetics.
Because keeping track of which male celebrity is tied to which brand is nigh impossible, we're compiling it all for you. Scroll through for a continuously updated list of the latest male brand ambassadors of 2025.
Brand: Fendi
After making his first appearance at the Fendi Spring/Summer 2025 menswear runway show in June 2024, the leader of K-pop group Stray Kids, Bang Chan was officially announced as Fendi's brand ambassador on 16 January 2025. Since the runway appearance, he's been spotted dressed in the brand's ready-to-wear pieces for multiple public appearances as well as while performing on the group's latest tour.
Brand: Bottega Veneta
Shortly after Bang Chan's appointment at Fendi, the youngest member of Stray Kids, I.N, was announced as Bottega Veneta's brand ambassador. I.N made his first appearance at a Bottega Veneta runway show during its Summer 2025 collection, rubbing shoulders with A$AP Rocky and Kendall Jenner. Of the appointment, I.N said: "I am honoured to join Bottega Veneta as brand ambassador. As someone who loves fashion and knows the commitment it takes to master a craft, I am excited and inspired by Bottega Veneta’s incredible artisanship and its spirit of self-expression. The opportunity to represent the house and share its vision really means a lot to me."
Brand: Bvlgari
"Jewellery is a magnificent and genderless accessory that I have always loved to wear. The history of Bvlgari is a tale of beauty and Italian excellence, and like all the excellences of our country, it fills me with pride. It is an honour for me to join the Bvlgari family," said Damiano David. The multitalented frontman of Italian rock band Måneskin, equally known for his stage presence as well as his unapologetic sense of style, officially became Bvlgari's global pr ambassador on 4 February.
Brand: Versace
Representing the fragrance arm of Versace, Thai actor and model Pond Naravit has been appointed Versace Fragrances' ambassador for Southeast Asia. Having captivated audiences with his portrayal of dynamic characters, Naravit extends his charm and personality to a suite of Versace's male fragrances such as Versace Eros Energy, Versace Eros Flame, Versace Eros, and Versace Dylan Blue.
Brand: Porsche Design
Orlando Bloom's partnership with Porsche Design as its brand ambassador for both its timepieces and eyewear divisions seem like a match made in heaven. "It's a great honour to represent Porsche Design as brand ambassador," Bloom expressed. "From our first conversation, I was excited about the idea of a partnership. I immediately sensed that the Porsche Design team and I share a mutual passion for great design and a similar mindset. The brand has a unique way of translating the unmistakable design and timeless elegance of icons like the Porsche 911 into lifestyle products. This blend of sports car-inspired aesthetics, unique heritage, and exclusive lifestyle truly fascinates me. It’s exciting to now be part of this success story."
Brand: Longines
The former Witcher and Superman has another line to add to his impressive resumé: Longines brand ambassador. In true Cavill form (we're certain the man is a riot in real life), he took to Instagram to announce the partnership and how his more than 27 million-strong audience will be seeing more of him sporting a range of Longines timepieces, asking them to point out some of their favourites along the way.
Brand: Givenchy Beauty
The third member of Stray Kids on this list—the group is certainly having quite a year—Hyunjin has already amassed a pretty impressive roster of brand ambassadorships under his belt. The dancer and visual of the group is already a brand ambassador for Versace and Cartier (announced just last year) and as off 2025, adds Givenchy Beauty to the line-up. Impressive.
Brand: Lululemon
Lewis Hamilton is no stranger to brand ambassadorships, earning partnerships with multitude of brands ranging from luxury fashion to sportswear to lifestyle brands. As of 25 February, Hamilton is now the brand ambassador for Lululemon, promising a close working relationship with the brand's Research & Innovation, Design and Development teams "to collaborate on future products, providing insight and feedback on athletic and lifestyle collections".
Brand: Acne Studios
After attending Acne Studio's Spring/Summer 2025 runway show in Paris last year, NCT's Johnny has secured his position as the Swedish brand's global brand ambassador. The announcement came with an exclusive editorial spread in the March 2025 issue of Interview Magazine that featured Johnny in a number of Acne Studio's fashion pieces that both showcase the brand's breadth as well as Johnny's undeniable style.
Brand: Charlotte Tilbury
Chinese superstar Cai Xukun (or better known as KUN) is no stranger to brand ambassadorships. As one of China's most popular C-pop stars, KUN holds brand ambassadorships with a multitude of brands including Versace, Prada Beauty, and TAG Heuer. As the new global makeup brand ambassador of Charlotte Tilbury, he's featured in a campaign (of which, we're sure there'll be many more) focusing on the brand's Airbrush Flawless Finish powder.
Brand: Givenchy Beauty
Formula One driver and part of the Alpine F1 Team, Pierre Gasly, has been named as the new Givenchy Gentleman global ambassador by Givenchy Beauty. The announcement was timed with the release of a new fragrance: the Gentleman Society Eau de Parfum Ambrée. The fragrance is meant to capture the spirit and essence of a dazzling gentleman born to live in the spotlight and shine bright.
Brand: Berluti
Lee Junho's attendance at Berluti's presentation in January during Paris Fashion Week Men's turned out to not be just a one-off appearance. The South Korean actor and member of K-pop group 2PM has been officially named a global brand ambassador on 17 March 2025. The appointment is made even more special given the fact that this year marks Berluti's 130th anniversary, with special events in the works throughout the year.
You stand in front of a mirror reflecting a carefully chosen outfit—the suit fits right. Lookin’ good, you tell yourself, as you adjust your collar one last time.
It’s date night and a fancy dinner is imminent. Through the open bathroom door, you glimpse your partner at her vanity, absorbed in her makeup ritual. You’re done getting ready but you don’t rush her—you know better. So, you wait. And when she finally turns to you—makeup perfect, hair swept just so—your eyes meet in a moment that makes the wait feel insignificant. Then comes the familiar request: “Help me with this necklace?”
It's a scene that plays out in the lives of many couples—the quiet, intimate ritual of helping your SO adorn that anniversary gift from a few years back. Sure, they could manage it themselves but there’s a beautiful tenderness in these small acts. What a shame it would be to let that intimacy slip.
Cartier certainly thinks so. Their Love Bracelet is built on this very idea: a band of gold designed to be secured by two with a special screwdriver to lock its screws. As a piece born out of partnership, it’s made to symbolise love in a way that is both visible and enduring.
This tactile experience—two hands coming together to secure two gold arcs into a single piece—was first introduced by Cartier designer, Aldo Cipullo in the 1960s. More than 50 years later, the core design philosophy remains. Its iconic screws, spaced evenly around the oval shape, are a hallmark of its construction, echoing the pioneering style of the Santos de Cartier watch which popularised men's wristwatches in 1904. Available in white, rose, and yellow gold, the juxtaposition between precious metals and mechanical aesthetics lends an androgynous quality to the piece that suits all genders.
Now, alongside the Classic 6.1mm and Small 3.7mm versions, Cartier introduces the Love Medium at 4.8mm. The new sizing offers a balanced width while retaining the bracelet’s distinctive oval shape, engineered to embrace the wrist with the same comfortable precision that has defined the collection for decades.
There is, however, a new evolution elsewhere. In today’s fast-paced world, where our partners might not always be physically present, screwing on your Love bracelet can be tenfold more difficult. Therefore, the latest versions of the bracelet now come with a hinge and a functional screw for solo wear, making it easier to put on and remove independently. For those who prefer the traditional approach, the original locking system is still available on the Classic variety.
At first glance, this new feature seems like a departure from the bracelet’s essence but, we think, it speaks to a deeper truth. Undeniably, romance is one of the most precious things in the world, although the self-love we have with ourselves is equally vital. The ability to secure the bracelet independently doesn't diminish its romantic significance; rather, it adds another layer of meaning: that the bracelet remains what it has always been—a beautiful embodiment of connection. Only now, it also celebrates the strength found in self-love, making it perhaps an even more powerful symbol of modern love.
You can still partake in the intimate ritual of securing the bracelet for your partner, just as you would her necklaces. Ultimately, it is the choice to engage in these small acts that carry true significance—not the obligation. Wouldn’t you agree?
When we caught up with our former cover star and Saint Laurent brand ambassador TEN—naturally at the Saint Laurent by Anthony Vaccarello Autumn/Winter 2025 menswear show in Paris last week—it was as though no time had passed since our last interaction. Ever so cheerful, the K-pop idol opted for a shaggy, tousled hairstyle (a look we've rarely seen from TEN) paired with the chic stylings of the House's Spring/Summer 2025 menswear collection.
It's winter in Paris, and the light drizzle that greeted guests did little to warm things up. But in the light of the glow of chandeliers that were the centrepiece of the show's circular runway space, things were heating up in anticipation of the show. TEN, however, showed no signs of sweating as he glided around to take photos against the set, mingled with fellow guests, and filmed video greetings for fans.
TEN's fit to the show was what you'd expect of a celebrity of his stature and multifaceted nature. It's proven that he's a style chameleon, able to weave in and out of different aesthetics rather effortlessly and knocking them out of the park each and every time. But of course, away from the glaring lights and camera flashes, his fashion sense is more relaxed yet still effortlessly chic.
Before he readied himself for the show, TEN invited us to his hotel room to show a more day-to-day version of himself. What's in his Saint Laurent bag, you ask? A multitude of things to get him through every day—at least while in wintry Paris. View the full video below and you may discover how he maintains his camera-ready appearance.
Videography: Pun Pun
It was very fair to assume that Saint Laurent creative director Anthony Vaccarello would thread along the lines of the aesthetic that he's refined for the House for a couple of years now. Sleek, almost '80s-inspired classic elegance has permeated the collections of late—a more confident and singular take of Saint Laurent's heritage than when he first took over as creative director. And it did seem as though Vaccarello was about to present a Winter 2025 menswear collection that was just that; the dramatic, couture-like staging of the Bourse de Commerce certainly alluded to it.
But it was clear from the very first look that Vaccarello had no intention of being predictable, and dare we say, bland.
The fit: Aside from the impeccable tailoring that Yves Saint Laurent is known for, the late founder is had a habit of creating a sort of tension in his creations. There was always a twist to the mundane that was either felt or seen. It's this juxtaposition that became Vaccarello's starting point for the Saint Laurent Winter 2025 menswear collection.
The now-signature Saint Laurent tailoring—strong shoulders, roomy and languid—was paired with knee-high leather boots that sat somewhere between horse-riding boots and leather-kink. From where I was seated, the boots were kept rather minimal, with simple construction lines creating a promising roomy (and comfortable) fit and a buckle to keep things secure right at the top.
There's no question that it's a jarring proposal, but that's the point. In the collection's more British-leaning looks with Prince of Wales checks, however, they're less peculiar—take it as a gentleman who rides a horse to the office or just someone who'd rather not get his trousers muddied and wet. And when the boots were worn over leather trousers in some looks, there's a seamlessness that's quite beautiful to look at.
The details: Vaccarello is a master at creating contrasts with the slightest tweak. For this collection, it was the upturned cuffs that became a styling leitmotif throughout almost every look. It's typically a style that I'm not exactly fond of, but in this instance, it worked to balance out the juxtaposition with the boots and gave the tailoring a tad bit of a rakish, casual air.
Three exceptional looks: The black double-breasted suiting in look 3 paired with the collection's knee-high boots that further emphasises on the strong shoulders; look 17's poppy combination that's just effortlessly cool; and the aristocratic flair of the closing look perfect for a winning red carpet fit.
The takeaway: When it comes to style, keeping everyone on their toes to expect the unexpected does it sometimes; a little bit of juxtaposition always keeps things interesting.
View the full Saint Laurent Winter 2025 menswear collection in the gallery below.
