By now, the Loewe Paula's Ibiza collection has become sort of an annual tradition. The collaboration with iconic Ibizan boutique Paula's—known for its vibrant expression of island life in the 1970s—has been a consistent reinvigoration of its archival prints as well as an encapsulation of unbridled joy. For the latest 2024 edition, Loewe takes it up a notch with a collection that takes it away from its island beginnings to a more urban setting while still retaining that carefree spirit.
To help bring the Loewe Paula's Ibiza collection to life, the brand employed the assist of six international creatives. Latin trap star Young Miko, American musicians Kevin Abstract, Yebba Smith and 070 Shake, Irish actress Alison Oliver, as well as Loewe global brand ambassador and NCT member TAEYONG, all embody the youthful energy of the collection that's made for summertime. Whether it's spent in the city, away on vacation or to countless music festivals, the collection has all the makings of the perfect summer wardrobe topped with a healthy dose of craft-centric accessories to boot.
Signature to every Loewe Paula's Ibiza collection is the use of prints. This time, Loewe introduces artist Douglas Abraham whose abstract prints consisting of dice, teddy bear and planet motifs are juxtaposed with the more naturalistic archival prints of flora and fauna. They're all applied onto the collection's ready-to-wear pieces including Loewe Anagram-branded T-shirts, roomy drawstring shorts, sweatshirts, and swimwear. Supplemented by an array of generally loose-fit tops and bottoms, ease and comfort inspired by a decidedly aesthetic are key tenets of the menswear portion of the Loewe Paula's Ibiza collection.
It's in the bags and accessories that Loewe's penchant for craft is highlighted. Woven basketry—a signature of the brand, especially when it comes to the Loewe Paula's Ibiza collection—reimagines the Puzzle bag and Puzzle Fold tote. The latter still retains its iconic flat, foldable characteristic despite being crafted from the stiffer raffia material. The Font tote and Iraca basket bag make their return in a slew of new colours in line with the ready-to-wear portion.
Loewe's leather mastery recontextualises its signature Flamenco design into a bucket bag silhouette that's crafted from nappa lambskin and with a solid base. Playful leather accessories complete the offering with charms and pouches shaped into animals such as a toucan and parrot, as well as tropical fruits.
There's no denying that every edition of the Loewe Paula's Ibiza collection thus far has been a joyous celebration of life and craft. The brand has also made sure that the communities involved in contributing their craft expertise too gain from the experience. As with every Loewe Paula's Ibiza collection, for every basket bag sold, Loewe will make a donation to the local communities who handweave them. These donations will then go towards providing university scholarships in Columbia, building a craft training school in Madagascar, and providing humanitarian relief following the 2023 earthquake in Morocco.
The Loewe Paula's Ibiza collection will be available in Loewe boutiques and online from 18 April 2024. View some of the bags, shoes and accessories of the collection in the gallery below.
