The collaboration continues with Prada as co-creative directors Miuccia Prada and Raf Simons are set to present their seventh menswear collection together. And after revealing a pretty star-studded Spring/Summer 2024 campaign too.
As with every Prada runway show, clues to what the Autumn/Winter 2024 menswear collection could look like is vague at best. The physical invite to the show—a rather massive one at that—is a folio pictured with a natural landscape and contains a single Prada tie. Tagged to it is a card that says that the tie's authentication certificate has been uploaded on the Aura Blockchain Consortium platform—founded by Prada together with LVMH and Cartier in 2021. Further teasers include similar portrayals of natural landscapes splashed on desktop screens in an office setting.
Perhaps, what we'll be witnessing is an evolution of officewear codes (Prada does have a thing for uniforms) imbued with semblances of digital applications. The staging for Spring/Summer 2024 included slime; could this season's showspace see digital renderings of nature in surreal ways?
For any confirmation, stay tuned for the show this Sunday. And for an even closer look at the collection, follow @esquiresg on Instagram as we bring you the action live from Milan Fashion Week.
What: Prada Autumn/Winter 2024 menswear runway show
Where: Milan, Italy
When: Sunday, 14 January at 9pm Singapore time
The Autumn/Winter 2024 menswear show season has already begun. After Pitti Uomo in Florence, Milan Fashion Week Men's will officially kick off with Gucci, marking the menswear debut of creative director Sabato De Sarno. And once again, for the second time, the show is being referred to as Gucci Ancora ("again" in Italian).
The Gucci Ancora women's campaign was just released days ago featuring the Spring/Summer 2024 womenswear collection that signalled De Sarno's vision for the House. Included as part of the campaign were a couple of images of male models in denim jeans, holding on to Gucci Jackie bags. While the official press release explicitly avoided referencing the male models, it's safe to assume that Gucci's Autumn/Winter 2024 menswear collection will be a continuation of the Gucci Ancora aesthetic—pared back with a reiteration of Gucci elegance in the form of cut and silhouette.
The womenswear debut focused heavily on the Jackie as the bag of the season. The menswear debut could follow along the same vein or continue to refocus the attention on the Horsebit creations—an icon that was the House's key push leading up to the release of De Sarno's first collection.
But for any confirmation, stay tuned for the show this Friday. And for an even closer look at the collection, follow @esquiresg on Instagram as we bring you the action live from Milan Fashion Week.
What: Gucci Autumn/Winter 2024 menswear runway show
Where: Milan, Italy
When: Friday, 12 January 2024 at 10pm Singapore time
Paris Fashion Week Men's spring/summer 2024 is shaping up to be quite a season. Pharrell Williams' debut for Louis Vuitton may be the most anticipated show, but Loewe's consistent ability to capture attention and fresh ideas—especially in the past couple of seasons—remains one of the more awaited shows.
Previous Loewe shows have been themed around different forms of materiality and treatments, while keeping silhouettes and details rather minimal. Based on the teasers thus far, they do seem to suggest that creative director Jonathan Anderson may be sticking to the focus for spring/summer 2024.
Loewe presented a short film by Luca Guadagnino about a week ago that also serves as a preview to the collection. I Dreamt of Loewe showcases a number of embellished eyewear as well as a trio of new renditions of the Puzzle totes. And in terms of ready-to-wear, it appears to be elevated classics—washed denims, knit polos, and cardigans that are designed with jagged asymmetry. But for the full interpretation, we'll have to wait for it a little while longer.
Watch the Loewe spring/summer 2024 menswear runway show here live from Paris Fashion Week Men's.
What: Loewe spring/summer 2024 menswear runway show
Where: Paris, France
When: Saturday, 24 June 2023 at 6pm Singapore time