It's worth noting that Bell & Ross has a finger on the pulse of the future. Aside from being in all kinds of watchmaking endeavours, the brant even ventured into aeronautics and transportation on terra firma. Bell & Ross continues its envelope-pushing course, with the BR 03 Cyber Ceramic.

Taking the iconic BR 03 line, the design is tweaked and given perspectives without erasing what came before. Bell & Ross’ co-founder and creative director, Bruno Belamich, combined the BR 03 design with the Cyber collection's graphic and futuristic codes.

Through faceted 3D designs, the timepiece's personality is shown through the lines making up its case. It reminds one of a stealth aircraft—with their sharp-edged fuselages and the distinct technical feature of reflecting waves, which is how spy planes, drones and strategic bombers become undetectable to radars. (It can be said that this was inspired by stealth design but we are pretty sure that the design is gonna turn some heads, but we digress.) The readability of flight instruments is added to the wrist with a graphic edge and an openwork feature is chosen for the dial and main components on the mechanical self-winding movement, the BR-CAL.383 calibre, with particularly spectacular 3D skeletonising.

Matte black is chosen as its bold shade, straying away from your usual precious materials used in traditional watchmaking. With a laser focus on technical and contemporary components, the BR 03 Cyber Ceramic 42 x 43.7 mm frame is a ceramic case. With the removal of the lugs, the rubber strap is cut into the case. Ceramic is used to decorate the 12 metallic indices and logo and treated in glossy black under the surface of the anti-reflective sapphire crystal. With a five-year warranty, production of this exceptional watch is limited to 500 pieces world-wide.

The t-shirts

Like that first crack when you open up a fresh can of beer, Heineken has a refreshing take on a common concept. For the Dutch pale lager's 150th anniversary, they continue their creative collaboration, this time, with local fashion brand, The Salvages.

But this isn't Heineken's foray into the fashion scene. The label worked with Union, A Bathing Ape, Yeti Out and even with The Shoe Surgeon for kicks with beer-injected soles. For its collab with The Salvages, the fashion company took inspiration from Heineken's iconic imagery of Heineken. Using elements like the iconic red star and the striking viridescent palette, they are joined with The Salvages' unique pattern-cutting techniques. With a collection that tempts you into indulging in life's simple pleasures, the t-shirts have loose-fitting drop shoulders that are intricately cut and sewn together to form something new.

A tribute to classic Heineken posters, remixed in a modern, reconstructed style of The Salvages. Photos by Heineken and The Salvages
Campaign shots of The salvages collaboration with Heineken
Paying homage to the Good Times captured in Southeast Asian party photography sourced from the Heineken archives—reconstructed with a surrealist twist. Photos by Heineken and The Salvages
Campaign shots of The salvages collaboration with Heineken
A ‘Bauhaus-inspired’ rendering of Good Times that merges the iconic elements of both Heineken and The Salvages brands. Photos by Heineken and The Salvages

All Heineken x The Salvages t-shirts are vacuum-packed and stored in limited-edition Heineken cans. Just dunk the compressed material in water, let the fabric unravel, dry that sucker and wear it like a bawse.

The bottles

Heineken also tapped on local creatives like beatboxer Dharni and design collective TELL YOUR CHILDREN for a bottle redesign.

These limited-edition bottles will be available as prizes across popular drinking spots from 29 June until the end of July.

Beer bottles designed by local influencers for the Heineken anniversary
Heineken roped in Nicole Wong; The Salvages co-founder Nicolette Yip; Dharni and TELL YOUR CHILDREN for the bottle redesign.

As founder Freddy Heineken once said “I don’t sell beer. I sell gezelligheid (Good Times).” This ethos would become Heineken’s north star and is the tone for its 150th anniversary bash in Singapore. Speaking of which...

With the t-shirts available now, the first 50 purchases will get an invite to the Heineken x The Salvages Party. This is a by-invite-only event at an undisclosed location.