Aesthetics matter—there's no doubt about that. We're all attracted to things that we find to be beautiful. And though that typically differs person to person, some things are pretty universal.
Like good design, for example. Tumi's 19 Degree collection exemplifies this with its distinct contours sculpted precisely at a 19-degree angle (hence the name). It's the kind of design aesthetic that's stunning on its own and unless it's an (highly) unlikely situation where the entire baggage carousel consists of variations of 19 Degree luggage, it grabs attention immediately.
But of course, aesthetics are not everything, especially when it relates to design.
"At Tumi we find beauty in elements that aren’t typically thought of as beautiful, from the smooth glide of the wheels to the resilience of 19 Degree's aluminium," says Tumi creative director Victor Sanz.
The design engineering behind the 19 Degree collection is highlighted in Tumi's latest campaign, 'Essentially Beautiful'. Fronted by Tottenham Hotspur forward Son Heung-Min and Formula 1 driver Lando Norris, the campaign showcases the effortlessness of the collection in motion. Beyond that—and something not distinguishable by look alone—the campaign stills display the full collection's signature exterior that are consciously made from post-industrial recycled polycarbonate, with lining derived from post-consumer recycled plastic bottles.
The latest Tumi 19 Degree collection also features a slew of seasonal colours. Red, hunter green, blush and deep plum offer more bold options, in addition to two new textured colourways.
So yes, aesthetics matter. But couple that with good design engineering and you'll probably end up with a luggage series that makes life a tad easier and aesthetically pleasing.