Correct me if I'm wrong but it's hard to find truly wearable merchandise these days. Most of them come off as tacky or cringeworthy, with oversized brand logos splashed across the entire piece... I can't describe any further but if that's relatable, lemme introduce a collection from Desa Potato Head that's actually wearable and stylish. And believe it or not, it's from a hotel (I'm still mildly traumatised by those ClubMed shirts that I wore as a kid so my parents could keep track of me, IYKYK.)
Named one of the World's 50 Best Hotels of 2023, Desa Potato Head is more than just a hotel—it's a creative hub where music, art, food, and wellness converge. Set on the shores of Bali's Petitenget Beach, the 225-room hotel has built a global reputation as a lifestyle and hospitality leader that's now branching into sustainable merchandise.
At the helm of this new venture is Lisa Yamai, the former president and creative director of Snow Peak, who will be bringing her expertise in product development, creative direction and branding to Potato Head. As chief product officer, Yamai is working to bring the hotel's vision to life through its product line.
Potato Head invites customers to bring a piece of the Desa experience with them wherever they go, embodying the brand's distinctive way of life. The collection's prints and graphic designs capture their ethos, "Good Times, Do Good", blending elements of music, art, design, and wellness to reflect the hotel's vibrant and multifaceted identity.
The line includes printed shirts, shorts, beachwear, and rainy season gear, all made from recyclable, bio-based, and organic materials. This eco-conscious approach highlights Potato Head's commitment to making a positive impact, without sacrificing style or quality.
Priced from USD52, the collection will be available at Desa Potato Head and online.
The flight between Singapore and Bali is close to three hours long and, already, I’m imagining scenarios of what happens if the plane starts to malfunction. Oxygen masks will drop like hanged men; the steel cabin that we are in may close in, turning into a collective metal coffin. One doesn’t usually start a travel piece with downed plane imagery but when you are travelling with a child who has never flown before, the mind tends to wander into dark territories.
That’s not to say that we didn’t plan ahead. We drafted out a checklist of possible outcomes that our child might end up in during the flight, and preventables: restlessness (a colouring book); blocked ears (a lollipop or sweet to suck on); loud engine noises (headphones that are hooked to a laptop with kid-friendly programmes); hunger (a packet of trail mix). But to paraphrase the Yiddish proverb: “Make plans. God laughs.” Our child, wee but shockingly inventive, found ways to stymie us. After an hour of colouring, he is now fidgety and reluctant to remain in his seat, let alone, be strapped into his seat.
The distractions have lost their powers and we’re left with nothing but hushed threats and calls to reason with this emotional terrorist. My mind wanders. I picture our plane making impact with the side of the mountain.
IT WAS SUPPOSED TO BE a getaway. A slice of free time carved out from a busy schedule, a weekend that I can greedily indulge in. It will be spent at Desa Potato Head, a sprawling 226-guest room hotel that’s set on Petitenget Beach in Seminyak. Before we were married, the wife and I visited the site (then Potato Head Bali). I remember spending lazy hours on the daybed at the Beach Club. Now with a child added to the mix, we decided a sojourn at the resort would be an experience.
A lot has changed since the wife and I were last here. The hotel rebranded itself from Potato Head Bali to Desa Potato Head. “Desa”, which means “village” in Bahasa Indonesia is the throughline in which the place operates. This is a creative village where art, music, design, good food and wellness co-exist.
The place already stood out with its eye-catching aesthetics—Liina Klauss’ 5,000 Lost Soles (2016), an installation made out of flip-flops salvaged from the Bali beaches or the Beach Club’s exterior that’s built out of wooden window shutters. If you think the hotel’s Brutalist architecture set against the backdrop of the tropics looks off-kilter, the invasion of new artwork will enthral you. Take Nano Uhero’s “The Womb”, a bamboo sculpture that visitors coming in from the entrance would have to traverse through. There's Future2000’s iconic Pointman standing like a sentinel in the courtyard of Potato Head Studios. Fashioned out of repurposed waste materials collected from the waterways of Bali, the Pointman stands as a testament to the Balinese philosophy of duality—taking trash and turning it into a work of art.
Excited by the appearance of the Pointman, the kid scurries towards the legs, at first trying to scale it but eventually settling on hiding behind them. His voice in a higher register than usual, calls to us to look at the sculpture.
After registration, guests are brought to the Circle Store, where upcycled amenities and merch are sold. We were presented a zero-waste kit, which consisted of an RPET tote bag and a sustainable drinking bottle—you can ask any of Desa Potato Head staff to fill the bottle with water. No extra cost, no waste.
Throughout our stay, we are sequestered in the Oceanfront Studio at the Potato Head Studios wing. The room is larger than imagined. It faces the ocean and is filled with tasteful furnishings by Max Lamb—a recycled plastic desk chair; volcanic glassware and ceramics. The coffee table hides a drinks cabinet. There’s music coming in from the Beach Club. Even with the windows shut, you can still hear the cloth-wrapped notes. The kid is jumping on the bed before his feet make a resounding thud on the floor. The sky looks clear. Time to hit the Beachfront Pool.
THERE ARE LOADS TO DO at Desa Potato Head. There’s live music playing at Potato Head Beach Club or the Amphitheatre. But if you’re looking for a more intimate activity, there’s the Headphone Bar. There, you can sift through the site’s vinyl collection for a listening session.
On the second floor of Potato Head Studios, the Library (Studio Eksotika) is a quiet spot to peruse a variety of curated reading material. In a rare moment to myself, I polished off the entire photo collection of battle jackets by Peter Beste.
Next to it is the spa and gym. Above it, is Sunset Park, a rooftop bar that overlooks the Indian Ocean. Later that evening, we would eat at Tananam, a casual restaurant that serves plant-based cuisine. Taking ingredients that are locally sourced, chef Dom Hammond presents dishes that are creative without alienating omnivores like my family.
We started with a Roti (lightly salted with East Bali sea salt). Brokoli (broccoli that’s finished with coconut and chive oil sauce) dish is next as I carried the kid to peruse the rest of the restaurant. The space is suffused in a violet glow emanating from the lights of their indoor garden. It feels otherworldly, like we’re in a different clime, even though there’s nothing more natural and familiar than its dishes.
Later that evening, the child would fight against the sleep for an hour before succumbing to it. My poor wife thinks she’s down with something and pops two Panadols.
We have tickets to a Sbtrkt gig playing tonight at Beach Club. I’ve wanted to watch him ever since he stopped making music in 2014. But better judgment took over and we slept against the lullaby of electronic music.
DESA POTATO HEAD CATERS TO family, with programmes for the little ones called Sweet Potato Kids. At these sessions, children are kept busy with lessons on sustainability or with exercises like this morning’s workout. The child and I are at Desa Playground where a trainer starts with some light stretching before leading the group on a slow jog around the compound.
We climb the steps all the way to Sunset Park. It’s still early and the staff paid us no mind as they sweep up the place. The sky is overcast and already the sheen of sweat on our skin feels cool against the sea breeze. The trainer tells us that it’s time to head back and my kid gives an audible, oh man. We bound our way down the steps, my child’s energy shows no signs of abating.
With my wife still recuperating, I took the kid to Ijen for lunch. Serving primarily fresh seafood that is caught responsibly in these local waters, we dug into Sardines (crumbed sardines that are served on desa croissant loaf and drizzled with tartar and fermented hot sauce) and Roasted Cauliflower (smothered in keluwek tahini). We have a chocolate desert and, of course, he makes a mess but that’s what children do. He does not have the fine motor skills an adult have. His spills look like atolls and I wiped them up. A small annoyance but one that quickly disappears when he bared his chocolate-stained teeth. See daddy. Look at me, he says.
I take a spoonful of desert and showed him my browned chompers and we both laugh.
RONALD AKILI JUST WANTED A better future for his children.
In 2016, the founder of Desa Potato Head went surfing on the Bali coast with his eldest son. They found themselves surrounded by ocean plastics. In an interview, Akili says that moment pushed him to ensure Desa Potato Head does minimal damage to the environment. “I want to pass on to future generations a better world—something that I think is innate in all of us.”
Under the guidance of Eco Mantra, a Bali-based environmental engineering consultancy, Desa Potato Head’s commitment to a zero waste-to-landfill goal has reached five per cent. It takes a tremendous amount of legwork to get to that level of sustainability according to Simon Pestridge, CXO of Desa Potato Head. As the former VP of Nike, Pestridge has a “never settle” approach. “With this many people producing this much waste, the tourism industry needs to take a serious look,” he says. “One of the keys to making sure that you can get as close to zero waste as possible is to make sure that the waste is separated at the source. When the team separate the different types of organics that would go to the pig farms or compost, it becomes easier the further down the cycle you get. The management team hold ourselves accountable every week. Sometimes we’re at three per cent... sometimes it’ll be at five per cent and we go back to check why that happened.”
Desa Potato Head has 950 staff, at the time of writing, and every day, they adhere to a regimented process where they will weigh the waste, know what to do with it and track it. Suppliers aren’t allowed to deliver their wares in plastic. Cling wrap is banned in the kitchens. Glasses at Desa Potato Head are made out of cut beer bottles.
Dewa Legawa, Desa Potato Head’s assistant sustainability manager heads a tour for guests curious about the site’s sustainability programme. We are privy to the back of the house, where we witness how they manage the waste up until the production line. Legawa scoops out a pile of shredded HDPE plastics. These will be turned into chairs, toiletries and the like. He points out that the caps on the water bottles that we were given are made from them. At the Waste Lab, we see used plastics moulded into planks before they are fabricated into shape.
This is the “do good” portion in Desa Potato Head’s creed, “Good Times, Do Good”. Fostering a sustainability community in the hospitality sector is a long view of giving back to a planet that we’ve all been greedy to take from. But given that hospitality is still the resort’s primary objective, how does one maintain the good times even when the world is on fire?
“I think everybody still wants to have a good time,” Pestridge says. “Even though the world is on fire, I think there’s even more desire for people to have good times. We just want to do so by leaving as few footprints as possible. That’s why we feel good about coming to work every day.“What we’re doing with the waste facility and the waste centre, that’s an open blueprint. Anyone that wants to learn from us—or we can go to them—we can teach them what we’ve learnt. Zero waste isn’t a competitive advantage. It’s a journey that all of us should be on to make sure that Bali or wherever tourists are heading to is thriving.”
Eschewing the whole “do this or else” approach, this scrappy resort put its money where its mouth is and decided to lead by example. “If we can inspire change through our actions, then we’ve moved the world along on a better trajectory,” Pestridge adds, knowing that what they do is a drop in an ocean. But small changes repeated by many over time... that makes a difference.
I IMAGINE THE OBSTACLE BUILDING inside their heads; just the foolhardy notion of reaching that level of waste reduction. I imagine the manhours, the steep learning curves and the mistakes made along the way. But they have managed to do what all these larger hospitality institutions have struggled to do.
It’s the same with raising another human person. While my parents did what they could do in raising me, when it comes to my kid, I wanted to see if I can do it better. Fact of the matter is that it was sometimes exhausting but there were so many moments that were joyful. I hope he remembers the vacation, the good parts of it. Or, at least, be broadened by the experience that will shape him in the future.
One last memory. On our final day, I lay in the hammock outside of the balcony as tropic-laden tunes from Irama Pantai Selatan washed over me. The Indonesian band is performing at the Beach Club’s Live Sunset Sundays session, where a crowd is gathered around them. Inside the room, my wife rests, while my kid has given in to fatigue and is passed out on his bed.
I have a front-row seat to a sky on fire; the brilliant blaze brought about by the sun lazily descending into the ocean. If I didn’t know any better, it’s a picture-perfect apocalypse. My mind wanders.
At the end of the world, there’s no better place I’d rather be than with family.