At the intersection of music, sports and time-manufacturing is Tissot's PRX Damian Lillard Special Edition. Sports fans are familiar with the Milwaukee Bucks point guard. And in the music sphere, he spits rhymes as Dame D.O.L.L.A. In his collaboration with Tissot, the PRX Damian Lillard Special Edition brings back the sleek lines and bold look of its predecessor, the PRX Powermatic 80. But this isn't a copy. It's so much more thanks to the nuances that tell Lillard's story.

It's a 40mm PVD gold model with automatic movement. The date is displayed with a beveled applied window. Super-LumiNova baton indices and repeated "0s" adorn the black dial. (The "0" is Lillard's jersey number but it is also an "O". This letter represents Lillard's formative years in Oakland, Odgen and Oregon. A stylised monogrammed "D" is etched on the seconds hand. Taking up the quadrants of the flange are the echoes of his triumphs. "DAME" and "TIME", his nickname, each take up a quadrant, respectively; "DDKK", is an homage to him and his family—Damian himself; Damian, his son; his daughters, Kali and Kalii. The final quadrant is "YKWTII"—“You Know What Time It Is”—which referenced "Dame Time"; the moments when Lillard makes big shots in the clutch.

Underneath is a opened mineral glass caseback that showcases the Powermatic 80 calibre. This little engine of precision has an 80-hour power reserve and Nivachron anti-magnetic balance hairsprings for enhanced reliability There's an image of Lillard The gold-PVD single-link bracelet reveals brushed surfaces and is secured with a quick-release spring bars, it can be switched out for a rubber or leather strap.

It is a beautiful gold timepiece. One that is a lovely tribute to Lillard, especially when in telling time, you are reminded that is "Dame Time". If not now, then somewhere else.