Berluti's Grand Mesure suits are an extension of the brand's bespoke shoe service.

Nothing feels quite as satisfying as purchasing a piece of garment that fits like a glove. It’s a stroke of luck unless your body is conventionally shaped and match the standard dimensions of pattern blocks used by ready-to-wear manufacturers. Even then, these standards can differ between brands, and finding the right fit—for those who care about the subtleties of a well-fitting ensemble—can be challenging.

Ready-to-wear makes up a significant chunk of the clothing market, ranging from fast fashion to luxury assortments offered by major brands. While the designs and the levels of craftsmanship (if any) vary, the ease and relative speed of producing ready-to-wear make it the default choice for the everyman.

The idea of ready-to-wear fashion isn’t new, and its proliferation and mainstream access had arrived by the 20th century. Driven by the Industrial Revolution, ready-to-wear gained traction with the accelerated speed of producing yarns, as well as the invention of pattern-cutting and sewing machinery. Technology would continue to advance, capable of producing new yarns and blends of fabric at quantities commanded by economies of scale. This is why we’re able to rock up to a store, pick a shirt, try it on in the fitting room, and pay for it at the cashier, all in less than 30 minutes, or cart out a piece of garment in a matter of minutes online.

Button selections at Giorgio Armani.
Fabric choices are aplenty at Giorgio Armani.

“It was a time of big fashion corporations, globalisation and an impersonal approach to design,” says Giorgio Armani. “I believe it is important to remember where fashion design started—with the desire to make beautiful clothes for people to wear.” With this intention, the Italian maestro decided to embark on a made-to-measure service in 2006 that is rooted in his design language of ease and comfort.

Fluid shapes and relaxed tailoring are Giorgio Armani signatures and its made-to-measure service simplifies the offering into two categories. The “Soho” is more suited to those looking for contemporary and sophisticated silhouettes, while the “Wall Street” range offers classic and traditional silhouettes. Both feature designs from the Giorgio Armani ready-to-wear collections too for daywear and eveningwear.

The new Ngee Ann City boutique is one of a select number of Giorgio Armani shops around the world offering the made-to-measure service. Clients need only turn up for an initial consultation, where a trained staff will take their measurements needed and go through the customisations that can be done—from fabric choice to type of lapel, down to the lining and buttons.

The process is fairly streamlined:, and clients are given an option for a second fitting before the made-to-measure piece is finished. The final garment can either be picked up at the boutique or delivered to the client. And after that first piece has been made, the client’s measurements and unique pattern will be stored in the Giorgio Armani database—no further measurements are needed for subsequent orders, unless the clients’ figure change over time.

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While more known for its slate of beautiful patinated leather shoes, Berluti too offers a tailoring service. And just like its bespoke shoe service, its Grand Mesure suits are technically bespoke—a piece cut exactly to the measurement of one’s body with personalisation options that are almost limitless. The brand partners up with Parisian bespoke tailor Arnys (acquired by parent company LVMH in 2012 and folded into Berluti) for its Grand Mesure tailoring.

More than just the garment itself, bespoke services often relates to the client’s lifestyle—how he lives, what he does, where he sees himself wearing the piece, etc. Because having almost a limitless range of options to choose from can be daunting, the tailor is able to guide and advise on fabric choices (over 3,000 in total) and even the tiniest details. If not, a Grand Mesure collection provides initial inspirations on pieces to work with, such as a safari jacket, denim jeans and the emblematic Berluti Forestière jacket.

Three weeks after the initial consultation, the first fitting is scheduled. If it’s a suit that’s being crafted, the unfinished jacket will be presented to determine if the fit is perfect. A completed pair of trousers is presented at this fitting. A month later, a complete bespoke suit will be presented during a second fitting where adjustments to length, width and overall fit can be made promptly. And just like that, about two months after the first consultation, a Berluti Grand Mesure suit is made to one’s unique dimensions.

But of course, made-to-measure and bespoke services aren’t restricted to traditionally tailored garments.

Prada’s made-to-measure service extends to leather outerwear as well as knitwear. For the former, clients are able to choose between six outerwear styles: blazer, caban, coat, bomber, biker and overcoat. A selection of three types of leathers are used with a high level of customisation options. But because leather is a more precious material to work with, the artisan will only start cutting the chosen leather once a canvas toile is tried and fitted on the client with no further changes.

The range is wider for Prada’s made-to-order knitwear. Ten classic Prada knits can be customised using two lightweight gauge knits—superfine wool f.30 and superfine cashmere f.18. Colours can be taken from Prada’s extensive runway archives to create a knit that’s Prada in every way but still unique to one’s whims.

Drawing on the execution of a modern tailoring wardrobe, Zegna’s made-to-measure service consists of more traditional tailoring to the brand’s more relaxed proposals. Refined materials such as Zegna’s 100 per cent traceable Oasi Cashmere come in elegant monochromatic shades with knit tailoring exemplifying the contemporary aesthetic that is signature to the brand. Key outerwear styles such as the overshirt and chore jacket too are part of the mix, done in a choice of fine fabrics that traipse the line of performance and style seamlessly.

The idea of made-to-measure for brands largely involved in ready-to-wear but with an appreciation for traditional tailoring and craft, is to offer a level of service that’s one of the backbones of luxury. Anybody can go to a boutique and buy something off the rack, but not everyone can get the same piece tailored specifically for them.

“I realised that I have clients who really do want a unique product, made specifically for them. Hence, I decided to create a made-to-measure service, where a customer gets all the benefits of a tailor-made garment—unique fit, fabric, lining, buttons, details—as well as the signature Giorgio Armani look,” says Armani.

It’s also about appreciating the time and artistry behind the craft. With made-to-measure, it’s a given that a big portion of creating the garment is done by hand by skilled artisans. And to know that you’ve had a hand in designing your very own Prada knitwear or Zegna jacket? What could be more luxurious than that?

In a world buzzing with nearly 8 billion individuals, each flaunting distinct personalities, memories and styles, it's a bit of a chuckle to think there's one scent that fits all. Maison 21G is all about celebrating individuality. They're on a mission to prove that crafting a scent exclusively for you is like bottling the essence of your very soul, because, let's face it, you deserve a fragrance as distinctive as you.

Creating your scent at Maison 21G is simple: take a personality quiz to fine-tune your preference of scent; choose your ingredients; bottle it.

Scented Charisma: Captivating Hearts and Minds

In today's world, work events have become an integral part of our social scene. Going beyond the knock-off hour, work now takes the form of networking and making a memorable impression is key. What better way to stand out than with a subtle yet powerful method like scent? Consider the occasion as each opportunity requires a nuance olfactory combination that will leave a lasting mark.

Impress your boss and asserting your power. When you pair Maison 21G's Leather Lust with Havana Harvest, you get a daring but elegant combination that commands attention. This unique blend harmonises the refined spiciness and woody notes of tobacco with the intense, smoky allure of leather. This fragrance fusion effortlessly captures attention, making you the centre of admiration. For a timeless and refined scent that complements your personal style, mixing Leather Lust with Cedar Caviar is a winning choice.

Now, let's dive into one of Maison 21G's most popular notes among men in Singapore: Sage Supreme. This aromatic gem offers endless possibilities for turning heads. For an uplifting and charismatic scent creation, combine Sage Supreme with Cashmere Wood. This dynamic pairing combines the fresh, green, and aromatic notes of sage with the intense, magnetic aroma of cashmere wood. The result? A powerful and magnetic sillage that enhances your natural charm and elegance. For a bolder statement, pair Sage Supreme with Terrific Tonka. This magnetic fragrance energises your night with a burst of fresh and radiant energy. 

Never Go Home Alone 

Prepare to make people swoon at dinner parties or first dates as Maison 21G becomes your partner-in-crime (we will deny everything if this happens to go to trial!) We suggest for an addictive and irresistible fragrance creation, mix Leather Lust with Fervent Fir Balsam. This combination blends the sweet and fruity notes of fir balsam with the intense, woody and smoky scent of leather. It wraps you in an enigmatic aura that captivates the imaginings of others to muse, who is that international man of mystery? or Is he from the Illuminati?

Be master and commander over your personality.

To immerse your desired company in seduction, combine Vetiver Virtuoso with Terrific Tonka. This warm and alluring blend merges the alluring and charming effects of vetiver with the nutty, sweet and seductive notes of Tonka. Fall under the enchanting and subtle spell of this luxurious scent. For a perfectly balanced allure, the most popular combination is Ocean Odyssey and Sage Supreme. This fresh and marine fragrance invites others into the sparkle of your personality.

Pleasure’s All Mine

Maison 21G offers scents designed to ignite desire and pleasure in the bedroom (or car or hotel suite; as long as it's away from the public eye). To reveal your vivacious nature and energise your bedroom prowess, mix the charismatic Vetiver Virtuoso with the spicy allure of Ginger Game.

For a fiery and seductive fusion, mix Ancestral Agar with Amber Affair. This warm and spicy creation blends the intoxicating, animalic and leathery notes of agarwood with the sensual warmth of amber. For an intimate night, try the irresistible combination of Vanilla Venus and Sleek Sandalwood. This comforting and addictive combo uses the suave scent of sandalwood with the gourmand and leathery essence of vanilla.

Remember that scent is your silent weapon; capable of leaving an unforgettable impression. From first impressions to igniting passions, Maison 21G lets you step into the realm of personalised scents.

You have the creative freedom not only to personalise your scent but also to tailor the bottle design to your liking.

Visit Maison 21G to create your bespoke scent.