Following the launch of its first brand store in SEA at Raffles City earlier this year; Salomon, the iconic mountain sports lifestyle brand, opened its second location at Bugis Junction. The latest Salomon store targets a diverse audience, from adventurers to urbanites looking to infuse their style with an athletic edge. Featuring some of the brand's most popular products, its line has transitioned from the trails to the streets, becoming staples of street style.
Known for their retro-inflected, utilitarian aesthetic, Salomon’s products perfectly fit emerging subcultures such as utilitarian gorp-core and function-first dressing. Additionally, bold colour way pieces are available for those looking to make a vibrant fashion statement.
Among the offerings at the new store will be Salomon’s beloved XT-6 and XT-QUEST sneakers, which garnered a dedicated following. In addition to these iconic shoes, the Bugis Junction location will also offer an enhanced range of accessories. Notably, the ACS+ Pouch combines functionality, Salomon’s distinctive DNA, and urban style into a sleek, compact crossbody bag that is ideal for both everyday use and outdoor adventures.
To celebrate the opening, Salomon will host a series of exclusive launches and activations for S/PLUS members until 30 June. Members stand to win prizes like the iconic XT-WINGS 2 by posting on their Instagram account and tag @Salomon_sg and using the hashtag (#SalomonSG).
Furthermore, the Bugis store will debut the latest model of the RX MARIE JEANNE, available exclusively at this location. Specially reserved for S/PLUS members, a limited number of these sought-after shoes will be offered for pre-order, ensuring privileged access to Salomon's latest innovations.
There's also the TECHAMPHIBIAN 5, shoes that are suited to both dry and wet environments. With a reinforced toe cap and fully-stitched construction, it coccoons your feet while its sticky outsole grips to the slippery terrain. The TECHAMPHIBIAN 5 is only available at the Bugis Junction outlet.
Salomon remains committed to fostering a vibrant community around its brand. The company hosts a range of community events, including its monthly running club, providing opportunities for enthusiasts to connect, share experiences, and celebrate their love for outdoor sports and lifestyle.
The Salomon Brand Store is located at Bugis Store #01-51, 200 Victoria St, Singapore 188021.
