The scene outside the Polo Ralph Lauren Shaw Centre store was rapturous, despite it only being a Thursday evening. Fans apparently had gathered outside of the store—behind barricades, of course—since 12pm the very same day. It's not that unusual a sight if you're privy to the celebrity guestlist for the store's 10th anniversary event in the evening. Polo Ralph Lauren assembled quite an impressive roster of celebrities from the region. Aside from local favourites the likes of Desmond Tan and Glenn Yong, there were a duo of up-and-coming Thai actors Jimmy and Sea Tawinan, Chinese actor Miles Wei, Chinese K-pop idol Winwin, and ITZY's Ryujin.
There was a massive screen streaming the entire event, especially the celebrity arrivals. Fans could see their favourites no matter where they were standing in the crowd. One by one, the celebrities were given time to have a bit of a conversation with the emcees before heading into the store to save themselves from the heat and humidity.
At this point, you may be wondering, all this for a store anniversary? 10 years is still quite a milestone, especially since the Polo Ralph Lauren store in that particular locale has become quite the icon. It's even the site of the second Ralph's Coffee in Singapore. But the brand also took the opportunity to launch its Holiday campaign—one of the first to do so along Orchard Road.
The holiday installation sits atop the store's location at Shaw Centre at an impressive size of 23 metres wide and 9 metres tall. It's inspired by the brand's Autumn Holiday 2025 campaign that tells the story of adventure and romance, as well as glamour and rusticity. The installation features Christmas trees framing a mountainous scene with a log cabin, a vintage plane flying overhead, a red pickup truck, and Ralph Lauren gift boxes. Festive, but the Ralph Lauren way.
The Ralph Lauren holiday façade will be up at Shaw Centre until 4 January 2026.
