The optical brand synonymous with cutting-edge performance and bold design has just upped the ante. Oakley is launching the reopening of its Southeast Asian premium store at The Shoppes, Marina Bay Sands (MBS).
Let’s start with the exclusives. For the first time outside Japan, Oakley introduces its Custom Program for Apparel & Accessories. Think initials stitched onto your cap, a personal logo on your gym bag, or locally inspired designs created with Temple of Skate.
Eyewear takes centre stage with the in-house Eye Exam Lab by Essilor. Here, athletes and aesthetes alike can get prescriptions fitted with Oakley’s signature Prizm™ lenses—designed to enhance visual clarity for athletes and style enthusiasts alike.
Then there’s the Smart Shopper system, complete with a Virtual Mirror which lets you try on countless frame-and-lens combinations on your mobile phone.
And for the collectors, Oakley is dropping exclusive collections like the Japan Skull Collection and the Latitude Flight Collection, inspired by the brand’s 50th anniversary and the concept of metamorphosis.
